What Auction House UK does

Auction House UK is a privately held UK property auction company founded in 2007, headquartered in Wissett, Halesworth, with operations managed through a franchise model covering more than 40 regional auction rooms and 13+ regional offices across England, Scotland, Wales, and Northern Ireland. The company sells residential properties (houses, flats, bungalows, land) and commercial assets (retail units, mixed-use buildings, development sites) through both traditional in-room auctions and a national online platform that supports eBay-style internet bidding, proxy (maximum) bidding, a 60-second anti-sniping extension window, and timed/conditional formats, with buyer registration centralised through the EIG Auction Passport system.

Its core technology stack centres on a proprietary online bidding platform with automated proxy bidding and authentication integration, combined with regional franchise-operated physical auction rooms livestreamed to a national audience. Specialist services include a Probate/Executry offering for inherited-property sales, a Commercial Auction Service with a Commercial Partner Agent programme, and a comprehensive Auction Guide content resource.

The business makes money primarily through transaction-based fees — a Buyer's Premium (typically £900–£3,600 inc VAT per lot) and an Administration Charge (£1,200–£3,600 inc VAT per lot), both non-refundable upon exchange of contracts — supplemented by franchise/licensing fees from its regional partner network and indirect finance revenue through its Together Money partnership. The customer base is highly fragmented across individual property buyers and sellers, buy-to-let investors, commercial investors, developers, and probate sellers, with no single customer or anchor tenant disclosed.

Name

Auction House UK

Legal name

Auction House UK Limited

Website

https://auctionhouse.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Auction House UK is the UK's largest residential and commercial property auctioneer, operating 40+ regional auction rooms and a national online platform serving individual buyers, buy-to-let investors, developers, and probate sellers across the United Kingdom.

Ownership category

akta.pro rank

Product category

Property Auction Services

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Auctions (BPAJAEAA)

akta.pro secondary industries

Commercial Real Estate Auctions (BPAJAEAB), Foreclosure/REO & Distressed Property Auctions (BPAJAEAF), Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG)

Keywords

• Property auction services
• Residential property auctions
• Commercial property auctions
• Online property bidding
• UK real estate auctions

Headquarters

HQ city

Cringleford

HQ country

United Kingdom

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Buyer's Premium: Buyers pay a non-refundable premium (typically a percentage or fixed amount plus VAT) upon exchange of contracts at auction. Rates vary by franchise/region, ranging from £900 to £3,600+ inc VAT per transaction.
2. Administration Charges: Non-refundable administration fees charged to buyers upon exchange of contracts. Typically a fixed amount inc VAT (e.g., £1,200-£3,600), sometimes with a percentage-based component subject to a minimum.
3. Franchise Fees: Revenue from franchise network operations where regional partners operate local auction rooms under the Auction House brand, handling property auctions in defined geographic territories.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Auction House UK provides residential and commercial property auction services through a national network of 40+ franchised regional auction rooms and a National Online Auction platform with eBay-style internet bidding. The company facilitates fast, legally binding, unconditional property transactions (typically completing in 28 days) covering houses, flats, bungalows, land and commercial lots, with guide prices ranging from £500 to over £2 million.

Product overview

Auction House UK operates as the UK's largest residential and commercial property auction company, offering both traditional in-room auctions across 40+ regional auction rooms and National Online Auctions with eBay-style internet bidding. The platform provides a comprehensive property auction ecosystem including property search tools, auction finance options through partner Together Money, probate/executry services, commercial auction services, and educational resources through the Auction Guide. Properties span residential houses, flats, bungalows, land, and commercial units, with guide prices ranging from £500 to over £1 million. The company operates on a franchise model with regional offices serving specific geographic areas.

Differentiator

Problem solved

Functional benefit

Products and services

• National Weekly Property Auctions Weekly in-room property auctions held across 40+ UK regional auction rooms and broadcast by livestream, offering residential and commercial properties for sale with bids placed in person or remotely. Targets buyers and sellers across the entire UK property market.
• National Online Auctions eBay-style internet bidding platform enabling remote property purchases through timed and conditional online auctions, accessible from any location, with proxy/proxy maximum bidding and 60-second anti-snipe extension windows. Guide prices range from £500 to over £2 million.
• Auction Finance Auction finance products (bridging loans, mortgages, insurance) offered to property buyers through finance partner Together Money to enable completion of auction purchases.
• Probate / Executry Service Specialist service assisting executors, administrators and beneficiaries in selling inherited properties through auction, providing a fast unconditional disposal route for estate property.
• Commercial Auction Service Dedicated commercial property auction service for offices, retail units, industrial buildings, mixed-use assets, development sites and investment portfolios, accessed directly or via Commercial Partner Agents.

Quantifiable outcome

• Properties sold at auction complete in approximately 28 days
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Property OmbudsmancoreStrategic or Co-development PartnerMandatory membership in The Property Ombudsman Scheme for dispute resolution in property transactions. Provides independent dispute resolution service for buyers and sellers using Auction House services.
• Together MoneycoreGTM or Marketing PartnerFinance partner offering auction finance products (bridging loans, mortgages, insurance) to buyers. References on individual property listings as 'Finance available on this property.' Referenced across all regional auction listings.
• Auction Passport (Essential Information Group)coreTechnology or IntegrationEIG's Auction Passport platform provides centralised buyer registration, identity verification, and legal document access used by Auction House and ~350 other auctioneers. Streamlines buyer onboarding across the auction ecosystem.
• Auction House FranchiseescoreChannel Partner/ Reseller/ DistributorRegional franchise partners operate local auction rooms under the Auction House brand. Franchisees handle local property auctions, seller valuations, buyer registrations, and marketing for their geographic territory. Over 40 regional partners covering the entire UK.
• Referencing CompaniesminorImplementation/ SI/ Consulting PartnerThird-party referencing companies engaged to comply with Anti-Money Laundering (AML) regulations, prevent fraud and money laundering in property transactions.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Allsop: Allsop is one of the UK's largest commercial and residential property auction houses, conducting regular in-room and online auctions. Directly comparable to Auction House UK in core auction activity, buyer/seller segments, and revenue model (buyer's premium on auction lots).
• Clive Emson Land and Property Auctioneers: Clive Emson is one of the largest independent UK property auction houses, running eight regional auction rooms covering southern England. Comparable in offering residential and commercial lots with similar buyer's premium structure.
• SDL Property Auctions (formerly Bigwood): SDL Property Auctions is a UK national property auctioneer formed from Bigwood and other regional auctioneers, operating both timed online auctions and traditional in-room events. Direct competitor to Auction House UK's National Online Auctions.
• Strettons: Strettons is a London-based property auctioneer and commercial agency running regular property auctions. Comparable in offering commercial and residential lots with similar in-room and online bidding formats, though with a more London-centric focus.
• Eddisons: Eddisons operates a significant UK commercial property auction service alongside traditional agency. Comparable to Auction House UK's commercial auction service, particularly for investment properties, mixed-use buildings, and development sites.
• Barnard Marcus (auctions division): Barnard Marcus operates a significant UK residential property auction service as part of the Connells Group, competing head-to-head with Auction House UK for residential lots, buy-to-let investors, and refurbishment buyers across England and Wales.

Emerging players

• iamproperty / iamsold (online auction platform): iamsold (part of iamproperty group) is an online-only UK property auction platform used by many estate agents to offer modern method of auction sales. Comparable to Auction House UK's online auction channel as an emerging digital-first competitor.

Broad incumbents

• Countrywide (auction services): Countrywide is one of the UK's largest estate agency groups with a property auction offering. As a broad incumbent, it competes with Auction House UK for residential listings and buyer registrations, though auction is a small part of its overall portfolio.
• Knight Frank (Auctions): Knight Frank is a global property consultancy with a UK auction service focused on premium and unique properties. Comparable in the commercial and high-value residential auction segments, though auction is a small part of Knight Frank's broader services portfolio.
• Savills (Auctions): Savills is a global real estate services firm with a UK property auction division that handles premium residential and commercial lots. While a broader real estate services incumbent, its auction business directly overlaps with Auction House UK's higher-value residential and commercial segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/auctionhouseUK
• YouTubeyoutube.com/channel/UCxf0mS9MQupIxSM2gw2ah6g
• Facebookfacebook.com/auctionhouseuk
• LinkedInlinkedin.com/company/auction-house-uk-ltd
• Instagraminstagram.com/auctionhouseuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auction House UK