Name

Diamond Vogel Paints

Legal name

Diamond Vogel, Inc.

Website

https://diamondvogel.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Orange City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Coatings Products: Diamond Vogel generates revenue through the sale of architectural, industrial, powder, aerosol, traffic, and wood coatings. The company sells directly through its network of Industrial Service Centers and through independent paint stores and hardware retailers.
2. Toll/Contract Manufacturing: The company provides toll and contract manufacturing services for paints and coatings, offering custom formulation, bulk chemical sourcing, and cost-efficient production for customers since 1976.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Diamond Vogel manufactures and sells a diversified portfolio of paint and coating products across architectural, industrial, powder, aerosol, traffic, and wood coating segments. The company also provides toll and contract manufacturing services for paints and coatings, including custom formulation, bulk chemical sourcing, packaging, warehousing, and order fulfillment. Products are sold through company-operated Industrial Service Centers, independent paint stores, and hardware retailers in the United States.

Product overview

Diamond Vogel is a family-owned coatings manufacturer celebrating 100 years in business, offering a diversified portfolio of paint and coating products across multiple market segments. The company operates as a unified platform with distinct product lines: Architectural Coatings (interior/exterior paints including Zero Plus and Artistry lines), Industrial Coatings (powder and liquid coatings for equipment manufacturers), Aerosol Solutions (contract filling and Fill-N-Spray system), Traffic Coatings (pavement marking), and Toll Manufacturing services. Key sub-brands include Old Masters (wood finishes), Van Sickle (farm/ranch paints), Peridium (powder coatings), and Precision Color. The company serves OEM, industrial, agricultural, architectural, and retail sectors through manufacturing facilities and Industrial Service Centers nationwide, with recent launches including Diamond Fleet 1K and Peridium T82 technology products.

Differentiator

Problem solved

Functional benefit

Brands

• Old Masters: Premium wood finishes brand for independent paint stores and hardware retailers
• Van Sickle
• Peridium Powder Coatings
• Precision Color
• Diamond Fleet
• Fill-N-Spray

Products and services

• Diamond Vogel Architectural Coatings Full range of architectural and heavy-duty protective coatings for professional painters, property owners, home builders, architects, designers, and homeowners, featuring over 1,300 colors.
• Industrial Powder and Liquid Coatings Durable, high-quality powder and liquid coatings for agricultural and construction equipment manufacturers, trailer and work-truck builders, and metal fabricators.
• Aerosol and Touch-up Solutions Reliable aerosol paints and touch-up coatings with flexible packaging options including custom formulas and ready-made solutions, with contract filling services for OEMs.
• Traffic Coatings High-quality traffic paints and pavement-marking coatings for parking lots, highways, and municipal projects designed to meet demands of contractors and government agencies.
• Toll Manufacturing Services Contract and toll manufacturing of premium paints and coatings since 1976, providing custom formulation, bulk chemical sourcing, packaging, warehousing, and order fulfillment services.
• Old Masters Premium wood finish products for independent paint stores and hardware retailers, including wiping stains, gel stains, and professional finishes.
• Van Sickle Paint and coating products serving farm and ranch consumers with a revamped retail shopping experience.
• Peridium Powder Coatings Powder coating product line including Peridium T82 with EdgeSpan Technology for industrial OEM edge protection applications.
• Fill-N-Spray Aerosol System Aerosol filling system that enables cost-effective creation of custom aerosol spray finishes for single cans to large volumes.
• Zero Plus Interior Zero VOC Latex Zero VOC interior latex paint available in Eggshell, Flat, and Semi-Gloss sheens, formulated for commercial projects requiring minimal indoor air quality impacts with outstanding durability.
• Artistry Interior/Exterior Acrylic Latex Enamel Door, trim, and cabinet enamel designed for creating smooth, durable finishes on architectural surfaces.
• Diamond Fleet 1K with Spectra IQ Technology Industrial fleet coating product featuring Spectra IQ technology for durable one-coat applications on fleet vehicles and equipment.
• Luminance 300 Dri-Mist Brilliant white aerosol touch-up product in the Luminance 300 architectural line for quick paint repair applications.
• Palisade Ultra Premium Exterior Latex Ultra premium exterior latex finish designed for long-lasting weather resistance and color retention on exterior surfaces.

Quantifiable outcome

• 100-year anniversary milestone demonstrating sustained business success and customer trust
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Keep Iowa BeautifulminorGTM or Marketing Partner · 3 April 2026Diamond Vogel partners with Keep Iowa Beautiful on the Paint Iowa Beautiful grant program, awarding 100 grants annually to support volunteer-led community improvement projects across Iowa. The initiative has supported over 1,651 projects over 23 years, strengthening community pride and local spaces.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Behr (Masco): Architectural paint brand owned by Masco and sold primarily through Home Depot; directly competes with Diamond Vogel Architectural in DIY/professional segments and represents the big-box competition Diamond Vogel explicitly positions against.
• PPG Industries: Global industrial and architectural coatings major serving aerospace, automotive, industrial, and architectural end markets; overlaps with Diamond Vogel on industrial OEM coatings and powder coatings with a much larger global footprint.
• AkzoNobel: Global paints and coatings major (Dulux, Sikkens, International) with significant architectural, industrial, powder, and traffic coatings businesses; competes with Diamond Vogel across multiple of its product platforms.
• Benjamin Moore: Premium architectural paint manufacturer distributed primarily through independent paint dealers in North America; directly comparable channel strategy to Diamond Vogel's independent-store focus, though with a much stronger consumer brand.
• Sherwin-Williams: Largest US-based paint and coatings manufacturer with dominant architectural and industrial share through company-owned stores, big-box retail, and global industrial operations; directly comparable as a multi-segment coatings competitor though operating at vastly greater scale.
• RPM International: Holding company of specialty coatings, sealants, and building solutions brands serving industrial, construction, and consumer markets; comparable in product breadth across architectural, industrial, and traffic/pavement coatings, with a family-controlled heritage akin to Diamond Vogel.
• Hempel: Global coatings supplier focused on marine, protective, industrial, and decorative coatings; comparable in industrial/powder/traffic coatings to Diamond Vogel, though with much stronger international reach.

Direct peers

• Axalta Coating Systems: Global coatings company focused on industrial OEM coatings, refinish, and powder coatings serving automotive, commercial vehicle, and industrial customers; directly competes with Diamond Vogel's powder, fleet, and OEM industrial coatings offerings.
• Tnemec Company: Privately held US manufacturer of high-performance protective and industrial coatings for water/wastewater, industrial, and architectural markets; closely comparable mid-sized US industrial coatings peer to Diamond Vogel.
• Gemini Industries: Manufacturer of wood and industrial coating solutions that acquired Diamond Vogel's industrial wood business unit in February 2026; a direct coatings competitor with particular overlap in wood, OEM, and industrial finishes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/diamondvogel
• YouTubeyoutube.com/diamondvogelpaint
• Facebookfacebook.com/diamondvogel
• Instagraminstagram.com/diamondvogelpaint
• Pinterestpinterest.com/diamondvogel

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Vogel Paints