Keep Iowa Beautiful
Keep Iowa Beautiful is a Johnston-based statewide nonprofit founded in 2000 that empowers Iowa communities, local governments, and residents to enhance public spaces, foster civic pride, and build local leadership through volunteer-driven programs including Hometown Pride coaching, Pick-Up Iowa cleanups, and beautification grants.
- Company typePrivate
- Founded2000
- HeadquartersWest Des Moines, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Keep Iowa Beautiful does
Keep Iowa Beautiful is a statewide nonprofit organization founded in 2000 by former Iowa Governor Robert D. Ray and civic leader Donald F. Lamberti to improve the vitality of Iowa communities through volunteer-driven enhancement programs. Headquartered in Johnston, Iowa, the organization operates as an official affiliate of the nationally recognized Keep America Beautiful program and serves Iowa communities, local governments, civic leaders, and residents seeking to clean public spaces, enhance amenities, develop local leadership, and foster civic pride.
The organization's core offerings span three program layers: a signature Hometown Pride coaching program that builds long-term community cultural and economic vitality (with 17 new communities added in 2026); clean-up and greening initiatives including Pick-Up Iowa, the Plant Iowa Beautiful grant, and the Paint Iowa Beautiful grant delivered in partnership with paint manufacturer Diamond Vogel; and engagement programming such as the annual Photography Contest (16th edition in 2026 with over 600 entries), the Keep Iowa Beautiful Awards, scholarships, and the A Garden in Every School educational video series. Underlying delivery infrastructure consists of web-based programs, social media channels (Facebook, Instagram, LinkedIn), email newsletters, online grant and registration systems, and offline volunteer mobilization.
Revenue is generated through individual donations, corporate sponsorships, and fundraising events including an annual golf tournament and the Capitol to Corndogs Clean 5K Run; programs, grants, and scholarships are provided to Iowa communities at no cost. The organization holds no venture capital or private equity investment, has no parent company or subsidiaries, and operates solely within the state of Iowa under Executive Director Andy Frantz. High-level governmental support is reflected in Iowa Governor Kim Reynolds' annual April proclamation of Keep Iowa Beautiful Month.
Keep Iowa Beautiful firmographics
Firmographics- Name
- Keep Iowa Beautiful
- Legal name
- Keep Iowa Beautiful
- Website
- https://keepiowabeautiful.org
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Keep Iowa Beautiful is a Johnston-based statewide nonprofit founded in 2000 that empowers Iowa communities, local governments, and residents to enhance public spaces, foster civic pride, and build local leadership through volunteer-driven programs including Hometown Pride coaching, Pick-Up Iowa cleanups, and beautification grants.
- Ownership category
- akta.pro rank
Keep Iowa Beautiful industry classification
Industry- Product category
- Community Development & Beautification Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)
- akta.pro primary industry
- Community Arts, Culture & Creative Placemaking Enterprises (BPAGALAO)
- akta.pro secondary industry
- Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH)
Keywords
Where Keep Iowa Beautiful is headquartered
LocationHeadquarters
- HQ city
- West Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Keep Iowa Beautiful business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels3 records
Marketing channels5 records
Keep Iowa Beautiful product offering
Product offeringCore offering
Keep Iowa Beautiful empowers Iowa communities through volunteer-driven enhancement programs that combine coaching, cleanup initiatives, and grant-funded beautification projects. The core portfolio centers on the Hometown Pride coaching program (which strengthens long-term cultural and economic vitality), the Pick-Up Iowa community cleanup initiative, and the Plant Iowa Beautiful and Paint Iowa Beautiful grant programs for planting and painting public spaces. Programs are offered at no cost and are funded through donations, corporate sponsorships, and fundraising events.
Product overview
Keep Iowa Beautiful operates as a statewide nonprofit offering a portfolio of community enhancement programs rather than a technology product. The core offerings include Hometown Pride (a coaching program), Pick-Up Iowa (cleanup initiative), and various grant programs (Plant Iowa Beautiful, Paint Iowa Beautiful, Scholarships). These are complemented by engagement programs like the annual Photography Contest, Keep Iowa Beautiful Awards, and the Golf Tournament fundraiser. The organization also provides educational content through publications and the A Garden in Every School video series. The portfolio works together to empower Iowans to create vibrant communities through volunteer-driven enhancement programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Hometown Pride
Companies that use Keep Iowa Beautiful
Customer profileSegments3 records
Ideal customer profiles3 records
Keep Iowa Beautiful technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Keep Iowa Beautiful partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor, flagship and core.
- Rand FisherminorRand Fisher Rural Business Leadership Award presented to Keep Iowa Beautiful recognizing leadership excellence in rural business development.
- Diamond VogelflagshipDiamond Vogel, a major paint manufacturer, partners with Keep Iowa Beautiful for the Paint Iowa Beautiful grant program. The partnership provides paint grants to communities for downtown improvement projects, with recipients announced annually in April.
- Keep America BeautifulcoreKeep Iowa Beautiful is an official affiliate of the nationally respected Keep America Beautiful program. This affiliation provides the organization with national resources, best practices, and recognition within the community beautification network.
- Governor Kim ReynoldsflagshipIowa Governor Kim Reynolds annually proclaims April as Keep Iowa Beautiful Month and participates in the annual award ceremony at the Capitol, demonstrating high-level governmental support for the organization's mission.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Keep Iowa Beautiful competitors and assessment
Company assessmentBroad incumbents
- Keep America Beautiful: The national parent affiliate of which Keep Iowa Beautiful is a state-level chapter. Both share the anti-litter, beautification, and community-engagement mission, with Keep America Beautiful operating as the umbrella brand and supporting member affiliates nationwide.
Direct peers
- Keep Minnesota Beautiful: A fellow Midwestern Keep America Beautiful state affiliate running analogous beautification, cleanup, and community-pride programs targeting Minnesota communities, mirroring Keep Iowa Beautiful's model.
- Keep Nebraska Beautiful: Another neighboring-state Keep America Beautiful affiliate offering community cleanup, beautification grants, and civic engagement programs in Nebraska—directly comparable in scale, scope, and operating model.
- Keep Missouri Beautiful: Statewide Keep America Beautiful affiliate with parallel programs (community cleanups, beautification grants, awards) operating in Missouri with the same nonprofit, volunteer-driven delivery model.
- Keep Wisconsin Beautiful: Midwestern state-level Keep America Beautiful affiliate providing environmental cleanup, beautification, and education programs in Wisconsin communities, comparable in mission and program mix.
- Keep Indiana Beautiful: Indiana-based affiliate of Keep America Beautiful delivering statewide beautification, greening, and community-engagement programs to cities and towns, structurally parallel to Keep Iowa Beautiful.
- Keep Texas Beautiful: A larger, well-established state affiliate of Keep America Beautiful running an analogous mix of cleanup events, beautification grants, and recognition programs across Texas, with a comparable nonprofit operating model.
- Keep Ohio Beautiful: State-level Keep America Beautiful affiliate running cleanup, beautification, and community engagement programs for Ohio communities using a comparable nonprofit operating model and program portfolio.
Others
- Points of Light: A national nonprofit focused on volunteer mobilization and civic engagement; comparable to Keep Iowa Beautiful at the meta level of volunteer-driven community impact, though operating at national rather than state scope.
- VolunteerMatch: National nonprofit connecting volunteers to opportunities including environmental and community-improvement causes, thematically overlapping with Keep Iowa Beautiful's Pick-Up Iowa and Hometown Pride volunteer programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Keep Iowa Beautiful social profiles
Digital presenceKeep Iowa Beautiful financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keep Iowa Beautiful leadership team
Management profileNumber of profiles
Profiles1 record
Keep Iowa Beautiful funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keep Iowa Beautiful M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keep Iowa Beautiful
What does Keep Iowa Beautiful do?
Keep Iowa Beautiful empowers Iowa communities through volunteer-driven enhancement programs that combine coaching, cleanup initiatives, and grant-funded beautification projects. The core portfolio centers on the Hometown Pride coaching program (which strengthens long-term cultural and economic vitality), the Pick-Up Iowa community cleanup initiative, and the Plant Iowa Beautiful and Paint Iowa Beautiful grant programs for planting and painting public spaces. Programs are offered at no cost and are funded through donations, corporate sponsorships, and fundraising events.
Is Keep Iowa Beautiful a public or private company?
Keep Iowa Beautiful is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Keep Iowa Beautiful founded?
Keep Iowa Beautiful was founded in 2000. It employs 11 to 50 people.
Where is Keep Iowa Beautiful based?
Keep Iowa Beautiful is headquartered in West Des Moines, United States, in the North America region.
Who are Keep Iowa Beautiful's main competitors?
Keep America Beautiful is listed as a broad incumbent. Direct peers are Keep Minnesota Beautiful, Keep Nebraska Beautiful, Keep Missouri Beautiful, Keep Wisconsin Beautiful, Keep Indiana Beautiful, Keep Texas Beautiful and Keep Ohio Beautiful. Others are Points of Light and VolunteerMatch.
Does Keep Iowa Beautiful have an API?
No public API is recorded for Keep Iowa Beautiful.
What industry is Keep Iowa Beautiful in?
Keep Iowa Beautiful's product category is Community Development & Beautification Services. Its primary akta.pro industry code is BPAGALAO, Community Arts, Culture & Creative Placemaking Enterprises, with a secondary code of BPAGAHAH, Public Art, Arts Councils & Grantmaking Programs. Its NAICS code is 813312.