Novo Path Medical
NovoPath (NovoPath LLC) is a US-based SaaS healthcare technology company that sells the cloud-based NovoPath 360 Laboratory Information System to commercial, specialty, and reference pathology laboratories worldwide, covering anatomic, molecular, digital, and veterinary pathology workflows on a single Azure-hosted platform.
- Company typePrivate
- Founded2012
- HeadquartersNazareth, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Novo Path Medical does
NovoPath (NovoPath LLC) is a private US healthcare technology company headquartered in Bridgewater, New Jersey, that develops and sells a cloud-based Laboratory Information System (LIS) purpose-built for pathology laboratories. The company's flagship product, NovoPath 360, is a SaaS platform built natively on Microsoft Azure infrastructure with SOC 2 Type II certification and a 99.9% uptime SLA, supporting end-to-end workflow management from accessioning through case sign-out. The platform spans anatomic pathology, molecular diagnostics, digital pathology, veterinary pathology, and histology on a single codebase, with features including HL7-native accessioning, hands-free grossing, automated case distribution, customizable 360° dashboards, and DXE API-based interoperability.
The company targets commercial, specialty, and reference laboratories processing high case volumes, including dermatopathology practices (Westlake Dermatology, AP Derm), molecular diagnostics labs (Cairo Diagnostics, Fulgent), and large reference providers (LifeLabs). NovoPath claims 'hundreds of customers' across these segments and over 30 years of combined domain experience serving complex pathology operations.
Revenue is generated through volume-based SaaS subscriptions priced on case entries and specimens, with annual renewal; professional services billed separately at $250/hour for consulting beyond standard implementation; and multi-year DXE API contracts with 2-year initial terms. Go-to-market is direct enterprise field sales with a demo-driven process, supported by content marketing, webinars, industry conference sponsorships, and a free on-site Workflow Assessment service. Distribution is exclusively direct, with no disclosed channel partners.
Novo Path Medical firmographics
Firmographics- Name
- Novo Path Medical
- Legal name
- NovoPath LLC
- Website
- https://novopath.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NovoPath (NovoPath LLC) is a US-based SaaS healthcare technology company that sells the cloud-based NovoPath 360 Laboratory Information System to commercial, specialty, and reference pathology laboratories worldwide, covering anatomic, molecular, digital, and veterinary pathology workflows on a single Azure-hosted platform.
- Ownership category
- akta.pro rank
Where Novo Path Medical is headquartered
LocationHeadquarters
- HQ city
- Nazareth
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Novo Path Medical business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (NovoPath 360): Cloud-based software-as-a-service subscription model with unit-based pricing. Fees are calculated based on the number of Case Entries and/or Specimens processed, configured on a volume-based structure per Sales Order. Subscriptions automatically renew annually unless terminated with 90-day notice.
- Professional Services: Implementation, configuration, training, and consulting services. Professional services are invoiced separately at $250/hour for consulting work beyond standard implementation scope. Additional training for Added Users is priced at current list pricing.
- Unit-Based Licensing: Volume-based model where Unit Fees are configured based on the number of Case Entries created and/or Specimens reported. Units not utilized cannot be credited or refunded upon termination but may be carried over to renewal terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Volume-based Unit Model |
| Other | Pay-as-you-go | Professional Services |
| Subscription | Multi-year contract | DXE API Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Novo Path Medical product offering
Product offeringCore offering
NovoPath develops and sells NovoPath 360, a cloud-based SaaS Laboratory Information System (LIS) for commercial and specialty medical laboratories. The platform provides end-to-end workflow management from specimen accessioning through case sign-out, supporting anatomic pathology, molecular diagnostics, digital pathology, veterinary pathology, and histology operations. It is delivered as an annual unit-based subscription priced by Case Entries and Specimens processed, with implementation and consulting services billed separately.
Product overview
NovoPath offers a comprehensive, cloud-based Laboratory Information System (LIS) platform called NovoPath 360, designed for complex commercial and specialty medical laboratories. The portfolio includes specialized solutions for Anatomic Pathology, Molecular Pathology, Digital Pathology, Veterinary Pathology, and Histology workflows. The Healthcare Interoperability module (DXE) enables HL7 data exchange with external healthcare systems. NovoPath U provides training resources, while the Workflow Assessment service offers optimization consulting. The platform emphasizes cloud-committed maintenance with SOC 2 Type II certification, scalable SaaS architecture, and readiness for digital pathology and AI-driven diagnostics.
Differentiator
Problem solved
Functional benefit
Brands
- NovoPath 360: The company's flagship comprehensive SaaS-based laboratory information system platform.
Products and services
- NovoPath 360 Flagship cloud-based Laboratory Information System (LIS) platform unifying workflows, data, and reporting into a single system for complex commercial and specialty medical laboratories. Includes HL7 accessioning, 360-degree dashboards, automated case assignments, and customizable reporting.
- Anatomic Pathology LIS Software
Quantifiable outcome
- 30% volume increase handled without additional staff at Westlake Dermatology
- +1 more outcomes
Companies that use Novo Path Medical
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Novo Path Medical technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature12 records
Novo Path Medical partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Microsoft AzurecoreNovoPath's cloud-based SaaS platform is built on Microsoft Azure infrastructure, utilizing Azure functions, scalable web apps, automated CI/CD pipelines, and Azure DevOps. Azure provides the underlying cloud infrastructure and services powering the NovoPath 360 platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Novo Path Medical competitors and assessment
Company assessmentDirect peers
- Sunquest Information Systems: Long-standing laboratory information system vendor serving clinical, anatomic, and molecular pathology labs. Direct competitor in the same LIS category with overlapping pathology workflow capabilities and a larger installed base of hospital and reference labs.
- SCC Soft Computer: Specialist LIS vendor for clinical and anatomic pathology labs serving large hospital systems and reference laboratories. Comparable in product scope and target customer (complex, high-volume pathology operations).
- Orchard Software: Laboratory information system vendor serving clinical, anatomic pathology, and molecular labs with strong presence in hospital and reference lab segments. Direct competitor in pathology LIS workflows and similar mid-market positioning.
- LabWare: Provider of LIMS/LIS platforms used by clinical, research, and pathology laboratories globally. Comparable LIS/LIMS functionality and SaaS/private-cloud deployment models targeting regulated lab environments.
- LigoLab: Cloud-based LIS platform purpose-built for anatomic and clinical pathology laboratories. Direct competitor in the pathology-specific LIS category with similar multi-specialty workflow coverage.
- Cirdan: Provider of LIS and digital pathology solutions for clinical and anatomic pathology labs. Comparable in supporting pathology workflows with integrated digital imaging and grossing/documentation features.
Broad incumbents
- Epic Systems (Beaker LIS): Dominant EHR vendor whose Beaker module provides laboratory information system functionality tightly integrated with its EHR. Larger incumbent that competes by bundling LIS into enterprise EHR contracts rather than specializing in pathology.
- Oracle Health (formerly Cerner): Major EHR and healthcare IT incumbent with a laboratory information system offering embedded in its broader platform. Competes via enterprise-wide contracts rather than pathology-specific depth.
Emerging players
- Proscia: AI-native digital pathology platform with whole slide imaging and diagnostic AI. Competes for the same pathology lab budget with a more technology-forward, AI-embedded approach that overlaps with NovoPath's digital pathology roadmap.
- Inspirata (Roche Digital Pathology): Digital pathology workflow vendor now part of Roche, offering whole slide imaging, case management, and AI-driven diagnostics. Comparable in digital pathology workflow integration but backed by a global diagnostics leader.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Novo Path Medical social profiles
Digital presenceNovo Path Medical compliance and trust
Trust signalCompliance7 records
Novo Path Medical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novo Path Medical leadership team
Management profileNumber of profiles
Profiles3 records
Novo Path Medical funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novo Path Medical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novo Path Medical
What does Novo Path Medical do?
NovoPath develops and sells NovoPath 360, a cloud-based SaaS Laboratory Information System (LIS) for commercial and specialty medical laboratories. The platform provides end-to-end workflow management from specimen accessioning through case sign-out, supporting anatomic pathology, molecular diagnostics, digital pathology, veterinary pathology, and histology operations. It is delivered as an annual unit-based subscription priced by Case Entries and Specimens processed, with implementation and consulting services billed separately.
Is Novo Path Medical a public or private company?
Novo Path Medical is a private company. It is classified as unknown and is currently operating.
When was Novo Path Medical founded?
Novo Path Medical was founded in 2012. It employs 11 to 50 people.
Where is Novo Path Medical based?
Novo Path Medical is headquartered in Nazareth, Israel, in the Middle East region.
How does Novo Path Medical make money?
Three revenue lines are on record. SaaS Subscription (NovoPath 360) is the primary driver. The others are professional Services and unit-Based Licensing.
Who are Novo Path Medical's main competitors?
Direct peers on record are Sunquest Information Systems, SCC Soft Computer, Orchard Software, LabWare, LigoLab and Cirdan. Broad incumbents are Epic Systems (Beaker LIS) and Oracle Health (formerly Cerner). Emerging players are Proscia and Inspirata (Roche Digital Pathology).
Does Novo Path Medical have an API?
Yes. NovoPath offers a Data Exchange Engine (DXE) API that enables data flow between users and their authorized healthcare providers (End Users). The DXE includes application programming interface (API) code, embeddable widgets, sample code, source code, SDKs, and executable applications. The service provides a customizable user login platform and dashboard that permits users to monitor connection status (active vs inactive). DXE is designed for healthcare data interoperability, allowing Customer Data to flow through between laboratory systems and connected healthcare endpoints. Developer documentation is at www.novopath.com/terms-of-use.