Affinity Living Communities
Affinity Living Communities (Axis Residential LLC) operates 35+ purpose-built 55+/62+ active-adult apartment communities across 8 U.S. states under a single all-inclusive monthly rent model, serving independent seniors with bundled amenities and community programming.
- Company typePrivate
- Founded2009
- HeadquartersSpokane, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Affinity Living Communities does
Affinity Living Communities, operating under the legal entity Axis Residential LLC, is a private active-adult housing operator founded in 2009 that owns and manages 35+ 55+/62+ apartment communities across 8 states (Colorado, Idaho, Minnesota, Montana, New Mexico, Oregon, Texas, and Washington). The company's core product is purpose-built apartment housing paired with large amenity packages (30,000+ sq ft clubhouses, pickleball courts, dog parks, fitness centers, and social programming) designed for an independent, lifestyle-oriented senior demographic that does not require assisted-living or medical care services.
The technology stack is intentionally light: a proprietary MyAffinity App handles resident engagement, event scheduling, and community communication, while RentCafe powers leasing operations and G5 Search Marketing drives website lead generation. Marketing and customer acquisition are executed direct-to-consumer through the company website, blog, Facebook, LinkedIn, YouTube, SEO, and email newsletters, reducing reliance on third-party listing aggregators.
The business model is a subscription-based recurring rental revenue model: residents pay a single monthly fee that bundles rent, utilities, WiFi, cable, and access to amenities, providing predictable per-unit revenue and reducing ancillary billing friction. The company is owner-managed and privately held, with no disclosed funding rounds, M&A activity, or institutional investors, and operates active recruiting across property management, maintenance, and corporate functions to support ongoing portfolio growth.
Affinity Living Communities firmographics
Firmographics- Name
- Affinity Living Communities
- Legal name
- Axis Residential LLC
- Website
- https://affinityforliving.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Affinity Living Communities (Axis Residential LLC) operates 35+ purpose-built 55+/62+ active-adult apartment communities across 8 U.S. states under a single all-inclusive monthly rent model, serving independent seniors with bundled amenities and community programming.
- Ownership category
- akta.pro rank
Affinity Living Communities industry classification
Industry- Product category
- Senior Living / Active Adult Housing
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Active Adult (55+) Independent Living Communities (HLADAAAD)
- akta.pro secondary industry
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)
Keywords
Where Affinity Living Communities is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Affinity Living Communities business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Apartment Rentals: Affinity generates revenue through monthly rental payments from residents in their 55+ and 62+ active adult apartment communities. The revenue model is subscription-based with one predictable monthly payment that covers rent, utilities, WiFi, cable, and full access to community amenities. This all-inclusive pricing creates predictable recurring revenue and simplifies budgeting for residents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-Inclusive Monthly Rent |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Affinity Living Communities product offering
Product offeringCore offering
Affinity Living Communities rents all-inclusive apartment homes within purpose-built 55+ (and 62+) active adult communities, charging a single flat monthly fee that covers rent, utilities, WiFi, cable TV, and full access to 30,000+ sq ft of resort-style amenities. The MyAffinity app and resident-driven social programming complement the housing product.
Product overview
Affinity Living Communities operates as a unified active adult living platform combining apartment homes with bundled services. The core offering is the portfolio of 55+/62+ communities across multiple U.S. states, with the MyAffinity App as a digital companion enabling resident engagement, and an all-inclusive pricing model bundling rent, utilities, WiFi, cable, and amenities into a single monthly payment. Individual properties (Affinity at South Hill, Affinity at Mirabeau, Affinity at Vancouver, Affinity at Walla Walla, etc.) function as sub-brands within the portfolio, each featuring resort-style amenities including pools, fitness centers, theaters, pubs, workshops, and social spaces.
Differentiator
Problem solved
Functional benefit
Brands
- MyAffinity App: A digital hub designed specifically for Affinity residents to socialize, access events, chat with staff, watch TV, order meals, and stay connected with family.
Products and services
- Affinity Living Communities (Active 55+/62+ Apartment Communities) A unified portfolio of 35+ all-inclusive active adult apartment rental communities (55+ and 62+) across eight U.S. states, offering studio, one-bedroom, and two-bedroom floor plans with bundled rent, utilities, WiFi, cable TV, and full access to resort-style amenities. Intended for active, independent older adults seeking a maintenance-free lifestyle with social programming.
- MyAffinity App A standalone digital resident engagement hub that allows Affinity residents to socialize with friends, access community events, chat with staff and maintenance, stream entertainment, order meal delivery, and connect with family through a companion family app. Designed for residents of Affinity Living Communities.
Companies that use Affinity Living Communities
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Affinity Living Communities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Affinity Living Communities partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Affinity Living Communities competitors and assessment
Company assessmentRegional players
- Era Living: Seattle-based family-owned operator of independent and assisted living communities concentrated in the Pacific Northwest — directly overlapping with Affinity's largest geographic footprint.
Broad incumbents
- Ventas: NYSE-listed healthcare REIT (VTR) with a senior housing operating portfolio. Competes indirectly for capital, residents, and operating talent in Affinity's active adult sub-segment.
- Brookdale Senior Living: Largest U.S. senior living operator (NYSE: BKD) with ~650+ communities across independent, assisted living, and memory care. Competitor for active adult residents and labor across Affinity's markets.
- Welltower: NYSE-listed healthcare REIT (WELL) that owns and operates senior housing communities through RIDEA structures. Major capital source and competitor in the active adult and senior housing space.
Direct peers
- Atria Senior Living: Large independent and assisted living operator (~200+ communities) with similar resort-style amenity positioning. Competes directly with Affinity for active adult and early assisted living residents in many of the same states.
- Merrill Gardens: Operates independent living, assisted living, and memory care communities across the U.S. with a similar amenity-rich, hospitality-focused model. Highly comparable to Affinity in target demographic, amenity strategy, and west/sunbelt geographic orientation.
- Holiday Retirement (related to Bridge Seniors Housing): Operates one of the largest portfolios of independent living communities in the U.S. with a hospitality-driven model nearly identical to Affinity's active adult, all-inclusive approach.
- Leisure Care: Family-owned operator of independent living, assisted living, and memory care communities with resort-style amenities. Closely comparable to Affinity in owner-managed culture, active adult positioning, and PNW presence.
- Sonida Senior Living: Public (NYSE: SNDA) operator of independent living, assisted living, and memory care communities across the U.S. Overlaps with Affinity in independent living product and similar middle-market positioning.
- Watermark Retirement Communities: Operates independent living, assisted living, and memory care communities nationwide with a similar all-inclusive, hospitality-focused value proposition targeted at active older adults.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Affinity Living Communities social profiles
Digital presenceAffinity Living Communities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affinity Living Communities leadership team
Management profileNumber of profiles
Affinity Living Communities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affinity Living Communities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affinity Living Communities
What does Affinity Living Communities do?
Affinity Living Communities rents all-inclusive apartment homes within purpose-built 55+ (and 62+) active adult communities, charging a single flat monthly fee that covers rent, utilities, WiFi, cable TV, and full access to 30,000+ sq ft of resort-style amenities. The MyAffinity app and resident-driven social programming complement the housing product.
Is Affinity Living Communities a public or private company?
Affinity Living Communities is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Affinity Living Communities founded?
Affinity Living Communities was founded in 2009. It employs 11 to 50 people.
Where is Affinity Living Communities based?
Affinity Living Communities is headquartered in Spokane, United States, in the North America region.
How does Affinity Living Communities make money?
One revenue line is on record: apartment Rentals.
Who are Affinity Living Communities's main competitors?
Era Living is listed as a regional player. Broad incumbents are Ventas, Brookdale Senior Living and Welltower. Direct peers are Atria Senior Living, Merrill Gardens, Holiday Retirement (related to Bridge Seniors Housing), Leisure Care, Sonida Senior Living and Watermark Retirement Communities.
Does Affinity Living Communities have an API?
No public API is recorded for Affinity Living Communities.
What industry is Affinity Living Communities in?
Affinity Living Communities's product category is Senior Living / Active Adult Housing. Its primary akta.pro industry code is HLADAAAD, Active Adult (55+) Independent Living Communities, with a secondary code of HLADAAAA, Market-Rate Independent Living (Private Pay) Communities. Its NAICS code is 62331 and its SIC code is 6513.