Affinity Living Communities

What Affinity Living Communities does

Affinity Living Communities, operating under the legal entity Axis Residential LLC, is a private active-adult housing operator founded in 2009 that owns and manages 35+ 55+/62+ apartment communities across 8 states (Colorado, Idaho, Minnesota, Montana, New Mexico, Oregon, Texas, and Washington). The company's core product is purpose-built apartment housing paired with large amenity packages (30,000+ sq ft clubhouses, pickleball courts, dog parks, fitness centers, and social programming) designed for an independent, lifestyle-oriented senior demographic that does not require assisted-living or medical care services.

The technology stack is intentionally light: a proprietary MyAffinity App handles resident engagement, event scheduling, and community communication, while RentCafe powers leasing operations and G5 Search Marketing drives website lead generation. Marketing and customer acquisition are executed direct-to-consumer through the company website, blog, Facebook, LinkedIn, YouTube, SEO, and email newsletters, reducing reliance on third-party listing aggregators.

The business model is a subscription-based recurring rental revenue model: residents pay a single monthly fee that bundles rent, utilities, WiFi, cable, and access to amenities, providing predictable per-unit revenue and reducing ancillary billing friction. The company is owner-managed and privately held, with no disclosed funding rounds, M&A activity, or institutional investors, and operates active recruiting across property management, maintenance, and corporate functions to support ongoing portfolio growth.

Name

Affinity Living Communities

Legal name

Axis Residential LLC

Website

https://affinityforliving.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Affinity Living Communities (Axis Residential LLC) operates 35+ purpose-built 55+/62+ active-adult apartment communities across 8 U.S. states under a single all-inclusive monthly rent model, serving independent seniors with bundled amenities and community programming.

Ownership category

akta.pro rank

Product category

Senior Living / Active Adult Housing

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Operators Of Apartment Buildings (6513)

akta.pro primary industry

Active Adult (55+) Independent Living Communities (HLADAAAD)

akta.pro secondary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Active adult living
• Senior apartment rentals
• 55+ community housing
• Maintenance-free lifestyle
• Resort-style amenities

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Apartment Rentals: Affinity generates revenue through monthly rental payments from residents in their 55+ and 62+ active adult apartment communities. The revenue model is subscription-based with one predictable monthly payment that covers rent, utilities, WiFi, cable, and full access to community amenities. This all-inclusive pricing creates predictable recurring revenue and simplifies budgeting for residents.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Affinity Living Communities rents all-inclusive apartment homes within purpose-built 55+ (and 62+) active adult communities, charging a single flat monthly fee that covers rent, utilities, WiFi, cable TV, and full access to 30,000+ sq ft of resort-style amenities. The MyAffinity app and resident-driven social programming complement the housing product.

Product overview

Affinity Living Communities operates as a unified active adult living platform combining apartment homes with bundled services. The core offering is the portfolio of 55+/62+ communities across multiple U.S. states, with the MyAffinity App as a digital companion enabling resident engagement, and an all-inclusive pricing model bundling rent, utilities, WiFi, cable, and amenities into a single monthly payment. Individual properties (Affinity at South Hill, Affinity at Mirabeau, Affinity at Vancouver, Affinity at Walla Walla, etc.) function as sub-brands within the portfolio, each featuring resort-style amenities including pools, fitness centers, theaters, pubs, workshops, and social spaces.

Differentiator

Problem solved

Functional benefit

Brands

• MyAffinity App: A digital hub designed specifically for Affinity residents to socialize, access events, chat with staff, watch TV, order meals, and stay connected with family.

Products and services

• Affinity Living Communities (Active 55+/62+ Apartment Communities) A unified portfolio of 35+ all-inclusive active adult apartment rental communities (55+ and 62+) across eight U.S. states, offering studio, one-bedroom, and two-bedroom floor plans with bundled rent, utilities, WiFi, cable TV, and full access to resort-style amenities. Intended for active, independent older adults seeking a maintenance-free lifestyle with social programming.
• MyAffinity App A standalone digital resident engagement hub that allows Affinity residents to socialize with friends, access community events, chat with staff and maintenance, stream entertainment, order meal delivery, and connect with family through a companion family app. Designed for residents of Affinity Living Communities.

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Era Living: Seattle-based family-owned operator of independent and assisted living communities concentrated in the Pacific Northwest — directly overlapping with Affinity's largest geographic footprint.

Broad incumbents

• Ventas: NYSE-listed healthcare REIT (VTR) with a senior housing operating portfolio. Competes indirectly for capital, residents, and operating talent in Affinity's active adult sub-segment.
• Brookdale Senior Living: Largest U.S. senior living operator (NYSE: BKD) with ~650+ communities across independent, assisted living, and memory care. Competitor for active adult residents and labor across Affinity's markets.
• Welltower: NYSE-listed healthcare REIT (WELL) that owns and operates senior housing communities through RIDEA structures. Major capital source and competitor in the active adult and senior housing space.

Direct peers

• Atria Senior Living: Large independent and assisted living operator (~200+ communities) with similar resort-style amenity positioning. Competes directly with Affinity for active adult and early assisted living residents in many of the same states.
• Merrill Gardens: Operates independent living, assisted living, and memory care communities across the U.S. with a similar amenity-rich, hospitality-focused model. Highly comparable to Affinity in target demographic, amenity strategy, and west/sunbelt geographic orientation.
• Holiday Retirement (related to Bridge Seniors Housing): Operates one of the largest portfolios of independent living communities in the U.S. with a hospitality-driven model nearly identical to Affinity's active adult, all-inclusive approach.
• Leisure Care: Family-owned operator of independent living, assisted living, and memory care communities with resort-style amenities. Closely comparable to Affinity in owner-managed culture, active adult positioning, and PNW presence.
• Sonida Senior Living: Public (NYSE: SNDA) operator of independent living, assisted living, and memory care communities across the U.S. Overlaps with Affinity in independent living product and similar middle-market positioning.
• Watermark Retirement Communities: Operates independent living, assisted living, and memory care communities nationwide with a similar all-inclusive, hospitality-focused value proposition targeted at active older adults.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvQBegeFpZaqVNsM8hUvnRQ
• Facebookfacebook.com/AffinityLivingCommunities
• LinkedInlinkedin.com/company/affinity-living-communities

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affinity Living Communities