Link

What Link does

Link (Link Management Systems Inc.) is a privately held, vertically integrated real estate technology company founded in 2019 and headquartered in Los Angeles, California. The company operates three wholly-owned subsidiaries—Link Brokerages (residential and commercial real estate representation), First Link Mortgage (NMLS-licensed mortgage lending), and Linked Escrow (California DFPI-licensed escrow services)—providing consumers and agents a unified transaction stack. Its proprietary AI-powered platform, centered on the Link AI Copilot conversational assistant at beta.link.ai/copilot, enables property search, valuation, mortgage calculations, and intelligent matching to licensed agents using MLS data (including CRMLS) and integrated back-office systems.

The platform combines an LLM-based conversational interface with a deal manager featuring built-in compliance tracking, CRM integration via GoHighLevel, DocuSign e-signature workflows, IDX-integrated websites, and Canva-powered marketing assets. Agent-facing tiers (Lite, Pro, Enterprise) offer 90/10 commission splits with personal caps of $15,000-$20,000 and white-label solutions for teams. Link monetizes through transaction-based commissions and fees across brokerage, mortgage origination, and escrow, supplemented by recurring agent membership subscriptions ($0-$280 per month) and premium services such as digital advertising management.

Link serves individual home buyers, sellers, and investors across 8 states for brokerage (CA, AZ, CO, GA, FL, SC, NC, NY) and 8 states for mortgage (CA, AZ, CO, GA, TX, FL, MT, ID), with an agent network limited to professionals meeting top-10% production thresholds. The Bundle & Save program delivers up to $20,000 in lender credits for buyers financing through First Link Mortgage and free escrow for sellers, structurally tying consumers to the full Link ecosystem. The company employs 251-500 staff across engineering, real estate operations, compliance, and mortgage functions, and is led by CEO Coby Chatwin, COO Joseph Screen, CTO Thomas Hornbeck, and CBO Kreg McCoy.

Name

Link

Legal name

Link Management Systems Inc.

Website

https://link.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Link (Link Management Systems Inc.) operates a vertically integrated real estate platform combining AI-powered brokerage, mortgage lending, and escrow services for home buyers, sellers, and licensed agents across 8 US states. The Bundle & Save program and tiered agent subscriptions tie clients to its unified transaction stack.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Mortgage and Nonmortgage Loan Brokers (522310), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA), Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)

Keywords

• Integrated real estate platform
• AI-powered brokerage
• Mortgage lending services
• Escrow settlement services
• Agent technology platform

Headquarters

HQ city

Playa Del Rey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Brokerage Commissions: Link Brokerages earns commissions on real estate transactions. Agents operate under 90/10 commission splits with personal caps of $20,000 (Lite) or $15,000 (Pro/Enterprise). The company benefits from volume through its agent network.
2. Mortgage Lending: First Link Mortgage originates home loans and earns origination fees and interest income. The company works with over 20 direct lenders and banks to find competitive rates for clients.
3. Escrow Services: Linked Escrow charges fees for escrow services on real estate transactions: $500 base + 0.25% for sales transactions, and $650 flat fee for refinances. Maximum base fee per side is $5,000.
4. Agent Membership Subscriptions: Agents and teams pay monthly or annual subscription fees for platform access: Lite ($0), Pro ($80/month or $60/month annual), Enterprise ($280/month or $210/month annual). Additional revenue from subscription charges agents can set for their own team members.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Link operates a vertically integrated real estate platform combining brokerage (Link Brokerages), mortgage lending (First Link Mortgage / Link Mortgage), and escrow services (Linked Escrow / Link Escrow). Consumers access these services through Link AI, a conversational assistant that guides property search, valuation, and financing, then connects them with licensed agents. Real estate agents and teams subscribe to the Link Partner Platform (Lite, Pro, Enterprise tiers) for CRM, deal management, compliance, marketing tools, and revenue share, with a 90/10 commission split model and white-label capabilities for teams and independent brokerages.

Product overview

Link operates as an integrated real estate technology platform combining three core services: Link Brokerages (real estate representation), Link Mortgage (First Link Mortgage, mortgage lending), and Link Escrow (Linked Escrow, escrow services). The platform is powered by Link AI, an LLM-based conversational assistant enabling property search, neighborhood research, and mortgage calculations. Users can access services individually or bundle them through the Bundle & Save Program to receive discounts up to $20,000 for buyers or free escrow for sellers. For agents, Link offers a proprietary technology platform including CRM (GoHighLevel), digital onboarding, deal management with compliance tracking, IDX-integrated websites, and marketing automation via Canva templates. Agent membership is available through Lite, Pro, and Enterprise tiers with 90/10 commission splits.

Differentiator

Problem solved

Functional benefit

Products and services

• Link AI (Copilot) AI-powered conversational platform enabling property search, neighborhood research, mortgage calculations, and connection with licensed real estate agents; functions as the primary user interface for the Link ecosystem.
• Link Brokerages Full-service real estate brokerage offering residential and commercial representation for buyers, sellers, and investors, with market guidance, marketing, transaction coordination, and bundled savings when paired with Link Mortgage and Link Escrow. Licensed in CA, AZ, CO, GA, NY, NC, and SC.
• Link Mortgage (First Link Mortgage) In-house mortgage lender offering purchase loans, refinancing, and specialized products including Conventional, FHA, VA, HELOC, Reverse Mortgage, Construction, Renovation, DSCR, and Bridge Loans. Approved with 20+ direct lenders and banks to shop rates. Licensed under NMLS #2527988 in CA, AZ, CO, GA, TX, FL, MT, and ID.
• Link Escrow (Linked Escrow) Independent escrow services for residential and commercial real estate transactions, handling fund holding, document coordination, and ensuring all sale conditions are met before closing. Licensed by the California Department of Financial Protection and Innovation (License #96DBO-189708).
• Bundle & Save Program Integrated discount program allowing buyers to receive up to $20,000 in lender credits (1.5% of loan amount, max $20,000) when bundling Link Brokerages and Link Mortgage, and sellers to receive free escrow services when bundling Link Brokerages and Link Escrow.
• Link Agent Platform Proprietary software platform for real estate agents providing digital onboarding, deal management with built-in compliance, CRM integration (GoHighLevel), IDX-integrated websites, marketing automation via Canva templates, and proprietary back-office technology.
• Link Partner Plans (Lite, Pro, Enterprise) Membership tiers for agents, teams, and independent brokerages offering 90/10 commission splits, back-office technology access, GoHighLevel CRM, branded IDX-integrated websites, Canva templated digital assets, and revenue share options. Lite is $0/month, Pro is $80/month ($60/month annual), Enterprise is $280/month ($210/month annual) with 2% additional GCI revenue share.
• Digital Advertising Management Service creating and managing advertising campaigns through platforms like Google Ads on behalf of clients, using proprietary AI agents and automated workflows to generate ad copy, creative concepts, and related campaign materials.
• Link Escrow Refinance Services Escrow services for refinancing transactions with faster closings, real-time status updates, clear upfront $650 flat-fee pricing, and secure transactions covering rate-and-term, cash-out, cash-in, and reverse mortgages.
• FSBO Services For Sale By Owner support offering AI-powered pricing, targeted marketing, expert support, and free escrow for eligible FSBO sellers.

Quantifiable outcome

• Closings in 14-21 days due to integrated operations
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• GoHighLevelcoreTechnology or IntegrationLink uses GoHighLevel as its CRM platform for agent customer relationship management. The platform is integrated into Link's proprietary technology stack for managing contacts, tasks, and calendars.
• DocuSigncoreTechnology or IntegrationLink uses DocuSign for e-signature functionality. Sensitive data such as e-signature records are securely managed through DocuSign and are not stored directly on Link's servers.
• CRMLS (California Regional Multiple Listing Service)coreTechnology or IntegrationLink aggregates data from Multiple Listing Services including CRMLS for property listings. The website is intended for personal, non-commercial use by consumers searching for properties.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rocket Homes: Real estate brokerage affiliate of Rocket Mortgage that bundles home search, agent services, and mortgage financing. Closest analog to Link's vertically integrated brokerage-plus-mortgage model.
• Compass: Tech-enabled residential brokerage with an integrated agent platform, national footprint, and aggressive agent recruitment via high commission splits. Closest analog to Link's brokerage-plus-technology model.
• eXp Realty: Cloud-based brokerage with agent-friendly commission caps, revenue share, and a virtual operating model. Comparable to Link in its appeal to producing agents and multi-state licensing.
• Real Brokerage: Tech-forward residential brokerage offering high commission splits and a platform for agents and teams. Overlaps with Link's value proposition for producing agents and white-label/team infrastructure.
• Redfin: Technology-first residential brokerage using proprietary search, valuation, and digital tools to serve consumers directly. Comparable consumer-facing AI and pricing technology stack.
• HomeLight: Real estate platform connecting consumers with top agents and offering agent tools, fintech products, and transaction services. Comparable hybrid consumer-plus-agent tech model.
• Side: Tech-enabled brokerage platform providing back-office, compliance, and branding infrastructure to independent agent teams. Closest analog to Link's Enterprise white-label offering.

Broad incumbents

• Zillow: Largest US real estate portal with consumer search, Zestimate valuation, and a partner agent program. Overlaps with Link AI's property search and valuation functionality and competes for the same consumer.
• Opendoor: iBuyer and end-to-end home buying/selling platform with integrated pricing, mortgage, and title services. Operates in the same vertically integrated real estate transaction space.
• Better.com: Digital mortgage lender with adjacent real estate and title services, pursuing a vertically integrated homeownership platform. Overlaps with Link Mortgage and broader bundle strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/linkofficialre
• LinkedInlinkedin.com/company/link-official
• Instagraminstagram.com/linkofficialre

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Link