Private Prep
Private Prep is a private education services company providing SAT/ACT test prep, subject tutoring, college admissions consulting, and executive function coaching to families with students from grade 4 through college, delivered in-person and online across the United States.
- Company typePrivate
- Founded2006
- HeadquartersEncino, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Private Prep does
Private Prep is a privately-held education services company founded in 2006 and headquartered in Port Washington, New York, with 251-500 employees. It serves families with students from grade 4 through college, offering SAT/ACT test preparation, subject tutoring, secondary school entrance exam prep (SSAT/ISEE/SHSAT), AP exam preparation, executive functioning coaching, college admissions consulting, and coding education through The Coding Space. The company delivers services both in-person at student homes or company offices and online via video conference, with the online channel enabling nationwide reach despite a single disclosed U.S. headquarters.
The core technology stack centers on a proprietary online dashboard portal (dashboard.privateprep.com) that handles family communication, practice test sign-ups, and learning material distribution. Two AI-enabled features augment the human tutoring workflow: a proprietary diagnostic algorithm that analyzes student SAT/ACT practice performance to recommend the better-fit test, and AI-powered transcription and natural language processing that converts recorded tutoring sessions into lesson summaries, progress reports, and assignment recommendations. A dedicated director of client relations oversees each family engagement, supported by hand-selected tutor matching based on personality and learning style, and a team-based service model rather than isolated tutoring relationships.
Private Prep operates a professional-services revenue model, billing per session across each service line with separately charged curriculum materials fees for test prep. The company is bootstrapped with no disclosed funding rounds or institutional investors, and is estimated to serve thousands of families annually based on its own scale commentary. Customer acquisition is driven by content marketing through an extensive blog and research hub, SEO-optimized pricing guides, webinars, organic social media, and a referral-based Rewards Program. A Scholarship Program places high-achieving students from low-income backgrounds with individual tutors and admissions coaches, serving both an outreach and brand-building function.
Private Prep firmographics
Firmographics- Name
- Private Prep
- Legal name
- Private Prep
- Website
- https://privateprep.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Private Prep is a private education services company providing SAT/ACT test prep, subject tutoring, college admissions consulting, and executive function coaching to families with students from grade 4 through college, delivered in-person and online across the United States.
- Ownership category
- akta.pro rank
Private Prep industry classification
Industry- Product category
- Test Preparation & Tutoring Services
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)
- akta.pro secondary industries
- Test Prep & Exam Readiness (K–12) (EDAJALAC), Advanced Placement & College Credit Exams (CLEP/DSST) Prep (EDANABAF), K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT) (EDANABAD)
Keywords
Where Private Prep is headquartered
LocationHeadquarters
- HQ city
- Encino
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Private Prep business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Test Preparation Services: SAT/ACT preparation tutoring billed per session. Curriculum materials fee charged separately for test prep materials and practice tests.
- Subject Tutoring: Academic subject tutoring for students grade 4 through college, billed per session with lesson summaries delivered after each session.
- College Admissions Consulting: Comprehensive guidance through the college admissions process including college list creation, course selection, extracurricular strategy, essay editing, and interview preparation.
- Executive Functioning Coaching: Coaching services to help students develop skills in note-taking, study strategies, organization, time management, emotional management, resilience, and problem-solving.
- Rewards Program Credits: Families earn points for services and referrals. 100 points = $50 credit towards tutoring plus $25 donation to scholarship program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Complimentary initial consultation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Private Prep product offering
Product offeringCore offering
Private Prep delivers one-on-one standardized test preparation (SAT, ACT, SSAT, ISEE, SHSAT, AP exams), academic subject tutoring for grades 4 through college, comprehensive college admissions consulting, and executive functioning coaching. Services are delivered both in-person and online by hand-matched tutors and coaches, supported by a dedicated director of client relations and an online dashboard portal with AI-generated lesson summaries.
Product overview
Private Prep is a college admissions consulting and educational services company offering a multi-product portfolio centered on test preparation, subject tutoring, and college admissions guidance. The core offerings include College Test Prep (SAT/ACT), Subject Tutoring, College Admissions consulting, Executive Functioning Coaching, Secondary School Test Prep (SSAT/ISEE/SHSAT), AP Exam Prep, and The Coding Space. These are delivered through a team-based approach combining expert tutors with dedicated directors of client relations. Supporting the core services are the Dashboard (online student/parent portal), Rewards Program (loyalty credits), and Scholarship Program (outreach for underserved students). Performance Prep and Academic Skills Support are add-on coaching modules focused on test anxiety management and executive function development. The company also produces research publications on tutoring market pricing and offers educational resources including books for ACT preparation.
Differentiator
Problem solved
Functional benefit
Products and services
- College Test Prep (SAT/ACT) SAT and ACT preparation services that include diagnostic assessment, personalized one-on-one instruction, practice tests, and progress tracking to help students improve standardized test scores. Delivered online or in-person.
- Subject Tutoring One-on-one academic tutoring for students in STEM, humanities, languages, and AP/Honors courses, tailored to individual student needs and learning styles. Available for grades 4 through college.
- College Admissions Consulting Comprehensive guidance through the college admissions process including college list creation, course selection, extracurricular strategy, essay brainstorming and editing, and interview preparation. Available online only.
- Executive Functioning Coaching Coaching services that help students develop executive functions including note-taking, study strategies, time management, organization, emotional management, resilience, and problem-solving skills. Available online and in-person.
- Secondary School Test Prep (SSAT/ISEE/SHSAT) Test preparation for secondary school entrance exams including SSAT, ISEE, and SHSAT for students applying to private schools and specialized programs.
- AP Exams Test Prep
Quantifiable outcome
- SAT students earn on average 38% of available points on first exam, 45% with multiple attempts. A student starting at 1200 SAT typically reaches around 1350 on first attempt.
- +1 more outcomes
Companies that use Private Prep
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Private Prep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Private Prep partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Unplug MeditationminorPrivate Prep partnered with Unplug to develop a series of meditation videos targeting the stress associated with test preparation. This partnership supports the company's Performance Prep program which delivers strategies for managing anxiety during high-stakes testing.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Private Prep competitors and assessment
Company assessmentBroad incumbents
- Tutor.com: On-demand online tutoring platform serving K-12 and college students across subjects and standardized tests. Comparable on online subject tutoring and test prep delivery, but positioned for broader K-12 institutional and consumer demand rather than college-bound premium segment.
- Kaplan Test Prep: Major incumbent in standardized test prep (SAT, ACT, GRE, GMAT, LSAT, MCAT) and admissions services, part of a larger education portfolio. Comparable on core SAT/ACT prep and admissions consulting, but operates at significantly greater scale across many test categories and geographies.
- Wyzant: Online marketplace connecting families with independent tutors across subjects and standardized tests. Comparable as a source of competitive supply and pricing benchmark for SAT tutoring, but operates as a marketplace rather than a managed service like Private Prep.
Direct peers
- Varsity Tutors: Large online and in-person tutoring platform covering SAT/ACT prep, subject tutoring, and college admissions support. Directly competes for the same college-bound family customer segment with a heavier emphasis on technology-enabled delivery and marketplace-scale tutor supply.
- Compass Education Group: Premium college admissions consulting and test prep firm serving selective college-bound families. Closely comparable on the college admissions consulting and high-end service delivery model that Private Prep emphasizes, including personalized counselor matching.
- Ivy Wise: Premium college admissions consulting and test prep firm serving selective college-bound families with personalized counseling. Highly comparable on the high-touch college admissions consulting and test prep bundle, targeting the same affluent family demographic.
- Princeton Review: One of the most established US private test prep and admissions consulting brands, offering SAT/ACT prep, subject tutoring, and college admissions counseling delivered both online and in-person. Directly comparable to Private Prep across product portfolio, customer segment (college-bound families), and sales motion.
Emerging players
- Admissionado: College admissions consulting service with packaged programs for college application support, essay editing, and interview prep. Comparable on the college admissions consulting product line, though narrower in test prep and subject tutoring offerings.
- PrepScholar: Online-first SAT/ACT prep platform combining adaptive algorithms with personalized instruction. Comparable to Private Prep's online SAT/ACT offering with stronger tech-led positioning and lower price points, though narrower in admissions consulting and executive function services.
- Magoosh: Online test prep platform offering self-paced SAT, ACT, GRE, GMAT, and other exam prep at lower price points. Comparable on SAT/ACT prep category but positioned as a self-study product rather than 1:1 personalized tutoring.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Private Prep social profiles
Digital presencePrivate Prep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Private Prep leadership team
Management profileNumber of profiles
Private Prep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Private Prep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Private Prep
What does Private Prep do?
Private Prep delivers one-on-one standardized test preparation (SAT, ACT, SSAT, ISEE, SHSAT, AP exams), academic subject tutoring for grades 4 through college, comprehensive college admissions consulting, and executive functioning coaching. Services are delivered both in-person and online by hand-matched tutors and coaches, supported by a dedicated director of client relations and an online dashboard portal with AI-generated lesson summaries.
Is Private Prep a public or private company?
Private Prep is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Private Prep founded?
Private Prep was founded in 2006. It employs 251 to 500 people.
Where is Private Prep based?
Private Prep is headquartered in Encino, United States, in the North America region.
How does Private Prep make money?
Five revenue lines are on record. Test Preparation Services are the primary driver. The others are subject Tutoring, college Admissions Consulting, executive Functioning Coaching and rewards Program Credits.
Who are Private Prep's main competitors?
Broad incumbents on record are Tutor.com, Kaplan Test Prep and Wyzant. Direct peers are Varsity Tutors, Compass Education Group, Ivy Wise and Princeton Review. Emerging players are Admissionado, PrepScholar and Magoosh.
Does Private Prep have an API?
No public API is recorded for Private Prep.
What industry is Private Prep in?
Private Prep's product category is Test Preparation & Tutoring Services. Its primary akta.pro industry code is EDANAGAH, Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.), with a secondary code of EDAJALAC, Test Prep & Exam Readiness (K–12). Its NAICS code is 611691 and its SIC code is 8200.