Keller Williams Legacy

What Keller Williams Legacy does

Keller Williams Legacy is a residential real estate agency based in New Braunfels, Texas, serving individual home buyers and sellers across Central Texas. The firm operates through a single-agent model centered on E. Lloyd Vaughn, who brings 22 years of combined general real estate and new home building industry experience. The customer base is exclusively individual consumers — households and investors purchasing or selling homes and other property types in communities including San Antonio, Bulverde, Canyon Lake, San Marcos, New Braunfels, and the broader San Antonio–Austin corridor.

The core product is a live MLS-integrated property search website (alamorealtygroup.matrix.ctxmls.com), which streams real-time listings from the Central Texas MLS and is positioned as a more accurate alternative to aggregator platforms such as Zillow. The underlying technology is a standard Matrix/IDX MLS integration rather than a proprietary stack, and there are no disclosed proprietary features or applications. Beyond property search, the agent delivers full-service transaction support — including consultation and coordination of mortgage, title, and 1031 exchange services through named strategic partners — but does not operate a scaled brokerage platform.

The revenue model is commission-based on completed real estate transactions, with pricing quoted on a per-consultation basis and not publicly disclosed. Go-to-market relies on direct client relationships, personal referrals, and inbound traffic from the property search website; no paid acquisition, marketing organization, or sales team is indicated. As a private entity with 1–10 employees, the firm functions as an independent solo-agent practice rather than a multi-agent brokerage operation, and there is no evidence of external funding, institutional ownership, or planned scaling.

Name

Keller Williams Legacy

Website

https://alamorealtygroup.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Keller Williams Legacy is a New Braunfels, Texas-based residential real estate practice operated by agent E. Lloyd Vaughn, serving individual home buyers and sellers across the Central Texas San Antonio–Austin corridor via live MLS property search and transaction support.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate
• Home buying and selling
• MLS property search
• Central Texas real estate
• Real estate agent services

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels1 record

Marketing channels2 records

Core offering

Keller Williams Legacy is a residential real estate agency providing home buying and selling services across Central Texas. The practice centers on direct agent-led representation supported by a live MLS property search tool for markets including San Antonio, New Braunfels, and Austin, complemented by strategic referral partners for mortgage financing, title/closing, and 1031 exchange services.

Product overview

Central Texas Real Estate is a single-service real estate agent offering that provides live MLS search functionality for homebuyers and sellers in Central Texas communities. The offering consists of one primary product: a property search tool connected to the MLS database, supplemented by the agent's personal consultation services and strategic partnerships for mortgage, title, and 1031 exchange needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Central Texas Real Estate Search Live MLS-based property search tool allowing users to find homes on the market in Central Texas areas including San Antonio, New Braunfels, Austin, Canyon Lake, San Marcos, Bulverde, Dripping Springs, Wimberley, Seguin, Gruene, and Johnson City.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Mortgage PartnerscoreStrategic or Co-development PartnerStrategic partners facilitating mortgage needs for clients completing real estate transactions. These partners help buyers secure financing for home purchases.
• Title PartnerscoreStrategic or Co-development PartnerTitle and entitlement partners providing essential closing services for property transactions, ensuring proper documentation and ownership transfer.
• 1031 Exchange SpecialistscoreStrategic or Co-development PartnerSpecialized partners assisting investors with 1031 tax-deferred exchanges for investment properties, enabling deferral of capital gains taxes.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• RE/MAX: Global residential real estate franchise with deep Central Texas agent presence; directly comparable brokerage model, commission structure, and target customer base.
• Keller Williams Realty: The national franchisor whose name appears in the subject's branding; comparable as a residential brokerage franchise operating in the same Central Texas markets with far greater scale, technology investment, and agent count.
• eXp Realty: Cloud-based residential brokerage with a heavy agent-recruitment model; competes directly for Central Texas agents and listings and represents the tech-enabled, low-overhead model the subject is exposed to.
• Compass: Technology-forward national residential brokerage expanding aggressively in Texas; competes for the same luxury and high-touch buyer/seller segment the subject serves in the San Antonio–Austin corridor.
• Redfin: Technology-led residential brokerage and portal operating in Austin and select Central Texas markets; competes for the same buyer/seller pool with a discounted-fee, technology-forward model.

Regional players

• Coldwell Banker D'Ann Harper, REALTORS: Large regional Coldwell Banker affiliate serving San Antonio and surrounding Central Texas markets; one of the closest direct competitors to the subject on a geography-by-geography basis.
• Berkshire Hathaway HomeServices Don Johnson, REALTORS: Dominant regional residential brokerage in the San Antonio/New Braunfels corridor; directly comparable in geography, customer base, and service mix, and a major share-of-mind competitor.

Direct peers

• LPT Realty: The actual brokerage entity (LPT REALTY LLC) under which the subject's principal agent appears to be licensed; directly comparable as a residential brokerage model, commission structure, and Central Texas service area.

Others

• Zillow: Largest residential listings portal in the U.S. and the firm the subject explicitly positions against on data accuracy; functions as both a competing lead source and a potential disintermediator of traditional agents.
• Independence Title: Texas-focused title and escrow company that closes many Central Texas transactions; comparable as an ecosystem participant the subject partners with, and indicative of the title-side competitive landscape in the same geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/alamorealtygrp
• Facebookfacebook.com/alamorealtygroup
• LinkedInlinkedin.com/company/keller-williams-legacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Legacy