Game Ready

What Game Ready does

Game Ready is a medical device company specializing in active cryotherapy and intermittent pneumatic compression systems for orthopedic injury and post-surgical recovery. Founded in 1997 and headquartered in Alpharetta, Georgia, the company operates as CoolSystems, Inc., a wholly owned subsidiary of Avanos Medical, Inc. (NYSE: AVNS) since July 2018. Its core products are the GRPro 2.1 control unit (combining active cold therapy with adjustable pneumatic compression) and the Med4 Elite multi-modality system (offering iceless cold, controllable heat, rapid contrast therapy, and active compression for one or two patients simultaneously). These units are paired with a comprehensive line of ATX dual-action wraps covering ankle, knee, back, shoulder, hip/groin, elbow, hand/wrist, leg boots, and traumatic amputee anatomies, all featuring a circumferential dual-chamber design with inner heat exchangers and removable machine-washable outer sleeves. The technology is protected by a portfolio of US utility and design patents covering wrap designs, compression mechanisms, heat exchangers, and control unit architecture.

The company serves three primary customer segments: orthopedic specialists, physical therapists, and athletic trainers who prescribe and deploy the systems clinically; professional and collegiate sports teams that adopt the technology for athlete recovery; and individual patients and athletes who use the systems at home during rehabilitation. Revenue is generated through three streams: hardware sales of control units and wraps to healthcare institutions and prescribers, a subscription-style rental program (Game Ready Direct) operated by strategic partner WRS that handles insurance billing, contactless delivery, and 24/7 nurse support, and international distribution through authorized partners outside the United States. All products are FDA-regulated prescription medical devices requiring physician authorization, and pricing is not publicly disclosed. Marketing combines clinical evidence, content marketing, SEO, motorsports event sponsorships, and high-profile athlete ambassadorships (Chip Ganassi Racing, Nick Bosa).

Name

Game Ready

Legal name

CoolSystems, Inc.

Website

https://gameready.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Orthopedic Recovery Medical Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

akta.pro secondary industry

Compression Therapy for Venous/Lymphedema (Bandages, Wraps, Garments) (HLAHALAF)

Keywords

• Cryotherapy systems
• Compression therapy devices
• Orthopedic recovery equipment
• Post-surgical rehabilitation
• Medical cold therapy

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Product Sales (Control Units and Wraps): Sale of GRPro 2.1 and Med4 Elite control units along with a comprehensive line of dual-action wraps for various body parts. Products are sold directly to healthcare institutions, clinics, and through prescription to patients. Requires prescription for purchase.
2. Rental Program (Game Ready Direct via WRS): Full-service rental program for in-home patient recovery. WRS (Wellness Rental Services) handles the rental operation including paperwork, insurance billing, product education, and contactless delivery/returns with 24/7 nurse support.
3. International Distribution: Sale of products through authorized international distributors outside the USA, enabling global reach for the recovery systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Game Ready designs, manufactures, and distributes FDA-regulated prescription medical devices for orthopedic injury and post-surgical recovery, centered on cold, heat, contrast, and intermittent pneumatic compression therapy. Its portfolio comprises the GRPro 2.1 portable control unit, the Med4 Elite multi-modality dual-patient system, patented ATX dual-action anatomical wraps for head-to-toe coverage, supporting accessories, and a full-service rental program (Game Ready Direct via WRS) for in-home patient recovery.

Product overview

Game Ready offers a portfolio of medical-grade hot and cold therapy systems for orthopedic injury and post-surgical recovery. The core product line consists of two control units: the GRPro 2.1 (portable cold and compression therapy system) and the Med4 Elite (multi-modality system offering cold, heat, contrast, and compression therapies for one or two users simultaneously). These units are paired with ATX dual-action wraps available for various body parts including ankle, back, knee, shoulder, elbow, hip/groin, hand/wrist, and leg. The portfolio is complemented by accessories (hoses, carry bags, battery packs) and a rental program (Game Ready Direct) that provides full-service at-home recovery solutions including insurance billing and 24/7 support. All products are FDA-regulated prescription medical devices acquired by Avanos Medical in July 2018.

Differentiator

Problem solved

Functional benefit

Products and services

• GRPro 2.1 Control Unit

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• WRS (Wellness Rental Services)coreStrategic or Co-development Partner · 1 January 2025WRS (Wellness Rental Services) is the strategic partner that now operates the Game Ready U.S. rental business (Game Ready Direct). WRS handles all rental operations including electronic paperwork, insurance billing, product usage education, and contactless delivery and returns with 24/7 nurse support.
• Chip Ganassi RacingcoreGTM or Marketing Partner · 1 January 2024Game Ready is the Official Recovery Partner of Chip Ganassi Racing and its Human Performance Center (HPC) in Indianapolis, Indiana. The partnership provides advanced recovery technology for CGR's elite driver athletes and pit crew teams. Both companies share a commitment to innovation, performance, and helping people get back to what matters.
• Nick Bosa (San Francisco 49ers)coreGTM or Marketing Partner · 1 January 2024Nick Bosa, NFL defensive end and San Francisco 49ers star, has partnered with Game Ready as an official ambassador. Bosa integrates Game Ready recovery technology into his training regimen to ensure peak performance and resilience. He promotes the brand through social media content and videos.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Breg: Breg manufactures orthopedic braces, cold therapy devices (Polar Care), and DME products sold to orthopedic specialists and physical therapists — directly competing with Game Ready's cold-and-compression therapy portfolio in the same clinical channels.
• Aircast: Aircast (a DJO brand) is well known for its Cryo/Cuff cold therapy system, one of the most established competitors to Game Ready's GRPro 2.1 in orthopedic and post-surgical cold therapy.
• DeRoyal Industries: DeRoyal manufactures orthopedic soft goods, cold therapy, and DME products distributed through hospitals and clinics — directly competing with Game Ready's wrap line and cold/compression therapy offerings.
• ThermaZone: ThermaZone produces portable hot and cold therapy devices used in clinical and post-surgical settings, overlapping Game Ready's GRPro 2.1 and Med4 Elite in temperature-controlled therapy without pneumatic compression.
• BioCompression Systems: BioCompression Systems manufactures intermittent pneumatic compression devices for both venous/lymphedema and orthopedic/sports-medicine indications, directly overlapping Game Reader's compression therapy technology and clinical channels.

Broad incumbents

• DJO (DonJoy): DJO (Enovis) is a large orthopedic and recovery solutions company offering cold therapy units (e.g., Aircast Cryo/Cuff), braces, and rehabilitation equipment — overlapping Game Ready's cold-therapy and orthopedic-recovery categories as part of a much broader portfolio.
• Össur: Össur is a global leader in orthopedic bracing, prosthetics, and compression therapy (including venous/lymphedema compression garments), serving many of the same orthopedic specialist and physical therapy channels as Game Ready.

Emerging players

• Cooler Heads Inc. Cooler Heads offers portable cold cap and scalp cooling systems used primarily in oncology; while not a direct orthopedic competitor, it competes for the same active cryotherapy technology positioning and ambulatory clinical channels Game Ready serves.
• Vive Health: Vive Health sells consumer-priced cold therapy machines, braces, and DME direct-to-consumer online — competing with Game Ready at the lower-priced end of the cold therapy market for patients and athletes.

Others

• CoolSystems Inc. (historical): CoolSystems, Inc. is Game Ready's own legal entity (formerly the standalone company before Avanos Medical's 2018 acquisition); referenced here as the historical corporate predecessor rather than an independent peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GameReady
• Facebookfacebook.com/GameReady
• LinkedInlinkedin.com/company/game-ready

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Game Ready