Game Ready
- Company typePrivate
- Founded1997
- HeadquartersAlpharetta, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Game Ready does
Game Ready is a medical device company specializing in active cryotherapy and intermittent pneumatic compression systems for orthopedic injury and post-surgical recovery. Founded in 1997 and headquartered in Alpharetta, Georgia, the company operates as CoolSystems, Inc., a wholly owned subsidiary of Avanos Medical, Inc. (NYSE: AVNS) since July 2018. Its core products are the GRPro 2.1 control unit (combining active cold therapy with adjustable pneumatic compression) and the Med4 Elite multi-modality system (offering iceless cold, controllable heat, rapid contrast therapy, and active compression for one or two patients simultaneously). These units are paired with a comprehensive line of ATX dual-action wraps covering ankle, knee, back, shoulder, hip/groin, elbow, hand/wrist, leg boots, and traumatic amputee anatomies, all featuring a circumferential dual-chamber design with inner heat exchangers and removable machine-washable outer sleeves. The technology is protected by a portfolio of US utility and design patents covering wrap designs, compression mechanisms, heat exchangers, and control unit architecture.
The company serves three primary customer segments: orthopedic specialists, physical therapists, and athletic trainers who prescribe and deploy the systems clinically; professional and collegiate sports teams that adopt the technology for athlete recovery; and individual patients and athletes who use the systems at home during rehabilitation. Revenue is generated through three streams: hardware sales of control units and wraps to healthcare institutions and prescribers, a subscription-style rental program (Game Ready Direct) operated by strategic partner WRS that handles insurance billing, contactless delivery, and 24/7 nurse support, and international distribution through authorized partners outside the United States. All products are FDA-regulated prescription medical devices requiring physician authorization, and pricing is not publicly disclosed. Marketing combines clinical evidence, content marketing, SEO, motorsports event sponsorships, and high-profile athlete ambassadorships (Chip Ganassi Racing, Nick Bosa).
Game Ready firmographics
Firmographics- Name
- Game Ready
- Legal name
- CoolSystems, Inc.
- Website
- https://gameready.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Game Ready industry classification
Industry- Product category
- Orthopedic Recovery Medical Devices
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)
- akta.pro secondary industry
- Compression Therapy for Venous/Lymphedema (Bandages, Wraps, Garments) (HLAHALAF)
Keywords
Where Game Ready is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Game Ready business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Product Sales (Control Units and Wraps): Sale of GRPro 2.1 and Med4 Elite control units along with a comprehensive line of dual-action wraps for various body parts. Products are sold directly to healthcare institutions, clinics, and through prescription to patients. Requires prescription for purchase.
- Rental Program (Game Ready Direct via WRS): Full-service rental program for in-home patient recovery. WRS (Wellness Rental Services) handles the rental operation including paperwork, insurance billing, product education, and contactless delivery/returns with 24/7 nurse support.
- International Distribution: Sale of products through authorized international distributors outside the USA, enabling global reach for the recovery systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Rental program for patients - requires prescription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Game Ready product offering
Product offeringCore offering
Game Ready designs, manufactures, and distributes FDA-regulated prescription medical devices for orthopedic injury and post-surgical recovery, centered on cold, heat, contrast, and intermittent pneumatic compression therapy. Its portfolio comprises the GRPro 2.1 portable control unit, the Med4 Elite multi-modality dual-patient system, patented ATX dual-action anatomical wraps for head-to-toe coverage, supporting accessories, and a full-service rental program (Game Ready Direct via WRS) for in-home patient recovery.
Product overview
Game Ready offers a portfolio of medical-grade hot and cold therapy systems for orthopedic injury and post-surgical recovery. The core product line consists of two control units: the GRPro 2.1 (portable cold and compression therapy system) and the Med4 Elite (multi-modality system offering cold, heat, contrast, and compression therapies for one or two users simultaneously). These units are paired with ATX dual-action wraps available for various body parts including ankle, back, knee, shoulder, elbow, hip/groin, hand/wrist, and leg. The portfolio is complemented by accessories (hoses, carry bags, battery packs) and a rental program (Game Ready Direct) that provides full-service at-home recovery solutions including insurance billing and 24/7 support. All products are FDA-regulated prescription medical devices acquired by Avanos Medical in July 2018.
Differentiator
Problem solved
Functional benefit
Products and services
- GRPro 2.1 Control Unit
Companies that use Game Ready
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Game Ready technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Game Ready partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- WRS (Wellness Rental Services)coreWRS (Wellness Rental Services) is the strategic partner that now operates the Game Ready U.S. rental business (Game Ready Direct). WRS handles all rental operations including electronic paperwork, insurance billing, product usage education, and contactless delivery and returns with 24/7 nurse support.
- Chip Ganassi RacingcoreGame Ready is the Official Recovery Partner of Chip Ganassi Racing and its Human Performance Center (HPC) in Indianapolis, Indiana. The partnership provides advanced recovery technology for CGR's elite driver athletes and pit crew teams. Both companies share a commitment to innovation, performance, and helping people get back to what matters.
- Nick Bosa (San Francisco 49ers)coreNick Bosa, NFL defensive end and San Francisco 49ers star, has partnered with Game Ready as an official ambassador. Bosa integrates Game Ready recovery technology into his training regimen to ensure peak performance and resilience. He promotes the brand through social media content and videos.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Game Ready competitors and assessment
Company assessmentDirect peers
- Breg: Breg manufactures orthopedic braces, cold therapy devices (Polar Care), and DME products sold to orthopedic specialists and physical therapists — directly competing with Game Ready's cold-and-compression therapy portfolio in the same clinical channels.
- Aircast: Aircast (a DJO brand) is well known for its Cryo/Cuff cold therapy system, one of the most established competitors to Game Ready's GRPro 2.1 in orthopedic and post-surgical cold therapy.
- DeRoyal Industries: DeRoyal manufactures orthopedic soft goods, cold therapy, and DME products distributed through hospitals and clinics — directly competing with Game Ready's wrap line and cold/compression therapy offerings.
- ThermaZone: ThermaZone produces portable hot and cold therapy devices used in clinical and post-surgical settings, overlapping Game Ready's GRPro 2.1 and Med4 Elite in temperature-controlled therapy without pneumatic compression.
- BioCompression Systems: BioCompression Systems manufactures intermittent pneumatic compression devices for both venous/lymphedema and orthopedic/sports-medicine indications, directly overlapping Game Reader's compression therapy technology and clinical channels.
Broad incumbents
- DJO (DonJoy): DJO (Enovis) is a large orthopedic and recovery solutions company offering cold therapy units (e.g., Aircast Cryo/Cuff), braces, and rehabilitation equipment — overlapping Game Ready's cold-therapy and orthopedic-recovery categories as part of a much broader portfolio.
- Össur: Össur is a global leader in orthopedic bracing, prosthetics, and compression therapy (including venous/lymphedema compression garments), serving many of the same orthopedic specialist and physical therapy channels as Game Ready.
Emerging players
- Cooler Heads Inc. Cooler Heads offers portable cold cap and scalp cooling systems used primarily in oncology; while not a direct orthopedic competitor, it competes for the same active cryotherapy technology positioning and ambulatory clinical channels Game Ready serves.
- Vive Health: Vive Health sells consumer-priced cold therapy machines, braces, and DME direct-to-consumer online — competing with Game Ready at the lower-priced end of the cold therapy market for patients and athletes.
Others
- CoolSystems Inc. (historical): CoolSystems, Inc. is Game Ready's own legal entity (formerly the standalone company before Avanos Medical's 2018 acquisition); referenced here as the historical corporate predecessor rather than an independent peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Game Ready social profiles
Digital presenceGame Ready financial estimates
Financial estimateRevenue estimate
Valuation estimate
Game Ready leadership team
Management profileNumber of profiles
Profiles5 records
Game Ready funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Game Ready M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Game Ready
What does Game Ready do?
Game Ready designs, manufactures, and distributes FDA-regulated prescription medical devices for orthopedic injury and post-surgical recovery, centered on cold, heat, contrast, and intermittent pneumatic compression therapy. Its portfolio comprises the GRPro 2.1 portable control unit, the Med4 Elite multi-modality dual-patient system, patented ATX dual-action anatomical wraps for head-to-toe coverage, supporting accessories, and a full-service rental program (Game Ready Direct via WRS) for in-home patient recovery.
Is Game Ready a public or private company?
Game Ready is a private company. It is classified as corporate owned and is currently operating.
When was Game Ready founded?
Game Ready was founded in 1997. It employs 101 to 250 people.
Where is Game Ready based?
Game Ready is headquartered in Alpharetta, United States, in the North America region.
How does Game Ready make money?
Three revenue lines are on record. Product Sales (Control Units and Wraps) is the primary driver. The others are rental Program (Game Ready Direct via WRS) and international Distribution.
Who are Game Ready's main competitors?
Direct peers on record are Breg, Aircast, DeRoyal Industries, ThermaZone and BioCompression Systems. Broad incumbents are DJO (DonJoy) and Össur. Emerging players are Cooler Heads Inc. and Vive Health. CoolSystems Inc. (historical) is listed as an others.
Does Game Ready have an API?
No public API is recorded for Game Ready.
What industry is Game Ready in?
Game Ready's product category is Orthopedic Recovery Medical Devices. Its primary akta.pro industry code is HLAHAMAC, Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports), with a secondary code of HLAHALAF, Compression Therapy for Venous/Lymphedema (Bandages, Wraps, Garments). Its NAICS code is 339113 and its SIC code is 3842.