Greenfoot Energy Solutions

What Greenfoot Energy Solutions does

Greenfoot Energy Solutions Inc. is a Canadian privately held energy efficiency and HVAC contractor headquartered in Moncton, New Brunswick. The company installs and services heat pump systems (mini-split, ducted-central, geothermal, and dual-fuel), solar energy systems (residential and commercial rooftop, ground-mount, and carport), insulation (spray foam, blown-in, batt, and soundproofing), ventilation (HRV and ERV), water heaters, generators, and multi-unit appliances, operating under sub-brands including Service-Yeti for maintenance memberships, Urban Yeti for multi-unit appliance installations, and Peak for a proprietary smart thermostat. Greenfoot is brand-agnostic, installing equipment from Gridless (Hisense), LG, Daikin, Mitsubishi Electric, Samsung, Panasonic, GE, and Kerr heat pumps, with Fantech and Venmar for ventilation and multiple premium appliance brands.

The company sells and installs through a sales-led go-to-market combining inside sales via phone (1-800-380-9384) and online booking, field sales with Red Seal certified technicians conducting in-home and on-site assessments, and dedicated Commercial Energy Advisors for enterprise projects. Revenue is generated primarily through hardware sales and installation services (HVAC equipment, insulation, solar, ventilation, appliances), supplemented by recurring revenue from Service-Yeti subscription maintenance plans and customer-financed transactions through FinanceIt (rates from 7.99%, terms up to 240 months). Customer segments include residential homeowners (primary), commercial businesses across agriculture, retail, manufacturing, healthcare, hospitality, and warehousing (primary), multi-unit residential developers, and property managers.

Greenfoot operates 19+ offices across five Canadian provinces (Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland, and British Columbia) with over 75,000 HVAC installations and 25,000+ insulation projects completed. The company holds PIPEDA and BC PIPA privacy compliance, a BBB A+ rating, and a 4.95-star average across 5,000+ reviews. Recent strategic activity includes the 2025 British Columbia expansion, the Peak Series Smart Thermostat product launch, the Urban Yeti appliance sub-brand build-out, a renewed utility partnership with Saint John Energy, and two 2025-2026 partnerships with Encore Technologies covering fleet emissions tracking and HYGN hydrogen retrofit system integration across industrial sectors.

Name

Greenfoot Energy Solutions

Legal name

Greenfoot Energy Solutions Inc.

Website

https://greenfootenergy.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Greenfoot Energy Solutions is a Canadian private energy efficiency contractor that installs heat pumps, solar, insulation, ventilation, and appliances across five provinces, serving residential homeowners, commercial businesses, and multi-unit developers with Red Seal certified field technicians.

Ownership category

akta.pro rank

Product category

HVAC and Energy Efficiency Services

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Chillers, Boilers & Central Plant Operations (BPABACAG)

Keywords

• Heat pump installation
• Solar energy systems
• Home insulation services
• Commercial HVAC services
• Ventilation installation

Headquarters

HQ city

Moncton

HQ country

Canada

HQ region

North America

Offices21 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. HVAC Equipment Sales and Installation: Revenue generated from the sale and professional installation of heat pumps, air conditioning systems, and HVAC equipment to residential and commercial customers. Includes ducted, ductless, mini-split, and geothermal systems.
2. Insulation Services: Sale and installation of insulation products including spray foam, blown-in, batt, and soundproofing insulation for residential and commercial properties.
3. Commercial Solar Systems: Design, installation, and maintenance of commercial solar energy systems including rooftop, ground-mount, and carport configurations. Includes engineering, permitting, utility coordination, and ongoing monitoring services.
4. Urban Yeti Appliances: Premium appliance supply and installation for multi-unit residential and commercial developments, including white-glove delivery and in-house repair services.
5. Ventilation Products and Installation: Installation of HRV and ERV systems along with air quality solutions including filtration, purification, and humidity control.
6. Service and Maintenance Plans: Ongoing maintenance services through Service-Yeti membership plans providing priority scheduling, regular inspections, and discounted repairs.
7. Financing Services: FinanceIt financing options with rates starting at 7.99% and terms up to 240 months make energy efficiency investments accessible to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Greenfoot Energy Solutions sells, installs, and services residential and commercial energy efficiency systems across five Canadian provinces. Core offerings span heat pumps (mini-split, ducted central, geothermal, dual-fuel), residential and commercial solar, spray foam and blown-in insulation, HRV/ERV ventilation, commercial HVAC, smart thermostats, and multi-unit appliance installations under the Urban Yeti sub-brand. Ongoing service and maintenance are delivered through the Service-Yeti membership platform.

Product overview

Greenfoot Energy Solutions is a Canadian home energy efficiency company offering a comprehensive portfolio of products and services across five provinces (Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland, and British Columbia). The core offering centers on heat pump systems (mini-split, ducted-central, geothermal, and dual-fuel), complemented by solar energy solutions (residential and commercial), insulation services (spray foam, blown-in, batt, and soundproofing), and ventilation products (HRV and ERV systems). The company operates through distinct sub-brands including Service Yeti for maintenance plans and Urban Yeti for multi-unit appliances. Smart home integration is enabled through the Peak Series Smart Thermostat with Alexa and Google Home compatibility. Greenfoot installs and services equipment from partner brands including Gridless by Hisense, LG, Daikin, Mitsubishi Electric, Samsung, Panasonic, GE, and Kerr, backed by Red Seal certified technicians and over 75,000 HVAC installations completed.

Differentiator

Problem solved

Functional benefit

Brands

• Service-Yeti: Maintenance and service brand offering repair, maintenance, and membership plans for HVAC systems.
• Urban Yeti
• Peak

Products and services

• Mini-Split Heat Pumps

Quantifiable outcome

• 75,000+ HVAC systems installed across 5 provinces
• +8 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Encore TechnologiescoreStrategic or Co-development Partner · 30 April 2026Expanded partnership to integrate Encore's software platform with HYGN hydrogen retrofit systems across industrial applications including distributed power generation, mining, and oil and gas operations. Focus on developing infrastructure to measure, monitor, and verify fuel savings and emissions reductions, with exploration of credit generation and software licensing frameworks.
• Saint John EnergycoreGTM or Marketing Partner · 27 November 2025Partnership renewal to provide New Brunswick homeowners with affordable mini-split heat pump rentals. Greenfoot serves as the installation and service provider for the utility's energy efficiency program.
• Gridless (Hisense)coreTechnology or IntegrationExclusive brand partnership for Gridless heat pumps by Hisense. Gridless provides ductless and central heat pump solutions. The company's headquarters address is 25 Gridless Lane, Moncton, reflecting this strategic brand relationship.
• DaikincoreTechnology or IntegrationBrand partnership for commercial VRF systems, central heat pumps, and residential air conditioning. Daikin provides commercial-grade HVAC equipment including 6-ton VRF systems for commercial installations.
• LGcoreTechnology or IntegrationBrand partnership for residential and commercial heat pump systems. LG provides ductless and central heat pump solutions with smart home integration capabilities.
• Mitsubishi ElectriccoreTechnology or IntegrationBrand partnership for commercial VRF/VRV systems and residential heat pumps. Mitsubishi Electric provides variable refrigerant flow technology for commercial buildings.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Carrier: Carrier is a global HVAC OEM with extensive dealer/installer networks across North America. Comparable as a brand-level incumbent whose products are installed by contractors like Greenfoot and whose dealer strategy directly affects Greenfoot's competitive positioning.
• Goodman Air Conditioning & Heating: Goodman is a major North American HVAC OEM selling through dealer/installer networks. Comparable as a foundational supply-side player whose products and dealer economics shape the market in which Greenfoot operates.
• Direct Energy Home Services: Direct Energy is a large North American retail energy provider that also offers home services including HVAC, plumbing, and electrical across Canada. Comparable as a broader energy/home services incumbent that competes in Canadian residential HVAC with cross-selling from energy supply.

Regional players

• Brennan Heating & Air Conditioning: Brennan is a Pacific Northwest residential HVAC, solar, and electrical contractor serving the US Pacific Northwest. Comparable as a regional heat-pump and solar installation services competitor with a similar product portfolio and technician-driven delivery model.
• ReVision Energy: ReVision Energy is a Maine-based solar, heat pump, and energy efficiency installer serving northern New England. Comparable as a cold-climate residential heat pump and solar installer with a mission-driven, technician-led service model.

Direct peers

• Centra Windows: Centra Windows is a Canadian home renovation company focused on windows, doors, insulation, and HVAC across British Columbia and Ontario. Comparable as a Western Canadian home energy efficiency retailer/installer with a similar whole-home retrofit approach.
• Sunrun: Sunrun is the largest US residential solar, battery storage, and energy services company, operating an installer/contractor-led model with lease and PPA offerings. Comparable in residential solar and home energy services go-to-market, financing structure, and recurring-revenue orientation, though US-focused.
• Reliance Home Comfort: Reliance Home Comfort provides heating, cooling, water heating, and plumbing services across Canada, including rental programs for HVAC equipment. Closely comparable as a Canadian multi-province residential HVAC and water-heating service provider with installed-base monetization.
• Enercare: Enercare is one of Canada's largest home services providers offering HVAC, water heaters, plumbing, and electrical services under subscription and rental models across multiple provinces. Directly comparable as a multi-province Canadian residential HVAC and home energy services incumbent with a recurring-service revenue model.

Others

• Efficiency Nova Scotia: Efficiency Nova Scotia is a provincial energy efficiency utility administering rebate programs for heat pumps, insulation, and solar across Nova Scotia. Comparable as a key demand-side ecosystem participant whose rebate programs materially drive Greenfoot's Atlantic Canada installation volumes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greenfootenergy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenfoot Energy Solutions