SEPAY

Payment Processingsepay.nl

Company typePrivate
Founded2023
HeadquartersThe Hague, Netherlands
Headcount11–50
GTM typeB2B
OfferingSoftware

SEPAY firmographics

Firmographics

Name: SEPAY
Legal name: Buckaroo B.V.
Website: https://sepay.nl
Company type: Private
Founded year: 2023
Operating status: Acquired
Headcount range: 11–50 employees
Ownership category
akta.pro rank

SEPAY industry classification

Industry

Product category: Payment Processing
NAICS: Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
akta.pro primary industry: Marketplace & Platform Payments (Split Payments, Sub-merchants) (FSAMACAG)
akta.pro secondary industry: Payouts, Disbursements & Marketplace Split Payments (CRAFALAI)

Keywords

Online payment processing
POS terminal solutions
Omnichannel payments
Payment service provider
Enterprise payment solutions

Where SEPAY is headquartered

Location

Headquarters

HQ city: The Hague
HQ country: Netherlands
HQ region: Europe

Offices1 record

Markets served

SEPAY business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

Transaction Processing Fees: Primary revenue stream from processing payment transactions. Merchants pay fees only for successful transactions, aligning provider incentives with merchant success.
PIN Terminal Sales and Rental: Revenue from selling, renting, or leasing payment terminals to merchants. Options include purchase, rental, and lease models for fixed and mobile PIN terminals.
Enterprise Solutions: Custom payment solutions for large organizations including credit management, subscription management, split payments, and smart checkout services.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Standard transaction-based pricing for online and in-store payments
Unit Pricing	Monthly	PIN terminal purchase, rental, or lease options
Subscription	Annual	Enterprise payment solutions with custom pricing

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

SEPAY product offering

Product offering

Core offering

SEPAY (now operated under Buckaroo B.V. following the September 2023 merger) provides omnichannel payment processing for Dutch merchants, combining online payment acceptance across 40+ methods (iDEAL, Wero, PayPal, Klarna, credit cards), PIN terminal hardware for in-store transactions, and enterprise modules for credit management, subscription billing, smart checkout, digital wallet, and split payments. The platform is accessed via the Payment Plaza dashboard, e-commerce plugins, and APIs, and serves thousands of merchants from SMBs to large enterprises across the Netherlands.

Product overview

SEPAY has merged into Buckaroo, a Dutch payment service provider. The unified platform offers a comprehensive omnichannel payment solution comprising three core products: Online Betalingen (online payment processing with 40+ payment methods including iDEAL, Wero, PayPal, Klarna, credit cards), Pin Betalingen (POS terminals available for purchase, rent, or lease), and Omnichannel (unified commerce across online and in-store channels). Enterprise-level offerings include Credit Management for receivables, Subscription Management for recurring payments, Smart Checkout, Digital Wallet, and Split Payments for marketplaces. The ecosystem is accessible through Payment Plaza dashboard, API integrations, and e-commerce plugins. Services are accessible via My Buckaroo and My SEPAY portals.

Differentiator

Problem solved

Functional benefit

Products and services

Online Betalingen (Online Payments)

Quantifiable outcome

Netherlands market leader with thousands of business customers
+1 more outcomes

Companies that use SEPAY

Customer profile

Named customers12 records

Segments5 records

Ideal customer profiles3 records

SEPAY technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

SEPAY partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

BuckarooflagshipStrategic or Co-development Partner · 1 September 2023In September 2023, Dutch payment service provider Buckaroo merged with SEPAY to deliver a comprehensive omnichannel payment solution across online and in-store transactions in the Netherlands. The SEPAY service provision has now moved to Buckaroo, with customers redirected to Buckaroo platforms including My Buckaroo portal.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

SEPAY competitors and assessment

Company assessment

Direct peers

Mollie: Amsterdam-based payment service provider offering multi-method online checkout, POS, and merchant financing to European SMBs and mid-market. Directly comparable to SEPAY/Buckaroo in geography, customer segment, and product scope.
MultiSafepay: Dutch payment service provider offering online checkout, POS, and marketplace split payments to European merchants. Closely mirrors SEPAY/Buckaroo's product mix and target customer profile.
Pay.nl: Dutch PSP focused on online payment processing for webshops and platforms with broad payment method coverage. Directly competes with SEPAY/Buckaroo for SMB and mid-market Dutch e-commerce merchants.
CCV: Dutch-headquartered payment solutions provider offering payment terminals, online checkout, and merchant services across Europe. Comparable in POS and gateway combination for SMB and enterprise merchants.

Broad incumbents

Adyen: Amsterdam-headquartered global payments platform serving enterprise merchants with unified online, in-store, and platform payments. Comparable in omnichannel positioning but operates at significantly larger global scale.
Stripe: Global payment platform serving online businesses and platforms with extensive APIs, marketplaces support, and subscription billing tools. Overlaps with SEPAY/Buckaroo in online payments, subscriptions, and marketplace split payments.
Worldline: European payments giant providing merchant acquiring, POS, and online payment services across multiple countries. Comparable omnichannel focus but with significantly broader European footprint.
PayPal: Global digital payments platform offered as a payment method and checkout option through SEPAY/Buckaroo's gateway. Comparable in supporting e-commerce merchants in the Netherlands but operates at vastly larger scale.
Checkout.com: Global payment processor providing unified online and in-person payments to enterprise merchants. Overlaps with SEPAY/Buckaroo's omnichannel enterprise value proposition while serving a primarily international customer base.

Emerging players

Klarna: European BNPL provider integrated as a payment method on SEPAY/Buckaroo's platform. Comparable in serving Dutch e-commerce merchants, but differentiated as a single BNPL payment method versus full omnichannel platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

SEPAY financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SEPAY leadership team

Management profile

Number of profiles

SEPAY funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SEPAY M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEPAY

What does SEPAY do?

Is SEPAY a public or private company?

SEPAY is a private company. It is classified as unknown and is currently acquired.

When was SEPAY founded?

SEPAY was founded in 2023. It employs 11 to 50 people.

Where is SEPAY based?

SEPAY is headquartered in The Hague, Netherlands, in the Europe region.

How does SEPAY make money?

Three revenue lines are on record. Transaction Processing Fees are the primary driver. The others are PIN Terminal Sales and Rental and enterprise Solutions.

Who are SEPAY's main competitors?

Direct peers on record are Mollie, MultiSafepay, Pay.nl and CCV. Broad incumbents are Adyen, Stripe, Worldline, PayPal and Checkout.com. Klarna is listed as an emerging player.

Does SEPAY have an API?

Yes. Buckaroo (where SEPAY services have migrated) provides API access for payment processing integration. Documentation available at docs.buckaroo.io. The platform offers plugins and integrations for various e-commerce platforms. SEPAY services now accessible through Buckaroo's My Buckaroo portal. Developer documentation is at docs.buckaroo.io.

What industry is SEPAY in?

SEPAY's product category is Payment Processing. Its primary akta.pro industry code is FSAMACAG, Marketplace & Platform Payments (Split Payments, Sub-merchants), with a secondary code of CRAFALAI, Payouts, Disbursements & Marketplace Split Payments. Its NAICS code is 522320.