What Cart2Cart does

Cart2Cart is an automated shopping cart migration service that transfers products, customers, orders, categories, manufacturers, reviews, coupons, and CMS data between 85+ e-commerce platforms without disrupting the source store. The platform operates as a self-service web wizard: users connect a source and target store, configure data entities and add-on options (Preserve Order IDs, 301 Redirects, customer passwords, SEO URLs), run a free demo migration of up to 10 products, and then launch a full migration. The underlying technology runs on dedicated Hetzner servers with HTTPS, 128-bit SSL encryption, firewalls, and audit logging, supporting both API-based and bridge-upload data transfer methods. Cart2Cart claims a 90% success rate without human involvement and an average migration duration of approximately five hours, versus roughly seven days for manual migration.

The business model is primarily usage-based, charging per entity migrated with add-on fees for premium options, supplemented by a freemium demo entry point, expert-led Data Migration Service Packages for large or complex stores (10K+ products), Migration Insurance (9-13% of migration price for up to three remigrations within 60 days), and ancillary services including CSV/Database Dump migrations, Smart Update incremental sync, and Recent Data Migration. GTM is product-led growth via the self-service wizard, with content marketing and SEO as top-of-funnel acquisition, platform endorsements from Shopify, WooCommerce, Wix, OpenCart, and PrestaShop as credibility assets, and an inside-sales motion for enterprise migrations. Cart2Cart operates as a product within the MagneticOne Group of companies headquartered in Ternopil, Ukraine, alongside API2Cart, Yaware, and MagneticOne Municipal Technologies.

Name

Cart2Cart

Legal name

Cart2Cart

Website

https://shopping-cart-migration.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Cart2Cart provides an automated self-service migration platform that transfers products, customers, and orders between 85+ e-commerce platforms, serving SMB store owners, eCommerce agencies, and enterprise merchants globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Ternopil

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Usage-Based Data Migration: Pay-per-record pricing model where customers pay only for the number of entities (products, customers, orders) they migrate. Price varies by source/target platform type and data volume. Additional options (preserving IDs, 301 redirects, etc.) available at extra cost.
2. Freemium Demo Migration: Free demo migration with limited entities (up to 10 products and related customers/orders) to allow testing before purchasing full migration service.
3. Migration Insurance Service: Optional insurance plan allowing up to 3 remigrations within 60 days, costing 9-13% of total migration price. More affordable than separate Remigration service.
4. Data Migration Service Packages: Expert-led managed migration services where Cart2Cart engineers perform the full migration. Includes Ultimate Data Migration Service for highly customized or large-scale (10K+ products) migrations.
5. Additional Migration Options: Optional add-ons including: Preserve Order IDs (+$49), 301 Redirects (+$59), Migrate Customer Passwords, SEO URLs migration, Clear Target Store data. Special 40% discount available when selecting all extra options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cart2Cart provides an automated shopping cart migration service that transfers products, customers, orders, categories, manufacturers, reviews, and other store data between 85+ e-commerce platforms without requiring technical expertise. The platform offers a self-service migration wizard with a free demo, supported by expert-led Data Migration Service Packages for complex or large-scale migrations.

Product overview

Cart2Cart is an automated shopping cart migration service that operates as a unified platform enabling store owners to migrate all database content (products, customers, orders, manufacturers, product categories, product attributes, images, and other content) from one e-commerce platform to another. The core product supports migration between 85+ shopping cart platforms. The platform provides a self-service migration wizard with a free demo option, complemented by paid add-on services including Data Migration Service Package (expert-assisted migration), Recent Data Migration Service (for post-migration updates), Smart Update, Migration Preview (free test store), CSV.File Data Migration, Database Dump Migration, Remigration Service, and Migration Insurance. The service runs on secure dedicated Hetzner servers with HTTPS/SSL encryption and operates without affecting the source store's functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Cart2Cart Automated Migration Service Self-service automated migration platform enabling e-commerce store owners to migrate products, customers, orders, manufacturers, categories, reviews, and other database content between 85+ shopping cart platforms without affecting source store operations.
• Data Migration Service Package Expert-assisted managed migration service where Cart2Cart engineers handle the complete data migration process for customers, designed for large stores (10K+ products) or highly customized environments.
• Migration Insurance Service

Quantifiable outcome

• 90% success migration rate with no human involvement needed
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature5 records

Partnerships

Two partnerships are on record, tiered parent company and core infrastructure.

• MagneticOne Groupparent companyOthersMagneticOne Group is a conglomerate of IT companies creating products in various industries for clients worldwide. Cart2Cart is a product within this group, along with API2Cart, Yaware, and MagneticOne Municipal Technologies. Founded by Ruslan Savchyshyn.
• Hetzner Online GmbHcore infrastructureTechnology or IntegrationHetzner is a German web hosting company providing dedicated servers used for Cart2Cart's secure migration infrastructure. All migrations are performed on secure dedicated Hetzner servers with restricted physical access.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Magento Migration Tool (Adobe Commerce): Adobe Commerce offers official data migration tools (e.g., Magento Data Migration Tool) for version upgrades and platform migrations, representing a broad incumbent alternative particularly for merchants upgrading within the Magento ecosystem.
• WooCommerce (native import/export): WooCommerce provides native CSV-based product/customer/order import-export tooling that addresses a portion of self-service migration needs, competing with Cart2Cart at the lower-complexity end of the migration workflow.
• Shopify (native migration tooling): Shopify operates a broad e-commerce platform that includes built-in importer/migration tooling. While not a dedicated migration service, its native tools compete with Cart2Cart for the most common source-to-Shopify migrations and influence platform API access.

Emerging players

• Rewind (Backups and data portability SaaS): Rewind provides automated backups and data portability for Shopify, BigCommerce, QuickBooks and other SaaS platforms. While not a direct migration service, it overlaps thematically around data portability and merchant replatforming workflows.
• Cart2Cart by MagneticOne (white-label alternatives): Several smaller white-label and regional migration services (e.g., Shopping Cart Migration apps in app stores) resell similar automated migration capabilities to narrower platform sets, representing emerging niche competition.

Direct peers

• MigrationPro: MigrationPro offers automated store-to-store data migration services between platforms such as Shopify, WooCommerce, Magento, and BigCommerce, overlapping directly with Cart2Cart's core offering and SMB/enterprise segments.
• Next-Cart: Next-Cart provides automated e-commerce data migration between shopping carts, directly competing with Cart2Cart on platform coverage, automated migration flow, and usage-based pricing for merchants switching stores.
• StoreMigrator: StoreMigrator provides automated e-commerce data migration between multiple shopping carts, with self-service flow and per-entity pricing comparable to Cart2Cart's usage-based model.
• LitExtension: LitExtension is a direct competitor offering automated shopping cart migration between e-commerce platforms, with comparable self-service tooling, pricing model, and target customer base (SMB and mid-market merchants replatforming).

Others

• API2Cart: API2Cart is a sibling product within MagneticOne Group that provides a unified API for e-commerce platform integrations, enabling third parties to build migration and data-sync features that overlap with Cart2Cart's underlying infrastructure capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cart2cart
• Xx.com/cart2cartblog
• Facebookfacebook.com/Cart2Cart

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cart2Cart