Protur Hotels

What Protur Hotels does

Protur Hotels is the hospitality division of the family-controlled Spanish conglomerate Grup Bauzá, operating 18 hotel, aparthotel and apartment properties with approximately 12,000 beds across Mallorca and a single mainland property in Roquetas de Mar, Almería. The portfolio spans 3- to 5-star categories, clustered around five Mallorca locations (Sa Coma, Cala Millor, Cala Bona, Cala Ratjada, Palma) and includes both family resorts with splash pools and kids' clubs, adults-only properties, an urban Art Hotel in Palma, and dedicated cycling centres at Sa Coma, Palma and Roquetas de Mar. The primary operating entity is Subibor, S.L., and the chain has been active since the group's first hotel in Cala Bona in 1972, formally established as a chain in 1985.

Revenue is generated predominantly through accommodation bookings at multiple board types (room only, bed and breakfast, half board, all-inclusive), supplemented by on-site F&B, Biomar Spa services, gift vouchers (bonos regalo), and the in-house Protur Cars rental brand. Distribution runs through the proturhotels.com direct channel (with a 5% web discount and best-price guarantee), the ProNet travel-agency platform, central phone reservations, and OTAs; the Protur Club loyalty programme (1 point per €20 spent, redeemable on direct bookings) is designed to retain guests and concentrate bookings on the direct channel.

A distinguishing feature is the chain's vertically integrated renewable-energy infrastructure: three proprietary photovoltaic parks (Protur Natura 2,767 kWp, Son Floriana 1,320 kW, Cala Millor) generate on-site power, avoiding approximately 5,000 tonnes of CO2 per year and partially financed by EU FEDER, NextGenerationEU and PITEIB grants. The business has been expanding its adjacent services (Protur Cars, Protur Villas, Biomar Spa, Protur Natura Farm, ProNet) to extend wallet share beyond room nights.

Name

Protur Hotels

Legal name

Subibor, S.L.

Website

https://protur-hotels.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Protur Hotels is a family-controlled Spanish mid-market hotel chain operating 18 properties with ~12,000 beds across Mallorca and Almería, serving families, couples, cyclists and wellness tourists through direct booking, travel agencies and loyalty programmes, and powered by its own photovoltaic parks.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Select-Service Hotels (THAGABAD), Luxury Villa Property Management & Concierge Services (THAMAEAJ), Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

Keywords

• Hotel accommodations
• Leisure travel
• Aparthotel rentals
• Spa wellness
• Sustainable tourism

Headquarters

HQ city

Son Servera

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodation: Core revenue from room reservations across 18 hotel and aparthotel properties in Mallorca and Almería. Offers multiple board options: room only, bed and breakfast, half board, and all-inclusive. Reservations made via direct website, phone, or travel agencies. Children aged 0-6 stay free; 7-12 receive 50% discount.
2. Gift Vouchers (Bonos Regalo): Gift voucher product line sold through the website for hotel stays, experiences, and dining. Vouchers valid until stated expiry date and subject to availability. Delivered within 8 days for Peninsula and Balearic Islands.
3. Restaurant and Bar Services: On-site food and beverage revenue across hotel restaurants, à la carte dining (including Residencia Son Floriana), and bars. Points accumulate for Protur Club members paying by room charge.
4. Protur Cars Car Rental: Car rental subsidiary offering vehicles with full insurance and no excess, with pickup and delivery at Mallorca airport. Bookable through the hotel chain.
5. Biomar Spa Services: Spa and wellness services including treatments, hydrotherapy circuits, beauty services, and couple wellness packages. Charges accrue to room and earn Protur Club points.
6. Protur Club Loyalty Programme: Free loyalty programme where members earn points at 1 point per €20 spent, redeemable on flexible-rate bookings at proturhotels.com. Also offers referral bonuses (10 points per new customer first stay) and 5 bonus points for satisfaction surveys.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Protur Hotels is the hotel division of Grup BAUZÁ, operating 18 hotels, aparthotels, and apartment properties across Mallorca and Almería with roughly 12,000 total beds. The company sells room stays across multiple board options (room only, bed and breakfast, half board, all-inclusive) to leisure travellers, complemented by a portfolio of branded add-on services including Biomar Spa wellness treatments, dedicated cycling centres, an in-house car rental brand (Protur Cars), gift vouchers, the Protur Club loyalty programme, and online multilingual check-in.

Product overview

Protur Hotels is a hotel chain division of Grup Bauzá founded in 1985, operating 18 establishments with approximately 12,000 placements across Mallorca and Almería, Spain. The portfolio consists of hotels, aparthotels, and apartments ranging from 3-star to 5-star categories. The core product is the hotel accommodation and vacation experience, with modular add-on services including the Protur Club loyalty program, online check-in, Biomar Spa wellness services, Cycling Centers with bike storage and workshop facilities, La Reserva water park, Protur Cars rental service, gift vouchers, and eco-tourism initiatives including photovoltaic parks and Protur Natura Farm. Properties are clustered in resort complexes (Sa Coma Resort, Cala Bona area, Cala Millor area) with shared facilities, plus standalone urban and beach locations. The company operates under a 'vacations for all tastes' philosophy offering family, adults-only, romantic, sports, and eco-friendly holiday options.

Differentiator

Problem solved

Functional benefit

Brands

• Protur Club: Loyalty program offering exclusive benefits, discounts, and points accumulation for hotel guests.
• Biomar Spa
• Protur Natura Farm
• Protur Cars

Products and services

• Protur Biomar Sensatori Resort Premium 5-star resort in Sa Coma, Mallorca featuring extensive spa facilities, multiple dining options, and family-friendly accommodations.
• Protur Sa Coma Playa Hotel & Spa 4-star hotel in Sa Coma with spa services, an on-site cycling centre, and proximity to the beach, offering comprehensive holiday packages.
• Protur Safari Park Aparthotel Family-oriented aparthotel in Sa Coma, Mallorca with self-catering facilities and entertainment programmes for guests.
• Protur Vista Badía Aparthotel Aparthotel in Sa Coma offering apartment-style accommodations within the resort complex.
• Protur Badía Park Aparthotel Aparthotel in Sa Coma with family amenities and access to resort facilities.
• Protur Palmeras Playa Hotel Beachfront hotel in Sa Coma offering holiday accommodations with various meal plans.
• Protur Naisa Palma Urban 4-star Art Hotel in the centre of Palma de Mallorca, opened in 2020, featuring a rooftop Sky Bar (The Roof) and a dedicated cycling centre, serving cultural and business travellers.
• Protur Turó Pins Hotel 4-star hotel in Cala Ratjada, Mallorca, surrounded by pine trees and close to the sea, offering spa and wellness services.
• Protur Alicia Hotel Adults-only hotel in Cala Bona, Mallorca offering romantic getaway packages and spa services.
• Protur Bonaire Aparthotel Family resort aparthotel in Cala Bona with a splash pool and dedicated family amenities.
• Protur Floriana Resort Aparthotel Aparthotel in Cala Bona within the resort complex offering family accommodations.
• Residencia Restaurante Son Floriana Boutique hotel and restaurant in Cala Bona featuring author cuisine by chef Luis Martín in a traditional Mallorcan setting, marketed as a romantic gourmet escape.
• Protur Bahía Azul Apartamentos Apartment complex in Cala Bona offering self-catering accommodations.
• Protur Bonamar Hotel Adults-only hotel in Cala Millor, Mallorca offering spa services and romantic packages.
• Protur Monte Safari (Holiday Village Majorca) Holiday village aparthotel in Cala Millor with extensive outdoor spaces and family accommodations.
• Protur Playa Cala Millor Hotel Beachfront adults-only hotel in Cala Millor, Mallorca, for romantic getaways.
• Protur Atalaya Apartamentos Apartment accommodations in Cala Millor with an earlier checkout time of 11:00.
• Protur Roquetas Hotel & Spa 5-star hotel in Roquetas de Mar, Almería, featuring spa facilities, a dedicated cycling centre, and proximity to natural parks (Punta Entinas and Cabo de Gata).
• Biomar Spa Spa and wellness brand offering hydrotherapy circuits, beauty treatments, couple wellness packages, and children's spa experiences across multiple Protur Hotels properties, charged directly to the room.
• Protur Cars Car rental service operated by Grup BAUZÁ offering vehicle hire with full insurance and no excess, with pickup and delivery at Mallorca airport; bookable through proturhotels.com and offering a 10% discount to Protur Club members.
• Protur Gift Vouchers (Bonos Regalo) Gift voucher system purchasable online for hotel stays, dining experiences, and spa treatments at Protur Hotels, with delivery to Peninsula and Balearic Islands and payment by Visa, Mastercard, Visa Electron, or PayPal.
• Protur Villas Vacation villa rental brand within Grup BAUZÁ, offering self-catered villa accommodation as a separate offering from the main Protur Hotels portfolio.
• ProNet Travel Agencies B2B platform granting travel agencies access to Protur Hotels inventory, booking systems, and commissions, distinct from the direct consumer channel.

Quantifiable outcome

• Nearly 5,000 tonnes of CO2 avoided annually through combined photovoltaic installations
• +7 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• MTS GlobeminorGTM or Marketing PartnerMTS Globe provides airport transfer services to Protur Hotels guests. Transfers are offered as the company's recommended transfer option, with collective shuttle (max 1-hour frequency) and private direct services available for booking through the website.
• Autocares LevanteminorChannel Partner/ Reseller/ DistributorCollective and private airport transfer service for Protur Hotels guests in Mallorca, with maximum 1-hour frequency for shared shuttles.
• ALSA (Autocares Álvaro VPS)minorChannel Partner/ Reseller/ DistributorPublic coach service connecting Granada Airport to Protur Roquetas Hotel & Spa in Almería, providing transport for guests arriving to mainland Spain property.
• TIB (Transportes de les Illes Balears) - Línea A42minorChannel Partner/ Reseller/ DistributorPublic bus service (line A42) connecting Palma de Mallorca Airport to Cala Millor, Cala Bona, and Sa Coma. Listed as an affordable transport option on the Protur Hotels website.
• Protur CarscoreChannel Partner/ Reseller/ DistributorIn-house car rental brand of Grup BAUZÁ offering vehicles with full insurance and no excess. Pickup and delivery at Mallorca airport. Protur Club members receive 10% discount. Integrated into proturhotels.com as a complementary service.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• H10 Hotels: Spanish hotel chain with a strong presence in Mallorca, the Canaries, and mainland Spain; offers comparable full-service and family-oriented properties at similar price tiers and overlapping European source markets.
• Zafiro Hotels: Mallorca-based boutique hotel group operating aparthotels and family resorts in northern Mallorca (Alcúdia, Playa de Muro); closest direct competitor on the Mallorca aparthotel/family segment with comparable size.
• Fergus Hotels: Spanish hotel chain (Mallorca-headquartered) operating family, sports, and adults-only hotels across the Balearics, Canary Islands, and Costa del Sol; overlaps with Protur in Mallorca family resort segment and cycling/sports niche.
• Mar Hotels: Mallorca-based hotel group operating a portfolio of family and adults-only hotels and apartments in Mallorca and Menorca; highly comparable regional peer with similar resort-area cluster strategy in Cala Millor / Sa Coma vicinity.
• Grupotel Hotels & Resorts: Mallorca-headquartered Spanish hotel chain operating a similar mix of hotels and aparthotels across the Balearics and other Spanish destinations; closest peer in scale, geographic footprint, and product mix (family + adults-only + cycling).
• Senator Hotels & Resorts: Andalusian-based Spanish hotel chain operating family, spa, and adults-only hotels across southern Spain and the Balearics; directly comparable in leisure-resort positioning and Spanish family-traveller target market.

Broad incumbents

• Meliá Hotels International: Largest Spanish hotel operator with a global portfolio of 380+ properties under brands like Meliá, Innside, and Sol by Meliá; directly competes in Mallorca full-service and resort segments, but operates globally and across multiple price tiers, giving it broader scale and distribution.
• Barceló Hotels & Resorts: Spanish family-owned hotel chain operating 270+ properties worldwide; directly comparable as a Spanish family-controlled full-service and resort operator with overlapping leisure-travel customer base in the Balearics and Canary Islands.
• RIU Hotels & Resorts: Major Spanish/German family-owned international hotel chain with strong Mallorca presence; comparable as a Spanish family-controlled leisure brand with all-inclusive and family resort offerings.
• Iberostar Hotels & Resorts: Major Spanish family-owned hotel group with strong Mallorca presence and a focus on family resorts and sustainable tourism; comparable resort product mix and ESG positioning, but larger portfolio and global footprint.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/proturhotels
• YouTubeyoutube.com/user/Proturhotels
• Facebookfacebook.com/ProturHotels
• LinkedInlinkedin.com/company/protur-hotels
• Instagraminstagram.com/proturhotels

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protur Hotels