Science and Medicine Group

What Science and Medicine Group does

Science and Medicine Group, Inc. is a privately held market research and digital marketing company founded in 1994 and headquartered in Arlington, Virginia. The company operates a multi-brand platform serving the life science, diagnostics, analytical instruments, and medical imaging industries, as well as private equity investors in those sectors. Its portfolio of sub-brands — AuntMinnie, DrBicuspid, AuntMinnieEurope, IBO, IMV Medical Information Division, SDi (Strategic Directions International), Kalorama Information, BioInformatics, and the Science Advisory Board — provides specialized coverage across radiology, dental, IVD, life science instrumentation, and broader life sciences verticals.

The company's core capabilities center on syndicated market research methodologies, proprietary installed-base databases (MasterFile), recurring survey programs such as IMV's Beyond the Bench, and expert networks spanning life science and diagnostics. Products include syndicated market reports (e.g., the 13th-edition POC Diagnostics report, 2026 Diagnostic X-ray Outlook, 2026 Global Quarterly Datastream), custom market research engagements, Accelerated Insights for rapid-turnaround analysis, the MasterFile Installed Base database, ServiceTrak benchmarking, and digital professional communities.

The business model combines one-time licensed report sales (priced $2,950-$15,500 depending on scope and license tier), custom professional services engagements, and Knowledge Center subscription access for enterprise unlimited-user licenses (typically annual terms). Distribution is primarily through a self-serve e-commerce storefront with digital delivery via secure portals, supplemented by direct consultative sales for custom and enterprise deals. The company operates globally across North America, Europe, Asia Pacific, the Middle East, and Latin America, and holds EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Framework certifications to support cross-border data processing for enterprise clients.

Name

Science and Medicine Group

Legal name

Science and Medicine Group, Inc.

Website

https://scienceandmedicinegroup.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Science and Medicine Group is a privately held, Arlington-based market research and digital marketing firm serving life science, diagnostics, analytical instruments, medical imaging, and private equity clients through syndicated reports, custom research, and owned professional communities since 1994.

Ownership category

akta.pro rank

Product category

Life Science & Diagnostics Market Research

NAICS

Other Scientific and Technical Consulting Services (54169), Other Scientific and Technical Consulting Services (541690)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Scientific Data Management & Data Platforms (SDMS/Data Lakehouse for R&D) (HLAGAJAC)

akta.pro secondary industries

Clinical & Translational Informatics (Clinical Data Integration/Real-World Data for R&D) (HLAGAJAF), Medical, Clinical & Biomedical Scholarly Publishing (EDAGAFAB)

Keywords

• Life science market research
• Diagnostics market intelligence
• Medical imaging research reports
• Analytical instruments market data
• Syndicated healthcare research

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Syndicated Market Research Reports: Science and Medicine Group generates primary revenue through the sale of syndicated market research reports covering life science, diagnostics, analytical instruments, and medical imaging markets. Reports are sold in various license tiers (Online only, Online + Download unlimited users) with pricing ranging from approximately $2,950 to $15,500 depending on the report scope and license type.
2. Custom Market Research Services: The company offers custom market research engagements including branding, competitive assessment, customer insights, go-to-market strategy, growth opportunities, lead generation, market landscape analysis, pricing strategy, product development, and thought leadership solutions.
3. Data Intelligence Subscriptions: The Knowledge Center provides subscription-based access to market reports and data intelligence. Enterprise licenses allow unlimited internal users within an organization for a one-year term from purchase date.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Science and Medicine Group is a market research and digital marketing firm that sells syndicated market research reports, custom market research services, proprietary installed-base databases, and digital professional communities to clients in the life science, diagnostics, analytical instruments, and medical imaging industries. Its products include named market reports (e.g., POC Diagnostics, Molecular POC, Diagnostic X-ray Outlook), the MasterFile Installed Base database, ServiceTrak benchmarking, Accelerated Insights rapid research, and Digital Communities such as AuntMinnie and DrBicuspid, delivered digitally via secure portals and a Knowledge Center subscription platform.

Product overview

Science & Medicine Group is a market research and digital marketing company serving the life science, diagnostics, analytical instruments, and medical imaging industries since 1994. The company operates a platform-plus-sub-brands model, offering syndicated market research reports, custom research services, digital communities, and expert networks. Core products include Market Reports (syndicated research), Custom Market Research, Accelerated Insights, MasterFile databases, and ServiceTrak. The company maintains several specialized sub-brands: Kalorama Information (IVD and medical device market research), IMV (diagnostic imaging market research), SDi/Strategic Directions International (analytical and life science instrumentation research), AuntMinnie (radiology professional community), DrBicuspid (dental professional community), BioInformatics (life science tools research), IBO (instrument business outlook), and the Science Advisory Board (expert network). Products are delivered digitally via secure portals or links.

Differentiator

Problem solved

Functional benefit

Brands

• Kalorama Information: Market research brand focusing on in vitro diagnostics and medical device markets
• IMV Medical Information Division
• SDi (Strategic Directions International)
• BioInformatics
• AuntMinnie
• AuntMinnieEurope
• DrBicuspid
• IBO (Instrument Business Outlook)
• Science Advisory Board

Products and services

• Market Reports (Syndicated Research) Syndicated research reports providing comprehensive market analysis, sizing, forecasts, and competitive intelligence across life science, diagnostics, analytical instruments, and medical imaging sectors. Sold under tiered online licenses and delivered digitally.
• Custom Market Research Tailored research engagements designed to address specific client business questions and strategic objectives, covering branding, competitive assessment, customer insights, go-to-market strategy, growth opportunities, lead generation, market landscape, pricing strategy, product development, thought leadership, value proposition, and website traffic.
• Accelerated Insights A rapid market research solution providing quick-turnaround insights for time-sensitive business decisions in life science, diagnostics, analytical instruments, and medical imaging markets.
• MasterFile Installed Base Proprietary database product providing detailed information on installed equipment and infrastructure across healthcare facilities, enabling market sizing, installed-base analysis, and competitive analysis in diagnostic imaging and laboratory settings.
• ServiceTrak Service benchmarking and performance tracking solution for service organizations in the life science and diagnostics sectors, based on survey-based performance measurement.
• Digital Communities Online platforms including AuntMinnie (radiology), AuntMinnieEurope (European radiology), DrBicuspid (dental), and Science Advisory Board (expert network) that connect industry professionals for networking, knowledge sharing, and market intelligence.
• Knowledge Center Subscription Subscription-based access to Science and Medicine Group's full market report library and data intelligence via the Knowledge Center platform. Enterprise licenses permit unlimited internal users within an organization for a one-year term.

Quantifiable outcome

• Survey of 195 diagnostic imaging and clinical laboratory professionals across 42 U.S. states providing industry benchmark data
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frost & Sullivan: Frost & Sullivan is a global market research and advisory firm with deep coverage of healthcare, life sciences, diagnostics, and industrial markets. It directly competes with SMG's syndicated reports and custom research across IVD, imaging, and analytical instruments.
• KLAS Research: KLAS Research is a healthcare IT research firm publishing vendor performance ratings and market intelligence used by providers and payers. It is comparable to SMG's survey-driven research methodology and its focus on healthcare technology buyers.
• MarketsandMarkets: MarketsandMarkets is a global market research firm publishing syndicated reports across diagnostics, medical devices, life sciences, and analytical instruments. It directly overlaps with SMG's Kalorama and SDi sub-brands on report-based go-to-market.
• Mordor Intelligence: Mordor Intelligence publishes syndicated market research reports across healthcare, diagnostics, life sciences, and instrumentation. It competes with SMG's report product line on price points, vertical coverage, and enterprise licensing.
• Grand View Research: Grand View Research is a syndicated market research publisher covering healthcare, biotechnology, diagnostics, and analytical instruments. Its report pricing, distribution model, and target buyers closely match SMG's market reports business.

Broad incumbents

• GlobalData: GlobalData is a large-scale data and analytics firm covering healthcare, medical devices, and pharmaceutical markets with syndicated reports and proprietary data feeds. It competes with SMG at the enterprise tier but spans far more verticals.
• Clarivate: Clarivate provides data-driven insights across life sciences, healthcare, and scientific research via products like Cortellis and Decision Resources Group. It is a broader incumbent competing with SMG in pharma/biotech market intelligence.

Emerging players

• Definitive Healthcare: Definitive Healthcare provides a SaaS data platform on healthcare providers, including installed base and intelligence on imaging/lab equipment. It is comparable to SMG's MasterFile product but delivers data continuously via software rather than reports.
• CHIME / Healthcare IT Advisors: Healthcare IT advisory firms like CHIME produce surveys and benchmarks of provider technology adoption, conceptually similar to SMG's Beyond the Bench survey methodology applied to a different buyer audience.
• Cambridge Healthtech Associates: Cambridge Healthtech Associates produces reports and advisory content across life sciences tools, diagnostics, and pharma IT. It overlaps with SMG's BioInformatics and Kalorama sub-brands in life science and IVD market research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/i/flow/login?redirect_after_login=%2Fsciandmedgroup
• LinkedInlinkedin.com/company/science-and-medicine-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Science and Medicine Group