Naturaw Pet Food
Naturaw Pet Food Ltd is a UK-based, family-run manufacturer of raw dog food, treats, and supplements sold direct-to-consumer via a subscription e-commerce platform and through 180+ independent stockists, with in-house solar-powered production and proprietary plastic-free compostable packaging.
- Company typePrivate
- Founded2015
- HeadquartersThorpe Arch, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Naturaw Pet Food does
Naturaw Pet Food Ltd is a UK-based, family-run raw dog food manufacturer founded in 2015 and headquartered at a 20,000 sq ft solar-powered facility in Thorp Arch, Wetherby, North Yorkshire. The company designs, produces and sells nutritionally complete raw dog food ranges (Forage, Real Simple, Original), natural air-dried treats under the Louis & Ada sub-brand, and botanical Boosts supplements, all made in-house using 100% British high-welfare meat. Its proprietary plastic-free, home-compostable packaging (wood-fibre trays, plant-based film lids, vegetable-ink cardboard sleeves) and a B Corp certification held by no other raw dog food manufacturer globally form the core technical and credibility differentiation.
The business operates a dual-channel go-to-market: a direct-to-consumer e-commerce storefront with subscription-first recurring orders (5% subscription discount plus tiered loyalty rewards up to VIP after 30 orders), a Build-Your-Box customizer, and a Personal Plan questionnaire tool, alongside a wholesale network of 180+ independent raw-feeding stockists across the UK. Next-day delivery is fulfilled via DPD Mon-Thu. Customers include puppy, adult and senior dog owners, plus sub-segments needing chicken-free or low-fat recipes. Marketing combines content (expert blog), organic social (Instagram, TikTok, Facebook), referral and ambassador programs, and vet/expert endorsements. Revenue mechanics are subscription recurring on DTC plus transactional wholesale to stockists, with pricing from £2.85 to £5.20 per pack and bundles from £22 to £124.
The company has reinvested continuously: relocation to the current 20,000 sq ft complex in 2021, a solar installation in 2023, and a 2024 footprint-doubling expansion into adjacent premises. Certifications include B Corp (first raw dog food manufacturer in the world, 2022; retained 2025 with improved score), King's Award for Sustainable Development (2024), UK Pet Food Raw Pet Food Scheme certification, and Real Living Wage employer status. A reforestation partnership with One Tree Planted has planted over 23,275 trees as of September 2025. Naturaw is privately held with no disclosed external investors and serves customers UK-wide from the Scottish Highlands to the Channel Islands.
Naturaw Pet Food firmographics
Firmographics- Name
- Naturaw Pet Food
- Legal name
- Naturaw Pet Food Ltd
- Website
- https://naturaw.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Naturaw Pet Food Ltd is a UK-based, family-run manufacturer of raw dog food, treats, and supplements sold direct-to-consumer via a subscription e-commerce platform and through 180+ independent stockists, with in-house solar-powered production and proprietary plastic-free compostable packaging.
- Ownership category
- akta.pro rank
Naturaw Pet Food industry classification
Industry- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD)
- akta.pro secondary industries
- Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE), Fresh & Refrigerated Pet Food (CRADAFAC), Natural/Organic & Limited-Ingredient Diets (CRADAFAH), DTC Pet Food Delivery (AFAIANAM)
Keywords
Where Naturaw Pet Food is headquartered
LocationHeadquarters
- HQ city
- Thorpe Arch
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Naturaw Pet Food business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct e-commerce sales: Direct-to-consumer sales via Naturaw website. Customers purchase individual products, bundles, or subscribe for recurring deliveries. One-time purchase and subscription options available.
- Subscription boxes: Customers subscribe for regular deliveries of custom boxes. Subscription offers 5% discount plus loyalty rewards (extra 10% after 4 boxes, free treats after 7, £20 credit after 10, etc.). Subscribers also receive one tree planted per subscription.
- Wholesale to stockists: Products distributed through 180+ independent raw feeding stockists nationwide. Tree planted for every order placed by stockists.
- Personal meal plans: Bespoke meal planning service where customers answer questions about their dog to receive personalized recommendations. Can be purchased as one-time order or subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products from £2.85 to £5.20+ per pack |
| Subscription | Monthly | Subscription with 5% discount on every delivery |
| Subscription | Pay-as-you-go | One-time order trial at standard price |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Naturaw Pet Food product offering
Product offeringCore offering
Naturaw Pet Food manufactures and sells raw dog food directly to UK consumers through its own e-commerce site and 180+ independent stockists. Core product ranges include Forage (complete raw food with whole food ingredients), Real Simple (complete raw food), Original (veg-free minces), and the Louis & Ada natural treats sub-brand, all made in-house in a solar-powered Yorkshire facility using 100% British high-welfare meat and packaged in 100% plastic-free, home-compostable packaging. Customers can buy one-time, build a custom box, take a Personal Plan, or subscribe for recurring deliveries with loyalty rewards.
Product overview
Naturaw Pet Food offers a portfolio of raw dog food products across four main ranges: Forage (complete nutritionally balanced food with whole food ingredients), Real Simple (simple complete food), and Original (veg-free minces for stripped-back feeding). The offering includes add-on products through the Louis & Ada natural treats sub-brand and Boosts botanical supplements. Customers can purchase via Build Your Box custom builder or Personal Plan tool, with pre-configured Bundles available. The company also offers a subscription service with loyalty rewards, branded merch, and all products feature 100% plastic-free compostable packaging. All food is manufactured in-house in their Yorkshire facility using British high-welfare meat.
Differentiator
Problem solved
Functional benefit
Brands
- Louis & Ada: Natural dog treats brand named after the founding Rhodesian Ridgebacks Louis & Ada. Made with love in Yorkshire from British meat, gently dried and packaged in plastic-free bags.
Quantifiable outcome
- 40x more space for free range chickens vs intensive farming
- +2 more outcomes
Companies that use Naturaw Pet Food
Customer profileNamed customers2 records
Segments5 records
Naturaw Pet Food technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Naturaw Pet Food partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- One Tree PlantedcoreNon-profit reforestation organization. Naturaw donates one tree for every subscription order placed. Trees help restore biodiversity, clean air, filter water, and mitigate climate change. Partnership supports environmental sustainability commitment.
- Dr Adele FitzpatrickcoreHolistic vet and Director of The Natural Vet. Provides veterinary endorsement and support for Naturaw. Advises customers on raw feeding and nutrition. Qualifications include acupuncture, herbal medicine, and nutrition certificates.
- Anna WebbminorExpert dog trainer, behaviourist and nutritionist. Featured contributor to expert blog. Leading UK authority appearing on TV and radio.
- Lisa Hannaby-AirdminorRegistered Associate Nutritionist specializing in translating nutrition science into practical guidance for dog owners. Contributes expert articles to Naturaw blog.
- Amelia SteeleminorForce-free dog trainer and advocate for ethical training methods. Expert blog contributor covering puppy raising, aggression, and hyperarousal topics.
- DPDminorDelivery partner for next-day shipments. Delivers between 8am-9pm with hour window notification. Customers receive tracking via DPD app.
Scale indicators7 records
Recent moves12 records
Expansion highlights6 records
Naturaw Pet Food competitors and assessment
Company assessmentDirect peers
- Natures Menu: One of the UK's leading raw and natural pet food manufacturers, offering raw dog and cat food via DTC and retail. Directly comparable product category, customer base, and distribution model to Naturaw.
- Paleo Ridge: UK-based raw dog food manufacturer with strong emphasis on high-welfare British meat and DTC subscriptions. Closely comparable in sourcing ethos, product range, and subscription e-commerce model.
- Natural Instinct: UK raw pet food specialist operating in dog and cat, with DTC and stockist channels. Comparable raw food positioning, regulatory compliance (PFMA), and customer mix.
- Nutriment: UK raw dog food manufacturer with subscription DTC model and stockist network. Closely comparable product mix, pricing tiers, and target segment.
- Bella & Duke: UK-based raw dog food DTC brand with subscription model and emphasis on natural ingredients. Direct competitor in the premium raw subscription segment with comparable customer profile.
- ProDog Raw: UK raw dog food manufacturer offering complete raw meals and supplements, with DTC and wholesale distribution. Comparable in product breadth, supplements (Boosts analogue), and stockist strategy.
- Poppy's Picnic: UK raw and natural dog food brand with DTC e-commerce and subscription. Comparable in category, customer targeting, and brand-led positioning.
Emerging players
- Butternut Box: UK DTC fresh (cooked) dog food brand with strong subscription model. Adjacent rather than directly competing — fresh cooked vs raw — but operates in the same premium humanisation-of-pets segment and uses a similar subscription DTC playbook.
Broad incumbents
- Lily's Kitchen: Established UK premium natural pet food brand (now owned by Nestlé Purina). Competes for the same premium natural-minded dog owner but with broader cooked/processed ranges and much larger distribution.
Regional players
- Stella & Chewy's: US-based raw and freeze-dried pet food brand. Comparable in raw product category and premium positioning, but operates primarily in North America, providing a useful international benchmark for raw pet food brand-building.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Naturaw Pet Food social profiles
Digital presenceNaturaw Pet Food compliance and trust
Trust signalCompliance4 records
Naturaw Pet Food financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naturaw Pet Food leadership team
Management profileNumber of profiles
Naturaw Pet Food funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naturaw Pet Food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naturaw Pet Food
What does Naturaw Pet Food do?
Naturaw Pet Food manufactures and sells raw dog food directly to UK consumers through its own e-commerce site and 180+ independent stockists. Core product ranges include Forage (complete raw food with whole food ingredients), Real Simple (complete raw food), Original (veg-free minces), and the Louis & Ada natural treats sub-brand, all made in-house in a solar-powered Yorkshire facility using 100% British high-welfare meat and packaged in 100% plastic-free, home-compostable packaging. Customers can buy one-time, build a custom box, take a Personal Plan, or subscribe for recurring deliveries with loyalty rewards.
Is Naturaw Pet Food a public or private company?
Naturaw Pet Food is a private company. It is currently operating.
When was Naturaw Pet Food founded?
Naturaw Pet Food was founded in 2015. It employs 11 to 50 people.
Where is Naturaw Pet Food based?
Naturaw Pet Food is headquartered in Thorpe Arch, United Kingdom, in the Europe region.
How does Naturaw Pet Food make money?
Four revenue lines are on record. Direct e-commerce sales are the primary driver. The others are subscription boxes, wholesale to stockists and personal meal plans.
Who are Naturaw Pet Food's main competitors?
Direct peers on record are Natures Menu, Paleo Ridge, Natural Instinct, Nutriment, Bella & Duke, ProDog Raw and Poppy's Picnic. Butternut Box is listed as an emerging player. Lily's Kitchen is listed as a broad incumbent. Stella & Chewy's is listed as a regional player.
Does Naturaw Pet Food have an API?
No public API is recorded for Naturaw Pet Food.
What industry is Naturaw Pet Food in?
Its primary akta.pro industry code is CRADAFAD, Frozen & Raw Pet Food (incl. freeze-dried), with a secondary code of AFADAFAE, Raw & Fresh Pet Food (Refrigerated/Frozen). Its NAICS code is 311111 and its SIC code is 2000.