What American Resort Management does

American Resort Management (ARM), founded in 2006 and headquartered in Grand Prairie, Texas with a regional office in Erie, Pennsylvania, is a privately held full-service hospitality management company specializing in waterparks, resorts, hotels, and restaurants. The company operates a portfolio that includes Epic Waters Indoor Waterpark (Grand Prairie, TX), Wild Rivers Waterpark (Irvine, CA), Parrot Island Waterpark (Fort Smith, AR), the Hyatt Place Long Island/East End, Preston House, Myles on Main, Lagoonfest Texas, Angel Lagoon, and Tonto Apache, plus properties under development including the Bellevue Bay Indoor Waterpark (Bellevue, NE) and the Cascadia Resort (Greeley, CO). ARM's management contracts cover municipal waterparks, branded hotels, tribal casino resorts, and distressed-property receiverships, with the company serving as the third-party operator for owners ranging from city governments and Native American tribes to private REITs and banking institutions.

ARM's core offering combines long-term third-party property management with full-stack development services including waterpark and hotel project planning, pre-opening execution, sales and marketing program management, centralized accounting, EB-5 foreign-investment consulting, and tribal-connections advisory. Revenue is generated primarily through negotiated management fees based on property performance, supplemented by development consulting fees, distressed-asset receivership engagements with major banks (Citizens Bank, Wells Fargo, U.S. Bank, Midland Loan Servicing), and licensed partnership arrangements such as the Mattel Wonder Indoor Waterparks deal with Mattel, Martin Aquatic, and I-dentity Group. Pricing is quote-based and contract-specific across multi-year agreements, with go-to-market executed through a direct enterprise sales motion led by a VP of Sales & Marketing targeting municipal, tribal, and private-sector property owners.

The company differentiates on operational expertise drawn from a leadership team that includes former executives from Universal Orlando (Volcano Bay), Foxwoods Resort Casino, Hershey Entertainment, and Schlitterbahn, and has secured consecutive USA Today 10Best top-3 rankings for Epic Waters (2023-2025). ARM is structured as American Resort Management, LLC (Texas-domiciled) with operating subsidiaries ARM Hospitality, LLC and ARM Leisure, and is celebrating its 20th anniversary in 2026.

Name

American Resort Management

Legal name

American Resort Management, LLC

Website

https://americanresortmanagement.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

American Resort Management is a privately held, full-service hospitality management company that operates and develops waterparks, resorts, hotels, and restaurants on behalf of municipal, tribal, and private third-party owners across the U.S.

Ownership category

akta.pro rank

Product category

Hospitality Management Services

NAICS

Accommodation (721), Hotels (except Casino Hotels) and Motels (72111)

SIC

Services-Facilities Support Management Services (8744), Hotels & Motels (7011), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)

Keywords

• Hospitality management services
• Waterpark management
• Hotel management
• Resort development
• Third-party property management

Headquarters

HQ city

Erie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Third-Party Property Management Fees: American Resort Management generates revenue by providing long-term management services to hospitality properties. They manage waterparks, hotels, resorts, and restaurants for third-party owners including municipalities, tribes, and private investors. Revenue is generated through management fees based on property performance.
2. Development and Consulting Services: The company provides hotel development, waterpark development, and business development services including project planning, pre-opening development, and construction oversight. Revenue comes from consulting fees and development management services for new projects.
3. Receivership Management: ARM provides receivership management and consulting services for distressed properties, partnering with major banks including Citizens Bank, Peoples Bank, Bank 1st, Wells Fargo, Midland Loan Servicing, and U.S. Bank National Association.
4. EB-5 Visa Program Consultations: The company offers EB-5 foreign investment program consultation services to help hospitality projects secure funding through USCIS-approved programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

American Resort Management provides third-party long-term management, development, and consulting services for waterparks, resorts, hotels, restaurants, and casino hospitality properties. Its services span project planning, pre-opening development, daily operations, sales and marketing, accounting, distressed-property receiverships, and EB-5 visa program consultations. Clients include municipal governments, hotel owners and REITs, Native American tribes, and resort/waterpark developers operating under franchises such as Hilton, Marriott, Hyatt, IHG, Wyndham, and Choice.

Product overview

American Resort Management (ARM) is a hospitality management company operating a portfolio of waterparks, resorts, hotels, and restaurants. The company offers two core offerings: (1) a portfolio of operated properties including Epic Waters Indoor Waterpark (Grand Prairie, TX), Wild Rivers Waterpark (Irvine, CA), Parrot Island Waterpark (Fort Smith, AR), Hyatt Place Long Island/East End, Preston House, Myles on Main, Lagoonfest Texas, Blue Lagoon Bar And Grill, Angel Lagoon, Tonto Apache, and development projects including Cascadia Resort (Greeley, CO), Bellevue Bay Indoor Waterpark (Bellevue, NE), and Mattel Wonder Indoor Waterparks; and (2) professional services including waterpark development, hotel development, sales and marketing, accounting, third-party long-term management, business development, distressed properties/receivership, EB-5 visa consultation, and tribal connections services. The company operates from offices in Grand Prairie, TX and Erie, PA, celebrating its 20th anniversary.

Differentiator

Problem solved

Functional benefit

Brands

• ARM Hospitality: Hospitality management division of American Resort Management
• ARM Leisure
• ARM Waterparks

Products and services

• Waterpark Development and Management Services End-to-end waterpark project development and management services including consulting, business planning, design oversight, pre-opening development, and post-opening monitoring for indoor, outdoor, resort, community, and municipal waterparks.
• Hotel Development Services Full-service hotel development and management including project planning, pre-opening development, hotel start-up, and post-opening facility support covering QA programs, recruitment, construction review, and yield management.
• Sales and Marketing Services Targeted sales and marketing programs including marketplace analysis, competition analysis, sales staff hiring and training, comprehensive sales and marketing action plans, implementation, and monitoring for revenue growth at managed properties.
• Accounting Services Centralized and comprehensive accounting services providing financial statement generation, monthly P&L statements, annual budgets, monthly forecasts, cash management, payroll, accounts payable, and tax obligations for managed properties.
• Third-Party Long-Term Management Long-term management services for franchise and independent hotels, waterparks, resorts, restaurants, and entertainment venues with hands-on senior management focusing on yield management, HR, sales, and guestology.
• Business Development Services Hotel, resort, waterpark, and leisure property development services including operational management, guest experience optimization, and ROI generation for owners and investors.
• Distressed Properties and Receivership Services Turnaround management and receivership services for distressed properties including resorts, hotels, and restaurants, working with banks such as Citizens Bank, Peoples Bank, Bank 1st, Wells Fargo, Midland Loan Servicing, and U.S. Bank National Association.
• EB-5 Visa Program Consultation Consultation services for EB-5 foreign investment program funding for hospitality projects, including project suitability assessment and documentation assembly for USCIS approval.
• Tribal Connections Services Collaboration services with Native American tribes and nations for hospitality projects, including tribal treaty rights alignment, cultural preservation, and ceremonial considerations for resort operations on tribal destinations.
• Epic Waters Indoor Waterpark Year-round indoor waterpark in Grand Prairie, TX operated by American Resort Management for the City of Grand Prairie. Largest year-round indoor waterpark in North Texas; features a retractable roof and is recognized as a top indoor waterpark nationally.
• Wild Rivers Waterpark Outdoor waterpark in Irvine, California managed by American Resort Management since 2023, offering aquatic attractions and family entertainment.
• Parrot Island Waterpark Outdoor community waterpark in Fort Smith, AR co-owned by the City of Fort Smith and Sebastian County, featuring 4 slides, a lazy river, a wave pool, a children's play area, and concessions.
• Hyatt Place Long Island/East End $22 million waterfront hotel in Riverhead, NY with 100 guest rooms and suites, over 17,000 square feet of flexible banquet and meeting space, indoor and outdoor pools, and fitness center; gateway to the Hamptons on Long Island's North Fork.
• Preston House Beautifully restored 1905 historic 20-room boutique hotel and American restaurant in Riverhead, NY.
• Myles on Main Boutique hotel on Long Island's East End in Riverhead, NY with 20 luxurious rooms and suites, Preston Restaurant named Top 20 for Fine Dining, and meeting and event spaces.
• Lagoonfest Texas Outdoor waterpark and festival venue in Texas City, TX managed by American Resort Management since 2022.
• Blue Lagoon Bar And Grill Restaurant and bar venue in Texas City, TX adjacent to Lagoonfest Texas.
• Angel Lagoon Waterpark and aquatic center in Dayton, TX operated by American Resort Management.
• Tonto Apache (Mazatzal Casino) Casino and hospitality property in Payson, AZ managed by American Resort Management in partnership with tribal communities.
• Mattel Wonder Indoor Waterparks Series of experiential indoor waterparks featuring Mattel brands, developed in partnership with Mattel, Martin Aquatic, and I-dentity Group, with American Resort Management as the development partner and operator.

Quantifiable outcome

• Top 3 nationally for Epic Waters Indoor Waterpark in USA Today 10Best 2023, 2024, and 2025
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• City of GreeleyflagshipStrategic or Co-development Partner · 25 September 2025ARM is developing and will operate a state-of-the-art waterpark resort as the centerpiece of the West Greeley Catalyst and Cascadia Districts. The $100+ million project includes an arena, ice center, retail, dining, and community spaces, with phased openings planned through 2028.
• MattelflagshipStrategic or Co-development PartnerARM is a development partner for Mattel Wonder Indoor Waterparks, a series of experiential aquatic destinations featuring Mattel's beloved brands. This is a multi-property development partnership announced in November 2025.
• Martin AquaticcoreStrategic or Co-development PartnerMartin Aquatic is a partner alongside ARM and I-dentity Group in the Mattel Wonder Indoor Waterparks development project.
• I-dentity GroupcoreStrategic or Co-development PartnerI-dentity Group is a partner alongside ARM and Martin Aquatic in the Mattel Wonder Indoor Waterparks development project.
• City of BellevueflagshipStrategic or Co-development PartnerARM is partnering with the City of Bellevue, NE for Bellevue Bay Indoor Waterpark, a 100,000 square foot year-round indoor water park with retractable roof that will be the fourth-largest indoor waterpark in the country. Groundbreaking held March 2025.
• Sports Hospitality Ventures (SHV)coreStrategic or Co-development PartnerARM announced partnership with SHV, the exclusive licensee of Sports Illustrated Resorts, LLC (SI Resorts), for potential resort development projects.
• The Water Valley CompanycoreStrategic or Co-development PartnerThe Water Valley Company is a development partner with ARM and the City of Greeley for the West Greeley Entertainment District waterpark and resort project.
• PCL ConstructioncoreStrategic or Co-development PartnerPCL Construction is the construction partner for the West Greeley Entertainment District project where ARM will develop and operate the waterpark resort.
• Cheyenne and Arapaho Tribes of OklahomacoreStrategic or Co-development PartnerARM partners with the Cheyenne and Arapaho Tribes to support design, development, and operation of Lucky Star Casino Hotel and Convention Center in Watonga, Oklahoma. The tribes own six casino locations.
• Turtle Mountain Band of Chippewa IndiansminorStrategic or Co-development PartnerARM partnered with the Turtle Mountain Band of Chippewa Indians in Belcourt, North Dakota to create a waterpark design that emanates the Tribe's Native American culture and history.
• ARM AfricaminorStrategic or Co-development PartnerThrough partnership with ARM Africa, American Resort Management and its parent company now offer hospitality management services in Africa, marking their first international expansion.
• Ooni of IfeminorStrategic or Co-development PartnerARM Africa and American Resort Management partnered with the Ooni of Ife, representing cultural and hospitality expansion initiatives in Nigeria.
• National Center for American Indian Enterprise Development (NCAIED)coreGTM or Marketing PartnerARM participates as an exhibitor at the Reservation Economic Summit (RES) hosted by NCAIED, showcasing hospitality solutions tailored for Native American-owned resorts and hotels.
• aLocalminorGTM or Marketing PartnerARM announced partnership with aLocal, expanding marketing and local partnership capabilities for their properties.
• Lagoon Development CompanycoreChannel Partner/ Reseller/ DistributorThe Lagoon Development Company selected ARM to manage Lagoonfest Texas 2022 and subsequent years, representing ARM's selection as manager for an outdoor waterpark event.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Aimbridge Hospitality: Largest third-party hotel management company in North America. Provides full-service management, renovation, and consulting for hotels and resorts under major brands. Most direct comparable in third-party hospitality management model, though lacks ARM's waterpark specialization.
• Crescent Hotels & Resorts: Third-party hotel and resort management company managing luxury, lifestyle, and branded full-service hotels. Comparable business model focused on independent owner mandates and franchise hotel management, similar to ARM's hotel portfolio (Hyatt Place, Hampton Inn).
• Highgate Hotels: Major third-party hotel operator managing full-service, lifestyle, and resort properties. Operates a portfolio of branded and independent hotels across the U.S., overlapping with ARM's third-party hotel management franchise relationships and distressed property work.
• Hersha Hospitality Management: Hotel ownership and management company operating boutique and lifestyle hotels across major U.S. markets. Comparable in third-party management focus, smaller scale, and select-service/full-service hotel portfolio mix.
• Benchmark Pyramid: Resort and hotel management company operating luxury and lifestyle resorts, conference centers, and unique destinations. Closest peer in resort-centric management focus and unique-property mandate style, including experiential and destination assets similar to ARM's resort/waterpark work.
• White Lodging: Hotel ownership and management company managing upscale and lifestyle hotels across the U.S. Comparable in third-party management franchise relationships (Marriott, Hilton, Hyatt, IHG) and focus on owner ROI through operational excellence.
• Raines Company: Hotel management and development company managing full-service, select-service, and resort hotels. Closely comparable mid-sized third-party manager serving independent owners and franchise systems, with similar scope of services including development, accounting, and sales/marketing.
• Palace Entertainment: Operates family entertainment centers, waterparks, and amusement parks under Cedar Fair ownership. Directly comparable in waterpark operations and management expertise; competes with ARM for municipal and developer waterpark mandates.

Broad incumbents

• Great Wolf Resorts: Largest owner-operator of indoor waterpark resorts in North America. While vertically integrated rather than a pure management company, Great Wolf defines the indoor waterpark resort category in which ARM competes and competes indirectly for developer/owner mindshare.
• Cedar Fair Entertainment: Owns and operates Schlitterbahn waterparks and other resort/amusement properties across North America. Comparable in waterpark operations expertise and resort-management capabilities, though operates assets directly rather than managing for third-party owners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Americanresortmanagement
• LinkedInlinkedin.com/company/armhospitality
• Instagraminstagram.com/americanresortmanagement
• Xx.com/ArmHospitality

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Resort Management