What WePlan does

WePlan Analytics (legal entity: Cumberland Solutions, S.L.) is a Madrid-based B2B SaaS company founded in 2012 that operates an AI-powered crowdsourced network quality analytics platform for the global telecommunications industry. The platform ingests millions of measurements per day from real end-user smartphones worldwide and applies proprietary geostatistical algorithms to infer and predict mobile network coverage and quality at scale. The company serves three primary customer segments: Mobile Network Operators (e.g., Telefónica, Deutsche Telekom, MásOrange), Tower Companies (e.g., Vertical Bridge), and Telecom Authorities (e.g., Osiptel), with module-specific solutions for each vertical covering use cases such as network planning, lease-up and co-location, revenue assurance, M&A portfolio analysis, and spectrum management.

The underlying technology was advanced through a CDTI-funded R&D project (IDI-20230364, €229,521, September 2022 to September 2023) focused on scalable prediction of mobile network coverage from crowdsourced smartphone data. WePlan monetizes through enterprise subscriptions with quote-based pricing delivered via a consultative 'Talk to one of our experts' sales motion targeting global MNOs, TowerCos, and regulators. The company has received multiple Crowdsourced Awards, an Innovative SME certification from the Spanish Ministry of Science and Innovation (valid until March 2025), and participates in the ICEX-Next Export Initiation Program and industry associations WIA and infraxchange to support international expansion. Headcount sits in the 11–50 range, with a leadership team including CEO and co-founder Pablo Reaño López-Polín, CTO Ricardo Edo Nevado, CDO Diego García Favaro, and a newly appointed Latam Commercial Director Osvaldo Giani.

Name

WePlan

Legal name

Cumberland Solutions, S.L.

Website

https://weplan-app.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

WePlan Analytics (Cumberland Solutions, S.L.) is a Madrid-based AI-powered crowdsourced network quality analytics platform serving global mobile network operators, tower companies, and telecom regulators, including Telefónica, Deutsche Telekom, and Vertical Bridge.

Ownership category

akta.pro rank

Product category

Telecom Network Analytics Software

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Network Analytics & Observability (Flow/Packet/AI Ops for Networks) (HDAFAMAG)

Keywords

• Network quality analytics
• Crowdsourced mobile coverage
• Telecom AI platform
• Network planning software
• Geostatistical coverage prediction

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Analytics Platform Subscription: SaaS-based AI analytics platform providing network quality insights, measurements, and predictions to enterprise clients including MNOs, TowerCos, and Telecom Authorities. The platform appears to be delivered as a subscription service with comprehensive dashboards and continuous data delivery.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

WePlan Analytics provides an AI-powered crowdsourced analytics platform that delivers network quality measurements, predictions, and actionable insights for Mobile Network Operators, Tower Companies, and Telecom Authorities. The platform processes millions of daily measurements from end-user smartphones worldwide through proprietary geostatistical algorithms to enable precise coverage prediction, network planning, optimization, and independent regulatory verification.

Product overview

WePlan Analytics is an AI-powered crowdsourced network quality analytics platform offering a unified solution with specialized modules for three customer segments: Mobile Network Operators (Quality, Planning, and Optimization departments), Tower Companies (lease up, site evaluation, revenue assurance, M&A analysis, indoor solutions, network densification), and Telecom Authorities (spectrum management, coverage verification, competition monitoring). The platform processes crowdsourced data from millions of real end-user smartphones worldwide to deliver unmatched precision in network quality analytics. The core WePlan Analytics Platform serves as the central system, with solution-specific modules addressing each segment's unique requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• WePlan Analytics Platform An AI-powered crowdsourced network quality analytics platform that delivers precise, granular, and actionable insights into mobile network performance and coverage for MNOs, TowerCos, and Telecom Authorities.
• Mobile Network Operators Solution A specialized analytics solution for MNOs providing modules for Quality Department analytics, Planning Department insights, and Optimization Department decisions, addressing the need for accurate, trustworthy network quality data.
• Tower Companies Solution An analytics solution for TowerCos covering lease-up/co-location analysis, new macro sites to BTS/BTF planning, revenue assurance, M&A portfolio analysis, indoor DAS solutions, and network densification.
• Telecom Authorities Solution An analytics solution for governmental and regulatory bodies covering radio spectrum management, competition and transparency reporting, verification of real coverage, and network-demand alignment assessment.
• Network Analyzer App A mobile application for crowdsourced network quality measurement that enables real users to contribute network performance data for analytics processing by the WePlan platform.

Quantifiable outcome

• High-quality data that clients do not need to clean before use
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• WIA (Wireless Infrastructure Association)minorOthersProud member of WIA, a trade association representing the wireless infrastructure industry.
• InfraxchangeminorOthersProud member of infraxchange, a global marketplace for wireless infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Opensignal: Opensignal provides independent crowdsourced mobile network experience analytics to MNOs, regulators, and TowerCos globally, making it a direct competitor to WePlan's coverage prediction and quality measurement platform.
• Tutela: Tutela offers crowdsourced mobile network quality and coverage insights to operators and regulators, competing head-to-head with WePlan in independent network measurement and analytics.
• Ookla (Ziff Davis): Ookla is the most well-known provider of crowdsourced mobile network quality intelligence (Speedtest), directly comparable to WePlan's AI-powered crowdsourced analytics platform serving MNOs, regulators, and TowerCos.

Broad incumbents

• Keysight Technologies: Keysight offers enterprise-scale network test, measurement, and analytics solutions including geospatial coverage analytics for telcos, a broader portfolio incumbent overlapping with WePlan's predictive coverage products.
• Accuver (Xora/Spirent): Accuver and Spirent provide network benchmarking, drive-test, and analytics tooling to MNOs and infrastructure vendors, an incumbent peer serving the same quality-of-experience buyer as WePlan.
• Infovista: Infovista (now part of Lumine Group) sells radio/network planning and optimization software to MNOs and TowerCos, an adjacent incumbent whose coverage and capacity tools overlap with WePlan's MNO Planning/Optimization use cases.
• NetScout Systems: NetScout provides carrier-grade service assurance and network analytics at scale to operators globally, a broader incumbent whose analytics platform overlaps with WePlan's predictive quality insights for MNOs.
• Umlaut (now part of Accenture): Umlaut provides benchmark-based network performance scoring and consulting to MNOs, regulators, and TowerCos worldwide as part of Accenture's broader Industry X portfolio, an incumbent comparand to WePlan's analytics offering.
• Rohde & Schwarz (Mobile Network Testing): Rohde & Schwarz sells drive-test and crowd-based mobile network testing solutions to MNOs and regulators, competing with WePlan across both crowdsourced analytics and traditional drive-test measurements.

Emerging players

• Mosaik Solutions: Mosaik Solutions builds mobile network coverage and competitive intelligence map products for carriers and regulators, an emerging peer with partial overlap to WePlan's coverage verification and telecom authority solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/weplanapp
• YouTubeyoutube.com/@weplananalytics
• LinkedInlinkedin.com/company/2808176
• Facebookfacebook.com/weplanapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WePlan