What Opensignal does

Opensignal is a London- and Boston-headquartered mobile and broadband network analytics company founded in 2010 that measures real-world network experience and sells the resulting intelligence to telecom operators, regulators, and financial analysts. Its data engine is built on a crowdsourced measurement methodology: an SDK embedded in partner mobile applications plus its own consumer apps (Opensignal and Meteor) collect billions of measurements daily from hundreds of millions of devices across 100+ countries. The platform runs automated tests against common internet endpoints (CDNs) rather than operator-optimized test traffic, and applies statistical rigor (confidence intervals, significance testing) to produce metrics spanning download/upload speed, video, gaming, voice-app quality, 5G availability, coverage, and reliability for both mobile (ONX Mobile) and fixed broadband (ONX Broadband).

The product surface has expanded beyond benchmarking into commercial decision tools: Subscriber Analytics (OSA) measures competitive subscriber switching at the local-market level to flag churn pressure and acquisition opportunity ahead of conventional reporting cycles; GeoResults supplies prospecting and infrastructure-planning data (with a native Salesforce integration and third-party data from Equifax and Data Axle); Frontline Network Experience (FNX) supports retail sales; and Brand Licensing lets operators license Opensignal awards and rankings to validate marketing claims. Public country reports and the Global Network Excellence Index function as both an editorial-independence asset and a top-of-funnel demand-generation mechanism.

The business model is enterprise subscription and licensing. Revenue streams include recurring analytics subscriptions, data licensing of aggregated/depersonalized network data, brand/award licensing, and SDK partnership arrangements. Go-to-market is direct enterprise field sales with consultative, enterprise-length cycles; pricing is quote-based and not publicly disclosed, with no freemium or self-serve tier for enterprise solutions. Primary customer segments are mobile and broadband operators (e.g., T-Mobile US, AT&T, TELUS, Reliance Jio, stc, KDDI), telecom regulators (e.g., a 2025 partnership with Pakistan's PTA), and financial analysts. The company is privately held and backed by private equity firms Berkshire Partners and Silversmith Capital Partners, and is led by a non-founder executive team under CEO Charles Rutstein.

Name

Opensignal

Legal name

Opensignal Limited

Website

https://opensignal.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Opensignal is a UK/US-based mobile and broadband network analytics firm that crowdsources billions of real-world measurements from hundreds of millions of devices to sell benchmarking, subscriber-switching, and market-intelligence solutions to telecom operators, regulators, and financial analysts globally.

Ownership category

akta.pro rank

Product category

Telecom Network Experience Analytics

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals) (FSAFAIAH)

Keywords

• Network experience analytics
• Mobile network benchmarking
• Telecom market intelligence
• Crowdsourced network measurement
• Subscriber analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Enterprise Analytics Subscriptions: Opensignal provides cloud-based analytics solutions to mobile and broadband operators, regulators, and financial analysts on subscription basis. Solutions include ONX Mobile, ONX Broadband, Subscriber Analytics, Brand Licensing, and GeoResults platforms offered as ongoing analytical services.
2. Data Licensing: Licensing of aggregated, depersonalized network experience data to telecom industry stakeholders including operators, vendors, financial institutions, and regulators for competitive analysis and market intelligence.
3. Brand Licensing: Operators can license Opensignal's award badges and network quality designations to validate marketing claims about network performance to consumers.
4. SDK Partnership Revenue: Revenue sharing or partnership arrangements with mobile application developers who embed Opensignal's SDK in their apps to enable crowdsourced network measurement.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Opensignal collects real-world mobile and broadband network experience data from hundreds of millions of devices globally through crowdsourced measurement and provides analytics platforms (ONX Mobile, ONX Broadband, Subscriber Analytics, GeoResults) to telecom operators, regulators, and financial analysts. The company also publishes independent market reports and benchmarks such as the Global Network Excellence Index used widely across the telecom industry.

Product overview

Opensignal offers a unified platform combining network experience analytics, subscriber behavior insights, and market intelligence. The core products include ONX Mobile and ONX Broadband for network performance measurement, Subscriber Analytics for competitive subscriber switching analysis, and GeoResults for telecom prospecting. Additional offerings include Brand Licensing for award validation, Frontline Network Experience (FNX) for retail sales support, and consumer apps (Opensignal and Meteor) that crowdsource network measurements from users. The company publishes public reports and the Global Network Excellence Index based on billions of real-user measurements.

Differentiator

Problem solved

Functional benefit

Brands

• Meteor App: Internet speed test app that helps users understand how their favorite apps will work with their current internet speed, providing performance scores for popular apps.
• GeoResults
• Subscriber Analytics (OSA)
• ONX (Opensignal Network Experience Suite)

Products and services

• ONX Mobile A network analytics solution purpose-built for mobile operator operations teams to monitor and improve mobile network performance using real-world user experience data across competitive benchmarking, engineering analytics, and consumer decision dynamics.
• ONX Broadband Broadband network experience analytics platform that enables fixed broadband operators to measure and improve real-world home internet experience across reliability, speed, and video performance metrics.
• Subscriber Analytics Solution measuring competitive subscriber switching between operators at local market level using data from hundreds of millions of subscriber devices, enabling commercial teams to identify subscriber growth opportunities and churn pressure ahead of conventional reporting cycles.
• Brand Licensing Allows operators to validate marketing claims and license Opensignal awards and rankings for use in advertising and promotional materials.
• Frontline Network Experience (FNX) Provides network experience data at retail locations to help operator sales teams demonstrate network quality advantages and convert shoppers into subscribers.
• GeoResults Provides prospecting and infrastructure planning data for telecom sales and network planning teams, including competitive intelligence, network design, and strategic planning insights with a native Salesforce integration.
• Opensignal App Consumer mobile app for iOS and Android that tests mobile and WiFi connection speed, runs video tests, and displays signal maps for comparing network performance; also contributes crowdsourced measurement data.
• Meteor App Consumer app that helps users understand how their internet connection impacts favorite apps, providing speed and performance scores for popular applications.
• Global Network Excellence Index Proprietary ranking framework benchmarking national mobile network performance across multiple metrics globally, providing cross-market comparisons of network experience.

Quantifiable outcome

• Operators using Opensignal analytics can identify local markets with subscriber growth opportunity ahead of quarterly reporting cycles
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PTA (Pakistan Telecommunication Authority)coreStrategic or Co-development Partner · 13 July 2025PTA partnered with Opensignal to strengthen network quality monitoring across Pakistan, leveraging Opensignal's independent measurement capabilities for regulatory assessment.
• EquifaxminorOthersData partner for GeoResults solution providing business data including 32 million business records, carrier information, bandwidth estimates, and telecom spend data for telecom prospecting and planning.
• Data AxleminorOthersData partner for GeoResults providing residential data covering 128 million households with voice carrier, wireline/wireless demand, and video services propensity information.
• Mobile Application PartnerscoreTechnology or IntegrationMobile application developers who embed Opensignal's SDK in their apps with user consent, enabling crowdsourced network measurement while providing app developers with connectivity insights for their users.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ookla: Ookla operates Speedtest, the most widely used consumer network speed-test app, and sells enterprise analytics (Cellular Insights, Speedtest Intelligence) to operators on a comparable crowdsourced methodology. It is Opensignal's most direct competitor in mobile and broadband network experience measurement.
• Tutela: Tutela (now part of Comlinkdata) provides crowdsourced mobile network experience data and analytics to operators using SDK-collected passive measurements. It directly overlaps with Opensignal's methodology and operator customer base.
• RootMetrics (RootMetrics by Ookla): RootMetrics publishes independent mobile network performance rankings via both drive and crowdsourced testing, with enterprise benchmarking products targeting operators. It competes head-on with Opensignal's Mobile Network Experience reports and operator analytics.
• Comlinkdata: Comlinkdata provides telecom market and subscriber analytics to operators, including subscriber switching and competitive intelligence — directly adjacent to Opensignal's Subscriber Analytics (OSA) product. Acquisition of Tutela strengthened its data position.

Broad incumbents

• GSMA Intelligence: GSMA Intelligence is the telecom industry's primary market-research and data provider, offering operator-level forecasts, market sizing, and benchmarks. It serves a similar financial-analyst and operator audience as Opensignal but with a broader research/forecasting remit rather than crowdsourced network measurement.
• Analysys Mason: Analysys Mason is a global consulting and research firm focused on telecom, media, and digital services, producing operator benchmarks and forecasts. It overlaps with Opensignal in serving operators, regulators, and financial analysts with telecom market intelligence.
• Omdia (Informa Tech): Omdia is a large research and analytics firm covering telecom, media, and IT, including network performance and operator benchmarking. It competes with Opensignal for the financial-analyst and enterprise telecom buyer with broader research coverage.
• NielsenIQ / Nielsen: Nielsen is the global standard for audience and consumer measurement and publishes widely cited industry rankings. While its core focus is media audience measurement rather than network experience, the brand-and-methodology comparison is highly relevant for independent measurement businesses selling to operators and advertisers.

Emerging players

• Sensor Tower: Sensor Tower is a mobile-market intelligence platform providing app and digital market data. Its audience is more digital/consumer focused than telecom operators, but it competes for a portion of the financial-analyst and digital-strategy buyer wallet that Opensignal also targets.
• Similarweb: Similarweb provides digital market intelligence, including web and app traffic analytics, used by analysts and enterprises for competitive benchmarking. It does not measure network experience but is comparable as a crowdsourced-data analytics platform serving a similar financial-analyst and enterprise buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/opensignal
• Xx.com/opensignal
• Facebookfacebook.com/Opensignal

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opensignal