What Straight Up Technologies does

Straight Up Technologies is a private professional services firm founded in 2004 and headquartered in El Segundo, California, specializing in large-scale event network infrastructure, wireless connectivity, and digital production. The company designs, deploys, and operates temporary and permanent WiFi and mesh networks for conferences, sporting events, broadcast productions, and entertainment venues, claiming 20+ years of industry experience, 92 successful event partnerships, 8M+ participants connected, and 6+ square miles of meshed coursewide network coverage — described as the world's largest such deployment. Core technology is centered on high-capacity event WiFi, mesh networking, real-time network monitoring, and an event analytics platform providing KPIs, historical analysis, user behavior trends, and location-based services. The product portfolio spans Network Management (design, installation, project management, specialized custom services, event analytics), Venue Management (custom WiFi, network upgrades, optimization, broadcast and streaming enablement), Permanent Installations (full lifecycle planning through ongoing management), Network Consultation (security, efficiency, speed, resilience), and Digital Production (Virtual Production with LED-stage technology, SUTVideo broadcast recording with Google Meet/Zoom/WebEx integration, LED video walls and event wraps, and on-set production).

The company sells primarily to enterprise B2B clients including event organizers, venue operators, broadcasters, sports leagues, and large corporate event programs; named customers include Cisco, Google, SAP, Salesforce, ServiceNow, Adobe, The Open Championship, the Masters Tournament, the Paris 2024 Olympics, NBC Golf, ESPN, CBS, Turner, Warner Bros, Paramount, Live Nation, ASM Global, and Capital One. Revenue is generated through project-based professional services engagements — design, installation, project management, and onsite support — with quote-based, non-publicly-disclosed pricing, and increasingly through recurring Permanent Installation and Venue Management contracts. Go-to-market is enterprise field sales with direct engagement via [email protected]. The company maintains three offices (Los Angeles, San Francisco, London) and operates with an 11-50 person headcount; the founder and CEO is Jeff Hanks. No funding rounds, ownership structure, or M&A activity are disclosed.

Name

Straight Up Technologies

Legal name

Straight Up Technologies

Website

https://stuptech.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Straight Up Technologies is a private, El Segundo-based professional services firm founded in 2004 that designs, deploys, and operates large-scale event WiFi, mesh networks, and digital production services for enterprise customers including the Paris Olympics, The Open, the Masters, major broadcasters, and global enterprise software vendors.

Ownership category

akta.pro rank

Product category

Event Network Services

NAICS

Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Computer Integrated Systems Design (7373), Communications Services, Nec (4899), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Network Architecture & Design Services (BPAEAEAA)

akta.pro secondary industries

Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH) (HDAFACAI), Venue Operations, Management & Facility Services (MPAKAEAN), Network Resilience & High Availability Services (Redundancy, Failover) (BPAEAEAL)

Keywords

• Event wifi services
• Network management
• Venue connectivity
• Digital production
• Network consultation

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Event Network Services: Custom temporary WiFi solutions and network management for events of any size or complexity. Project-based professional services including design, installation, and onsite support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Straight Up Technologies designs, deploys, and manages temporary and permanent network infrastructure for large-scale events, conferences, sporting events, and entertainment venues. Its core service is end-to-end event WiFi and network management — including customized network architecture, installation, project management, onsite support, real-time monitoring, event analytics, and VoIP/collaborative video — delivered to enterprise event organizers, broadcasters, venues, and production teams.

Product overview

Straight Up Technologies offers an integrated portfolio of event technology solutions centered on temporary and permanent network infrastructure for large-scale events. The core offerings include Network Management (design, installation, project management, and analytics), Venue Management (assessment, upgrades, optimization), Permanent Installations (planning, building, installation, ongoing management), Network Consultation (security, efficiency, speed, resilience expertise), and Digital Production (virtual production, SUTVideo, LED video walls, on-set production). These products work together to deliver end-to-end connectivity, production, and technology services for major events across 104 cities with 8M+ participants connected.

Differentiator

Problem solved

Functional benefit

Products and services

• Network Management End-to-end event network solutions including design, installation, project management, specialized custom services, and event analytics. Covers large-scale event networks, customized architecture, security, VoIP, onsite support, and real-time monitoring, delivered to event organizers, venues, production teams, and A/V companies.
• Venue Management Custom temporary WiFi solutions, network upgrades, optimization, and enhanced capabilities for venues of any size, including remote video, broadcast solutions, and streaming for sports arenas, convention centers, and entertainment venues.
• Permanent Installations Full lifecycle network services covering planning, building with state-of-the-art facilities, installation, and ongoing management with continuous maintenance and upgrades for venues requiring permanent network infrastructure.
• Network Consultation Expert network consulting services focusing on security, efficiency, speed, and resilience to save time and money while delivering cost-effective network solutions for enterprise organizations.
• Digital Production Complete production services including virtual production with photo-realistic virtual environments, SUTVideo recording with AV and graphics overlays, LED video walls and event wraps, and on-set production capabilities for events, conferences, and broadcasts.

Quantifiable outcome

• 92 successful event partnerships across 104 major cities
• +1 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• NEP Group: NEP is a global broadcast and live events technology services provider with integrated network, AV, and production capabilities — overlapping SUT's Digital Production and broadcast connectivity work.
• Cisco Systems: Cisco is a listed technology partner of SUT and the dominant enterprise networking vendor whose equipment SUT deploys; a broader incumbent in the underlying network infrastructure category.
• Boingo Wireless: Boingo is a large-scale public venue WiFi and DAS provider operating at airports, stadiums, and military bases — a broader incumbent in the same venue connectivity category SUT serves.
• Ruckus Networks (CommScope): Ruckus provides carrier-grade WiFi and switching for high-density venues and large events, directly overlapping the technology category SUT deploys and supports.
• Aruba Networks (HPE): Aruba is a leading enterprise WiFi infrastructure vendor whose hardware and cloud-managed platform underpin many venue and event networks; competes with SUT on the underlying technology stack.

Emerging players

• LiveU: LiveU provides live video transmission and remote production over cellular networks for broadcasters — a complementary event-connectivity technology often used alongside SUT's venue WiFi at major sports broadcasts.
• CrowdConnected: CrowdConnected offers indoor positioning, wayfinding, and real-time analytics for events and venues, directly competing with SUT's location-based analytics and event analytics platform.

Direct peers

• Trade Show Internet (TSI): TSI provides temporary event WiFi and network infrastructure for trade shows and conventions, directly overlapping with SUT's Network Management offering in the same use cases and buyer profile.
• Single Digits: Single Digits delivers managed WiFi and network services for hotels, venues, and events — closely mirroring SUT's venue management and permanent installation capabilities.
• Encore Global (formerly PSAV): Encore is the largest event technology and production services provider, bundling AV, network, and production — a direct competitor for the same end customers and event RFPs SUT pursues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@straightuptechnologies633/videos
• Facebookfacebook.com/StraightUpTech
• LinkedInlinkedin.com/company/straight-up-technologies/?viewAsMember=true
• Xx.com/straightuptech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Straight Up Technologies