LiveU
LiveU provides bonded cellular and IP live-video solutions for broadcasters, sports organizations, public safety agencies and Pro AV buyers across 150 countries. Its EcoSystem combines patented field units, the LRT protocol and AI-driven LiveU IQ operator switching for resilient contribution, production and distribution.
- Company typePrivate
- Founded2006
- HeadquartersKfar Saba, Israel
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What LiveU does
LiveU is a privately held provider of live IP-video contribution, production and distribution solutions for broadcasters, sports organizations, public safety agencies and Pro AV buyers. Founded in Israel circa 2006, the company is headquartered operationally in Hackensack, NJ (US/International) with R&D roots in Israel and regional offices in the UK, France, Japan and Australia; it serves 5,000+ customers across 150 countries and is led by co-founder/CEO Samuel Wasserman. The platform — branded the LiveU EcoSystem — combines patented bonded cellular/IP transmission across multiple carriers with Wi-Fi and satellite, the proprietary LRT™ (LiveU Reliable Transport) protocol, and the AI-driven LiveU IQ™ (LIQ) dynamic operator-switching engine, organized into Create (field units including the 5G-native, AI-powered LU900Q), Produce (LiveU Studio cloud production), Manage (Central, Nexus, Schedule), Share (Matrix distribution, LU4000/LU2000 decoders) and Connect (Mobile Data, DataBridge, Roaming, IP/SAT, LiveU Priority on AT&T) categories.
The business generates revenue through a mix of one-time hardware sales (LU900Q, LU800, LU300S, LiveU Solo PRO, LU810, LU610, LU-Smart, decoders), recurring cloud SaaS subscriptions (Studio, Nexus, Matrix, Schedule), managed connectivity plans (Mobile Data, Roaming, IP/SAT, LiveU Priority), equipment rentals, and multi-year managed services contracts (e.g., the 5-year EBU Eurovision News Exchange contract). Go-to-market is primarily enterprise field sales augmented by a global authorized reseller/distributor network required for warranty coverage, an online store for SMB/accessory sales, and product-led free trials for cloud products. The company holds ISO 27001 and SOC 2 Type 2 certifications, and operates with wholly-owned subsidiaries including easylive.io (cloud video production, acquired May 2022) and Actus Digital (content intelligence, acquired April 2025).
Recent strategic momentum is anchored in marquee wins: the EBU 5-year contract across 60+ broadcasters (announced November 2025, rollout through January 2026), Czech Television's deployment across 10 OB vans (December 2025), powering broadcasts and public-safety operations for the 2026 FIFA World Cup across 16 host cities and 100+ agencies (June 2026), the first large-scale LIQ deployment at the Winter Olympic Games (March 2026, 15,000+ broadcast hours across 37 countries), expanded Sony integration via the RXS Connection License (April 2026), and a strategic partnership with DRONERESPONDERS for public-safety drone video (May 2026).
LiveU firmographics
Firmographics- Name
- LiveU
- Legal name
- LiveU, Inc.
- Website
- https://liveu.tv
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- LiveU provides bonded cellular and IP live-video solutions for broadcasters, sports organizations, public safety agencies and Pro AV buyers across 150 countries. Its EcoSystem combines patented field units, the LRT protocol and AI-driven LiveU IQ operator switching for resilient contribution, production and distribution.
- Ownership category
- akta.pro rank
LiveU industry classification
Industry- Product category
- Live Video Transmission Technology
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Audio and Video Equipment Manufacturing (3343)
- SIC
- Services-Allied To Motion Picture Distribution (7829), Computer Communications Equipment (3576)
- akta.pro primary industry
- Live Streaming & Webcasting Platforms (BPAMAJAB)
- akta.pro secondary industries
- Enterprise & Professional Live Streaming Platforms (Webinars/Events) (MPACACAI), Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging) (MPAHAHAD)
Keywords
Where LiveU is headquartered
LocationHeadquarters
- HQ city
- Kfar Saba
- HQ country
- Israel
- HQ region
- Middle East
Offices6 records
Markets served
LiveU business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Hardware sales — field units, encoders, decoders: One-time sale of LiveU hardware products (LU900Q, LU800, LU300S, LU810, LU610, LiveU Solo PRO, LU-Smart app, LU4000, LU2000, Cloud Channel, Mobile Receiver, SmartGrip). A current trade-in promotion offers credit toward the LU900Q for selected LiveU or third-party field units.
- Cloud / SaaS subscriptions (LiveU Studio, LiveU Nexus, LiveU Schedule, LiveU Matrix): Recurring cloud-based services spanning cloud production (LiveU Studio), universal gateway (LiveU Nexus), scheduling & orchestration (LiveU Schedule), and IP video distribution (LiveU Matrix). Free trial CTAs indicate a freemium-to-paid acquisition funnel.
- Mobile data & connectivity plans: Single end-to-end data plan (Mobile Data) for LiveU units, plus LiveU DataBridge wireless broadband, Roaming services, IP/SAT Solutions for cellular/satellite reliability, and LiveU Priority (higher priority on AT&T network).
- Equipment rental services: Rental services for live broadcast equipment (with dedicated Rentals page on the website and event rentals) enabling short-term use of LiveU units for events and productions.
- Managed / professional services and large-scale deployments: Multi-year managed services contracts (e.g., 5-year EBU contract for IP-based live news delivery across 60+ broadcasters; phased rollout ending January 2026). Implementation partner engagements (e.g., Smart Informatics for Czech Television OB van deployment).
- Warranty, support, and protect-your-purchase programs: Warranties tied to units leased or purchased directly from LiveU or authorized distributors/resellers, plus 24/7 support (LiveU Support) and LiveUniversity learning platform — implicit recurring support and enablement revenue.
- Content intelligence & monitoring (Actus Digital): Acquisition of Actus Digital added content analysis, monitoring, compliance and AI capabilities to the portfolio, generating revenue across media sectors as a LiveU subsidiary.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial available for cloud products (LiveU Studio, LiveU Nexus) |
| One time/ perpetual license | Multi-year contract | One-time hardware purchase of field units, encoders and decoders |
| Subscription | Annual | Subscription / recurring plan for cloud and connectivity services |
| Subscription | Multi-year contract | Multi-year managed service contracts (e.g., 5-year EBU contract) |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels12 records
LiveU product offering
Product offeringCore offering
LiveU designs, manufactures and sells a complete EcoSystem of bonded-cellular live video hardware (field units, contribution encoders, decoders) and cloud software (production, management, distribution) that enables broadcasters, sports producers and public-safety agencies to capture, produce and distribute resilient low-latency live video over aggregated cellular, Wi-Fi and satellite IP networks. The portfolio is anchored by the proprietary LRT™ transport protocol and the AI-driven LiveU IQ™ dynamic operator-switching engine, deployed across 5,000+ customers in 150 countries.
Product overview
LiveU operates a platform-plus-modules architecture centered on the "LiveU EcoSystem," an end-to-end IP-video portfolio spanning contribution, production, and distribution for live video. The portfolio is organized into five functional categories: (1) Create — field units and encoders including the AI-powered LU900Q intelligent production unit, LU800 5G all-in-one unit, LU300S compact 5G/4K 10-bit HDR unit, LiveU Solo PRO plug-and-play 4K 5G bonding encoder, LU810 5G/4K multi-cam rackmount encoder, LU610 rackmount encoder, and LU-Smart smartphone bonding app; (2) Produce — cloud and studio tools including LiveU Studio (next-generation cloud production), LiveU Record (automatic recording), IP Pipe (remote IP gear control), Video Return, Audio Connect, and Tally Light; (3) Manage — LiveU Central (unified cloud management), LiveU Control+ (mobile unit control), LiveU Ingest (auto recording and story metadata tagging), LiveU Nexus (cloud-native universal gateway for digital/IP workflows), and LiveU Schedule (centralized scheduling and orchestration); (4) Share — LiveU Matrix (cloud-native IP video distribution), LU4000 4K/HD HEVC decoder, LU4000 ST 2110 decoder, LU2000 bonded video decoder, Cloud Channel (bonded cloud decoder), and Mobile Receiver; and (5) Connect — Mobile Data, LiveU DataBridge (mobile broadband), LU-LINK, LiveU Xtend (cellular connectivity for Mobile Receiver), Roaming, IP/SAT Solutions, and LiveU Priority (AT&T network priority). The portfolio is underpinned by two proprietary core technologies: LiveU LRT™ (LiveU Reliable Transport protocol) and LiveU IQ™ (AI-driven dynamic and smart operator switching). LiveU also owns the Actus Digital subsidiary (media monitoring, compliance, and content intelligence) and the acquired easylive.io cloud video production platform.
Differentiator
Problem solved
Functional benefit
Brands
- LiveU EcoSystem: End-to-end suite spanning contribution, production, and distribution for live video.
- LiveU Studio
- LiveU Matrix
- LiveU Nexus
- LiveU Solo
- Actus Digital
Products and services
- LU900Q Intelligent Production Unit 5G-native field unit marketed as the world's first Intelligent Production Unit, with AI at its core (AI-driven LiveU IQ) and native 5G with eSIMs. Powers the LiveU 'Q Era' for next-generation field production.
- LU800 5G Production-Level Field Unit All-in-one 5G production-level multi-cam HEVC bonded field unit for news and sports.
- LU300S Compact 5G / 4K 10-bit HDR Field Unit Compact, lightweight bonded cellular encoder for mobile 4K HDR live streaming on the go.
- LiveU Solo PRO Plug-and-Play 4K 5G Bonding Encoder Entry-level, simple-to-use 4K 5G bonded streaming encoder for online producers and content creators.
- LU810 5G / 4K Multi-Cam Rackmount Contribution Encoder Rackmount contribution encoder for multi-camera REMI and remote production workflows.
- LU-Smart Smartphone Bonded Encoder App Mobile app that turns a smartphone into a bonded LiveU transmission device using the LRT protocol.
- LU610 1U Rackmount Contribution Encoder 4K/HD rackmount encoder for SNG trucks and fixed/contribution installations.
- LiveU TX1 Field Unit LiveU field unit designed to connect to Sony cameras via the LiveU EcoSystem using the LRT protocol for direct file transfer into existing production environments.
- LiveU Studio Cloud Production Platform Next-generation cloud-native live video production platform for producing shows, switching sources, adding graphics and distributing to multiple destinations.
- LiveU Central Unified Cloud Management Platform Cloud-based management and orchestration platform for LiveU units, also used as a command-and-control platform for public-safety situational awareness.
- LiveU Nexus Universal Cloud Gateway Cloud-native universal gateway that brings in, converts and routes any IP or digital stream (Zoom calls, YouTube streams, social feeds) directly into production workflows with no extra hardware.
- LiveU Schedule Cloud Orchestration Tool Centralized scheduling and orchestration tool for live production workflow automation.
- LiveU Matrix Cloud-Native IP Video Distribution Platform Cloud-native IP video management and simultaneous multi-destination distribution platform for sharing live feeds globally.
- LU4000 4K/HD HEVC Video Decoder 4K/HD multi-channel rackmount HEVC receiver/decoder.
- LU4000 ST 2110 Decoder 4K/HD video decoder with ST 2110 support for IP-based broadcast facilities.
- LU2000 Bonded Video Decoder HD rackmount bonded video receiver.
- Cloud Channel Bonded Cloud Decoder Cloud-based bonded video receiver.
- Mobile Receiver Field Decoder Bonded video decoder for field and outdoor production.
- LiveU Mobile Data Connectivity Plan Single end-to-end managed global data plan for LiveU field units.
- LiveU DataBridge Wireless Broadband Turns a LiveU unit into a high-speed mobile broadband hotspot.
- IP/SAT Solutions Connectivity Service Combined IP/satellite connectivity offering for extra transmission reliability.
- LiveU Priority AT&T Network Priority Service Ensures higher priority on the AT&T network for LiveU units during high-stakes broadcasts.
- Actus Digital Media Monitoring & Compliance Platform AI-driven content analysis, monitoring and compliance platform for broadcast, cable, IP, OTT, SAT and FAST channels, including ATSC 3.0 monitoring and a browser-based multiviewer.
- easylive.io Cloud Video Production Platform Cloud-based video production platform integrated into LiveU's EcoSystem to enable remote and hybrid productions for global broadcasters and niche markets.
- LiveU Rentals Service Rental services for short-term use of LiveU live broadcast equipment for events and productions.
Quantifiable outcome
- ~584,000 unique viewers (+30% YoY) and 10-hour uninterrupted live broadcast for the 2026 IRONMAN Texas Championship using the new LU900Q
- +4 more outcomes
Companies that use LiveU
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
LiveU technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature10 records
LiveU partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major public-safety coalition of partners, core public-safety partnership, flagship launch customer for lu900q, flagship strategic technology partnership, major public broadcaster customer/deployment, flagship multi-year enterprise contract, acquired subsidiary / content intelligence integration, acquired subsidiary / cloud platform integration, regional implementation partner, core network priority partner, major streaming platform integration, identity / login integration and core channel network.
- 100+ local, state, and federal agencies (2026 FIFA World Cup)major public-safety coalition of partnersLiveU has partnered with more than 100 local, state, and federal agencies providing its LiveU Central command-and-control platform to enable real-time video sharing and situational awareness for first responders and security teams across 16 host cities during the 2026 FIFA World Cup.
- DRONERESPONDERScore public-safety partnershipStrategic partnership to advance real-time video intelligence for public safety operations. Aims to integrate LiveU's portable encoders (with LRT encrypted streaming over aggregated cellular, Wi-Fi, and satellite) with public safety drone platforms for first responders. Includes joint educational programming through webinars and the UNITE training program, plus operational demonstrations of LiveU/drone integrations at US public safety conferences.
- BCC Liveflagship launch customer for lu900qProduction company BCC Live successfully deployed the new LU900Q intelligent production unit for the first time during the 2026 Memorial Hermann IRONMAN Texas North American Championship, supporting a record-breaking broadcast.
- Sony Corporationflagship strategic technology partnershipLiveU announced an expanded collaboration with Sony at NAB Show 2026, introducing the Sony RXS Connection License that enables direct file transfer from Sony cameras to LiveU's field units via the LiveU EcoSystem, powered by LiveU's LRT protocol. Complements the LiveU TX1 unit launched in September 2025. Both solutions were demonstrated at NAB Show 2026 (LiveU booth N1740, Sony booth C8401). Sony's NAB announcement also cites 'expanded integrations with LiveU for cellular connectivity in news workflows.'
- Czech Television (Česká televize)major public broadcaster customer/deploymentCzech Television completed a large deployment of LiveU's bonded IP technology across 10 Outside Broadcast vans, replacing reliance on satellite and landlines for live sports and news coverage. The project, implemented with Smart Informatics, allows inter-van connectivity for exchanging feeds between different locations.
- European Broadcasting Union (EBU)flagship multi-year enterprise contractEBU awarded LiveU a 5-year contract to supply IP-based live news delivery services through its Eurovision News Exchange, replacing the previous satellite-only system. LiveU matrices and transceivers are being deployed across more than 60 broadcasters in Europe and globally, with a phased rollout ending in January 2026.
- Actus Digitalacquired subsidiary / content intelligence integrationLiveU agreed to acquire Actus Digital's business and technology to enhance capabilities in content analysis, monitoring, and AI. Actus Digital operates as a LiveU subsidiary and unveiled advancements in the Actus X intelligent monitoring platform (ATSC 3.0 monitoring, browser-based multiviewer) at NAB Show 2026.
- easylive.ioacquired subsidiary / cloud platform integrationLiveU acquired easylive.io in May 2022 to expand its cloud video offerings. The cloud-based video production tools have been integrated into LiveU's end-to-end cloud workflow, enabling remote and hybrid productions for a broad range of clients including global broadcasters and niche markets.
- Smart Informaticsregional implementation partnerImplementation partner for the Czech Television deployment of LiveU's bonded IP technology across 10 Outside Broadcast vans.
- AT&T (LiveU Priority)core network priority partnerLiveU Priority product ensures higher priority on the AT&T network for LiveU units, supporting reliable live video transmission for high-stakes broadcasts.
- YouTube / Googlemajor streaming platform integrationAPI integration enabling LiveU users to stream content to YouTube using YouTube APIs; access to connection history, stream keys, published content, follower details, profile pictures, and viewer comments. Users can revoke access via Google Security Settings.
- Facebook / Metamajor streaming platform integrationAPI integration enabling LiveU users to stream content to Facebook using Facebook APIs; access to events, follower details, profile pictures, and viewer comments. Users can revoke access via Facebook App Visibility and Privacy page.
- Microsoftidentity / login integrationSocial login integration: users can sign in to the LiveU Help Center using Microsoft credentials via Microsoft APIs. Access can be revoked via the Microsoft Consent Management page.
- Global Reseller Partner Networkcore channel network'Our global network of reseller partners' covering 150 countries; reseller-only warranty policy; dedicated Reseller Partners page, EcoSystem partners page, and authorized distributors and resellers list. Required for product activation and warranty coverage.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
LiveU competitors and assessment
Company assessmentDirect peers
- Haivision: Closest direct competitor in bonded cellular and IP-based live video contribution (Makito, Kraken, and Mobile Viewpoint product lines), serving the same broadcast, sports, and public-safety customers with parallel field-unit and encoder technology.
- TVU Networks: Direct competitor offering IP-based live video transmission with bonded cellular technology (TVU One, TVU Anywhere) and a comparable cloud production/distribution stack, targeting broadcasters, sports, and government buyers.
- Dejero: Direct competitor in blended/hybrid cellular connectivity for live news and sports contribution, with field encoders and cloud-managed workflows overlapping LiveU's bonded-transmission and LiveU Central capabilities.
- Teradek (Vitec Group): Direct competitor in professional bonded cellular video encoders (Cube, Bond, Serv) widely used by news and sports production crews, with overlapping target customers in broadcast and film production workflows.
Broad incumbents
- Vizrt Group: Larger, established broadcast graphics and live production platform (Vizrt, NDI, TriCaster) with an adjacent IP contribution story; broader portfolio overlaps with LiveU Studio/Nexus and competes for the same broadcaster IT budgets.
- Grass Valley: Established broadcast infrastructure vendor offering cameras, switchers, and IP routing that compete with LiveU's contribution and management layers as part of a wider end-to-end production portfolio.
- Evertz: Incumbent broadcast IP infrastructure vendor (routing, switching, processing) whose IP-fabric and gateway products intersect with LiveU Matrix and Nexus in large broadcaster facilities.
- Blackmagic Design: Broad broadcast equipment maker with cameras, switchers, and capture devices whose ATEM and HyperDeck lines overlap with LiveU Studio workflows for live production at smaller price points.
- Avid Technology: Established broadcast news and production platform (MediaCentral, iNEWS) with significant overlap to LiveU's broadcaster customers, often evaluated alongside LiveU in newsroom workflow modernization deals.
Emerging players
- Wowza: Streaming infrastructure software provider (Wowza Streaming Engine, Wowza Video) competing in live video distribution and cloud delivery — an emerging alternative to LiveU Matrix for OTT-style distribution use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
LiveU social profiles
Digital presenceLiveU compliance and trust
Trust signalCompliance2 records
LiveU financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiveU leadership team
Management profileNumber of profiles
Profiles6 records
LiveU subsidiaries and ownership
Company hierarchySubsidiaries3 records
LiveU funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiveU M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiveU
What does LiveU do?
LiveU designs, manufactures and sells a complete EcoSystem of bonded-cellular live video hardware (field units, contribution encoders, decoders) and cloud software (production, management, distribution) that enables broadcasters, sports producers and public-safety agencies to capture, produce and distribute resilient low-latency live video over aggregated cellular, Wi-Fi and satellite IP networks. The portfolio is anchored by the proprietary LRT™ transport protocol and the AI-driven LiveU IQ™ dynamic operator-switching engine, deployed across 5,000+ customers in 150 countries.
Is LiveU a public or private company?
LiveU is a private company. It is classified as private equity controlled and is currently operating.
When was LiveU founded?
LiveU was founded in 2006. It employs 251 to 500 people.
Where is LiveU based?
LiveU is headquartered in Kfar Saba, Israel, in the Middle East region.
How does LiveU make money?
Seven revenue lines are on record. Hardware sales — field units, encoders, decoders are the primary driver. The others are cloud / SaaS subscriptions (LiveU Studio, LiveU Nexus, LiveU Schedule, LiveU Matrix), mobile data & connectivity plans, equipment rental services, managed / professional services and large-scale deployments, warranty, support, and protect-your-purchase programs and content intelligence & monitoring (Actus Digital).
Who are LiveU's main competitors?
Direct peers on record are Haivision, TVU Networks, Dejero and Teradek (Vitec Group). Broad incumbents are Vizrt Group, Grass Valley, Evertz, Blackmagic Design and Avid Technology. Wowza is listed as an emerging player.
Does LiveU have an API?
Yes. LiveU's solutions support streaming integrations and social login via third-party APIs. Streaming Integrations: When using LiveU Solutions to stream content to third-party platforms like YouTube and Facebook, LiveU uses their respective APIs, accessing information such as connection history for live streaming, stream keys, content published, follower details, profile pictures, and viewer comments during live streams. Social Login Integrations: LiveU's Help Center supports sign-in using credentials from third-party services like Facebook, Google, or Microsoft via their respective APIs. LiveU's Solutions also support Service Integrations and API Integrations that can be configured by account administrators. LiveU also exposes APIs referenced through the LiveU EcoSystem and product integrations (e.g., Sony RXS Connection License for direct file transfer from Sony cameras to LiveU field units via the LiveU EcoSystem, powered by LiveU's LRT protocol).
What industry is LiveU in?
LiveU's product category is Live Video Transmission Technology. Its primary akta.pro industry code is BPAMAJAB, Live Streaming & Webcasting Platforms, with a secondary code of MPACACAI, Enterprise & Professional Live Streaming Platforms (Webinars/Events). Its NAICS code is 5162 and its SIC code is 7829.