Nutrition Kitchen

Name

Nutrition Kitchen

Legal name

CPJ International Limited

Website

https://nutritionkitchenhk.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Healthy Meal Delivery Services

NAICS

Food Service Contractors (72231), Caterers (722320)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), Meal kits & subscription meal components manufacturing (AFAKAHAD), Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)

Keywords

• Healthy meal delivery
• Meal subscription service
• Macro-balanced meals
• Prepared meal plans
• Corporate wellness catering

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Subscription Meal Plans: Recurring subscription revenue from auto-renewing meal plans. Subscribers receive 15% discount (from $107 to $82 per meal for 1-week plans). 1-week and 4-week prepaid options available. Subscribers enjoy lowest meal prices, flexibility to pause, skip weeks, or cancel anytime.
2. One-Time Meal Package Purchases: One-time purchase option for 5, 10, or 20-day meal packages. Customers manually reorder when package expires. Available at standard pricing without subscription discounts.
3. Gift Cards: Digital gift cards sold in denominations of $250, $500, $750, $1000, $1500, $2000, $2500 HKD. Gift cards expire 12 months from purchase date.
4. High-Protein Snack Add-ons: Optional daily high-protein snack add-on available for $55 per day, providing additional revenue from existing customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Nutrition Kitchen is a subscription and one-off healthy meal delivery service that designs, cooks, and delivers macro-balanced, chef-prepared meals directly to consumers in Hong Kong, Singapore, and the UAE. It offers multiple dietary tracks (Low Carb, Balanced, Vegetarian, Flexitarian, and Asian), individual meals, add-on products such as overnight oats and protein bars, and corporate wellness catering.

Product overview

Nutrition Kitchen is a meal prep delivery service offering five distinct subscription-based meal plans (Low Carb, Balanced, Vegetarian, Flexitarian, and Asian) along with individual meal purchases. The core offering consists of chef-prepared, nutritionist-designed meals with detailed macro-nutrient information delivered fresh daily across Hong Kong. The service operates through an e-commerce platform (Shopify) with subscription management (Recurly Commerce), offering flexible purchase options (one-time or auto-renewal subscriptions) in three sizes (Small, Regular, Large) with 5, 10, or 20-day packages. Add-on products include protein bars (Barebells) and high-protein overnight oats, while supplementary services encompass gift cards, a referral program, and corporate wellness catering. The company maintains its own production kitchen for full control over sourcing, preparation, and cooking.

Differentiator

Problem solved

Functional benefit

Brands

• Thesis Food: A related food brand operated by CPJ International Limited, mentioned in the FAQ section as another brand run by the company.

Products and services

• Low Carb Meal Plan Macro-balanced low-carbohydrate meal plan designed to support fat loss and weight management, targeted at consumers seeking calorie- and portion-controlled meals delivered to their door.
• Balanced Meal Plan Protein- and calorie-rich balanced meal plan designed to help consumers build lean mass and maintain general fitness, with macro-balanced portions delivered ready to eat.
• Vegetarian Meal Plan Plant-based, macro-balanced meal plan for consumers following a vegetarian lifestyle, delivering chef-prepared, portion-controlled meals with defined calories and macros.
• Flexitarian Meal Plan Hybrid meal plan combining protein and vegetable menu items for consumers who want a flexitarian approach, with macro-balanced, chef-prepared, portion-controlled meals.
• Asian Meal Plan Healthy Asian-cuisine meal plan delivering macro-balanced portions of Asian dishes such as Korean, Japanese, Thai, Vietnamese, and Chinese favorites, targeted at consumers who want healthy takes on familiar Asian flavors.
• Individual Meals (A La Carte) One-off, à la carte purchase option for single chef-prepared meals available in Small, Regular, and Large portion sizes, for consumers who do not want a subscription.
• Nutrition Kitchen Gift Card Digital gift card sold via the Nutrition Kitchen website, redeemable by recipients toward meals or meal plan purchases on the platform.
• High-Protein Overnight Oats High-protein overnight oats sold as an add-on breakfast product to complement meal plan subscriptions and individual meal orders.
• Barebells Protein Bar Barebells branded protein bar sold as an add-on retail product through the Nutrition Kitchen online store alongside meal plan purchases.
• Corporate Wellness Catering Catering service providing healthy, macro-balanced prepared meals to companies for employee wellness programs, office lunches, and corporate events.

Quantifiable outcome

• Customer lost 12kg with Regular Low Carb plan
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

One partnership is on record.

• Thesis FoodminorOthersSub-brand under CPJ International Limited. Thesis Food operates as a separate brand from Nutrition Kitchen HK, potentially offering different product lines or meal options.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fresher Performance Meals: Singapore-headquartered chef-prepared healthy meal plan provider offering macro-counted, daily-delivered meals with subscription options - directly competes with Nutrition Kitchen in the Asia healthy meal prep category and is cited in the company's industry context as achieving 50%+ annual growth.
• Yummy Bros: Singapore-based healthy meal prep delivery service offering subscription-based chef-prepared meals across multiple diet plans; directly competes with Nutrition Kitchen and is named in the industry context as a comparable competitor with 20-30% YoY growth.
• TSquared Eats: Singapore healthy meal prep brand with macro-balanced daily delivery subscriptions; cited alongside Nutrition Kitchen in the Asia meal prep landscape with 20-30% YoY growth, making it a direct competitor.
• Eatology: Hong Kong-based calorie-controlled healthy meal delivery service offering chef-prepared daily meals with multiple diet plans - directly competes with Nutrition Kitchen HK for the same busy-professional, fitness-oriented segment in the Hong Kong market.
• Nosh (Hong Kong): Hong Kong healthy meal prep delivery with subscription-based plans focused on macro-balanced, chef-prepared meals - directly competes with Nutrition Kitchen HK in the same city with overlapping customer segments.
• Prep Kitchen Asia: Asia-focused healthy meal plan subscription service delivering macro-counted meals to professionals; operates with a similar D2C subscription model and chef-prepared positioning overlapping with Nutrition Kitchen.
• Lean Kitchen HK: Hong Kong-based healthy meal prep service targeting weight-loss and fitness customers with subscription-based daily delivery - directly competes with Nutrition Kitchen HK for the same busy-professional customer base in Hong Kong.

Broad incumbents

• HelloFresh: Global meal kit subscription leader offering portioned ingredients and recipes delivered to consumers; broader incumbent whose D2C subscription model overlaps with Nutrition Kitchen's recurring delivery motion, though HelloFresh focuses on cook-at-home kits rather than ready-to-eat meals.
• Factor (Factor75): US-based prepared meal subscription service delivering chef-prepared, nutritionist-designed meals; broader incumbent in the same category as Nutrition Kitchen with a comparable macro-balanced, ready-to-eat positioning but at much larger scale.

Regional players

• CalFit Foods: US-based healthy meal prep delivery service focused on macro-balanced, fitness-oriented meals - regionally similar business model and customer segment to Nutrition Kitchen, though operating in a different geography (United States).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nutritionkitchenhk
• Instagraminstagram.com/nutritionkitchen_hk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrition Kitchen