What Eatology does

Eatology is a premium healthy meal plan delivery service operating across Hong Kong and Paris, founded in Paris in 2018 and expanded to Hong Kong in 2020 under the legal entity Eatology Limited. The company delivers same-day prepared, never-frozen gourmet meals designed by an in-house French-trained Head Chef and certified dietitians, producing over 100 rotating recipes across 14 diet-specific plans including Low Fat, Ketogenic, Mediterranean, Asian, Vegetarian, Flexitarian, Paleo, Gluten-Free Low Carb, Optimal Performance, F45 Challenge, Custom Delights, Blueprint by Bryan Johnson, and the 6-Week Slim Reset program. Its underlying technology comprises a proprietary macro configuration engine that portions each ingredient to match individual protein, carbohydrate, and fat ratios, an interactive Custom Delights calendar that lets customers choose dishes day-by-day, and a free TDEE and macro calculator built on the Mifflin-St Jeor equation that serves as a top-of-funnel lead-generation tool.

Eatology's core technology is supported by an ISO 22000:2018 and HACCP-certified Central Production Unit in Kennedy Town, Hong Kong — the only healthy meal delivery service in Hong Kong with ISO 22000:2018 status. The company generates revenue through weekly and multi-week meal plan subscriptions starting at HKD 308/day, structured programs like the 6-Week Slim Reset (HKD 11,923-18,306 total), corporate catering packages, nutritionist consultations at HKD 388 per 30-minute session, and a Wellness Boutique sub-brand selling supplements and merchandise. Distribution is direct-to-consumer via the eatologyasia.com e-commerce site with proprietary delivery slots, supplemented by a dedicated corporate catering website and WhatsApp-based ordering. The customer base is primarily health-conscious professionals in Hong Kong, with secondary segments in corporate clients, fitness enthusiasts, and plant-based dieters, reached through content marketing, the TDEE calculator, referral programs, and strategic partnerships with F45 Training, AC Fitness, Joint Dynamic, Torq Cycling Nutrition, and Ketogenic Asia.

Name

Eatology

Legal name

Eatology Limited

Website

https://eatologyasia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Eatology is a premium healthy meal plan delivery service in Hong Kong and Paris, offering 14 chef-crafted, dietitian-designed diet programs with proprietary macro configuration and ISO 22000:2018-certified same-day fresh preparation for health-conscious professionals, corporate clients, and fitness enthusiasts.

Ownership category

akta.pro rank

Product category

Healthy Meal Delivery

NAICS

Perishable Prepared Food Manufacturing (311991), Food Manufacturing (311), Special Food Services (7223)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF)

Keywords

• Healthy meal delivery
• Personalized nutrition
• Macro meal plans
• Corporate catering
• Meal subscription

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Meal Plan Subscriptions: Weekly and multi-week meal plan subscriptions with flexible duration options (1-6 weeks). Plans include Custom Delights, Low Fat, Keto, Mediterranean, Optimal Performance, Vegetarian, Flexitarian, Paleo, F45 Challenge, Blueprint by Bryan Johnson, and 6-Week Slim Reset. Revenue generated through recurring subscription fees billed weekly or per program period.
2. Wellness Boutique Products: One-time product sales including nut butters, grass-fed whey protein supplements, prebiotics, frozen chicken breast products, granola, coconut water, and merchandise (cups, cutlery). Products sold individually at fixed prices.
3. Corporate Catering: B2B corporate catering services for office lunches, meetings, conferences, executive events, and team building. Customized menu packages tailored to corporate client requirements and group sizes.
4. Nutritionist Consultation: Expert nutritionist consultation sessions at HKD 388 per 30-minute session, with free consultation provided when purchasing 3-week or longer meal plan. Includes holistic approach covering nutrition, sleep, stress, and lifestyle adjustments.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Eatology designs, prepares, and delivers ultra-fresh, same-day cooked personalized meal plans to customers across Hong Kong from its ISO 22000:2018 and HACCP-certified central kitchen. Each plan is portioned using a proprietary macro-configuration system to match individual calorie, protein, carbohydrate, and fat targets across 14+ diet programs (e.g., Custom Delights, Low Fat, Keto Light, Mediterranean, Optimal Performance, Blueprint by Bryan Johnson, 6-Week Slim Reset, Vegetarian, Paleo). The company also sells supplements and merchandise through a Wellness Boutique, offers one-on-one nutritionist consultations, and provides corporate catering for offices and events.

Product overview

Eatology is a premium healthy meal plan delivery service operating across Hong Kong and Paris, offering a platform of 14 distinct diet programs and meal plans designed by certified nutritionists and in-house chefs. The core product portfolio centers on personalized meal delivery with individual macro configuration across plans including Low Fat, Ketogenic diet Light, Gluten-Free Low Carb, Mediterranean, Asian, Vegetarian, Flexitarian, Paleo, Optimal Performance (fitness), F45 Challenge, Blueprint by Bryan Johnson (longevity), Custom Delights (build-your-own), and the 6-Week Slim Reset weight loss program. The platform is complemented by a Diet Assessment Tool (free TDEE calculator), Nutritionist Consultation add-on service, a Wellness Boutique sub-brand for supplements and merchandise, and Corporate Catering services. With over 100 gourmet recipes and ISO 22000:2018 & HACCP certified kitchen operations, Eatology delivers ultra-fresh, same-day prepared meals to Hong Kong Island, Kowloon, and surrounding areas.

Differentiator

Problem solved

Functional benefit

Brands

• Wellness Boutique: A wellness product store offering nut butters, quick & healthy items, supplements, and merchandise.

Products and services

• 6-Week Slim Reset A 6-week comprehensive weight loss program featuring chef-crafted meals, personalized macro configuration, and 2 free nutritionist consultations for individuals seeking a guided weight-loss journey.
• Low Fat Heart-healthy meal plan with low saturated fat content designed for cardiovascular wellness and weight management, available in 1200–2600 calorie portions.
• Blueprint by Bryan Johnson Longevity-focused meal plan based on Bryan Johnson's Blueprint Protocol featuring Super Veggie breakfast, Nutty Pudding lunch, and nutrient-dense dinners for anti-aging and cellular health.
• Nutritionist Consultation Expert 30-minute nutritionist consultation (HKD 388) covering holistic guidance on weight loss, nutrition, sleep, stress, and lifestyle adjustments; free with 3-week+ meal plan purchases.
• Custom Delights Fully customizable meal plan allowing customers to choose their own dishes day-by-day via an interactive online calendar, with calorie control from 1200 to 2600 calories and 1–6 week durations.
• Flexitarian Semi-vegetarian meal plan offering balanced plant-based eating with moderate meat consumption, featuring 35-40% carbs, 20% protein, and 40-45% fat macros.
• Optimal Performance High-protein fitness meal plan for muscle building and athletic performance, available in 2200 and 2600 calorie portions with approximately 190g protein daily in the 2600 plan.
• F45 Challenge 45-day nutrition program aligned with F45 gym training, combining fitness and nutrition to transform body composition following F45 Challenge macro and calorie guidelines.
• Vegetarian Plant-based vegetarian meal plan with diverse flavors and nutrient-packed recipes, available in 1200, 1500, and 1800 calorie levels with approximately 63g protein daily at 1500 calories.
• Ketogenic diet Light Modified ketogenic meal plan with controlled carb intake (10-15% carbs, 30-35% protein, 50-60% fat) designed to support ketosis and weight management.
• Gluten-Free Low Carb Low-carb, gluten-free meal plan promoting lean muscle growth with high protein (35-40%), available in 1200, 1500, and 1800 calorie portions.
• Mediterranean Mediterranean-style diet adjusted for diabetic populations featuring healthy fats, whole grains, fruits, and vegetables, available in 1800 and 2200 calorie portions.
• Asian Traditional Asian-inspired meal plan featuring flavors from China, Japan, Korea, and Thailand, emphasizing balance, natural ingredients, and low saturated fat.
• Paleo Paleo diet meal plan that is gluten-free, dairy-free, grain-free, and free of processed foods, designed for athletes and those seeking weight loss through unprocessed whole foods.
• Wellness Boutique Online wellness store offering nut butters, grass-fed whey protein supplements, prebiotics, frozen chicken breast, granola, coconut water, and branded merchandise.
• Corporate Catering Premium corporate catering services for office lunches, meetings, conferences, executive events, and team building, offering diverse cuisine choices including balanced, low-carb, vegetarian, and gluten-free options.

Quantifiable outcome

• 10,000+ meals delivered weekly across Hong Kong
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• F45 Training Hong KongcoreStrategic or Co-development PartnerEatology has a strategic partnership with F45 Training gyms in Hong Kong for the F45 Challenge meal plan. The meal plan follows the F45 Challenge guidelines for macros and calories, specifically designed to complement F45's 45-day training program. Meals are prepared fresh daily and delivered to support participants undergoing the fitness transformation program.
• AC FitnessminorGTM or Marketing PartnerAC Fitness is listed as a partner on the Eatology website, indicating a marketing or referral relationship targeting fitness-focused customers.
• Joint DynamicminorGTM or Marketing PartnerJoint Dynamic is listed as a partner on the Eatology website, indicating a marketing or referral relationship for fitness and wellness collaboration.
• Torq Cycling NutritionminorGTM or Marketing PartnerTorq Cycling Nutrition is listed as a partner on the Eatology website, indicating collaboration in the cycling and endurance sports nutrition space.
• Ketogenic AsiaminorGTM or Marketing PartnerKetogenic Asia is listed as a partner on the Eatology website, indicating collaboration in the ketogenic diet and wellness space.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sakara Life: Premium plant-based meal delivery in the US targeting wellness, longevity, and high-LTV urban professionals. Comparable premium pricing, macro/nutrition-led positioning, and 7-day subscription model.
• Territory Foods: US chef-prepared, fresh (never frozen) meal delivery with macro-conscious menus and customizable weekly plans. Closely comparable on freshness positioning and chef-led credibility.
• Diet Asia: Hong Kong-based meal delivery service offering calorie- and macro-controlled plans for weight management. Direct overlap with Eatology's Slim Reset and macro-configuration approach.
• Lean Bento: Hong Kong-based healthy meal delivery service targeting fitness-oriented and calorie-controlled consumers. Comparable in geography and macro-conscious positioning, though with a less premium brand presentation.
• Nosh (Hong Kong): Direct competitor offering healthy meal delivery across Hong Kong with rotating menus and customizable plans. Closest direct peer given shared geography, DTC model, and chef-crafted healthy positioning.
• Methodology (iFit/BNY): Premium chef-crafted healthy meal delivery with strong design and macro customization. Comparable premium positioning and target customer profile to Eatology's high-end D2C base.
• Fresh Fitness Food: UK/Europe-based daily-fresh, macro-controlled meal delivery targeting fitness and weight-management consumers. Comparable to Eatology's Paris origin, same-day prep model, and macro-configuration engine.

Emerging players

• Noom: Digital weight-management platform combining coaching, psychology, and increasingly food partnerships. Adjacent peer through shared weight-management and nutrition-coaching customer overlap with Eatology's Slim Reset program.

Broad incumbents

• HelloFresh: Global meal-kit leader with growing prepared-meal offerings. Not a direct niche peer but represents the dominant scaled incumbent whose Asia expansion could pressure independent players like Eatology.
• Factor_ (formerly Factor 75): Large US prepared-meal subscription service (owned by HelloFresh group) offering calorie- and protein-controlled meals. Comparable meal-subscription model but at much larger scale and via frozen/ready-to-heat distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eatologyhk
• Facebookfacebook.com/EatologyHK
• LinkedInlinkedin.com/company/eatology-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eatology