Vision

What Vision does

VISION Srl is an Italian industrial machine vision systems company founded in 1988, headquartered in Vimercate within the Milan metropolitan area, operating as a system integrator that designs and manufactures custom turnkey vision-based quality control, dimensional measurement, and robot guidance solutions for manufacturers. Its product portfolio combines a proprietary software platform spanning nine solution modules (Quality Control, Robot Guidance, Metrology, 3D, AI, Laser Scanner, Industry 4.0, Web Control, and Web Inspection Portal) with dedicated automatic inspection machinery, including the Sirio 600 rotating-disc machine (up to 1,000 pcs/min, up to 8 vision stations) and the Saturno 850/500 turntable machine (up to 1,200 pcs/min, simultaneous dual-face inspection), alongside conveyor belt control, 3D laser scanning, tool presetting, and robot guidance systems. Underlying technology combines HD/2D/3D/linear/hyperspectral cameras, eddy current crack detection, laser blade triangulation, and AI/ML self-learning layers integrated with traditional image analysis.

The company serves ten industrial verticals — printing, glass, rubber, fasteners, cosmetics, pharmaceutical, textile, plastics, tools/metal parts, and tool presetting — with fasteners and small metal parts identified as its primary sectors. Named enterprise customers include automotive tier-1 suppliers (Brembo, Marelli, Bridgestone), pharmaceutical packaging (IMA), cosmetics (Intercos, Lumson), printing machinery (Uteco Converting, Omet, Bieffebi, Salf), glass (Bottero), textile (Limonta, Minelli), and rubber (GVS), among 25+ disclosed logos. The business model is project-based B2B sales of custom-engineered systems with quote-based pricing, free feasibility studies, and recurring remote telediagnosis and software update services. The go-to-market relies on direct enterprise field sales supported by active participation in the Italian Machine Vision Forum (2022, 2023, 2024) and Smart Vision Forum events, a 2022 strategic partnership with Uteco Converting for joint product development in printing, and membership in the Intellimech mechatronics consortium alongside ANIE Automazione and Assolombarda industry associations. The company claims 35 years of accumulated application knowledge, thousands of installations worldwide, and ISO 9001:2015 certification (DNV, renewed through 2025).

Name

Vision

Legal name

VISION Srl

Website

https://visionsys.it

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

VISION Srl is an Italian industrial machine vision systems integrator founded in 1988 that designs and manufactures custom turnkey quality control, dimensional measurement, and robot guidance systems for manufacturers across ten sectors including fasteners, automotive components, pharmaceutical packaging, and printing.

Ownership category

akta.pro rank

Headquarters

HQ city

Vimercate

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Vision Systems and Machinery: VISION designs, manufactures, and sells industrial vision systems integrated with automatic control machines for quality control, measurement, and selection. These are custom-tailored systems sold as complete machines and turnkey solutions, representing the core revenue stream.
2. Custom Integration and Development: As a system integrator, VISION provides custom integration services, feasibility studies, project design, installation, and configuration services tailored to specific customer requirements.
3. Remote Support and Technical Assistance: The company provides remote technical assistance and telediagnosis services, including software updates and remote machine management capabilities.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Vision (VISION Srl) designs, manufactures, and integrates industrial machine vision systems combined with automatic quality control machinery for manufacturing companies. The company provides turnkey solutions — including dedicated inspection machines (Sirio 600, Saturno 850/500, Conveyor Belt Control), 3D laser scanning systems, and vision-guided robot systems — supported by proprietary software for AI-driven defect recognition, dimensional measurement, and Industry 4.0 data integration.

Product overview

Vision (vision) is an Italian industrial vision systems company founded in 1988, offering a portfolio of customized vision and robot guidance systems that guarantee superior production quality. The portfolio is organized as a platform-plus-products model: Vision acts as a system integrator combining proprietary software platforms (Quality Control, Guided Robot, Metrology, AI, Laser Scanner, Industry 4.0, Web Control, and WEB Inspection Portal) with dedicated automatic inspection machinery (Sirio 600 and Saturno 850/500 rotating-table machines, Conveyor Belt Control, Vision Systems for Preset, 3D Scan Systems, and Robot Guidance). The software platform handles data collection, analysis, remote management, and integration with enterprise systems, while the hardware machines provide the mechanical inspection, feeding, and selection infrastructure. Key machinery includes Sirio 600 (600mm steel disc, up to 8 vision stations, 1000 pcs/min) and Saturno 850/500 (glass turntable, both-face simultaneous inspection, up to 1200 pcs/min), alongside specialized systems for conveyor belts, tool presetting, 3D laser scanning, and robot guidance. Solutions span multiple industry sectors including printing, glass, rubber, fasteners, cosmetics, pharmaceuticals, textiles, plastics, and tools, with a stated goal of zero-waste production.

Differentiator

Problem solved

Functional benefit

Products and services

• Sirio 600 Automatic quality control machine for fasteners and cylindrical molded parts, using a 600mm steel disc with grooved slots. Performs dimensional, thread, surface, and eddy-current crack inspections at up to 1,000 pcs/min, supporting up to 8 vision stations and 6 cameras simultaneously. Targeted at fastener manufacturers and metal component producers.
• Saturno 850 / 500 Automated quality control machine on a rotating glass turntable (500mm or 850mm diameter) for flat parts such as metal hardware, washers, nuts, bolts, and bushings. Inspects both faces simultaneously at up to 1,200 pcs/min with up to 8 cameras. Designed for high-speed inspection of small flat metal components.
• Conveyor Belt Control Multi-purpose visual inspection machine for conveyor belt applications with 2–3 cameras, performing dimensional and surface quality control at up to 600 pcs/min for small parts including fasteners, screws, bolts, and complex geometry components. Suited to continuous-flow production lines.
• Vision Systems for Preset Vision system for tool presetting using HD cameras with telecentric lenses and dedicated software to measure tool geometry (length, radius, diameter, offset) and transfer data directly to CNC machines, reducing setup times. Aimed at precision tooling and machining operations.
• 3D Scan Systems Laser blade triangulation system for profile acquisition from single pieces or continuous production (e.g., wire drawing). Analyzes profiles for defects and inhomogeneities or composes 3D surfaces to check inclination, roughness, and volume differences not visible in traditional 2D vision. Used for surface and dimensional analysis.
• Robot Guidance Vision-guided robot picking and depositing system using 2D and/or 3D cameras to identify positions and guide robot movements. Includes automated calibration, object learning, and track picking/depositing for flexible component handling in industrial production lines. Targeted at manufacturers needing flexible bin-picking, sorting, or placement automation.
• WEB Inspection Portal Web inspection platform for continuous tape quality control, in-line slab inspection (glass, cardboard, plastic, fabrics), and defect detection with dimensional checks across various materials. Delivers real-time statistics, reporting, and integration with company management data for 100% production quality assurance in continuous production processes.

Quantifiable outcome

• Inspection speed improvement from 60-70 pcs/min 15 years ago to over 1,200 pcs/min today
• +2 more outcomes

Named customers24 records

Segments10 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Uteco Converting S.p.A.coreStrategic or Co-development Partner · 1 January 2022VISION entered a strategic partnership with Uteco Converting S.p.A., an Italian and international industrial group specializing in printing machinery. This partnership involves joint development of new products dedicated to the printing industry, representing a key growth vector for VISION. The collaboration enables scaling of productivity, efficiency, and returns through new product development.
• Intellimech ConsortiumcoreStrategic or Co-development Partner · 1 January 2022VISION officially joined the Intellimech Consortium, an interdisciplinary mechatronics research initiative representing one of Italy's most important private sector initiatives in the field. The consortium facilitates collaboration between small, medium, and large companies including competitors, enabling open innovation. Vision leverages this membership to strategically expand its potential as a leader in vision system innovations.
• ANIE AutomazioneminorStrategic or Co-development PartnerVISION participates in ANIE Automazione, specifically in the Vision Systems Group (Gruppo Sistemi di Visione), which facilitates industry networking, knowledge sharing, and visibility among technology entrepreneurs.
• AssolombardaminorOthersVISION is associated with Assolombarda, a major business association representing companies in the Milan and Lombardy region.
• AFILombardiaminorOthersVISION is associated with AFILombardia (Associazione Italiana per la Formazione e l'Innovazione), supporting technology and innovation initiatives.
• WATCHMAN Project ConsortiumminorStrategic or Co-development PartnerVISION participated in the WATCHMAN research and innovation project, funded by Regione Lombardia, focused on using AI algorithms and machine vision to automatically extract data and information from digital images to improve industrial production procedures, quality, and efficiency. The project developed modular technological solutions in artificial vision that can be redefined for specific industrial applications.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cognex Corporation: Global leader in machine vision for industrial QA and factory automation. Closest direct competitor across the same product category — vision-based inspection, dimensional measurement, and robotic guidance for manufacturing — but at vastly larger scale and with global service coverage.
• Keyence Corporation: Major industrial machine vision, sensor, and measurement systems vendor. Comparable product offering (vision systems, code readers, dimensional measurement, automation sensors) and overlapping customer base in factory QA and automotive/electronics manufacturing.
• ISRA VISION (Atlas Copco): Specialized industrial machine vision company (now part of Atlas Copco) focused on quality inspection, surface inspection, and robot guidance. Strong overlap with Vision's web inspection, surface defect detection, and dimensional QA offerings.
• Stemmer Imaging: European machine vision technology provider and system integrator. Comparable business model combining vision components, software, and custom integration projects across industrial inspection — directly relevant peer for an integrator-led offering.
• Datalogic: Italian-headquartered industrial automation and machine vision company with strong overlap in QA, traceability, and packaging inspection. Domestic Italian peer serving similar European manufacturing customers with comparable vision-based product lines.
• Basler AG: Industrial camera and embedded vision vendor serving machine vision integrators. Comparable 2D/3D camera, hyperspectral, and vision component portfolio that Vision integrates into its QA systems.

Broad incumbents

• SICK AG: Large German industrial sensor and machine vision incumbent. Overlaps with Vision on industrial inspection cameras and 2D/3D vision for quality control, but operates a much broader portfolio across sensors, safety, and process automation.
• National Instruments (NI): Industrial test, measurement, and machine vision platform with vision software and frame grabbers used in QA and factory automation. Broader portfolio than Vision but with comparable industrial imaging customers and use cases.
• TKH Group: Dutch technology group that owns multiple machine vision businesses (e.g., Allied Vision, SVS-Vistek). Indirect peer — comparable end-customers in industrial QA and machine vision components/but operating at group scale rather than focused integrator model.

Emerging players

• MVTec Software: Independent machine vision software vendor (HALCON, MERLIC). Overlaps with Vision's AI / image analysis layer as an enabling technology that competes with, or is integrated into, Vision's proprietary vision software platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/VISIONSrl
• YouTubeyoutube.com/channel/UCyBHNlSaP3j3TqCLO岑V8A
• Facebookfacebook.com/VISIONSrl
• LinkedInlinkedin.com/company/vision-srl
• Instagraminstagram.com/vision_srl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vision