Cracku
Cracku is a Hyderabad-based online platform founded in 2014 that provides CAT, XAT, SNAP, NMAT, IPMAT, and other MBA entrance exam coaching to individual aspirants across India via live classes, adaptive mock tests, and AI-personalized study plans.
- Company typePrivate
- Founded2014
- HeadquartersHyderabad, India
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Cracku does
Cracku (legally Chaya Education Pvt Ltd) is a Hyderabad-based online test-preparation platform founded in 2014 by Maruti Konduri and Sayali Kale that delivers coaching, live classes, mock tests, and practice resources for Indian MBA entrance examinations — primarily CAT, XAT, SNAP, NMAT, IPMAT, and MAT, with adjacent coverage of GMAT, JEE Foundation, SRCC GBO, MAH-CET, CMAT, CUET-PG, and state-level ICETs. The platform is built around a freemium content engine (free formula PDFs, daily targets, sectional practice) that funnels students into paid annual course subscriptions priced between ₹7,999 and ₹39,999, with add-on modules for mentorship, mock test series (e.g., DashCATs), and utility tools such as percentile and IIM call predictors.
The product stack combines daily live classes led by 5-time CAT 100 percentilers with an adaptive practice layer (Study Room, Daily Targets), an exam-aligned mock test series with detailed analytics, and AI-generated personalized study plans. Distribution is entirely self-serve and direct-to-consumer through cracku.in and its Android app, with SEO and content marketing as the primary acquisition channels; the company has recently extended into a B2B channel via AIRRP, embedding preparation inside 200 partner schools' timetables.
Commercially, Cracku operates as a bootstrapped, founder-owned private limited company with reported headcount of 1–10, no disclosed institutional funding, and a customer base of 20,000+ lifetime students. The business model is consumer-facing subscription plus one-time test-series fees, supplemented by outcome-linked guarantees (moneyback if promised CAT percentile is not achieved) and a money-back confidence signal that functions as both marketing and risk-alignment with students.
Cracku firmographics
Firmographics- Name
- Cracku
- Legal name
- Chaya Education Pvt Ltd
- Website
- https://cracku.in
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cracku is a Hyderabad-based online platform founded in 2014 that provides CAT, XAT, SNAP, NMAT, IPMAT, and other MBA entrance exam coaching to individual aspirants across India via live classes, adaptive mock tests, and AI-personalized study plans.
- Ownership category
- akta.pro rank
Cracku industry classification
Industry- Product category
- Online Test Preparation
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)
- akta.pro secondary industries
- Test Strategy & Prep Integrated with Admissions (EDAFAMAE), Assessment Item Banks, Question Authoring & Test Development Content (EDAGADAG)
Keywords
Where Cracku is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Cracku business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Online Course Subscriptions: Cracku sells annual and one-time access subscriptions to its comprehensive online coaching courses for MBA entrance exams. The flagship CAT 2026 course is priced at ₹39,999, while courses for other exams (XAT, SNAP, NMAT, IPMAT, MAT) range from ₹7,999 to ₹12,999. Revenue is generated through one-time course fee payments with annual renewal options for ongoing exam preparation.
- Test Series / Mock Tests: Separate test series packages are offered as add-ons or standalone purchases, providing sectional and full-length mock tests aligned with specific exam patterns (CAT, XAT, SNAP, NMAT, IPMAT, MAT). These generate supplementary revenue from students who may already be self-studying but seek high-quality practice material.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | CAT 2026 Complete Course – ₹39,999 |
| Subscription | Annual | XAT 2026 Complete Course – ₹9,999 |
| Subscription | Annual | SNAP 2025 Complete Course – ₹7,999 |
| Subscription | Annual | NMAT 2025 Complete Course – ₹9,999 |
| Subscription | Annual | IPMAT 2026 Complete Course – ₹12,999 |
| Subscription | Annual | MAT 2025 Complete Course – ₹7,999 |
| Freemium | Pay-as-you-go | Free Resources |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Cracku product offering
Product offeringCore offering
Cracku sells subscription-based online coaching courses for Indian MBA entrance exams (CAT, XAT, SNAP, NMAT, IPMAT, MAT, CMAT, MAH-CET, SRCC GBO, CUET PG, PGDBA), delivered via live classes, video lessons, AI-personalized study plans, mock tests, and one-on-one mentorship. Its flagship CAT 2026 Complete Course is priced at ₹39,999 with a moneyback guarantee tied to percentile outcomes. It also sells standalone mock test series and runs the GMATPoint sub-brand for GMAT aspirants and a JEE Foundation Course for school students.
Product overview
Cracku is an online education platform offering comprehensive MBA entrance exam preparation with a platform-plus-courses architecture. The core product is the CAT 2026 Complete Course (Apex Batch), which provides intensive CAT preparation with expert guidance, daily live classes, comprehensive practice materials, and focused study plans. This core course is complemented by individual exam-specific courses including XAT 2027 Online Coaching, SNAP 2026 Course, NMAT 2026 Online Coaching, IPMAT Online Course, SRCC GBO Course, and specialized repeater batches. Add-on modules include the CAT Mock Tests (DashCATs) series with 20 full-length mocks, CAT Daily Targets with daily practice questions, CAT Study Room with adaptive practice questions, and various calculators/predictors (IIM Call Predictor, CAT Score Calculator, CAT Percentile Predictor, MBA ROI Calculator). The platform also extends to sub-brands like GMATPoint for GMAT preparation and JEE Foundation Course for school students. Cracku emphasizes instruction from 5-time CAT 100%iler Maruti Konduri and XAT topper Sayali Kale, with 620+ students scoring above 99+ percentile in CAT 2025.
Differentiator
Problem solved
Functional benefit
Brands
- GMATPoint: Cracku's GMAT preparation platform powered by the same methods used for CAT preparation.
Products and services
- CAT 2026 Complete Course (Apex Batch) Comprehensive online coaching program for CAT 2026 and other MBA entrance exams with expert guidance, daily live classes by 5-time CAT 100 percentilers, comprehensive practice materials, and a focused AI-driven study plan; includes a moneyback guarantee tied to a promised CAT percentile. Target audience: individual MBA aspirants in India.
- CAT 2026 Exclusive Course (Astra Batch) Mid-tier intensive CAT 2026 preparation course with expert guidance, daily live classes, and comprehensive practice materials with a focused study plan. Target audience: individual MBA aspirants seeking a lower-priced alternative to the Apex Batch.
- CAT 2026 Special Repeaters Batch Intensive and strategic CAT 2026 preparation batch for repeaters, with expert guidance, a detailed 3-month schedule, and comprehensive practice materials. Target audience: students re-attempting the CAT exam.
- XAT 2027 Online Coaching Complete online coaching for the XAT 2027 exam, taught by an XAT All-India topper, including concept videos, topic tests, and full-length mocks. Target audience: MBA aspirants targeting XLRI and other XAT-accepting B-schools.
- SNAP 2026 Course Focused SNAP 2026 preparation covering the complete syllabus from basics, including 100+ concept videos, practice tests, and full-length mocks. Target audience: MBA aspirants targeting Symbiosis institutes via SNAP.
- NMAT 2026 Online Coaching Best NMAT online coaching by an NMAT topper (Sayali Kale, 334 in NMAT 2025), including concept videos, topic tests, and mocks. Target audience: MBA aspirants targeting NMAT-accepting B-schools.
- IPMAT Online Course Comprehensive online coaching for the IPMAT exam with everything needed to crack IPMAT 2026/2027. Target audience: undergraduate aspirants targeting IIM Indore, IIM Rohtak, and other IPMAT-accepting institutes.
- JEE Foundation Course Structured JEE preparation programs by experts for Class VIII, IX, and X students, with batches starting July 1. Target audience: school students preparing for engineering entrance exams.
- GMATPoint (GMAT Course) Cracku's GMAT preparation sub-brand, powered by Cracku's proven CAT methods. Target audience: international MBA aspirants preparing for the GMAT.
- SRCC GBO Course Comprehensive preparation for the SRCC GBO exam (Shri Ram College of Commerce Global Business Operations) with mocks and study material. Target audience: MBA aspirants targeting SRCC GBO.
- AIRRP (Academic Integrated Results & Readiness Program) School-integrated academic and competitive exam readiness program that embeds structured exam preparation within the regular school timetable, launched across 200 schools in India. Target audience: schools and students experiencing exam-related stress and burnout from external coaching.
Quantifiable outcome
- 620+ students scored 99+ percentile in CAT 2025
- +3 more outcomes
Companies that use Cracku
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Cracku technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Cracku partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Cracku competitors and assessment
Company assessmentDirect peers
- 2IIM: Indian online CAT preparation platform founded by an IIT/IIM alumnus (Ravi Ramamurthy). Directly competes with Cracku on CAT video lessons, mock tests, and online courses for MBA aspirants, with a similar premium-individual-instructor positioning.
- iQuanta: India-based online CAT and MBA entrance exam coaching community, originally built on Facebook groups. Competes head-to-head with Cracku on peer-driven CAT/XAT prep, mock tests, and affordability for Indian MBA aspirants.
- TestFunda: Online test preparation platform for MBA entrance exams (CAT, XAT, CET, NMAT) serving Indian students. Closely comparable to Cracku's online-course-plus-mocks model with adaptive practice and analytics.
- HitBullsEye: Indian online test prep platform for MBA, bank PO, SSC, and other competitive exams. Offers CAT mock tests, sectional tests, and study material — overlapping with Cracku's free and paid mock and practice offerings.
Broad incumbents
- TIME (Triumphant Institute of Management Education): India's largest legacy test-prep chain for CAT, XAT, GMAT, GRE, and other exams with a national classroom network. Overlaps with Cracku's MBA prep offerings but competes primarily through physical coaching centers and a much broader test-prep portfolio.
- IMS (International Management School): Established Indian CAT/MBA entrance coaching brand with classroom and online programs. Comparable to Cracku on CAT prep but with a longer operating history, larger offline footprint, and broader corporate-training B2B line.
- Career Launcher: Long-standing Indian test-prep and education company offering CAT, XAT, GMAT, GRE, and other programs online and offline. Directly comparable on MBA entrance prep but with broader test categories, offline centers, and study-abroad verticals.
- Unacademy: Large India-focused edtech platform offering CAT and MBA entrance prep among many other categories (UPSC, GATE, banking, K-12). Comparable on CAT/MBA test prep but backed by significant venture capital and a much wider category footprint.
- Vedantu: Well-funded Indian live-online tutoring platform covering K-12, competitive exams, and test prep. Overlaps with Cracku's live-class architecture and competitive-exam category but operates at a substantially larger scale and broader scope.
Regional players
- GMAT Club: Global GMAT preparation community and prep-resource platform with practice tests, forums, and admissions tools. Comparable to Cracku's GMATPoint sub-brand and CAT-style community/mock-test approach, but operates globally rather than in India.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cracku social profiles
Digital presenceCracku financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cracku leadership team
Management profileNumber of profiles
Profiles3 records
Cracku funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cracku M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cracku
What does Cracku do?
Cracku sells subscription-based online coaching courses for Indian MBA entrance exams (CAT, XAT, SNAP, NMAT, IPMAT, MAT, CMAT, MAH-CET, SRCC GBO, CUET PG, PGDBA), delivered via live classes, video lessons, AI-personalized study plans, mock tests, and one-on-one mentorship. Its flagship CAT 2026 Complete Course is priced at ₹39,999 with a moneyback guarantee tied to percentile outcomes. It also sells standalone mock test series and runs the GMATPoint sub-brand for GMAT aspirants and a JEE Foundation Course for school students.
Is Cracku a public or private company?
Cracku is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cracku founded?
Cracku was founded in 2014. It employs 1 to 10 people.
Where is Cracku based?
Cracku is headquartered in Hyderabad, India, in the Asia region.
How does Cracku make money?
Two revenue lines are on record. Online Course Subscriptions are the primary driver. The others are test Series / Mock Tests.
Who are Cracku's main competitors?
Direct peers on record are 2IIM, iQuanta, TestFunda and HitBullsEye. Broad incumbents are TIME (Triumphant Institute of Management Education), IMS (International Management School), Career Launcher, Unacademy and Vedantu. GMAT Club is listed as a regional player.
Does Cracku have an API?
No public API is recorded for Cracku.
What industry is Cracku in?
Cracku's product category is Online Test Preparation. Its primary akta.pro industry code is EDANAGAH, Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.), with a secondary code of EDAFAMAE, Test Strategy & Prep Integrated with Admissions. Its NAICS code is 611691 and its SIC code is 8200.