What 2IIM does

2IIM is an online and physical CAT (Common Admission Test) coaching platform operated by Fermat Education, a private, founder-led company headquartered in Chennai, India. It serves Indian MBA aspirants preparing for CAT, XAT, and IPMAT exams, with an offering that includes live online cohorts, self-paced modular video courses, classroom coaching in Chennai, and standalone mock-test series. The course content is built primarily by a small team of teachers led by founder Rajesh Balasubramanian, a five-time CAT 100 percentiler (2011, 2012, 2014, 2017, 2023) and IIM Bangalore PGDM graduate. Adjacent offerings include IPMAT coaching, a printed CAT previous-year question book sold via Amazon India, and a free CAT previous-year question archive with video explanations.

The platform runs on a Canvas-based Learning Management System that delivers bite-sized 4-10 minute screen-capture videos — roughly one-quarter the file size of typical YouTube videos — engineered to function on 1MBPS connections. Supporting infrastructure includes an in-app discussion board with a 48-hour doubt-resolution commitment, dedicated WhatsApp mentorship groups with monthly sessions, a multi-channel content library (2,000+ course videos, 10,000+ slides, 10,000+ practice questions, 30 original mocks, 12 sectional tests), a 40-hour free trial, and an Android mobile app built on Learnyst that supports offline content access. Lead generation is anchored on a 178,000+ subscriber YouTube channel with 2,500+ videos, a free no-login question bank with 2,000+ questions and 1,000+ video solutions, and Bharath's Reading List, which sees 1,000+ daily searches for CAT verbal preparation.

2IIM monetizes through three primary channels: (1) subscription-based CAT courses priced Rs. 33,000-Rs. 60,000 after discounts (Live Online, Self-Paced with or without books, and Chennai classroom), valid through CAT plus XAT with manual renewal; (2) one-time mock-test packages at Rs. 1,499-2,699 (Test Dojo Full and Mocks Only); and (3) freemium content — a free YouTube channel, free question bank, and a blog with a built-in CAT prep scheduler — that drives top-of-funnel conversion. Distribution is self-serve online globally and direct in Chennai, with reported individual transactions up to INR 90,000. The company is bootstrapped and founder-owned, with no disclosed external funding or institutional investors, and operates a sister concern called PiVerb for school-level (Class V-X) mathematics education.

Name

2IIM

Legal name

Fermat Education

Website

https://2iim.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

2IIM is a Chennai-based online CAT coaching platform operated by Fermat Education, serving Indian MBA aspirants preparing for CAT, XAT, and IPMAT. It delivers live online, self-paced, and classroom courses on a proprietary Canvas LMS, with founder Rajesh Balasubramanian teaching most content.

Ownership category

akta.pro rank

Product category

Online Test Preparation / Coaching

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Group & Class-Based Live Tutoring Platforms (EDANAGAB)

akta.pro secondary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

Keywords

• Online CAT coaching
• MBA entrance preparation
• Test prep platform
• Mock test series
• IPMAT coaching

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Online Course Subscriptions (Live + Self-Paced): Subscription-based online courses for CAT 2026 and CAT 2027, available in Live Online, Self-Paced with Books, and Self-Paced without Books formats. Prices range from Rs. 33,000 to Rs. 55,000 (after discount). Courses are valid until exam date plus XAT, with manual renewal rather than auto-renewal.
2. Classroom Coaching (Chennai): In-person physical classroom coaching in Chennai with weekday and weekend batches. Price Rs. 60,000 (after discount from Rs. 80,000). Includes 150+ classroom classes and hard copy books.
3. Test Series / Mock Exams: Standalone mock test packages: Full Test Dojo (30 mocks + 12 sectional tests + 8000+ practice questions) at Rs. 2,699 (after discount from Rs. 7,000), and Mocks Only package at Rs. 1,499 (after discount from Rs. 3,500).
4. Study Materials and Books: Hard copy books shipped to students as part of Live Online and Classroom packages. Also available as add-on to Self-Paced course. CAT Previous Year Question Book (2020-2025) sold via Amazon.
5. Free Content Platform (Lead Generation): Free question bank (2000+ questions with video solutions), YouTube channel (2500+ videos, 178,000+ subscribers), Bharath's Reading List, and blog content serve as top-of-funnel lead generation for paid courses.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

2IIM delivers CAT and IPMAT coaching through three formats: Live Online (interactive live classes plus pre-recorded content), Self-Paced (modular on-demand video courses with checkpoint quizzes), and Physical Classroom in Chennai. The offering includes a 2,000+ video library, 10,000+ practice questions, 30 full-length CAT mock tests, hard copy study books, WhatsApp mentorship groups, and a 40-hour free trial before purchase.

Product overview

2IIM is an online and physical CAT (Common Admission Test) coaching platform operated by Fermat Education, offering a multi-format portfolio of preparation products. The core offerings are three delivery modes of CAT coaching: (1) Live Online CAT 2026 — an interactive live class program with 500+ live sessions, 450+ pre-recorded classes, mocks, and hard copy books; (2) Self-Paced CAT 2026 — a modular on-demand course with 2,000+ videos, 10,000+ slides, and 10,000+ practice questions, available with or without books; and (3) Physical Classroom CAT 2026 in Chennai with 150+ in-person classes. Supporting the core courses are a Test Dojo Mock Series (30 mocks + sectional tests), a printed CAT PYQ Book (2020–2025), an IPMAT Online Coaching program, a free CAT Previous Year Question Bank and Papers portal (2017–2025), a free YouTube channel (2,500+ videos), Bharath's Reading List, and a CAT Preparation Blog with scheduler. The platform uses a custom Learning Management System (LMS) with screen-capture video technology, built-in discussion boards, WhatsApp mentorship groups, and a mobile app on Android for offline viewing.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Online CAT 2026 Interactive live online CAT coaching course featuring 500+ live sessions (2-way interactive), 450+ pre-recorded classes covering Quant, VARC and DILR, 8,000+ practice questions, 900+ hours of preparation content, 30 high-quality original mocks, previous year CAT papers, revision classes, GDPI preparation, and hard copy books. Targeted at students preparing for CAT 2026.
• Self-Paced CAT 2026 (with and without Books) Self-paced modular online CAT preparation course with 2,000+ videos (each 4-10 minutes focusing on a single idea), 10,000+ slides, 10,000+ practice questions, two checkpoint quizzes per topic plus timed Prep-Edge quizzes, and 30 original CAT mocks. Available with or without hard copy study books. Designed for self-directed learners seeking flexible pacing.
• Classroom CAT 2026 (Chennai) In-person physical classroom CAT coaching delivered at 2IIM's Chennai center with 150+ classroom classes, weekday and weekend batch options, full study material and access to online mocks. Targeted at students in Chennai preferring face-to-face instruction.
• Test Dojo Mock Series 2026 Standalone mock test package offering 30 high-quality full-length CAT-level mocks, 12 in-depth sectional tests, 8,000+ practice questions (5,000 at CAT-level), all previous year CAT papers since 2017 in mock format, complete testing engine, and video solutions. Available in Full and Mocks Only variants for students wanting test practice independent of full courses.
• IPMAT Online Coaching Online coaching program for IPMAT aspirants targeting IIM Indore IPM, IIM Rohtak IPM, and JIPMAT programs. Includes 500+ hours of content, 1,000+ videos, 5,000+ practice questions, and personalized mentorship. Designed for Class 12 students and recent graduates pursuing 5-year integrated management programs.
• CAT PYQ Book 2020-2025 Printed hard-copy book containing CAT previous year questions from 2020 to 2025 with detailed solutions, available as a first edition via Amazon India for students preferring physical study materials.

Quantifiable outcome

• 90% of students used the online course exclusively without additional materials
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IMS Learning Resources: Long-standing CAT coaching network combining classroom centers with online programs and a strong mock-test franchise, sharing 2IIM's positioning as a structured, outcomes-driven CAT prep provider.
• Cracku: Data-driven online CAT prep platform offering mock tests, previous-year papers, and self-paced courses; directly comparable to 2IIM's self-paced and test-series products, especially in the online-only segment.
• Career Launcher: India's largest multi-city CAT and MBA entrance coaching network, offering classroom, online, and test-series products that directly overlap with 2IIM's CAT 2026 lineup across all three delivery modes.
• HitBullsEye: Online CAT and MBA exam prep platform offering free mock tests, study material, and paid courses—a direct competitor in the CAT self-paced and free-question-bank space.
• iQuanta: Online-first CAT coaching community with large Facebook engagement cohorts and live online courses, competing for the same online-only CAT aspirants 2IIM targets, particularly outside metro India.
• T.I.M.E. (Triumphant Institute of Management Education): Pioneering pan-India CAT coaching brand with classroom centers, online programs, and mock test series—a direct competitor in the same CAT prep category serving the same Indian MBA-aspirant cohort.

Broad incumbents

• BYJU's Exam Prep (formerly BYJU's Test Prep): Test-prep vertical of the BYJU's group covering CAT alongside multiple competitive exams, leveraging group-level marketing budget and educator breadth—competing for the same MBA aspirant wallet share.
• Unacademy: Large, well-funded online education platform with a CAT/MBA-entrance category, scaled educator network, and subscription model; broader in scope but with materially overlapping CAT aspirant targeting.

Regional players

• Bulls Eye: Bengaluru-headquartered CAT and IPM coaching brand combining classroom and online delivery, comparable in product mix but primarily a South-India/regional incumbent versus 2IIM's Chennai base.

Emerging players

• Handa Ka Funda: Online CAT Quant-focused coaching and study-material brand with a self-paced product format, partially overlapping 2IIM's modular Quant complete course offering for online-only learners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/2iimcat
• Facebookfacebook.com/2iimcat
• Instagraminstagram.com/2iimcatpreparation
• Xx.com/2IIM
• LinkedInlinkedin.com/company/2iim

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2IIM