SeeScan
- Company typePrivate
- Founded1983
- HeadquartersSan Diego, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
SeeScan firmographics
Firmographics- Name
- SeeScan
- Legal name
- SeeScan, Inc.
- Website
- https://seescan.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
SeeScan industry classification
Industry- Product category
- Underground Utility Locating and Pipe Inspection Equipment
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Tank, Vessel & Pipeline Inspection/Cleaning/Repair (API/ASME) (IMAIACAH)
- akta.pro secondary industries
- Inspection Services (Ground, Aerial/Drone, Helicopter, Climbing) (EUADAJAC), Machine Vision & Inspection Lighting (Ring lights, bar lights, backlights, strobed illumination) (IMAGAIAG), Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
Keywords
Where SeeScan is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SeeScan business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: SeeScan designs, engineers, and manufactures professional tools including subsea cameras, plumbing diagnostic camera systems, and utility locating equipment. Revenue is generated from the sale of these hardware products through multiple channels including direct sales, rep network, and exclusive distribution partnerships.
- DeepSea and SeeScan Brand Direct Sales: DeepSea and SeeScan brand equipment is sold through the company's own rep network and also directly to customers.
- RIDGID Brand Licensed Distribution: Plumbing diagnostic and underground utility locating equipment are sold exclusively under the RIDGID brand name through the Ridge Tool Company distribution network. This represents a licensing/brand partnership revenue model where SeeScan's products reach customers under the RIDGID brand.
- Factory Direct Repair Services: SeeScan operates a factory direct repair service for SeeSnake and SeekTech equipment, restoring all equipment to factory standards using genuine in-house manufactured parts.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
SeeScan product offering
Product offeringCore offering
SeeScan designs, engineers, and manufactures professional inspection and diagnostic equipment for three markets: pipe inspection systems under the SeeSnake brand, underground utility locating platforms under the SeeScan, Geo, and SeekTech brands, and underwater cameras and lighting under the DeepSea Power & Light brand. The company produces the hardware, the embedded imaging/locating firmware, and supporting software (HQ, HQx Live, SubView) at its San Diego campus, and distributes products both directly and exclusively through Ridge Tool Company under the RIDGID brand.
Product overview
SeeScan is an imaging company offering a multi-brand portfolio of professional tools across three main markets: underground utility locating, pipe inspection/diagnostics, and subsea operations. The SeeScan brand represents the core utility locating platform featuring the Geo Locating System with advanced multi-sensor mapping capabilities. The SeeSnake brand (sold exclusively through RIDGID partnership) provides pipe diagnostic equipment including camera reels, monitors, and TruSense/Digital Self-Leveling technology. The SeekTech brand (also RIDGID-exclusive) offers utility locators and transmitters with omnidirectional antenna technology. The DeepSea brand serves subsea markets with underwater cameras, lighting, and power solutions. Products are supported by software including HQx Live mobile app, HQ Windows software, and SubView GIS mapping platform. The company manufactures at its San Diego campus with over 380 patents across its technology portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- SeeSnake: Pipe diagnostic equipment known for unparalleled durability and image quality. Sets the standard for pipe inspection equipment. Sold exclusively through Ridge Tool Company under RIDGID brand.
- SeekTech
- DeepSea
- TruSense
- Geo
Products and services
- SeeScan Brand Utility Locating Platform The SeeScan brand represents the company's flagship utility locating platform, serving customers that demand the most powerful locating platform available. Sold through the SeeScan rep network and directly to customers.
- Geo Locating System A fully integrated multi-sensor utility mapping system using advanced signal processing, omnifrequency transmission, omnidirectional antenna arrays, and GPS/GNSS to automatically generate detailed maps of buried utilities with precise geospatial position and depth, without human interpretation.
- SeeSnake Pipe Diagnostic Equipment SeeSnake pipe diagnostic equipment, including camera reels, monitors, and TruSense- and Digital Self-Leveling-equipped camera heads, sets the industry standard for pipe inspection. SeeSnake products are sold exclusively under the RIDGID brand through Ridge Tool Company.
- SeeSnake Camera Reels (MicroReel, NanoReel, standard) Pipe inspection camera systems available in standard, MicroReel, and NanoReel configurations featuring TruSense technology for in-pipe diagnostics, with pitch detection and HDR imaging.
- SeeSnake Monitors (CSx Series) Wi-Fi enabled reporting monitors for SeeSnake pipe inspection systems that generate jobsite inspection reports and stream live video to mobile devices via the HQx Live app.
- SubView GIS Utility Mapping Platform A web-based GIS platform that processes data from the Geo Locating Receiver to create and share complete utility maps including horizontal position and depth.
- SeekTech Utility Locating Products SeekTech utility locating products including receivers and transmitters with the industry-first mapping display and omnidirectional antenna for easy sonde locating, sold exclusively through Ridge Tool Company under the RIDGID brand.
- SeekTech SR Receivers (SR-20, SR-24, SR-60) Utility locating receivers with omnidirectional antenna arrays, integrated GPS, Bluetooth capabilities, and OmniSeek passive locating across multiple radio frequency bands.
- SeekTech ST Transmitters (ST-305, ST-33Q+) Utility locating transmitters capable of inducing multiple frequencies simultaneously and providing higher current output than traditional transmitters.
- NaviTrack Utility Locators Utility locators featuring a unique omnidirectional antenna system that enables visual mapping of sondes and buried utility lines directly on the receiver display.
- DeepSea Underwater Cameras (ApexSeaCam / SeaCam) Deep-sea camera systems designed for reliable operation in extreme underwater environments, used on ocean expeditions from the Titanic to the Marianas Trench and on NOAA ROVs.
- DeepSea Underwater Lighting (SeaLite / LEDSeaLite) Underwater LED lighting systems providing illumination in extreme deep-sea environments for ROV and submersible applications.
- SeaBattery Underwater Power Supplies Waterproof power solutions for underwater equipment, now part of the comprehensive DeepSea underwater power portfolio.
- SeaVent Relief Valves Relief valves for protecting underwater equipment from pressure-related damage in subsea applications.
- SeaLaser Underwater Laser Systems Underwater laser systems including SeaLaser100 with dual mount options for subsea measurement and imaging applications.
- Lucid Battery Products and Chargers Durable batteries and matching chargers designed for long-lasting power for SeeScan equipment, including utility locating and inspection products.
- HQx Live Mobile App Mobile application that streams live pipe inspections from CSx monitors to smartphones and tablets, enabling remote viewing and recording during jobs.
- HQ Software Windows software for managing, analyzing, and generating reports on pipe inspection data and recordings.
- Factory Direct Repair Services Factory-direct repair service operating from the San Diego campus, restoring SeeSnake and SeekTech equipment to factory standards using genuine in-house manufactured parts.
Quantifiable outcome
- First lateral push cameras capable of detecting camera pitch in pipe (TruSense technology)
- +2 more outcomes
Companies that use SeeScan
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
SeeScan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature13 records
SeeScan partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ridge Tool Company (RIDGID)flagshipIn 1996, SeeScan partnered with Ridge Tool Company (RIDGID) for worldwide distribution, selling SeeSnake plumbing diagnostic and SeekTech utility locating equipment under the RIDGID brand. This partnership enabled SeeScan to quickly become and maintain its leading position as the manufacturer of lateral pipe inspection equipment. SeeScan's products are sold exclusively under the RIDGID brand through Ridge Tool Company's global distribution network. The partnership has been sustained for decades with continuous product evolution.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
SeeScan competitors and assessment
Company assessmentDirect peers
- Spartan Tool: Spartan Tool manufactures drain cleaning machines and sewer inspection cameras for plumbing professionals, overlapping with SeeScan's SeeSnake pipe diagnostic equipment on customer segments and channel (RIDGID adjacent).
- Envirosight: Envirosight manufactures sewer inspection crawlers, push cameras, and pipeline assessment software, directly competing with SeeScan's SeeSnake pipe diagnostic cameras for the municipal and contractor inspection market.
- Hathorn Corporation: Hathorn Corporation manufactures rugged pipe inspection cameras, reels, and locators for the plumbing and sewer inspection market, competing directly with SeeSnake's MicroReel, NanoReel, and standard camera reel lines.
- Radiodetection (SPX Technologies): Radiodetection is a leading manufacturer of cable and pipe locators, directly competing with SeeScan's SeekTech utility locating line. Both serve utility locating professionals with similar electromagnetic detection technologies and overlap on transmitter/receiver architectures.
- CUES (Elgin Separation Solutions): CUES is a major manufacturer of sewer inspection cameras, CCTV pipeline inspection systems, and lateral launch equipment, directly competing with SeeScan's SeeSnake pipe inspection cameras in the wastewater and plumbing diagnostics market.
- iPEK International: iPEK designs and manufactures pipe inspection camera systems and crawler robots for sewer and drain inspection, directly overlapping with SeeScan's SeeSnake product portfolio in push cameras and crawlers.
- Subsite Electronics (The Toro Company): Subsite Electronics manufactures utility locators and horizontal directional drilling (HDD) guidance electronics used by utility locating contractors, directly competing with SeekTech in the electromagnetic locating segment.
- Vivax-Metrotech: Vivax-Metrotech manufactures underground utility locators, cameras, and locators used by plumbing and utility professionals, directly overlapping with SeeScan's SeekTech receivers and SeeSnake camera product lines.
Emerging players
- DeepSea Power & Light competitors / Subsea imaging players: Subsea imaging and lighting specialists serve oceanographic, ROV, and underwater research markets with cameras and lights comparable to SeeScan's DeepSea brand, representing a niche but technically adjacent competitive set.
Broad incumbents
- Emerson Electric (RIDGID parent): Emerson owns Ridge Tool Company (RIDGID), SeeScan's exclusive global distribution partner since 1996. As the broader industrial automation conglomerate that channels SeeScan's two largest product lines, Emerson represents both the most important commercial relationship and a potential competitive threat via vertical integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SeeScan social profiles
Digital presenceSeeScan financial estimates
Financial estimateRevenue estimate
Valuation estimate
SeeScan leadership team
Management profileNumber of profiles
Profiles2 records
SeeScan subsidiaries and ownership
Company hierarchySubsidiaries2 records
SeeScan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SeeScan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SeeScan
What does SeeScan do?
SeeScan designs, engineers, and manufactures professional inspection and diagnostic equipment for three markets: pipe inspection systems under the SeeSnake brand, underground utility locating platforms under the SeeScan, Geo, and SeekTech brands, and underwater cameras and lighting under the DeepSea Power & Light brand. The company produces the hardware, the embedded imaging/locating firmware, and supporting software (HQ, HQx Live, SubView) at its San Diego campus, and distributes products both directly and exclusively through Ridge Tool Company under the RIDGID brand.
Is SeeScan a public or private company?
SeeScan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SeeScan founded?
SeeScan was founded in 1983. It employs 251 to 500 people.
Where is SeeScan based?
SeeScan is headquartered in San Diego, United States, in the North America region.
How does SeeScan make money?
Four revenue lines are on record. Hardware Product Sales are the primary driver. The others are deepSea and SeeScan Brand Direct Sales, RIDGID Brand Licensed Distribution and factory Direct Repair Services.
Who are SeeScan's main competitors?
Direct peers on record are Spartan Tool, Envirosight, Hathorn Corporation, Radiodetection (SPX Technologies), CUES (Elgin Separation Solutions), iPEK International, Subsite Electronics (The Toro Company) and Vivax-Metrotech. DeepSea Power & Light competitors / Subsea imaging players is listed as an emerging player. Emerson Electric (RIDGID parent) is listed as a broad incumbent.
Does SeeScan have an API?
No public API is recorded for SeeScan.
What industry is SeeScan in?
SeeScan's product category is Underground Utility Locating and Pipe Inspection Equipment. Its primary akta.pro industry code is IMAIACAH, Tank, Vessel & Pipeline Inspection/Cleaning/Repair (API/ASME), with a secondary code of EUADAJAC, Inspection Services (Ground, Aerial/Drone, Helicopter, Climbing). Its NAICS code is 33451 and its SIC code is 3823.