Exposure
Exposure is a web-based visual storytelling platform serving photographers, brands, sports teams, and nonprofits since 2013. It offers subscription-based photo and video publishing tools with customizable sites, mailing lists, and analytics.
- Company typePrivate
- Founded2013
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Exposure does
Exposure is a web-based visual storytelling platform operated by Exposure Labs, Inc., a private corporation founded in 2013 and headquartered in Atlanta, Georgia. The platform enables photographers, brands, sports teams, nonprofits, and educational institutions to create, publish, and distribute photo and video narratives through customizable microsites with features including unlimited photo uploads, automatic image resizing, social media embeds (Twitter, Facebook, Instagram, Vimeo, YouTube, Google Maps), built-in mailing list management, analytics dashboards, e-commerce Shop buttons, and PDF export. The technology is cloud-hosted and built on third-party infrastructure including Stripe (billing), Intercom (support), Postmark (email delivery), and Google Gemini AI for accessibility alt-text generation.
Exposure operates a hybrid go-to-market combining a self-serve product-led growth model (free signup at exposure.co/join) with a dedicated enterprise sales motion targeted at sports teams and large organizations. Revenue is generated through three tiered subscription plans: Pro at $14/month or $149/year, Pro Plus at $29/month or $319/year, and Business at $99/month or $999/year, with discounts for students (15% off for 2 years) and non-profits. The Business tier includes advanced branding, custom domains, developer options, ACH/wire payment, and founder-level phone support, indicating a deliberate upmarket push. Named customers span conservation (WWF), tourism (Visit Copenhagen), higher education (Duke University, Purdue, UCF), professional sports (Atlanta United, Baltimore Ravens, LAFC), consumer products (Peak Design, Rivian), and international development (UNDP).
The company is founder-owned and bootstrapped, with disclosed seed participation from Slow Ventures and Social Starts in 2015-2016 and no subsequent institutional funding rounds. Operating headcount is reported in the 51-100 range, and the platform serves 'thousands of members' globally. Distribution channels include direct web self-serve, enterprise sales, browser extensions (Chrome, Firefox), and curated Exposure Publications that drive top-of-funnel discovery across Travel, Photography, Sports, Adventure, Wildlife, Causes, Campus, and Cycling verticals.
Exposure firmographics
Firmographics- Name
- Exposure
- Legal name
- Exposure Labs, Inc.
- Website
- https://exposure.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Exposure is a web-based visual storytelling platform serving photographers, brands, sports teams, and nonprofits since 2013. It offers subscription-based photo and video publishing tools with customizable sites, mailing lists, and analytics.
- Ownership category
- akta.pro rank
Exposure industry classification
Industry- Product category
- Visual Storytelling Publishing Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Industries (5121)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Paid Live Events & Virtual Tickets (Webinars/Streams) (MPACAFAC)
- akta.pro secondary industry
- Photo Library Organization & Curation (HSAFAGAA)
Keywords
Where Exposure is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Exposure business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Tiered subscription model with three plans: Pro ($14/month or $149/year), Pro Plus ($29/month or $319/year), and Business ($99/month or $999/year). Additional discounts available for students (15% for 2 years) and non-profits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro - Entry level for creators and hobbyists with unlimited storytelling and beautiful site showcase |
| Subscription | Monthly | Pro Plus - All key features with ecommerce options and custom branding |
| Subscription | Monthly | Business - Full-featured plan for brands, teams, and companies with custom branding and integrations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Exposure product offering
Product offeringCore offering
Exposure is a cloud-based visual storytelling and publishing platform that enables photographers, brands, sports teams, non-profits, and educational institutions to create and share photo and video stories via customizable site layouts. The platform offers tiered subscription plans (Pro, Pro Plus, Business) with features including unlimited photo uploads, automatic image resizing, social media embeds, built-in mailing lists, e-commerce Shop buttons, analytics, and AI-powered accessibility tooling.
Product overview
Exposure is a unified visual storytelling platform that provides an all-in-one solution for creating, publishing, and sharing photo and video stories. The platform offers customizable site layouts, built-in mailing list management, social media embeds, analytics, and e-commerce features (Shop buttons). It serves individual photographers, hobbyists, families, brands, sports teams, non-profits, and educational institutions through tiered subscription plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Exposure Platform (Visual Storytelling & Publishing Platform) A cloud-hosted visual storytelling and publishing platform that enables photographers, brands, sports teams, and organizations to create and share photo and video stories via customizable site layouts, with built-in mailing list, social media embeds, analytics, and AI-powered accessibility.
- Pro Subscription Plan
Quantifiable outcome
- Typical email reply time under 24 hours
- +1 more outcomes
Companies that use Exposure
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
Exposure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature5 records
Exposure partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- StripecorePayment processing integration for subscription billing. Processes transactions securely without storing financial information on Exposure servers.
- IntercomcoreCustomer support chat and messaging platform used for help center and real-time support.
- Google AnalyticscoreSite and story analytics integration allowing users to add tracking IDs without code.
- Google Gemini AIcoreAI-powered automatic image description generation for accessibility purposes. Processes images to create alt text without using data for AI training.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Exposure competitors and assessment
Company assessmentBroad incumbents
- Squarespace: Leading all-in-one website builder with strong photography templates, ecommerce, mailing lists, and member areas. Squarespace competes directly with Exposure for photographers, brands, and small businesses but operates at vastly greater scale and brand recognition.
- WordPress.com: Hosted WordPress platform offering customizable publishing websites, blogging, ecommerce, and plugins — a long-standing alternative for storytellers building photo-heavy sites with custom domains.
- Adobe Portfolio (Behance): Adobe's portfolio platform integrated with Creative Cloud and Behance for creatives to publish photo/video work. Competes with Exposure for the professional creative segment with the backing of Adobe's ecosystem.
- Wix: Mass-market website builder with photography-friendly templates, AI site creation, ecommerce, and built-in marketing tools. Competes with Exposure across SMB and prosumers, though less specialized for visual storytellers.
Direct peers
- PhotoShelter: Photography platform for professional photographers and brands offering websites, client galleries, digital asset management, and stock distribution. Comparable to Exposure in serving visual storytellers with subscription-based tools.
- Pic-Time: Photography platform serving professional photographers with client galleries, online stores, and marketing tools. Shares Exposure's focus on monetizing visual content for image-makers, with comparable subscription model and gallery-first product.
- Pixieset: All-in-one photography business platform with client galleries, websites, studio management, and ecommerce. Comparable to Exposure for photographers building audiences and selling visual content.
- SmugMug: Subscription-based photography platform offering cloud storage, customizable portfolio sites, galleries, and ecommerce for prints. Closely aligned with Exposure's core photographer and visual-storyteller audience with similar tiered subscription pricing.
- Zenfolio: Photography-specific website builder and ecommerce platform for professional photographers offering portfolios, client proofing, and print sales. Directly competes with Exposure's photography professional segment.
- Format: Portfolio website builder purpose-built for photographers, illustrators, and other visual creatives, with customizable themes, client proofing, and ecommerce. A close direct peer in the photographer-portfolio niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Exposure social profiles
Digital presenceExposure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exposure leadership team
Management profileNumber of profiles
Profiles1 record
Exposure funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exposure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exposure
What does Exposure do?
Exposure is a cloud-based visual storytelling and publishing platform that enables photographers, brands, sports teams, non-profits, and educational institutions to create and share photo and video stories via customizable site layouts. The platform offers tiered subscription plans (Pro, Pro Plus, Business) with features including unlimited photo uploads, automatic image resizing, social media embeds, built-in mailing lists, e-commerce Shop buttons, analytics, and AI-powered accessibility tooling.
Is Exposure a public or private company?
Exposure is a private company. It is classified as venture growth investor backed and is currently operating.
When was Exposure founded?
Exposure was founded in 2013. It employs 51 to 100 people.
Where is Exposure based?
Exposure is headquartered in Atlanta, United States, in the North America region.
How does Exposure make money?
One revenue line is on record: subscription Plans.
Who are Exposure's main competitors?
Broad incumbents on record are Squarespace, WordPress.com, Adobe Portfolio (Behance) and Wix. Direct peers are PhotoShelter, Pic-Time, Pixieset, SmugMug, Zenfolio and Format.
Does Exposure have an API?
No public API is recorded for Exposure.
What industry is Exposure in?
Exposure's product category is Visual Storytelling Publishing Platform. Its primary akta.pro industry code is MPACAFAC, Paid Live Events & Virtual Tickets (Webinars/Streams), with a secondary code of HSAFAGAA, Photo Library Organization & Curation. Its NAICS code is 516210 and its SIC code is 7330.