Gringa
- Company typePrivate
- Founded2020
- HeadquartersRio De Janeiro, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Gringa firmographics
Firmographics- Name
- Gringa
- Legal name
- Gringa Intermediação de Negócios Ltda
- Website
- https://gringa.com.br
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Gringa industry classification
Industry- Product category
- Pre-Owned Luxury Resale Marketplace
- NAICS
- Jewelry Retailers (458310), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Retail-Jewelry Stores (5944), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury & Designer Resale (CRAFAGAB)
- akta.pro secondary industries
- Authenticated Luxury Resale Marketplaces (CRAKAKAA), Managed Consignment & Authentication-led Resale (CRAFAGAN)
Keywords
Where Gringa is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Gringa business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- Product Sales (C2C and B2C): Gringa operates a marketplace model where they facilitate sales of pre-owned luxury goods between sellers and buyers. They authenticate all products and earn a commission on sales. Sellers receive 5% extra commission when choosing site credit. The company also buys inventory directly for resale.
- Gringa Looping: Resale guarantee program where customers can resell their purchased bag within 6 months with 80% guaranteed return value. This creates a recurring engagement loop and additional transaction revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard product pricing with payment method discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Gringa product offering
Product offeringCore offering
Gringa operates an online Brazilian marketplace for authenticated pre-owned luxury goods, facilitating C2C and B2C transactions across bags, accessories, jewelry, watches, shoes, and clothing from 60+ luxury brands including Chanel, Louis Vuitton, Gucci, Hermès, and Rolex. Every item is verified for authenticity through the official Entrupy partnership, and the company earns a commission on each transaction while also buying and reselling inventory directly.
Product overview
Gringa is a Brazilian luxury resale marketplace operating as a circular fashion platform. The core offering consists of authenticated pre-owned luxury goods across multiple categories: handbags, accessories, jewelry, watches, shoes, and clothing from over 60 luxury brands including Chanel, Louis Vuitton, Gucci, Prada, Hermès, and Christian Dior. The platform operates through multiple channels: a main e-commerce marketplace (gringa.com.br), a seller waitlist platform (seller.gringa.com.br), and complementary services including Gringa Looping (a resale guarantee program offering 80% value return within 6 months), Gringa At Home (at-home authentication service), and Personal Shopper (WhatsApp-based shopping assistance). Additional offerings include the NK Archive (exclusive curated collection), influencer-curated Lojinhas collections, brand Collabs, and Social Impact Auctions supporting charitable causes. The platform differentiates through Entrupy authentication certification, free returns within 7 days, multiple payment options (PIX, credit card with installments), and an ESG commitment including carbon neutrality.
Differentiator
Problem solved
Functional benefit
Brands
- NK Archive: A curated collection of archive pieces
- Gringa Looping
- Gringa At Home
- Gringa Legacy
Products and services
- Pre-Owned Luxury Bags
Quantifiable outcome
- 5% extra commission for sellers choosing site credit
- +3 more outcomes
Companies that use Gringa
Customer profileSegments4 records
Ideal customer profiles4 records
Gringa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Gringa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EntrupycoreOfficial Entrupy partner and the largest luxury article certifier in the world. Entrupy provides microscopic AI-based authentication technology that verifies the authenticity of luxury goods. All Gringa products come with Entrupy certification guaranteeing 100% authenticity.
Recent moves6 records
Expansion highlights5 records
Gringa competitors and assessment
Company assessmentBroad incumbents
- StockX: Authenticated resale marketplace focused on sneakers, apparel, watches, and collectibles; comparable authentication-led marketplace model but in different categories and global in scope.
Direct peers
- The RealReal: Authenticated luxury consignment and resale marketplace covering bags, jewelry, watches, apparel, and accessories. Closely comparable product mix and authentication-led value proposition.
- 1stDibs: Online marketplace for luxury items including fashion, jewelry, and watches from vetted dealers; comparable multi-category luxury resale model though broader in scope.
- Vestiaire Collective: Global authenticated luxury resale marketplace. Directly comparable to Gringa's C2C/B2C model with authentication services, multi-category luxury catalog, and global buyer reach; Gringa is the Brazil-focused analog.
- Fashionphile: US-based authenticated pre-owned luxury handbag and accessories resale platform with direct-buy and consignment models; comparable in authentication rigor and luxury bag specialization.
- Collector Square: European authenticated luxury resale platform specializing in pre-owned Hermès, Chanel, Louis Vuitton and other designer handbags; direct comparable in authentication-led luxury handbag resale.
Emerging players
- GOAT: Authenticated resale platform for sneakers and luxury apparel; overlapping marketplace + authentication model, though primarily footwear-led rather than handbag-led like Gringa.
Regional players
- Vestiaire Collective Brazil / Local luxury resale shops: Vestiaire Collective already operates in Brazil and competes head-to-head in the same geography as Gringa; relevant as the leading foreign player with local market presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Gringa social profiles
Digital presenceGringa compliance and trust
Trust signalCompliance2 records
Gringa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gringa leadership team
Management profileNumber of profiles
Gringa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gringa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gringa
What does Gringa do?
Gringa operates an online Brazilian marketplace for authenticated pre-owned luxury goods, facilitating C2C and B2C transactions across bags, accessories, jewelry, watches, shoes, and clothing from 60+ luxury brands including Chanel, Louis Vuitton, Gucci, Hermès, and Rolex. Every item is verified for authenticity through the official Entrupy partnership, and the company earns a commission on each transaction while also buying and reselling inventory directly.
Is Gringa a public or private company?
Gringa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gringa founded?
Gringa was founded in 2020. It employs 1 to 10 people.
Where is Gringa based?
Gringa is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Gringa make money?
Two revenue lines are on record. Product Sales (C2C and B2C) is the primary driver. The others are gringa Looping.
Who are Gringa's main competitors?
StockX is listed as a broad incumbent. Direct peers are The RealReal, 1stDibs, Vestiaire Collective, Fashionphile and Collector Square. GOAT is listed as an emerging player. Vestiaire Collective Brazil / Local luxury resale shops is listed as a regional player.
Does Gringa have an API?
No public API is recorded for Gringa.
What industry is Gringa in?
Gringa's product category is Pre-Owned Luxury Resale Marketplace. Its primary akta.pro industry code is CRAFAGAB, Luxury & Designer Resale, with a secondary code of CRAKAKAA, Authenticated Luxury Resale Marketplaces. Its NAICS code is 458310 and its SIC code is 5944.