Quilting Daily

What Quilting Daily does

Quilting Daily is an online media and e-commerce platform serving the hobbyist quilting community. Operated by Golden Peak Media from Golden, Colorado, it consolidates five established quilting publications — Fons & Porter's Love of Quilting, McCall's Quilting, Quick + Easy Quilts, Quilting Arts, and Quiltmaker — under a single DTC storefront at quiltingdaily.com. The platform distributes over 4,000 quilt patterns, 2,400+ video episodes spanning 61 seasons of quilting TV (35 seasons of Love of Quilting TV and 26 seasons of Quilting Arts TV), five quarterly magazine subscriptions, and a catalog of instructor-led workshops and video courses ranging from $19.99 to $499.99.

The business is built on a WordPress-based e-commerce stack with digital content delivery for patterns (PDF downloads at $7.99 each), video streaming subscriptions ($7.99/month or $34.99/year), the QD Pattern Club membership ($9.99/month or $19.95/year), and bundled magazine-plus-video offers. Free content — articles, the Sew Easy video lesson series, and a Beginner's Hub — functions as top-of-funnel acquisition across an active social presence on Facebook, Instagram, Pinterest, YouTube, and TikTok, supplemented by an email newsletter and SEO-optimized article library of 314+ pages.

Quilting Daily makes money through a mix of one-time digital purchases and recurring subscriptions across three core subscription products (TV streaming, Pattern Club membership, magazine titles), plus unit-priced patterns, courses, and video downloads. The target customer spans hobbyist quilters of all skill levels, with secondary segments in art quilters, longarm/midarm machine quilters, and beginners. The Love of Quilting TV brand has been on air since 2003, originally hosted by co-founders Marianne Fons and Liz Porter, and the platform continues to release new TV seasons (Series 4700 in 2025, Series 4800 in 2026) on an annual cadence.

Name

Quilting Daily

Legal name

Quilting Daily

Website

https://quiltingdaily.com

Company type

Private

Operating status

Operating

Short description

Quilting Daily is an online quilting media and e-commerce platform that sells digital quilt patterns, video subscriptions, magazine subscriptions, and workshops to hobbyist quilters under five legacy quilting brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Coushatta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Digital Pattern Downloads: One-time purchase digital downloads of quilt patterns, priced at $7.99 each. Customers receive instant access to PDF pattern files upon purchase.
2. Quilting Daily TV Video Subscription: Monthly and annual video streaming subscription providing access to 2,400+ quilting episodes, including 35 seasons of Fons & Porter's Love of Quilting TV and 26 seasons of Quilting Arts TV. Monthly subscription at $7.99/month or annual at promotional pricing.
3. Pattern Club Membership: Subscription membership providing exclusive access to 50+ member-only patterns monthly (10 curated patterns included), plus continuous access to an exclusive library. Offered at $9.99/month or $19.95/year (60% off).
4. Magazine Subscriptions: Print and digital magazine subscriptions for quilting publications including Love of Quilting, McCall's Quilting, Quick + Easy Quilts, Quilting Arts, and Quiltmaker. Delivered quarterly (4x per year) with 10+ projects per issue.
5. Online Workshops and Courses: Fee-based online workshops and video courses ranging from $19.99 to $499.99, including APQS Longarm Certification (14-week program at $499.99), memory quilt workshops, technique courses, and skill-building classes.
6. Video Downloads and Series Bundles: Individual video series purchases and bundles for Love of Quilting TV series downloads at $29.99 per series or $49.98 for video+ebook bundles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Quilting Daily is an online content and e-commerce platform that sells downloadable quilt patterns, video subscriptions, magazine subscriptions, and online workshops/courses to hobbyist quilters. It aggregates quilting content from established brands including Fons & Porter's Love of Quilting, McCall's Quilting, Quiltmaker, Quick + Easy Quilts, and Quilting Arts under one storefront, offering 4,000+ patterns, 2,400+ video episodes, and 5 magazine publications.

Product overview

Quilting Daily operates as a comprehensive quilting content and e-commerce platform with a multi-product portfolio. The core offerings include Quilting Daily TV (a video streaming subscription with 2,400+ quilting episodes), the QD Pattern Club (membership with exclusive pattern library), and five magazine subscriptions (Love of Quilting, McCall's Quilting, Quick + Easy Quilts, Quilting Arts, and Quiltmaker). The platform also offers over 5,000 individual quilt patterns ($7.99 each), video courses and workshops (ranging from $19.99-$499.99), and free educational content including the Sew Easy video lesson series. All products are distributed through a unified e-commerce platform at quiltingdaily.com, with content spanning from beginner tutorials to advanced art quilting techniques.

Differentiator

Problem solved

Functional benefit

Brands

• Quilting Daily TV: Video streaming subscription service offering quilting tutorials and shows including Love of Quilting TV and Quilting Arts TV.
• Pattern Club

Products and services

• Quilting Daily TV Subscription video streaming service providing 24/7 access to 2,400+ quilting episodes and tutorials, including 35 seasons of Fons & Porter's Love of Quilting TV and 26 seasons of Quilting Arts TV. Priced at $7.99/month with a discounted annual option.
• QD Pattern Club Monthly or annual membership providing continuous access to an exclusive library of 50+ patterns with 10 new curated patterns added each month. Offered at $9.99/month or $19.95/year (60% off).
• Love of Quilting Magazine Print magazine subscription published 4x yearly by Fons & Porter, featuring quilting projects, tips, techniques, and 10+ projects per issue.
• McCall's Quilting Magazine Print magazine subscription delivering contemporary and traditional quilt patterns, techniques, and inspiration from McCall's Quilting editors.
• Quick + Easy Quilts Magazine Print magazine subscription focused on approachable quilt patterns suitable for various skill levels, emphasizing quick and easy projects.
• Quilting Arts Magazine Art-focused quilting magazine exploring creative techniques, contemporary art quilting approaches, and artistic expression through fabric.
• Quiltmaker Magazine Print magazine featuring quilt patterns, block designs, and quilting inspiration with a focus on variety and contemporary styles.
• Quilt Patterns Over 5,000 downloadable quilt patterns across categories including baby quilts, bed quilts, throw/lap quilts, modern, patriotic, scrap quilts, seasonal/holiday, and accessories. Priced at $7.99 each.
• Online Workshops and Video Courses Instructor-led video courses including APQS Longarm Certification ($499.99), Free-Motion Quilting ($59.99), Memory Quilts ($19.99), Foundation Paper Piecing ($19.99), and various skill-building workshops with start anytime access.
• Love of Quilting TV Series Video Downloads Individual season video downloads for Love of Quilting TV, including the 4800 Series ($29.99), 4700 Series ($29.99), and corresponding pattern eBooks ($19.99 each).
• Love of Quilting Special TV Offer (Bundled Magazine + Video) Bundled package combining a one-year Love of Quilting print magazine subscription with the Love of Quilting 4800 Series video download ($29.99 value), delivering projects, tips, and techniques from master quilters.
• Love of Quilting 4800 Series eBook Companion pattern eBook to the Love of Quilting 4800 Series video, featuring projects such as Lavender Roads, Stars Around the Town, and Wildflower Blossoms, plus techniques and color stories.

Quantifiable outcome

• Over 286 years of combined quilting expertise from editorial team
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Craftsy (Bluprint): Online craft education and pattern marketplace offering video classes, downloadable patterns, and supplies. Directly comparable subscription + à la carte model for craft instruction, originally acquired by NBCUniversal.
• Connecting Threads: Online quilting and sewing retailer selling fabric, patterns, and notions via a DTC e-commerce storefront. Comparable in customer base (hobbyist quilters and sewists) and product mix (patterns, supplies, educational content).
• Fat Quarter Shop: Online quilting fabric and pattern retailer offering free tutorials, project kits, and a subscription program (Block of the Month). Closely comparable DTC e-commerce model with similar audience of hobbyist quilters.
• Missouri Star Quilt Company: Direct competitor in quilting content, patterns, and fabric retail. Operates a large YouTube channel with free tutorials, sells downloadable patterns, and runs a fabric/quilting supplies e-commerce business — overlapping almost entirely with Quilting Daily's model but at larger scale.
• BurdaStyle: Online sewing pattern platform and community offering downloadable patterns and tutorials. Comparable as a digital pattern + content platform, though with a fashion/garment focus rather than quilting.
• LoveCrafts: Global online marketplace and community for sewing, knitting, crochet, and quilting patterns and supplies. Directly comparable as a digital-first subscription and pattern platform serving the same hobbyist craft audience.
• The Quilt Show: Online quilting TV and educational platform offering membership-based access to quilting shows, classes, and patterns. Closely overlaps with Quilting Daily TV in format (paid streaming quilting content) and target user.
• American Patchwork & Quilting (Better Homes & Gardens): Quilting magazine and content brand (American Patchwork & Quilting) from Meredith/Better Homes & Gardens, offering patterns, tutorials, and subscription content. Direct competitor in the quilting magazine and pattern category.

Others

• Shopify (as a platform benchmark, not a competitor): E-commerce platform provider — not a direct competitor but a useful benchmark for the underlying DTC commerce infrastructure Quilting Daily runs on, and a relevant comparable for digital subscription commerce valuation multiples.

Broad incumbents

• Simplicity Creative Group: Iconic sewing pattern brand (Simplicity, Butterick, McCall's, Vogue Patterns) offering paper and digital patterns. Adjacent but broader — covers garment sewing rather than quilting — and competes for the same pattern-purchasing consumer wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/QuiltingDaily
• Facebookfacebook.com/QuiltingDaily
• Instagraminstagram.com/_quilting_daily
• Pinterestpinterest.com/quiltingdaily/_created
• Xx.com/quiltingdaily

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quilting Daily