connecting threads
Connecting Threads is a direct-to-consumer e-commerce retailer founded in 1999 that sells quilting fabrics, thread, kits, patterns, and notions to individual hobbyist quilters and sewing enthusiasts in the USA through its own online storefront.
- Company typePrivate
- Founded1999
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What connecting threads does
Connecting Threads is a direct-to-consumer e-commerce retailer specializing in quilting and sewing supplies, founded in 1999 and operated under Local Crafts Group, LLC. The company sells quilting fabrics, thread, kits, patterns, batting, notions, books, and accessories through its own online storefront at connectingthreads.com, targeting individual hobbyist quilters and sewing enthusiasts across skill levels from beginner to advanced.
The company's product portfolio is centered on exclusive fabric designs created by in-house and partner designers (Susan Wignet, Kim Diehl, Cayla Naylor, Lori Holt, Sandy Gervais), supplemented by third-party brands (Henry Glass, Riley Blake, Springs Creative, Moda, Tilda). Core product categories include fabric (cottons, flannel, muslin, fleece, denim, poplin, cotton linen blends), pre-cut bundles (fat quarters, charm packs, strips), quilt kits organized by skill level and price tier, thread lines (Bottom Line, Essential, Fantastico, King Tut, Magnifico, MasterPiece), batting, notions, and books. The company also offers licensed collections (Disney, NCAA) and recurring programs (Block of the Month, Stashbuilder Mystery Boxes).
The business model is product-led DTC e-commerce with no disclosed subscription tiers or structured pricing. Products are sold individually at variable price points, with periodic promotional discounts (e.g., 'Save Up to 30% Off Thread'). The go-to-market approach is self-serve online shopping supported by multi-channel content marketing (Instagram, Facebook, Pinterest, YouTube, blog, email newsletter). The company operates exclusively in the USA market, with no international or physical retail footprint.
connecting threads firmographics
Firmographics- Name
- connecting threads
- Legal name
- Local Crafts Group, LLC
- Website
- https://connectingthreads.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- Connecting Threads is a direct-to-consumer e-commerce retailer founded in 1999 that sells quilting fabrics, thread, kits, patterns, and notions to individual hobbyist quilters and sewing enthusiasts in the USA through its own online storefront.
- Ownership category
- akta.pro rank
connecting threads industry classification
Industry- Product category
- Quilting and Sewing Supplies Retail
- akta.pro primary industry
- Quilting & Patchwork Shops (CRALADAB)
- akta.pro secondary industries
- Threads, Yarns & Sewing Notions (Sewing Thread/Embroidery Thread/Bobbins/Needles) (IMAOALAE), Cross-Stitch & Counted Thread Shops (CRALADAF)
Keywords
connecting threads business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer e-commerce sales of quilting fabrics, thread, kits, patterns, batting, notions, and books. Products are sold at varying price points with occasional promotional sales such as the 'Save Up to 30% Off Thread' promotion.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
connecting threads product offering
Product offeringCore offering
Connecting Threads is a direct-to-consumer e-commerce retailer that sells quilting fabrics, thread, kits, patterns, batting, notions, and craft books. The company curates its own exclusive Connecting Threads brand fabric collections alongside partner designer lines and licensed collections (Disney, NCAA), and operates a self-serve online storefront organized by skill level, project type, season, and designer.
Product overview
Connecting Threads is a quilting supplies retailer offering a comprehensive product portfolio centered around fabric, thread, kits, patterns, and sewing notions. The core offerings include exclusive Connecting Threads fabric collections, various thread lines (Bottom Line, Essential, Fantastico, King Tut, Magnifico, MasterPiece, and others), quilt kits at multiple skill levels and price points, pre-cut fabric bundles, batting, patterns (digital and printed), quilting notions, and books. The company also offers licensed products including Disney fabric and NCAA collegiate collections. Their products are organized around quilting and sewing craft categories, with both exclusive in-house designs and partnerships with third-party designers and brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Fabric Extensive selection of quilting fabrics including exclusive Connecting Threads fabric, basics, blenders, and 108" wide quilt backing fabric in cotton, flannel, muslin, fleece, denim, poplin, and cotton linen blends. Sold by the yard to individual quilters and sewists.
- Precuts
- Quilt Kits
- Thread Lines
- Batting
- Patterns
- Notions
- Books
- Bobbins
- Block of the Month
- Stashbuilder Mystery Boxes
- Della Q Maker's Train Case
- NCAA Collegiate Collection
- Disney & Friends Fabric
Companies that use connecting threads
Customer profileSegments1 record
Ideal customer profiles1 record
connecting threads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
connecting threads partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Crafts Group, LLCminorParent company of Connecting Threads. All rights reserved under Local Crafts Group, LLC. The company also operates related craft brands WeCrochet and KnitPicks, and has a relationship with Superior Threads.
Recent moves6 records
Expansion highlights4 records
connecting threads competitors and assessment
Company assessmentBroad incumbents
- JOANN: Large multi-category craft and fabric retailer with broad assortment across quilting, sewing, and general crafts. Broader portfolio than Connecting Threads but overlaps directly in fabric, thread, and notions.
- Hobby Lobby: Nationwide craft and home-decor retailer carrying fabric, thread, and quilting supplies as part of a much broader assortment. Overlaps in quilting fabric and notions but does not specialize.
- Michaels: North America's largest specialty arts and crafts retailer, carrying quilting fabric, thread, kits, and notions alongside a much wider craft assortment. Competitor in overlapping categories at scale.
Direct peers
- Keepsake Quilting: Long-standing mail-order and online quilting retailer carrying fabric, kits, books, and notions. Comparable customer base and category focus, with catalog heritage.
- Fat Quarter Shop: Quilting fabric, precut, and kit e-commerce retailer with a YouTube-driven content strategy. Directly comparable assortment and target customer to Connecting Threads.
- Hancocks of Paducah: Quilting-focused retailer selling fabric, thread, kits, and notions via phone/mail order and online. Comparable niche assortment and hobbyist customer segment.
- Shabby Fabrics: Online quilting fabric and pattern retailer with a strong designer-led content model and BOM-style programs. Highly comparable in assortment, customer segment, and GTM motion to Connecting Threads.
- Missouri Star Quilt Company: Pure-play quilting e-commerce retailer offering fabric, kits, precuts, thread, and patterns. Direct competitor in the same niche, similar D2C model, and overlapping designer relationships (e.g., Jenny Doan tutorials).
Emerging players
- Etsy: Online marketplace with a substantial fabric, quilt, and sewing-notions seller base, including handmade and licensed-print listings. Indirect competitor for hobbyist fabric and kit purchases.
- Spoonflower: Custom print-on-demand fabric marketplace targeting designers and small makers, including quilters. Adjacent in fabric sourcing but differentiated by custom printing vs. Connecting Threads' curated assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
connecting threads social profiles
Digital presenceconnecting threads financial estimates
Financial estimateRevenue estimate
Valuation estimate
connecting threads leadership team
Management profileNumber of profiles
connecting threads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
connecting threads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about connecting threads
What does connecting threads do?
Connecting Threads is a direct-to-consumer e-commerce retailer that sells quilting fabrics, thread, kits, patterns, batting, notions, and craft books. The company curates its own exclusive Connecting Threads brand fabric collections alongside partner designer lines and licensed collections (Disney, NCAA), and operates a self-serve online storefront organized by skill level, project type, season, and designer.
Is connecting threads a public or private company?
connecting threads is a private company. It is classified as unknown and is currently operating.
When was connecting threads founded?
connecting threads was founded in 1999.
How does connecting threads make money?
One revenue line is on record: direct Product Sales.
Who are connecting threads's main competitors?
Broad incumbents on record are JOANN, Hobby Lobby and Michaels. Direct peers are Keepsake Quilting, Fat Quarter Shop, Hancocks of Paducah, Shabby Fabrics and Missouri Star Quilt Company. Emerging players are Etsy and Spoonflower.
Does connecting threads have an API?
No public API is recorded for connecting threads.
What industry is connecting threads in?
connecting threads's product category is Quilting and Sewing Supplies Retail. Its primary akta.pro industry code is CRALADAB, Quilting & Patchwork Shops, with a secondary code of IMAOALAE, Threads, Yarns & Sewing Notions (Sewing Thread/Embroidery Thread/Bobbins/Needles).