What Cbus Super does

Cbus Super is an Australian industry superannuation fund established in 1984 and operated by United Super Pty Ltd as Trustee for the Construction and Building Unions Superannuation Fund. It serves primarily construction and building industry workers across Australia, managing approximately $110 billion in member assets and operating within Australia's compulsory superannuation system. The fund's primary customers are individual members (working Australians, pre-retirees, and retirees) and the employers that make superannuation guarantee contributions on their behalf; a secondary channel reaches members through licensed financial advisers.

The product portfolio is centered on superannuation accumulation and retirement income. The flagship is the Growth (MySuper) investment option, which has delivered an 8.91% average annual return over 41 years to 30 June 2025. Supporting products include multiple investment options, retirement/income-stream accounts, insurance (life and income protection) inside super, financial calculators, and advisory services. Digital access is delivered through the Member Online portal, an Employer Online portal that lets businesses submit contributions to multiple funds, an iOS/Android mobile app, and content assets including the CBUS Super Shift podcast and education video library. Cbus Property, a wholly-owned subsidiary, handles direct property investment and management.

The business model is subscription-recurring fee revenue: Cbus earns administration, investment, and insurance fees on member balances, with profits returned to members rather than external shareholders. Distribution is hybrid: direct-to-consumer via web and app for self-service members, enterprise/B2B via the employer portal, and community-led acquisition through construction and building industry union connections. Marketing spans organic social, content/SEO, podcasts, employer partnerships, and PR in financial media. Notable context includes recent governance scrutiny around board composition following the Lucy Weber resignation and an internal director review, and an ASIC enforcement matter reported in the H2 2025 regulatory update.

Name

Cbus Super

Legal name

United Super Pty Ltd ABN 46 006 261 623 AFSL 233792 as Trustee for the Construction and Building Unions Superannuation Fund ABN 75 493 363 262

Website

https://cbussuper.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cbus Super is an Australian industry superannuation fund founded in 1984, managing approximately $110 billion for construction and building industry workers and their employers via accumulation, retirement, and insurance products delivered through digital portals and a mobile app.

Ownership category

akta.pro rank

Product category

Superannuation Fund Management

NAICS

Pension Funds (525110), Pension Funds (52511), Insurance and Employee Benefit Funds (5251), Other Insurance Funds (525190)

SIC

Finance Services (6199), Investment Advice (6282), Life Insurance (6311)

akta.pro primary industry

Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)

akta.pro secondary industries

Taft-Hartley / Labor Union & Public Sector Retirement Systems (FSAAAGAK), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Retirement Income Planning & Decumulation Advisory (FSAEABAD), Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)

Keywords

• Superannuation fund management
• Retirement savings accounts
• Pension income streams
• Investment fund options
• Group insurance products

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Superannuation Management Fees: Cbus Super charges management fees to members for administering their superannuation accounts. The fund is built to profit members, not shareholders, suggesting competitive fee structures. Revenue is generated through a combination of investment fees, administration fees, and insurance fees deducted from member balances.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Cbus Super provides superannuation accumulation accounts and retirement income stream products to working Australians, with the Growth (MySuper) option as the default investment choice delivering an 8.91% average annual return over 41 years. Members can manage their accounts through a Member Online portal and CBUS mobile app, select from multiple investment options, access life and income protection insurance within super, and receive member advice services. Employers use a separate Employer Online portal to manage and submit employee super contributions across multiple super funds.

Product overview

Cbus Super is a single-placement superannuation fund offering a unified product portfolio centered on retirement savings and income management. The core offering comprises superannuation accounts with the Growth (MySuper) investment option as the default, supplemented by retirement accounts for income streams. Digital access is provided through Member Online portal, Employer Online portal, and the CBUS App. Additional services include insurance options within super, financial calculators, the CBUS Super Shift podcast, education videos, and member advice services. The fund also provides Payday Super preparation support for employers. The portfolio is delivered as an integrated ecosystem where members can manage contributions, investments, insurance, and retirement planning through connected digital platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Superannuation (Super) Core retirement savings product providing compulsory superannuation contributions management for working Australians, with competitive fees and 8.91% average annual return over 41 years for the Growth (MySuper) option as at 30 June 2025.
• Retirement Accounts Retirement income stream products enabling members to manage their super during retirement, with various investment options and fee structures available.
• Growth (MySuper) Investment Option Default MySuper investment option for members, delivering 8.91% average annual return over 41 years as at 30 June 2025.
• Insurance Options Life and income protection insurance products available within superannuation to protect members and their families.
• Employer Online Portal Online portal for employers to manage account details and submit employee super contributions to multiple super funds, supporting super guarantee compliance.
• Member Advice Services Financial advice services for members including general advice, personal advice, and adviser-directed guidance options.

Quantifiable outcome

• 8.91% average annual return over 41 years for Growth (MySuper) option
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Canadian Pension FundsflagshipStrategic or Co-development Partner · 1 March 2026Australian and Canadian pension funds signed a memorandum of understanding to cooperate and enhance investment in each other's countries. Launched during a meeting in March with key government officials. The initiative aims to facilitate dialogue on policy barriers and optimize long-term pension capital for private investments, with assets projected to reach significant figures by 2040.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UniSuper: Industry super fund for Australia's higher education and research sector; operates the same profit-to-members mutual model with MySuper accumulation, retirement income, and employer-contribution products comparable to Cbus.
• HESTA: Industry super fund for health and community services workers, operating on the same member-owned, profit-to-members model with MySuper accumulation and retirement income offerings analogous to Cbus's portfolio.
• Aware Super: Industry super fund for public sector and community/education workers with a comparable accumulation and retirement income product set, similar profit-to-members structure, and overlapping employer B2B channels.
• AustralianSuper: Largest Australian industry superannuation fund (AUM >$300B), serving a similar broad working Australian membership base with comparable MySuper default products, retirement income streams, and employer contribution channels.
• REST (Retail Employees Superannuation Trust): Industry super fund serving retail, fast food, and pharmacy workers, with directly comparable MySuper accumulation, insurance-in-super, and employer-contribution products under the same APRA-regulated industry fund framework.
• Australian Retirement Trust: Formed from the merger of Sunsuper and QSuper, ART is one of Australia's largest industry super funds with comparable accumulation, retirement income, and employer-side product offerings targeting working Australians.
• Hostplus: Industry super fund for hospitality, tourism, sport and recreation workers with comparable MySuper, retirement income, and employer-channel products serving a different industry vertical with the same industry-fund business model.

Broad incumbents

• Mercer Australia (Mercer Super Trust): Part of global consulting firm Marsh McLennan, offering corporate superannuation, MySuper, and retirement products. Broader incumbent with corporate-plan specialization rather than industry-fund membership focus.
• Colonial First State (CFS) Superannuation: Retail superannuation provider owned by CBA, offering accumulation, retirement income, and employer products. A broader incumbent with retail/distribution model rather than industry-fund specialization.

Emerging players

• Cbus Property: Wholly-owned property investment subsidiary of Cbus Super, operating in commercial real estate development and investment. Relevant as a captive in-house investment capability rather than a direct external competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CbusSuper
• Facebookfacebook.com/cbussuperfund
• LinkedInau.linkedin.com/company/cbus-super-fund
• Instagraminstagram.com/cbussuperfund

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cbus Super