Hostplus
Hostplus is an Australian profit-for-member industry superannuation fund serving 2.2 million members with A$96-150 billion in assets under management, offering accumulation, pension, self-directed (Choiceplus), and inflation-protected (CPIplus) retirement products across diversified, indexed, and SRI investment options.
- Company typePrivate
- Founded1988
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Hostplus does
Hostplus is an Australian industry superannuation fund established in 1987, operating on a profit-for-member basis with no external shareholders. The fund serves approximately 2.2 million members across every Australian state and territory, managing A$96-150 billion in assets under management and ranking as the country's third-largest pension fund by member count. Its core product is the Hostplus Superannuation Fund, comprising accumulation accounts, pension accounts, and Transition to Retirement (TTR) accounts, supplemented by differentiated sub-products: the Choiceplus self-directed investment option (ASX 300, ETFs, LICs, term deposits), the CPIplus pension option (CPI + 2.5% with a zero return floor), and Socially Responsible Investment (SRI) options that screen out fossil fuels and other sectors. The investment menu spans signature diversified options (Balanced, Growth, High Growth, Conservative, Stable, Defensive), ultra-low-cost Indexed options (0.02-0.07% p.a.), and member services including SuperSmart digital advice and 360Health virtual healthcare delivered in partnership with MetLife.
Revenue is generated through subscription/recurring administration and investment management fees, with explicit emphasis on low fees as the primary member value proposition. Hostplus acquires members through employer default fund nominations, direct digital sign-ups via website and mobile app, a national financial adviser channel, and the QuickSuper employer clearinghouse. The technology stack comprises Member Online, Pension Online, and the Choiceplus trading platform, with a five-year managed services agreement with Interactive (2026) embedding cloud and AI-enabled service desk capabilities. Capital deployment extends well beyond traditional asset classes: the fund co-led the A$217M Series E in Gilmour Space Technologies, co-led Gradiant's Series E at a US$2B valuation, participated in Oxa's US$103M Series D, and committed to the A$900M Blind Creek Solar Farm and Battery project, alongside co-investment programmes with the National Reconstruction Fund Corporation, Future Fund, IP Group, CEFC, and APG. The fund has committed to net zero emissions across its investment portfolio by 2050 and operates under APRA's regulated superannuation framework.
Hostplus firmographics
Firmographics- Name
- Hostplus
- Legal name
- Host-Plus Pty Limited
- Website
- https://hostplus.com.au/
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hostplus is an Australian profit-for-member industry superannuation fund serving 2.2 million members with A$96-150 billion in assets under management, offering accumulation, pension, self-directed (Choiceplus), and inflation-protected (CPIplus) retirement products across diversified, indexed, and SRI investment options.
- Ownership category
- akta.pro rank
Hostplus industry classification
Industry- Product category
- Industry Superannuation Fund
- NAICS
- Pension Funds (525110), Pension Funds (52511), Insurance and Employee Benefit Funds (5251)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)
Keywords
Where Hostplus is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Hostplus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Superannuation Administration Fees: Hostplus generates revenue through administration fees charged to member accounts, including low admin fees as a key value proposition. The fund is profit-for-member, meaning earnings are returned to members rather than shareholders.
- Investment Management Fees: Fees from managing member superannuation investments across various investment options including Balanced, Growth, Indexed, and Socially Responsible Investment options
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Signature Diversified Options (High Growth, Growth, Balanced, Conservative, Stable, Defensive) |
| Subscription | Annual | Indexed Options (Indexed High Growth, Indexed Growth, Indexed Balanced, Indexed Conservative, Indexed Stable, Indexed Defensive) |
| Subscription | Annual | Socially Responsible Investment (SRI) Options (SRI High Growth, SRI Balanced, SRI Defensive) |
| Subscription | Annual | Sector Options (Australian Shares, International Shares, Bonds, Cash) |
| Subscription | Monthly | Choiceplus Self-Directed Investment |
| Subscription | Annual | CPIplus Pension Option |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Hostplus product offering
Product offeringCore offering
Hostplus is an Australian industry superannuation fund that provides accumulation accounts, pension (retirement income) accounts, transition to retirement accounts, and insurance to individual members. The fund offers multiple investment options including diversified, indexed, and Socially Responsible Investment (SRI) choices, plus specialised options such as Choiceplus for self-directed direct investing in ASX securities and CPIplus for inflation-protected pension returns.
Product overview
Hostplus is an industry superannuation fund offering a comprehensive suite of retirement products and services. The core offering is the Hostplus Superannuation Fund, which provides accumulation and pension accounts. Key products include Choiceplus (direct investment into ASX stocks, ETFs, and LICs) and CPIplus (an innovative inflation-protected pension investment option). Members can access various investment options spanning diversified funds (Balanced, Growth, High Growth, Conservative, Stable, Defensive), Indexed options for cost-conscious investors, and Socially Responsible Investment (SRI) options for ESG-focused members. Additional services include SuperSmart (AI-enabled digital advice), 360Health (health and wellbeing benefits via MetLife partnership), and Transition to Retirement (TTR) accounts for those easing into retirement.
Differentiator
Problem solved
Functional benefit
Brands
- Choiceplus: A direct investment option that allows members to invest in companies listed on the S&P/ASX 300 Index, ETFs, Listed Investment Companies (LICs), and term deposits.
- CPIplus
- SuperSmart
- 360Health
- Epic Retirement Tick
- QuickSuper
- Self-Managed Invest (SMI)
Products and services
- Hostplus Superannuation Fund (Accumulation) Core accumulation superannuation product providing retirement savings through employer and voluntary contributions, with multiple investment options including Balanced (MySuper), Indexed, and SRI choices. Members receive low administration fees, comprehensive insurance, and access to digital advice and health services.
- Choiceplus Direct Investment Option Self-directed investment option available within Hostplus accounts that allows members to invest directly in S&P/ASX 300 companies, ETFs covering developed, emerging, and commodity markets, Listed Investment Companies (LICs), and term deposits, with real-time trading and market information. Designed for members who want more control over their super and pension investments.
- CPIplus Pension Option Innovative pension investment option targeting a predetermined return of CPI + 2.5% with a zero return floor, designed to provide retirees with certainty over their investment returns and safeguard them against inflation. Available within Hostplus Pension accounts.
- Pension Account Tax-free retirement income account that converts superannuation into regular payments to members who have met a condition of release, with flexible withdrawal options and access to a broad range of pension investment options including CPIplus.
- Transition to Retirement (TTR) Account Account that allows members who have reached preservation age to draw a regular income from their super while still working, supporting a gradual transition into retirement by supplementing reduced work hours.
- Insurance in Super (Death & TPD, Income Protection) Group insurance cover available to members within their Hostplus super account, including Death and Total & Permanent Disablement (TPD), Income Protection, Personal Super Insurance, and Specific Life Events cover, with a Parental Leave Premium Waiver available.
- QuickSuper Employer Service Employer superannuation contribution management and payment service that allows businesses to make and reconcile employee super contributions efficiently and remain compliant with payment obligations.
- Self-Managed Invest (SMI) Self-managed super investment platform for SMSF (self-managed super fund) investors seeking flexible investment options through Hostplus.
Quantifiable outcome
- Balanced (MySuper) investment option ranked #1 over rolling 10 and 20-year periods
- +2 more outcomes
Companies that use Hostplus
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Hostplus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hostplus partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- InteractivecoreFive-year IT managed services agreement covering Australian-based service desk, cloud services, and end-user support with automation and AI as part of the operating model.
- MetLifecoreInsurance partner providing 360Health virtual health and wellbeing services to Hostplus members and their families at no extra cost.
- Octopus AustraliacoreDeveloper of the Blind Creek Solar Farm and Battery project, a major clean energy investment in NSW.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Hostplus competitors and assessment
Company assessmentBroad incumbents
- AustralianSuper: Australia's largest superannuation fund with A$300B+ AUM and ~3.5M members. Directly comparable industry-fund peer offering accumulation, pension, and investment options across similar member segments.
- Mercer Super Trust (Australia): Large corporate/retail super offering from global investment consultant Mercer. Comparable given overlapping accumulation, pension, and investment options, though commercially-managed rather than profit-for-member.
Direct peers
- Australian Retirement Trust (ART): Merger of QSuper and Sunsuper forming one of Australia's largest industry super funds (A$260B+ AUM). Closest direct peer given similar size, industry-fund structure, and product breadth including Choiceplus-style options.
- Aware Super: Major industry super fund (A$170B+ AUM) serving public sector and large corporate employees. Direct peer on size, profit-for-member structure, and diversified investment menu.
- Cbus: Industry super fund for the construction, building, and allied industries with A$90B+ AUM. Highly comparable given single-industry heritage, similar profit-for-member model, and parallel MySuper + indexed + SRI offerings.
- REST: Industry super fund for retail, fast food, and broader commercial workers with A$80B+ AUM. Comparable scale, target segments, and co-investor in Hostplus’ Blind Creek Solar deal.
- HESTA: Industry super fund for health and community services with A$80B+ AUM. Comparable profit-for-member fund with single-industry heritage and similar co-investment participation in Australian venture rounds (e.g., Gilmour Space).
- UniSuper: Industry super fund primarily serving the higher-education and research sector with A$140B+ AUM. Directly comparable given similar product breadth and pension/investment innovations.
- NGS Super: Industry super fund for non-government schools and education sector with A$30B+ AUM. Comparable mid-sized profit-for-member fund with similar MySuper/Indexed/SRI menu structure.
- Brighter Super: Queensland-based industry super fund (A$30B+ AUM) formed via merger of LGIAsuper and Energy Super. Comparable industry-fund peer participating alongside Hostplus in Australian venture rounds.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Hostplus social profiles
Digital presenceHostplus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hostplus leadership team
Management profileNumber of profiles
Profiles2 records
Hostplus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hostplus M&A and investment
M&A and investmentM&A
Investments64 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hostplus
What does Hostplus do?
Hostplus is an Australian industry superannuation fund that provides accumulation accounts, pension (retirement income) accounts, transition to retirement accounts, and insurance to individual members. The fund offers multiple investment options including diversified, indexed, and Socially Responsible Investment (SRI) choices, plus specialised options such as Choiceplus for self-directed direct investing in ASX securities and CPIplus for inflation-protected pension returns.
Is Hostplus a public or private company?
Hostplus is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hostplus founded?
Hostplus was founded in 1988. It employs 101 to 250 people.
Where is Hostplus based?
Hostplus is headquartered in Melbourne, Australia, in the Oceania region.
How does Hostplus make money?
Two revenue lines are on record. Superannuation Administration Fees are the primary driver. The others are investment Management Fees.
Who are Hostplus's main competitors?
Broad incumbents on record are AustralianSuper and Mercer Super Trust (Australia). Direct peers are Australian Retirement Trust (ART), Aware Super, Cbus, REST, HESTA, UniSuper, NGS Super and Brighter Super.
Does Hostplus have an API?
No public API is recorded for Hostplus.
What industry is Hostplus in?
Hostplus's product category is Industry Superannuation Fund. Its primary akta.pro industry code is FSAAAGAB, Pension Master Trusts, Superannuation & Provident Funds. Its NAICS code is 525110 and its SIC code is 6199.