Old Khaki

What Old Khaki does

Old Khaki is a South African private retail brand specializing in casual clothing and accessories for men and women. Founded in 1999 and headquartered in Cape Town, the company sells its products primarily through its e-commerce storefront at oldkhaki.co.za, with the website indicating a 2026 copyright and an active operating status. The site operates on a Mobify-based commerce platform and offers a broad payment mix — Visa, Mastercard, American Express, PayPal, plus Buy-Now-Pay-Later rails (Payflex, PayJustNow), Mobicred, Float, RCS, and Discovery Miles — pointing to a consumer (B2C) go-to-market targeting South African retail shoppers.

Old Khaki is owned by Cape Union Mart, a diversified South African retail conglomerate that also controls Poetry Stores and K-WAY. Within the group, Old Khaki serves as the casual/middle-market apparel brand, sitting between the Poetry womenswear positioning and the K-WAY technical/outdoor positioning. Operational data — headcount, store count, revenue, and pricing structure — is not disclosed in the available source material, and the e-commerce platform uses a horizontal segmentation approach without deeper persona-defined segments. The company's customer base is described as general retail consumers.

The business model is standard fashion retail: merchandise procurement, pricing set by the brand, and sale through owned channels (e-commerce and implied physical retail points through the Cape Union Mart group). No subscription, marketplace, or licensing revenue streams are disclosed. The technology stack is a conventional storefront-commerce implementation with no AI/ML capabilities, no proprietary AI features, no patents or trademarks disclosed, and no partnerships or alliances in the public source. The 2026 copyright and active domain suggest business continuity, but no forward-looking growth signals (new geographies, new product lines, executive hires, or funding events) are present in the source data.

Name

Old Khaki

Legal name

Old Khaki

Website

https://oldkhaki.co.za

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Old Khaki is a South African private apparel brand offering men's and women's casual clothing and accessories through its e-commerce platform at oldkhaki.co.za, operating under the Cape Union Mart retail group.

Ownership category

akta.pro rank

Product category

Casual Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

Keywords

• Men's casual apparel
• Women's casual apparel
• Clothing accessories
• South african fashion
• Casual clothing brand

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Distribution channels1 record

Core offering

Old Khaki is a South African clothing and accessories retail brand that sells casual apparel for men and women. The offering is delivered primarily through an e-commerce storefront at oldkhaki.co.za and operates as part of the Cape Union Mart retail group alongside brands such as Poetry and K-WAY.

Product overview

Old Khaki is a South African clothing and accessories retailer offering Men's and Women's apparel through its e-commerce platform at oldkhaki.co.za. The company operates as part of the Cape Union Mart group alongside Poetry Stores and K-WAY. The offering represents a single unified retail brand focused on casual clothing for men and women.

Differentiator

Problem solved

Functional benefit

Products and services

• Old Khaki Men's and Women's Casual Clothing and Accessories A South African retail brand offering casual clothing and accessories for men and women, sold through its own e-commerce platform as part of the Cape Union Mart group.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Direct peers

• Mr Price Group: South African value-fashion retailer offering casual apparel and accessories for men, women, and children across physical stores and online. Directly comparable to Old Khaki on geography, target customer, and casual apparel category.
• Truworths: Leading South African fashion retailer specializing in contemporary apparel and accessories for men and women. Closely comparable to Old Khaki on customer demographics, product positioning, and domestic market focus.
• Foschini (TFG): The Foschini Group operates multiple South African apparel and lifestyle brands across casual, contemporary, and value segments. Directly comparable to Old Khaki as a multi-brand South African apparel retailer with overlapping customer base.
• Edgars: Iconic South African department-style apparel retailer offering men's, women's, and children's clothing and accessories. Comparable to Old Khaki on multi-gender apparel offerings and domestic retail focus.
• Ackermans: South African value retailer offering affordable clothing, footwear, and accessories for the entire family. Comparable to Old Khaki on broad demographic appeal and casual apparel focus within the South African market.
• Zando: Leading South African online fashion retailer offering apparel, footwear, and accessories from multiple brands. Directly comparable to Old Khaki as a domestic e-commerce-first apparel platform targeting similar customers.
• Superbalist: South African online fashion marketplace offering multi-brand apparel and lifestyle products. Comparable to Old Khaki as a domestic e-commerce apparel competitor targeting similar digitally-engaged South African consumers.
• Poetry Stores: South African women's contemporary fashion brand under the same Cape Union Mart parent as Old Khaki. Comparable as a sister brand operating in adjacent apparel segments within the same retail group and domestic market.
• Jet (Edcon): South African value-focused apparel retailer offering affordable casual clothing and accessories for the family. Comparable to Old Khaki on price positioning, demographic breadth, and domestic casual apparel market.

Broad incumbents

• Woolworths South Africa: Major South African premium retailer with a broad portfolio including fashion, food, and beauty. Overlaps with Old Khaki in apparel and accessories but operates at higher price points and across more categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/old_khaki
• Facebookfacebook.com/oldkhaki
• LinkedInlinkedin.com/company/old-khaki

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Khaki