What InCloud does

InCloud株式会社 (InCloud Inc.) is a Tokyo-based boutique technology services firm founded in May 2018 that delivers AWS-native cloud architecture, IoT platform development, and enterprise AI/RAG system implementation. The company is led by Representative Director Christopher Dusan Beck, operates from Shibuya, Tokyo, and maintains a stated headcount of 1–10 employees with ¥9.8 million in paid-in capital. Its service portfolio spans four pillars: (1) cloud architecture design and modernization using AWS serverless components (Lambda, DynamoDB, S3, CloudFront) across AWS, Azure, and GCP environments; (2) IoT platform development with multi-brand device integration (Amazon, Nanoleaf, SwitchBot, TP-Link) anchored on AWS IoT Core; (3) custom Retrieval-Augmented Generation systems that combine embedding-based retrieval, vector search, and LLM integration for enterprise knowledge management; and (4) SmartQA, a proprietary Q&A-based project management and quality assurance platform.

The firm's commercial model is predominantly project-based professional services, supplemented by recurring subscription revenue from SmartQA operations. All engagements are initiated through direct consultation via the company website, with pricing quote-based and not publicly disclosed. InCloud serves Japanese and international enterprises across manufacturing, IoT/smart devices, B2B SaaS, and large-scale IT project management verticals, with documented customer engagements spanning Japan, the US, and the UK. The company reports 50+ completed projects and approximately 10 active enterprise customers, all under non-disclosure agreements.

In publicly verifiable terms, InCloud highlights outcome metrics including a stated ~90% running-cost reduction in cloud modernization for a Japanese manufacturer (the company's own case-study page cites a more granular ~45% cost-reduction figure alongside operational and deployment efficiency improvements for the same work), a 99.98% connection-stability improvement across an IoT deployment managing 50,000+ sensors for a global IoT client, and a ~60% reduction in internal inquiry workload at a SaaS client via its RAG implementation. The firm does not disclose revenue, funding history, or headcount growth, and no parent, subsidiary, M&A, or external institutional investment relationships are reported. Public partners include Ars Corporation (IoT integration), an anonymized major Japanese white-goods manufacturer, and STEEZY Inc. (a US-headquartered dance-learning platform).

Name

InCloud

Legal name

InCloud株式会社

Website

https://incloud.jp

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

InCloud is a Tokyo-based boutique consultancy that designs AWS serverless cloud architectures, multi-brand IoT platforms, and enterprise RAG systems for Japanese and international enterprise clients across manufacturing, IoT, and SaaS.

Ownership category

akta.pro rank

Product category

Cloud Infrastructure & IoT Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud Landing Zone & Architecture (Network, IAM, Governance) (BPAEACAE)

akta.pro secondary industries

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD), Smart Appliance & Energy Management Integration (HSAHADAG)

Keywords

• Cloud architecture modernization
• IoT platform development
• Enterprise RAG systems
• AWS serverless consulting
• Smart device integration

Headquarters

HQ city

Shinjuku

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Cloud Architecture & Modernization Services: Custom cloud infrastructure design and migration services, including multi-cloud environments (AWS, Azure, GCP), Infrastructure as Code implementation, and ongoing optimization. Revenue generated through project-based consulting and implementation engagements.
2. IoT Platform Development: Custom IoT cloud platform development with device management, authentication, automation, and real-time processing capabilities. Delivered as consulting and development services.
3. Enterprise AI/RAG Systems: Design and construction of RAG systems for enterprise knowledge management, including data preprocessing, vector search engines, LLM integration, and operational optimization.
4. SmartQA Development & Operations: Development and ongoing operation of SmartQA Q&A-based project management platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

InCloud株式会社 is a Tokyo-based technology services firm that designs and implements serverless cloud architectures, custom IoT platforms integrating multiple smart device brands, enterprise RAG (Retrieval-Augmented Generation) AI systems, and its proprietary SmartQA Q&A-based project management platform for Japanese enterprises. Engagements are delivered as bespoke consulting and development projects spanning cloud migration, IoT device orchestration, secure AI knowledge systems, and Q&A workflow software.

Product overview

InCloud provides a portfolio of cloud architecture, IoT platform development, and enterprise AI services. Their primary proprietary product is SmartQA, a Q&A-based project management and quality assurance platform. The company also offers cloud architecture design and modernization services leveraging AWS serverless technology, IoT platform development with multi-brand device integration, and enterprise RAG/AI system development. These services are delivered as consulting and implementation engagements rather than a unified software platform with modules.

Differentiator

Problem solved

Functional benefit

Brands

• SmartQA: A Q&A-based project management and quality assurance platform that centralizes specification confirmation, inquiries, and progress management for streamlined communication in complex project coordination.

Products and services

• Cloud Architecture Design & Modernization Serverless cloud infrastructure design, migration, and modernization services using AWS Lambda, DynamoDB, S3, and CloudFront for high availability, security, and low running costs. Includes multi-account AWS design, security/governance hardening, legacy migration, and cost optimization. Targeted at enterprises undergoing cloud transformation.
• IoT Platform Development & Device Integration Custom IoT cloud platform development integrating multiple smart device brands (Amazon, Nanoleaf, SwitchBot, TP-Link) via AWS IoT Core, with secure device authentication, message management, automation rule engine design, and CloudWatch/IoT Analytics-based operational monitoring. Targeted at IoT product companies and smart device vendors.
• Enterprise AI / RAG System Development Design and construction of Retrieval-Augmented Generation (RAG) systems for enterprise knowledge management, including secure data acquisition and preprocessing pipelines, high-precision vector search engines with embedding design, custom LLM integration, and operational optimization. Targeted at B2B SaaS companies and organizations implementing AI-driven internal knowledge retrieval.
• SmartQA Platform Q&A-centric project management and quality assurance platform that centralizes specification confirmation, inquiries, and progress management for complex multi-company software development projects. Features enterprise cross-collaboration, secure file sharing with encryption and strict permission controls, and UI/UX optimized for Japanese business culture. Targeted at IT/software development organizations managing complex projects with multiple stakeholders.

Quantifiable outcome

• Running cost reduction of approximately 90% achieved in cloud modernization projects
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered visible partner.

• アーズ株式会社 (Ars Corporation)visible partnerTechnology or IntegrationWireless IoT system experts who partner with major Japanese manufacturers. Ars Corporation specializes in wireless IoT solutions and collaborates with InCloud on technology integration projects.
• 大手IoTメーカーA社 (Major IoT Manufacturer A)visible partnerStrategic or Co-development PartnerMajor Japanese home appliance manufacturer involved in IoT smart device development. Partner name is partially anonymized, representing a major white goods manufacturer in Japan.
• STEEZY Inc.visible partnerTechnology or IntegrationGlobal online dance learning platform that delivers various dance classes worldwide. Represents InCloud's capability to serve international clients and global technology companies.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Stockmark: Japanese enterprise LLM and RAG platform company. Directly comparable on the Enterprise AI/RAG system delivery motion InCloud pursues, with a stronger product/SaaS component and faster scaling trajectory.
• Hexabase: Japanese BaaS/IoT platform vendor. Comparable on the IoT-cloud-platform development and multi-tenant device management layer; smaller and more product-led than InCloud's project-services-led IoT work.

Direct peers

• Soracom: Japanese IoT connectivity and cloud platform provider used by global device manufacturers. Comparable on the IoT platform / device-cloud aggregation layer that InCloud builds for smart-device customers; Soracom is a pure-play IoT platform where InCloud is more of an IoT implementation partner.
• OPTiM: Japanese AI/IoT/DX platform and services company. Comparable overlap with InCloud's enterprise AI/RAG and IoT platform delivery, with deeper product IP and significantly larger scale.
• topgate: Japanese AWS Premier Tier consulting partner specializing in serverless, mobile-backend, and cloud-native application development. Closely comparable to InCloud on AWS-centric engineering delivery for Japanese enterprises.
• Serverless Works: Japanese consultancy specialized in AWS serverless and cloud-native architecture. Directly comparable to InCloud's core Lambda/DynamoDB/S3 serverless practice and to its multi-account AWS landing-zone work for Japanese enterprises.
• Classmethod: Japan's largest AWS-focused consulting and managed-services firm. Closest direct peer to InCloud: same AWS serverless/cloud-native engineering culture, similar Japanese enterprise customer base, and comparable services-plus-content-marketing GTM. InCloud is materially smaller and more vertically specialized in IoT/AI.

Broad incumbents

• NRI (Nomura Research Institute): One of Japan's largest IT services and consulting firms. Comparable on cloud modernization, DX, and enterprise system integration for Japanese manufacturers and financial institutions, but at vastly larger scale and with broader service lines.
• SoftBank Technology: Japanese cloud, IoT, and digital services subsidiary of SoftBank Group. Comparable on cloud and IoT delivery for Japanese enterprises, with deeper carrier/network assets and a much larger engineering bench.
• IIJ (Internet Initiative Japan): Major Japanese cloud/hosting and network services incumbent. Comparable on cloud infrastructure and managed services for Japanese enterprises, but at vastly greater scale and with a full-stack network/hosting portfolio versus InCloud's AWS-native boutique offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/incloudjp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InCloud