Canpages
Canpages is a Canadian online business directory operated by Yellow Pages Digital & Media Solutions Limited (TSX:Y) that lets consumers search for local SMBs by city, category, or phone number across 16 Canadian cities, monetized via SMB listing advertising.
- Company typePublic
- Founded2005
- HeadquartersBurnaby, Canada
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Canpages does
Canpages is a Canadian online business directory platform that allows consumers to discover local businesses through keyword, category, city, postal code, and reverse phone-number searches. The platform is organized around 16 Canadian cities (including Toronto, Vancouver, Calgary, Montreal, Edmonton, Ottawa, and others) and dozens of horizontal business categories (florists, dentists, lawyers, restaurants, plumbers, hotels, pharmacies, and more). Each listing typically surfaces business name, address, phone number, and approximate distance from the searcher's location.
The underlying technology is a web-based directory platform with location-based search functionality and category-based browsing; the company has no mobile app, no public API, and no disclosed integrations. Canpages was founded in 2005 and was built through a roll-up strategy that included the acquisitions of EZ Finder Phonebooks (2009), Ziplocal (2009, approximately $2.45 million), and GigPark (2009), funded by an initial $110 million raise from HM Capital in 2005. The company holds registered trademarks including "CanPages Life Around Me & Design."
Canpages operates as a subsidiary brand within Yellow Pages Digital & Media Solutions Limited (TSX:Y), a publicly traded Canadian corporation headquartered in Montreal. Its business model is advertising-based: local SMBs pay for listings and visibility in the directory, while consumers access the platform free of charge via canpages.ca. The customer base is a horizontal long tail of SMBs across categories, and there is no disclosed enterprise contract concentration or public pricing for listing packages. The brand is distributed organically through SEO on category-plus-city long-tail queries, with no active paid marketing channels or outbound sales motion evident in the data.
Canpages firmographics
Firmographics- Name
- Canpages
- Legal name
- Yellow Pages Digital & Media Solutions Limited
- Website
- https://canpages.ca
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Canpages is a Canadian online business directory operated by Yellow Pages Digital & Media Solutions Limited (TSX:Y) that lets consumers search for local SMBs by city, category, or phone number across 16 Canadian cities, monetized via SMB listing advertising.
- Ownership category
- akta.pro rank
Canpages industry classification
Industry- Product category
- Online Business Directory
- NAICS
- Directory and Mailing List Publishers (51314), Web Search Portals and All Other Information Services (51929)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Local Search & Business Directories (BPAMAAAE)
- akta.pro secondary industry
- POI, Local Listings & Business Directory Platforms (BPAMANAD)
Keywords
Where Canpages is headquartered
LocationHeadquarters
- HQ city
- Burnaby
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Canpages business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Business Directory Listings: Canpages generates revenue through business directory listings where local businesses are listed and discoverable by consumers searching by category, location, or keyword.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Canpages product offering
Product offeringCore offering
Canpages operates a free web-based Canadian business directory platform where consumers can search and discover local businesses by category, keyword, postal code, city, or phone number. The platform aggregates business listings across 16 Canadian cities and surfaces business contact details including addresses and phone numbers. The platform is monetized through paid business directory listings (advertising) sold to local businesses seeking online visibility.
Product overview
Canpages is a Canadian business directory platform operated by Yellow Pages Digital & Media Solutions Limited. The core offering is an online directory that allows users to search for local businesses by keyword, category, city, or postal code. The platform features location-based search, category-based browsing (including Florists, Restaurants, Hotels, Dentists, Lawyers, and many other business types), and business reverse lookup functionality. Canpages operates as part of the broader Yellow Pages network, which includes YellowPages.ca and Canada411.ca, serving Canadian consumers and businesses across major cities including Toronto, Vancouver, Calgary, Montreal, Edmonton, Ottawa, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Canpages Online Business Directory Web-based Canadian business directory platform enabling users to search and browse local businesses by keyword, category, location, postal code, and phone number across 16 Canadian cities. The platform serves Canadian consumers seeking local business information and is monetized through paid business directory listings.
Companies that use Canpages
Customer profileSegments2 records
Ideal customer profiles2 records
Canpages technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Canpages partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Yellow Pages Digital & Media Solutions LimitedparentCanpages is owned and operated by Yellow Pages Digital & Media Solutions Limited, a Canadian corporation providing digital and media solutions including business directories. The parent company also operates YellowPages.ca and Canada411.ca.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Canpages competitors and assessment
Company assessmentBroad incumbents
- Foursquare: Location-discovery platform with POI data and consumer apps overlapping Canpages' local business discovery use case; broad incumbent with deeper location-data licensing focus.
- Google Business Profile: Google's free local business listing product feeding Google Maps and Search; the dominant incumbent in local search that compresses directory inventory value and competes directly with Canpages' category-based discovery model.
- Apple Maps: Apple's mapping and local-discovery platform preinstalled on iOS devices; a broad incumbent that absorbs high-intent local queries Canpages historically monetized.
- Bing Places: Microsoft's local business listing and maps service; a broad incumbent in the same local-search category as Canpages, monetizing SMB discovery via the Bing/Microsoft Advertising ecosystem.
Direct peers
- YellowPages.ca: Sibling brand operated by Yellow Pages Digital & Media Solutions Limited; offers the same Canadian online directory experience (search by keyword, location, postal code) and shares the same dataset, audience, and advertising inventory as Canpages.
- Canada411: Another direct sibling brand from Yellow Pages Digital & Media Solutions focused on residential and business lookups across Canada; competes for the same local-intent queries and ad dollars as Canpages.
- Yelp: US-headquartered online business directory and reviews platform; competes for the same SMB advertising budgets and consumer local-discovery intent that Canpages monetizes, though with reviews-led differentiation.
Emerging players
- MapQuest: Long-standing mapping and local-business directory site operating at smaller scale than Google/Apple Maps; competes in the same local-listing category as Canpages but with weaker North American mind-share today.
- Tripadvisor: Discovery platform for restaurants, hotels, and attractions that overlaps with Canpages' restaurant, hotel, and local-services categories; competes for the same Canadian travel and dining local-intent queries.
Regional players
- 411.ca: Canadian people-and-business lookup directory providing reverse phone and local business search; a regional peer that competes for the same Canadian consumer local-intent queries Canpages monetizes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Canpages social profiles
Digital presenceCanpages financial estimates
Financial estimateRevenue estimate
Valuation estimate
Canpages leadership team
Management profileNumber of profiles
Profiles3 records
Canpages funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Canpages M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Canpages
What does Canpages do?
Canpages operates a free web-based Canadian business directory platform where consumers can search and discover local businesses by category, keyword, postal code, city, or phone number. The platform aggregates business listings across 16 Canadian cities and surfaces business contact details including addresses and phone numbers. The platform is monetized through paid business directory listings (advertising) sold to local businesses seeking online visibility.
Is Canpages a public or private company?
Canpages is a public company. It is classified as corporate owned and is currently operating.
When was Canpages founded?
Canpages was founded in 2005. It employs 1,001 to 5,000 people.
Where is Canpages based?
Canpages is headquartered in Burnaby, Canada, in the North America region.
How does Canpages make money?
One revenue line is on record: business Directory Listings.
Who are Canpages's main competitors?
Broad incumbents on record are Foursquare, Google Business Profile, Apple Maps and Bing Places. Direct peers are YellowPages.ca, Canada411 and Yelp. Emerging players are MapQuest and Tripadvisor. 411.ca is listed as a regional player.
Does Canpages have an API?
No public API is recorded for Canpages.
What industry is Canpages in?
Canpages's product category is Online Business Directory. Its primary akta.pro industry code is BPAMAAAE, Local Search & Business Directories, with a secondary code of BPAMANAD, POI, Local Listings & Business Directory Platforms. Its NAICS code is 51314 and its SIC code is 2741.