Bing Places for Business

What Bing Places for Business does

Bing Places for Business is a free business listing management service operated by Microsoft Corporation as a sub-product of the Bing search engine. Its functional purpose is to allow businesses to add or claim their company listings on Bing so that those businesses become easier to find when consumers conduct searches on Bing. The product targets local businesses and small-to-medium enterprises that want to manage their presence in Bing's local search results, and it is accessible via bingplaces.com.

The product itself is a listing management tool rather than a full local-marketing suite; the input data discloses no proprietary technology stack, no API, no SDK, no integrations, and no mobile app. Bing Places has no standalone corporate structure — it has no independent management team, no funding history, no subsidiaries, and no disclosed headcount — and its operating status is reported simply as continuing to function within Microsoft's Bing division. The service is positioned as a free utility supporting Microsoft's broader search and advertising business, rather than as an independently monetized product.

The business model for Bing Places is free-to-end-user with no disclosed pricing tiers, paid plans, or revenue mechanics specific to the product. Monetization, if any, is indirect: by improving the completeness and quality of local listings on Bing, the product supports Bing search result quality and, by extension, the attractiveness of Bing/Microsoft's search advertising inventory to advertisers. No direct revenue, ARR, GMV, or customer-segment data is disclosed, and no select customer logos or enterprise contracts are evidenced.

Name

Bing Places for Business

Legal name

Bing Places for Business

Website

https://bingplaces.com

Company type

Private

Operating status

Operating

Short description

Bing Places for Business is a free Microsoft-operated tool that lets local businesses create, claim, and manage their company listings on the Bing search engine to improve discoverability in Bing local search results.

Ownership category

akta.pro rank

Product category

Local Business Listing Management

NAICS

Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

akta.pro secondary industry

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

Keywords

• Business listing management
• Local search optimization
• Online business directory
• Local SEO listings
• Business profile management

Headquarters

HQ city

Yellow Springs

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations, Personnel

Core offering

Bing Places for Business is a free online service that allows business owners to add or claim their company's listing on the Bing search engine, making it easier for consumers to find the business when conducting searches on Bing. The platform enables merchants and business operators to manage their public-facing information such as name, address, phone number, hours, and category as displayed in Bing search results and maps.

Differentiator

Problem solved

Functional benefit

Products and services

• Bing Places for Business Free self-service online platform that enables business owners to add, claim, and manage their company's listing on Bing, including business name, address, contact details, hours, and categories, so the information appears correctly in Bing search results and Bing Maps. Targeted at local merchants, small businesses, and multi-location brands seeking visibility on the Bing network.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Broad incumbents

• Yelp: Yelp is a broader reviews-and-listings platform that lets businesses claim profiles and manage their presence for local discovery. While it adds reviews and ads as core revenue lines, the 'claim your business listing' core mechanic directly parallels Bing Places for Business.
• Yellow Pages (YP / Dex Media): Yellow Pages is the legacy directory incumbent that has transitioned to digital local-listing and advertising products for SMBs. It overlaps with Bing Places in helping businesses gain local visibility, but operates as a paid listing and ad platform rather than a free search-engine-tied product.

Emerging players

• Foursquare: Foursquare provides location data, place APIs, and consumer-facing discovery apps used by businesses for local presence. Its place-graph and business-listing data layer competes in the same listings-infrastructure space as Bing Places, particularly for third-party local search providers.
• Tripadvisor: Tripadvisor lets hospitality and tourism businesses claim and manage free listings that surface in travel-intent searches. It is comparable as a vertical-specific free-claim listing product serving local discovery, though narrower in scope than Bing Places.

Others

• MapQuest for Business: MapQuest offers business listing and location-marketing services tied to its mapping platform. It is comparable as a niche listing-management tool for SMBs seeking local visibility, though it operates at a much smaller scale than Bing Places or Google Business Profile.
• Bing Local Search Ads: Microsoft's paid local-advertising product sits directly adjacent to Bing Places. The two are economically linked because Bing Places populates the listing layer that Bing Local Search Ads monetizes, making it a critical upstream/downstream counterpart rather than a direct competitor.

Regional players

• TomTom Places: TomTom operates a mapping platform with business-listing capabilities across Europe and other geographies. It overlaps with Bing Places in providing local business presence in mapping/search contexts but serves a more Europe-centric footprint than Bing's global coverage.
• HERE Maps (Business Listings): HERE provides mapping and location data infrastructure, including business listings, used by automotive and enterprise customers. It competes with Bing Places in the platform-level location data layer where business listings feed search and mapping experiences.

Direct peers

• Apple Business Connect: Apple's free listing-management product that lets businesses control how their information appears across Apple Maps, Siri, and Safari. It is directly comparable because it provides the same free listing-claim model as Bing Places, but tied to Apple's ecosystem.
• Google Business Profile: Google's free tool for businesses to manage how they appear on Google Search and Maps. It is the most directly comparable product to Bing Places for Business because it offers the same core function (free business listing management) tied to the dominant search engine.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/bingplaces
• Facebookfacebook.com/bingplaces

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bing Places for Business