Health Plan One, LLC
Health Plan One is a privately held online health insurance brokerage that connects Medicare beneficiaries and other consumers with health plans through a licensed agent sales force, digital channels, and broker and carrier partnerships, generating revenue via carrier commissions.
- Company typePrivate
- Founded2016
- HeadquartersShelton, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Health Plan One, LLC does
Health Plan One, LLC (DBA HealthPlanOne) is a privately held online health insurance brokerage headquartered at 3 Corporate Drive, Suite 300, Shelton, Connecticut, with additional operational presence in Phoenix AZ, Trumbull CT, and San Antonio TX. The company functions as a licensed insurance agent and broker connecting Medicare beneficiaries and other consumers seeking health coverage with health insurance carriers, while also serving independent brokers through a partner platform. Its core products are Health and Medicare Insurance Plans, including Medicare Advantage, Medicare Supplement, and Medicare Part D prescription drug coverage, with ClearMatch Medicare serving as a co-marketed Medicare Plans partner and Cigna referenced as a carrier whose plans are offered through the platform.
The business operates on an affiliate/referral revenue model, earning commissions from insurance carriers for enrollments it originates through its agent sales force and digital channels rather than charging direct consumer fees. Health Plan One runs a sales-led go-to-market motion that combines direct-to-consumer digital marketing (its primary website at hpOne.com plus SEO-driven organic acquisition), an employed and contracted agent workforce that assists consumers with plan shopping and enrollment, and partner channels serving independent insurance brokers and carrier relationships. The company claims to help "millions" of consumers make healthcare choices and self-describes as "one of the smartest, nicest and fastest growing" firms in the Medicare insurance industry.
The company highlights a proprietary "Technology & Analytics Platform" that it characterizes as its "secret ingredient" supporting customer care and agent success, though no underlying architecture, data assets, AI/ML components, or benchmarks are publicly disclosed. Health Plan One is structured as a Connecticut LLC with no disclosed parent company, no institutional funding rounds, and no public ticker, consistent with a founder- or operator-owned private business. No management team roster, financial disclosures, or third-party awards are available in the provided source materials, limiting visibility into leadership depth, revenue scale, and growth metrics.
Health Plan One, LLC firmographics
Firmographics- Name
- Health Plan One, LLC
- Legal name
- Health Plan One, LLC
- Website
- https://healthplanone.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Health Plan One is a privately held online health insurance brokerage that connects Medicare beneficiaries and other consumers with health plans through a licensed agent sales force, digital channels, and broker and carrier partnerships, generating revenue via carrier commissions.
- Ownership category
- akta.pro rank
Health Plan One, LLC industry classification
Industry- Product category
- Health Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
- akta.pro secondary industries
- Medicare Advantage (MA) Plans (FSAIAGAA), Medicare Supplement (Medigap) (FSAIAEAG), Small Group Health Insurance (2–50/100) (FSAIAFAD)
Keywords
Where Health Plan One, LLC is headquartered
LocationHeadquarters
- HQ city
- Shelton
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Health Plan One, LLC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Insurance Commission Revenue: Health Plan One operates as a licensed insurance agent/broker earning commissions from health plans for enrolling Medicare beneficiaries and other health insurance customers. The company acts as an intermediary between consumers seeking coverage and insurance carriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Broker marketplace services for health plans and brokers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Health Plan One, LLC product offering
Product offeringCore offering
Health Plan One operates as a licensed online health insurance brokerage that connects individuals, families, and small businesses with health and Medicare insurance plans. The company delivers transparent comparison, agent-assisted enrollment, and partner-enabled Medicare plan access (including Medicare Advantage, Medicare Supplement, and Medicare Part D), supported by a proprietary technology and analytics platform that backs customer care and agent operations.
Product overview
Health Plan One operates as a health and Medicare insurance broker/platform that connects consumers with health insurance plans. The company's primary offerings include Health & Medicare Insurance Plans — a suite of health and Medicare coverage options that consumers can shop for and purchase with transparent guidance. The company also partners with ClearMatch Medicare to facilitate Medicare plan enrollment. The platform serves multiple channels: direct-to-consumer shopping, agent-assisted sales, and broker partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Health & Medicare Insurance Plans
Companies that use Health Plan One, LLC
Customer profileSegments3 records
Ideal customer profiles4 records
Health Plan One, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Health Plan One, LLC partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- ClearMatch MedicarecoreClearMatch Medicare is listed as a Medicare Plans partner on the Health Plan One website, suggesting a co-marketing or distribution partnership for Medicare insurance products. Health Plan One links to ClearMatch Medicare as a partner resource for Medicare plan options.
- CignaminorCigna is referenced in the website footer with a link to machine-readable files required by the federal Transparency in Coverage Rule, indicating Health Plan One may offer Cigna health plans through its distribution platform. The machine-readable files show negotiated service rates between health plans and healthcare providers.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Health Plan One, LLC competitors and assessment
Company assessmentDirect peers
- SelectQuote: Public, scaled Medicare-focused online insurance marketplace operating agent and direct-to-consumer enrollment channels. Closest direct peer to Health Plan One given overlapping Medicare Advantage/Supplement focus, multi-state agent workforce, and DTC digital acquisition motion.
- GoHealth: Health insurance marketplace specializing in Medicare distribution through a telesales agent network. Directly comparable to HPOne's agent-led Medicare brokerage model and carrier-commission revenue structure.
- eHealth: Long-established online health insurance marketplace covering Medicare, individual, and small group plans. Comparable to Health Plan One's broker/agent-assisted Medicare and individual health distribution platform.
- ClearMatch Medicare: Medicare-focused online brokerage explicitly listed as an HPOne partner. Operates in the same Medicare Advantage/Supplement brokerage category with overlapping carrier relationships and consumer-facing comparison tools.
Emerging players
- Healthcare.com: Emerging digital health insurance comparison marketplace expanding into Medicare. Has partial overlap with HPOne's Medicare/DTC model but at a smaller, earlier-stage scale.
- Medicare.com: Lead-generation and education site for Medicare products. Overlaps with HPOne's organic SEO/content marketing top-of-funnel approach, though it is a lead-gen rather than a licensed broker.
Broad incumbents
- Cigna Group: National health carrier referenced as an HPOne carrier partnership partner. Operates broadly in the U.S. health and Medicare Advantage market and is both a partner and the principal counterparty for commission revenue.
- Humana: Largest U.S. Medicare Advantage carrier with its own agent and direct-to-consumer enrollment capabilities. A key carrier partner candidate for any Medicare broker and a structural competitive force in the same distribution chain.
- UnitedHealth Group: Diversified national carrier and largest Medicare Advantage insurer via UnitedHealthcare. Operates competing insurance distribution through Optum and direct carrier channels that overlap with HPOne's Medicare brokerage space.
- CNO Financial Group (Bankers Life): Large multi-line insurance distributor via the Bankers Life field agent network, focused heavily on Medicare and senior health products. Comparable agent-led Medicare distribution model to HPOne, though at much larger scale and product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Health Plan One, LLC social profiles
Digital presenceHealth Plan One, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Health Plan One, LLC leadership team
Management profileNumber of profiles
Health Plan One, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Health Plan One, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Health Plan One, LLC
What does Health Plan One, LLC do?
Health Plan One operates as a licensed online health insurance brokerage that connects individuals, families, and small businesses with health and Medicare insurance plans. The company delivers transparent comparison, agent-assisted enrollment, and partner-enabled Medicare plan access (including Medicare Advantage, Medicare Supplement, and Medicare Part D), supported by a proprietary technology and analytics platform that backs customer care and agent operations.
Is Health Plan One, LLC a public or private company?
Health Plan One, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Health Plan One, LLC founded?
Health Plan One, LLC was founded in 2016. It employs 501 to 1,000 people.
Where is Health Plan One, LLC based?
Health Plan One, LLC is headquartered in Shelton, United States, in the North America region.
How does Health Plan One, LLC make money?
One revenue line is on record: insurance Commission Revenue.
Who are Health Plan One, LLC's main competitors?
Direct peers on record are SelectQuote, GoHealth, eHealth and ClearMatch Medicare. Emerging players are Healthcare.com and Medicare.com. Broad incumbents are Cigna Group, Humana, UnitedHealth Group and CNO Financial Group (Bankers Life).
Does Health Plan One, LLC have an API?
No public API is recorded for Health Plan One, LLC.
What industry is Health Plan One, LLC in?
Health Plan One, LLC's product category is Health Insurance Brokerage. Its primary akta.pro industry code is FSAIAEAL, Individual Health Insurance Brokerage & Distribution, with a secondary code of FSAIAGAA, Medicare Advantage (MA) Plans. Its NAICS code is 524210 and its SIC code is 6411.