Zutobi
Zutobi is a Swedish-founded mobile and web platform that delivers state-specific DMV permit test preparation to consumers and a cloud-based management and curriculum suite (Zutobi Instructor) to 100+ driving schools across the US.
- Company typePrivate
- Founded2018
- HeadquartersGävle, Sweden
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
Zutobi firmographics
Firmographics- Name
- Zutobi
- Legal name
- Zutobi AB
- Website
- https://zutobi.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Zutobi is a Swedish-founded mobile and web platform that delivers state-specific DMV permit test preparation to consumers and a cloud-based management and curriculum suite (Zutobi Instructor) to 100+ driving schools across the US.
- Ownership category
- akta.pro rank
Zutobi industry classification
Industry- Product category
- Driver Education Software
- NAICS
- Exam Preparation and Tutoring (611691), Automobile Driving Schools (611692), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)
- akta.pro secondary industry
- Enterprise/School-District Virtual Tutoring Providers (B2B2C) (EDANAGAF)
Keywords
Where Zutobi is headquartered
LocationHeadquarters
- HQ city
- Gävle
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Zutobi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Consumer App Subscriptions: Freemium subscription model for individual learners. 3-day free trial with conversion to paid subscription. Weekly ($4.99/week) and monthly ($9.99/month) billing options. Revenue from app purchases and premium features.
- Driving School Software Licensing: B2B SaaS model for driving schools using Zutobi Instructor platform. Software handles scheduling, payments, student management, and curriculum delivery. Schools pay per student or subscription basis. Free trial available with $6-15 per student competitor pricing mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Weekly subscription for individual learners |
| Subscription | Monthly | Monthly subscription for individual learners |
| Subscription | Monthly | Driving school software per student pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Zutobi product offering
Product offeringCore offering
Zutobi operates a mobile and web-based driver education platform that delivers state-specific DMV permit and driving test preparation through a gamified app with 600+ practice questions, video lessons, exam simulators, and spaced repetition algorithms. Through Zutobi Instructor, the company also sells cloud-based SaaS to driving schools for scheduling, online booking, payments, automated reminders, e-signatures, and curriculum delivery. The platform serves individual learners (teens and adults) and licensed driving schools across the US and four other countries.
Differentiator
Problem solved
Functional benefit
Brands
- Zutobi Instructor: Driving school management software with scheduling, booking, payments, reminders, and built-in video curriculum for driving schools. Used by 100+ driving schools across 25 states.
Products and services
- Zutobi Permit Test App (Zutobi Drivers Ed) Mobile and web app providing state-specific DMV permit test preparation with 600+ practice questions, summarized handbook content, video lessons, an exam simulator mirroring the real DMV test, gamified learning with points/levels/streaks, and a pass guarantee. Targets individual teen and adult learners across all 50 US states plus DC, with reported 95.8% user pass rate.
- Zutobi Driving Test Preparation Online platform for preparing learners for the behind-the-wheel driving test, featuring 50+ expert-led driving videos, realistic driving simulations, and a Parent-Teen Training Guide for at-home practice hours. Targets teens preparing for road tests and the parents coaching them.
- Zutobi Instructor Cloud-based B2B driving school management software combining operations management (scheduling, online booking, payments, automated SMS/email reminders, e-signatures, student records, website builder) with a built-in state-specific video curriculum and Parent-Teen Training Guide. Sold to licensed driving schools on a per-student subscription with free trial and zero setup fees. Used by 100+ driving schools across 25 US states with a 5.0/5.0 Capterra rating.
- CDL Practice Tests Commercial Driver's License practice tests tailored to state-specific CDL permit exams. Targets commercial driver candidates who need to pass CDL permit and licensing tests.
- Motorcycle Practice Tests Motorcycle permit practice tests built around state-specific motorcycle laws and safety requirements. Targets riders seeking a motorcycle endorsement on their license.
- Parent-Teen Training Guide (PTTG) Structured digital at-home practice guide with step-by-step lessons and checklists that enable parents to teach teens driving effectively. Sold as a standalone consumer product and as a premium add-on for driving schools using Zutobi Instructor.
Quantifiable outcome
- 95.8% permit test pass rate for Zutobi users
- +4 more outcomes
Companies that use Zutobi
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Zutobi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Zutobi partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ADTSEA (American Driver and Traffic Safety Education Association)coreADTSEA logo displayed as trusted association partner on Zutobi Instructor marketing materials, indicating endorsement or partnership with the leading driver safety education association in the US.
- DSAA (Driving School Association)coreDSAA logo displayed alongside ADTSEA on Zutobi Instructor materials, indicating partnership with the Driving School Association for professional credibility.
- 100+ Driving SchoolscoreUsed by 100+ driving schools across 25 states. Schools use Zutobi Instructor platform for management and curriculum, creating B2B2C distribution model reaching students at point of formal driver education.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Zutobi competitors and assessment
Company assessmentDirect peers
- Aceable: Aceable is a leading US-based mobile driver education platform offering state-approved drivers ed courses and permit test prep. Directly competes with Zutobi in the same DTC app-based permit/license test preparation category across multiple US states.
- DriversEd.com: DriversEd.com is one of the longest-standing online driver education providers, offering permit prep and full drivers ed courses across US states. It is a direct competitor to Zutobi in online permit test preparation and state-approved curriculum delivery.
- IDriveSafely: IDriveSafely provides online traffic school and drivers education courses across multiple US states, with a focus on mature/online learners. It directly competes with Zutobi in online permit and defensive driving test preparation.
- Driving-Tests.org: Driving-Tests.org offers free DMV practice tests and permit prep content for all US states. It is a direct competitor to Zutobi's consumer permit test app, differentiated by a free/ad-supported model rather than subscription.
- DMV Genie: DMV Genie is a mobile app providing state-specific DMV practice tests and permit prep. It directly competes with Zutobi in the consumer permit test app category with similar gamified learning features.
- RoadReady (by Toyota): RoadReady is a parent-teen practice driving logger and guide sponsored by Toyota. It overlaps with Zutobi's Parent-Teen Training Guide feature, focused on the at-home supervised practice component of driver education.
Regional players
- Virtual Drive: Virtual Drive is an Australian driver education and theory test preparation platform. It is comparable to Zutobi's Australian offering and serves as a regional peer in test prep for learner driver theory exams outside the US.
Broad incumbents
- SafetyServe: SafetyServe is a longer-established online traffic school and defensive driving provider. It operates as a broader incumbent in driver education with overlapping permit/traffic school offerings but a wider portfolio focus.
- Chegg: Chegg is a large public edtech platform spanning tutoring, textbook rentals, and test prep. While not focused on driver education, its broader test prep and study help offerings represent an incumbent that could expand into the DMV permit category.
Emerging players
- Memorang: Memorang offers AI-driven test prep and flashcard learning across many categories including driving permit prep. It is an emerging player with partial overlap, using AI-driven adaptive learning as a differentiator versus Zutobi's spaced-repetition approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Zutobi social profiles
Digital presenceZutobi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zutobi leadership team
Management profileNumber of profiles
Profiles5 records
Zutobi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zutobi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zutobi
What does Zutobi do?
Zutobi operates a mobile and web-based driver education platform that delivers state-specific DMV permit and driving test preparation through a gamified app with 600+ practice questions, video lessons, exam simulators, and spaced repetition algorithms. Through Zutobi Instructor, the company also sells cloud-based SaaS to driving schools for scheduling, online booking, payments, automated reminders, e-signatures, and curriculum delivery. The platform serves individual learners (teens and adults) and licensed driving schools across the US and four other countries.
Is Zutobi a public or private company?
Zutobi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zutobi founded?
Zutobi was founded in 2018. It employs 51 to 100 people.
Where is Zutobi based?
Zutobi is headquartered in Gävle, Sweden, in the Europe region.
How does Zutobi make money?
Two revenue lines are on record. Consumer App Subscriptions are the primary driver. The others are driving School Software Licensing.
Who are Zutobi's main competitors?
Direct peers on record are Aceable, DriversEd.com, IDriveSafely, Driving-Tests.org, DMV Genie and RoadReady (by Toyota). Virtual Drive is listed as a regional player. Broad incumbents are SafetyServe and Chegg. Memorang is listed as an emerging player.
Does Zutobi have an API?
No public API is recorded for Zutobi.
What industry is Zutobi in?
Zutobi's product category is Driver Education Software. Its primary akta.pro industry code is EDANAGAH, Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.), with a secondary code of EDANAGAF, Enterprise/School-District Virtual Tutoring Providers (B2B2C). Its NAICS code is 611691 and its SIC code is 8200.