Hawaii.com

What Hawaii.com does

Hawaii.com, operated by Wandr Holdings, Inc. (a Delaware corporation headquartered in Honolulu), is a digital travel planning platform serving leisure travelers researching and booking trips to the Hawaiian Islands. Founded in 2001 and operating with 11–50 employees, the site functions as a content-driven aggregation hub covering all six major Hawaiian islands — Oʻahu, Maui, Kauaʻi, Hawaiʻi Island, Molokaʻi, and Lānaʻi. Its primary user is the first-time or repeat vacation traveler seeking activities, accommodations, and multi-island itinerary planning.

The platform's core products include the My Trip Itinerary Planner (a save-and-share itinerary tool accessible across devices), an Activities & Tours Marketplace embedded with Viator's booking infrastructure, a Stays section powered by Booking.com's affiliate network, an editorial Hawaiʻi Guide Blog, a Hawaii Events calendar, and ready-made curated itineraries. The underlying stack is a Next.js web application with Sanity.io as the content management system; trip planning features incorporate AI-assisted itinerary generation. The company also operates a formal advertising product offering banner, video, native, and sponsored placements to travel suppliers targeting in-market audiences.

The business model is a self-serve, direct-to-consumer platform that is free to end users. Revenue is generated through two streams: (1) affiliate commissions on hotel bookings routed through Booking.com, on tours and activities routed through Viator, and on direct bookings with featured partners including Marriott International (Sheraton Waikīkī, Moana Surfrider), Roberts Hawaii, and Polynesian Cultural Center; and (2) programmatic and sponsored advertising delivered through Raptive (CMI Marketing, Inc.). The company does not process transactions directly, does not carry inventory, and operates without disclosed institutional funding.

Name

Hawaii.com

Legal name

Wandr Holdings, Inc.

Website

https://hawaii.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Hawaii.com, operated by Wandr Holdings, Inc., is a digital travel planning platform serving leisure travelers to Hawaii with curated island content, itinerary-building tools, and affiliate-linked booking for hotels and activities across all six major islands.

Ownership category

akta.pro rank

Product category

Online Travel Planning

NAICS

Travel Agencies (56151)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

akta.pro secondary industries

Itinerary Management & Trip Collaboration Apps (THALAMAE), Adventure & Expedition Custom Itinerary Planning (THAKAOAC)

Keywords

• Travel planning platform
• Destination content marketing
• Affiliate travel booking
• Tourism editorial content
• Island vacation guides

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Affiliate Commissions: Hawaii.com earns commissions when users book hotels, tours, and activities through affiliate links embedded throughout the site. The platform links to third-party booking partners including Booking.com, Viator, and individual hotel booking pages.
2. Advertising Revenue: The platform displays advertising from third-party partners including Raptive (CMI Marketing, Inc.) for personalized ads. Hawaii.com uses cookies and analytics to deliver targeted advertising across the site.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hawaii.com is a digital travel planning platform that helps leisure travelers discover, plan, and book trips to the Hawaiian Islands across all six major islands (Oʻahu, Maui, Kauaʻi, Hawaiʻi Island, Molokaʻi, Lānaʻi). The platform offers a free AI-powered itinerary planner ("My Trip"), curated hotel and accommodation search powered by Booking.com, and a tours/activities marketplace integrated with Viator, supplemented by editorial travel guides, events listings, and ready-made itineraries.

Product overview

Hawaii.com is a digital travel planning platform operated by Wandr Holdings, Inc. that functions as a comprehensive resource for discovering, planning, and booking travel to the Hawaiian Islands. The platform consists of a core trip planning tool with itinerary building capabilities, an activities marketplace integrating third-party tour providers like Viator, and a stays section powered by Booking.com for hotel bookings. Supporting the transactional features is editorial content including a blog with travel guides, an events calendar featuring cultural festivals and activities across all six major islands (Oʻahu, Maui, Kauaʻi, Hawaiʻi Island, Molokaʻi, and Lānaʻi), and ready-made itineraries. The platform monetizes through affiliate commissions on bookings and advertising partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Hawaii.com Travel Planning Platform Digital travel planning platform enabling users to discover, plan, and book Hawaiian travel experiences across six islands, including accommodations, activities, events, and curated itineraries. Free for consumers; revenue generated via affiliate commissions and advertising.
• My Trip Itinerary Planner Interactive trip planning tool allowing users to save hotels, tours, and guides, organize plans by day, and share them with travel companions. Free to use and accessible across mobile and desktop devices.
• Activities & Tours Marketplace Marketplace for booking tours, snorkeling, hiking, aerial tours, boat sailing tours, cultural experiences, and luaus across all Hawaiian islands, with bookings fulfilled through third-party provider integrations such as Viator.
• Stays (Accommodations) Hotel and accommodation search and booking service featuring curated properties across all six Hawaiian islands, powered by a Booking.com affiliate integration with real guest reviews and availability.
• Hawaii Events Listings Event listings platform featuring festivals, food and wine events, cultural celebrations, farmers markets, luaus, concerts, and other happenings across all six Hawaiian islands, with dates and ticketing information.
• Ready-Made Itineraries Curated travel plans ranging from family adventures to romantic escapes, providing detailed day-by-day schedules for destinations such as Hilo, Kauaʻi, Kapaʻa, and Lāhainā.
• Hawaii.com Advertising Advertising offering for travel brands and tourism partners, providing traditional banners, video ads, native ads, sponsored content, and social media placements targeting high-intent Hawaiʻi travelers on Hawaii.com.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered featured partner, core, sponsored partner and parent company.

• Roberts Hawaiifeatured partnerGTM or Marketing PartnerRoberts Hawaii is featured as a premier partner on Hawaii.com, offering tours and activities. Hawaii.com promotes Roberts Hawaii tours with sponsored placement and referral links.
• Booking.comcoreChannel Partner/ Reseller/ DistributorBooking.com powers the hotel search and booking functionality on Hawaii.com's stays pages. Hawaii.com earns affiliate commissions on bookings made through their referral links.
• Viator (TripAdvisor)coreChannel Partner/ Reseller/ DistributorViator provides the tour and activity booking infrastructure on Hawaii.com, integrated through affiliate links. Hawaii.com earns commission on activity bookings.
• Polynesian Cultural Centersponsored partnerGTM or Marketing PartnerPolynesian Cultural Center is featured as a sponsored partner with booking links on Hawaii.com for luau and village experiences.
• Marriott International (Sheraton Waikiki, Moana Surfrider)featured partnerGTM or Marketing PartnerMarriott properties including Sheraton Waikiki and Moana Surfrider are featured as sponsored partners with direct booking links and promotional offers.
• Raptive (CMI Marketing, Inc.)coreGTM or Marketing PartnerRaptive is the advertising service provider that places targeted ads on Hawaii.com. They collect and use browsing data for advertising purposes including cookies, device identifiers, and behavioral information.
• Wandr Holdings, Inc.parent companyOthersWandr Holdings, Inc. is the parent company that owns and operates Hawaii.com. The company is registered and operates from Honolulu, Hawaii.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Booking.com: Booking.com powers Hawaii.com's "Stays" booking and is one of the largest accommodation platforms globally. As Hawaii.com's core hotel affiliate, Booking.com represents both a partnership and the largest competitive destination-search alternative for travelers.
• Expedia: Expedia is a major OTA offering hotels, flights, activities, and travel content across all destinations including Hawaii. As a broad incumbent, it competes with Hawaii.com for both organic search traffic and direct hotel booking referrals in the same Hawaii travel query universe.
• Airbnb Experiences: Airbnb and its Experiences offering capture a meaningful share of Hawaii activity bookings that would otherwise flow through Viator and Hawaii.com. As a broad incumbent with strong consumer brand, Airbnb represents a direct alternative for the activity-discover-to-book journey Hawaii.com facilitates.

Direct peers

• AFAR Media: AFAR is a premium travel media brand combining editorial destination content with bookings and partnerships. Hawaii.com's emphasis on locally-informed editorial content and curated stays mirrors AFAR's content-led, monetization-via-affiliates approach.
• Kayak: Kayak is a travel meta-search engine that compares hotel, flight, and activity prices across providers. Like Hawaii.com, it monetizes via referrals to OTAs and is highly dependent on organic search traffic and partner commission rates.
• Viator: Viator is Hawaii.com's primary activities affiliate partner and is the leading marketplace for tours and activities globally, including a strong Hawaii catalog. Both companies monetize tours/activities through operator commissions with similar content-rich product detail pages.
• Tripadvisor: Tripadvisor combines user reviews, destination content, and a marketplace of bookable experiences (including through its subsidiary Viator). Hawaii.com's content-plus-affiliate model with Viator integration closely mirrors Tripadvisor's hybrid content/booking playbook at a destination-specific scale.
• Lonely Planet: Lonely Planet is a globally recognized travel content publisher that has increasingly layered booking and affiliate monetization onto its destination guides. Hawaii.com follows a similar content-first, booking-enabled model at a single-destination focus.

Emerging players

• Hopper: Hopper is a mobile-first travel booking app using AI-driven price prediction for flights, hotels, and activities. It represents the emerging AI-native travel planner archetype that could pressure traditional content-and-affiliate models like Hawaii.com as traveler planning behavior shifts to mobile apps.

Regional players

• GoHawaii (Hawaii Tourism Authority): GoHawaii.com is the official State of Hawaii tourism site providing destination content, event listings, and trip planning tools for Hawaii. It directly competes for organic search traffic on the same Hawaii travel queries that drive Hawaii.com's audience, though it does not monetize via affiliate commissions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawaii.com