BDS Marketing

What BDS Marketing does

Channel Partners Solutions, LLC, doing business as Channel Partners (formerly BDS Marketing), is a privately held U.S. retail marketing services firm headquartered in Tampa, Florida, that delivers end-to-end retail execution, merchandising, and consumer activation services for major consumer brands and large retail chains. The company consolidates six previously independent industry suppliers — Apollo, BDS, WhiteHawk, BTR, MAG, and Maas — into a single platform operating across all 50 states with a W-2 employee workforce (rather than gig/contractor labor). The 2026 acquisition of Retail Merchandising Services added 40 years of in-store merchandising expertise to the platform.

The company's service portfolio spans seven core lines: Experiential Marketing, Merchandising & Resets, Construction, Assisted Sales & Training, Audits & Compliance Services, Warehousing/Fulfillment/Logistics, and Break Fix & Continuity, supplemented by specialized OTT (Over-The-Top) multi-platform deployment services. Underlying these services is the proprietary Insight Center platform, a field intelligence system that provides clients real-time visibility into store visits and display performance, including photo documentation, electronic shelf label integration, custom data-capture tools, and AI-powered predictive analytics for routing, compliance, and merchandising optimization. A 60,000 sq ft climate-controlled warehouse in Granville, Ohio anchors logistics and fulfillment.

Revenue is generated through B2B professional services and managed services contracts — primarily project-based engagements for fixture installations, remodels, resets, audits, and experiential activations — sold through direct enterprise sales to consumer brands and via approved/preferred partner status with major retailers including Best Buy (Approved 3PL Provider) and Target (Preferred Merchandising Partner). The company serves enterprise customers across consumer electronics, home improvement, telecommunications, beauty, retail, and e-commerce, including Microsoft, Samsung, Walmart, Amazon, Home Depot, AT&T, LG, L'Oreal, Best Buy, Target, Meta, and many others. Leadership comprises CEO Jim Fulk, CFO Katie MacGillivary, and COO Andrew Catapano, operating under parent holding company Channel Partners Group.

Name

BDS Marketing

Legal name

Channel Partners Solutions, LLC

Website

https://bdsmktg.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Channel Partners (formerly BDS Marketing) is a U.S. retail marketing services firm delivering end-to-end merchandising, retail execution, construction, and consumer activation services to enterprise brands and major retailers across all 50 states via a W-2 workforce and proprietary Insight Center platform.

Ownership category

akta.pro rank

Product category

Retail Marketing Services

NAICS

All Other Business Support Services (561499), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Miscellaneous Business Services (7380), Services-Facilities Support Management Services (8744)

akta.pro industry

PRIMARYCRAOAOAB

Retail Merchandising Execution & Field Marketing Services

Consumer Products & Retail/Wholesale, Distribution & Category Management/Category Management, Merchandising & Trade Promotion Services

SECONDARYBPAFADAH

Product & Brand PR (Consumer & B2B)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Retail merchandising services
• In-store execution
• Fixture installation services
• Experiential marketing campaigns
• Retail audits compliance

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Retail Execution Services: B2B professional services revenue from end-to-end retail execution including fixture installations, merchandising resets, full-store setups, steel pallet racking, product assembly, and remodels. Services are delivered by specialized W-2 retail teams targeting fast, on-budget, high-impact outcomes for major brands and retailers.
2. Project-Based Retail Services: Large-scale retail rollout and remodel services including full-scale retail remodels, new store build-outs, fixture resets, graphic installations, and campaign activations. Revenue generated through project contracts with comprehensive project management.
3. Warehousing and Logistics Services: 60,000 sq ft climate-controlled warehouse in Granville, Ohio providing fulfillment, storage, packaging, assembly, and logistics services. Additional transportation logistics including distribution, expedited shipping, and hybrid options.
4. Experiential Marketing Services: Immersive experiential marketing campaigns including guerrilla activations, pop-up shops, branded mobile tours, B2B events, and virtual/hybrid event solutions including platform development and content creation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

BDS Marketing, operating as Channel Partners, delivers end-to-end retail execution, merchandising, and consumer activation services for major consumer brands and retailers. Its offering spans fixture installations, merchandising resets, full-store setups, retail construction, assisted sales and training, audits and compliance, warehousing/fulfillment/logistics, break-fix/continuity support, and immersive experiential marketing campaigns. Services are executed nationwide by W-2 retail merchandising specialists and supported by a proprietary Insight Center platform for real-time store-level visibility.

Product overview

Channel Partners is a unified platform of retail marketing and sales solutions that has consolidated six industry-leading suppliers into one powerhouse brand. The platform offers a comprehensive suite of retail execution services including Experiential Marketing, Merchandising & Resets, Construction, Assisted Sales & Training, Audits & Compliance Services, Warehousing/Fulfillment/Logistics, and Break Fix & Continuity. The company also acquired Retail Merchandising Services (RMS) to add 40 years of in-store merchandising expertise. Additionally, the company provides specialized OTT (Over-The-Top) services for multi-platform content deployment. The integrated approach connects every part of the retail ecosystem to deliver end-to-end execution across all 50 states, powered by a proprietary Insight Center platform for real-time visibility into store visits and display performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing

Quantifiable outcome

• Real-time visibility into every store visit and display performance
• +3 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Best BuycoreChannel Partner/ Reseller/ DistributorChannel Partners is a Best Buy Approved 3PL (Third-Party Logistics) Provider, delivering retail execution services including merchandising, fixture installations, and product assembly at Best Buy store locations nationwide.
• TargetcoreChannel Partner/ Reseller/ DistributorChannel Partners serves as a Target Preferred Merchandising Partner, providing preferred access to execute merchandising services, resets, and store support at Target retail locations.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CROSSMARK: Large national provider of retail merchandising, in-store execution, and retail activation services to CPG and consumer brands. Comparable in scale, geographic reach, and service breadth to Channel Partners.
• SPAR Group: Publicly traded provider of retail merchandising, in-store marketing, and brand activation services across the US, Canada, and internationally. Comparable service offering with similar project-based revenue model.
• Premium Retail Services: Direct competitor providing retail merchandising, fixture installation, resets, and in-store execution services to major consumer brands and retailers across the US. Highly comparable service portfolio and target customer base to Channel Partners.
• 2020 Companies: Direct peer offering retail merchandising, assisted sales, and in-store brand activation services for major consumer electronics and retail clients nationwide. Overlapping customer roster (Samsung, Microsoft, AT&T) and service model make it one of the closest direct comparisons.
• SAS Retail Services: National retail merchandising and reset services provider serving major retailers and consumer brands. Comparable service lines (remodels, resets, fixture installation) and customer profile to Channel Partners.

Broad incumbents

• The Integer Group: Shopper marketing agency within Omnicom providing retail activation, merchandising, and brand experience services. Comparable customer base (major CPG and consumer brands) with broader agency capabilities.
• Advantage Solutions: Publicly traded sales and marketing services platform with significant retail merchandising and in-store execution operations. Broader portfolio includes sales, marketing, and consumer insights, making it a larger incumbent in adjacent categories.
• Acosta Group: Major sales and marketing agency providing retail merchandising, assisted sales, and category management services to CPG brands. Comparable customer base and service categories, though broader in scope than Channel Partners.
• Mosaic Sales Solutions: Part of The Integer Group / Omnicom, providing retail merchandising, shopper marketing, and in-store execution. Comparable end markets and service overlap, operating within a larger marketing services ecosystem.

Emerging players

• National Retail Solutions: Provider of retail services including merchandising, audits, and field execution to retailers and brands. Smaller scale than Channel Partners but operates in the same retail execution niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ChannelPartnersSolutions
• LinkedInlinkedin.com/company/bds-marketing
• Instagraminstagram.com/channelpartnerssolutions
• Xx.com/bdsmktg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BDS Marketing