What National Retail Solutions does

National Retail Solutions (NRS) is a Newark, New Jersey-headquartered POS and payment-processing platform purpose-built for independent small and mid-sized retailers in the United States, Puerto Rico, and Canada. The company operates as a segment of IDT Corporation (NYSE: IDT) and was founded in 2015, currently serving approximately 34,100 independent retailers across 39,300 active terminals with a network that processes 135 million-plus transactions per month. NRS's customer base skews toward urban independent retailers — bodegas, convenience stores, gas stations, liquor stores, tobacco and vape shops, delis, small-format grocery stores, and adjacent verticals — which it equips with an integrated single-vendor stack to compete with national pharmacy, big-box, and fuel chains.

The platform is anchored by the cloud-based NRS POS software suite running on PAX terminals and NRS-branded hardware (Cheetah, Panther Tablet POS, Panther Workstation, Kiosk), paired with NRS Pay credit-card processing (registered ISO/MSP of Elavon and Wells Fargo Bank). The offering extends into specialized verticals via NRS Petro (pump-integrated EMV-compliant gas-station POS), Tobacco Scan Data integration with manufacturers including Altria, LottoShield lottery reconciliation, EBT Unlimited! SNAP processing, and NRS eWIC. Adjacent modules — NRS Funding (merchant cash advances $2,500–$500,000), NRS Purple Payroll, BOSS Club loyalty, BOSS Local consumer shopping app (3.4M+ members), Grubhub/DoorDash delivery, NationsBenefits OTC Flex Card acceptance, AI Product Recommendations, and Anti-Theft Alerts — round out a vertically integrated retailer ecosystem. Bilingual EN/ES software and multilingual support across English, French, Spanish, Hindi, and Arabic enable reach into diverse urban independent markets.

Revenue is generated through a diversified mix: recurring ISO/MSP payment-processing residuals on transaction volume, tiered POS software subscriptions (Basic, Pro, Advanced), per-feature add-on subscriptions (EBT Unlimited $49.95/mo, Cash Discount $49.95/mo, SMS Receipts $4.95/mo), one-time POS hardware sales via nrsmarket.com, cash-advance origination fees, payroll services, and data-monetization via NRSInsights. NRS distributes through a direct inside-sales motion, a self-serve ecommerce storefront, a formal Distributor/Agent program, and a Refer-a-Friend channel paying $50–$200+ per converted merchant across eight products, with recent flagship enterprise contracts at Krauszer's Food Stores (300+ stores) and Krasdale Foods (multi-state wholesale grocery network) accelerating institutional chain adoption.

Name

National Retail Solutions

Legal name

National Retail Solutions, Inc.

Website

https://nrsplus.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

National Retail Solutions (NRS), an IDT Corporation subsidiary, provides an integrated POS, payment-processing, payroll, and loyalty platform to approximately 34,100 independent retailers across the United States, Puerto Rico, and Canada, specializing in bodegas, convenience stores, gas stations, and small-format grocers.

Ownership category

akta.pro rank

Product category

Retail Point-of-Sale (POS) Software

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Computer Terminals (3575)

akta.pro primary industry

Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)

akta.pro secondary industries

POS Terminals & All-in-One Retail Computers (HDACAKAA), Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB)

Keywords

• Retail point-of-sale systems
• Payment processing services
• Merchant cash advance
• Small business POS software
• Retail ecommerce platforms

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. NRS Pay Payment Processing: Recurring transaction-fee revenue from credit/debit/EBT processing under Clean Rate or Cash Discount plans; merchant contract required, monthly service fee based on plan, with $6.95/mo terminal assurance optional, and Cash Discount premium add-on at $49.95/mo (waived if processing over $18k/month). NRS is a registered MSP/ISO of Elavon and Wells Fargo Bank, N.A.
2. POS Software Subscriptions: Recurring subscription revenue from NRS POS software plans (Basic, Pro, Advanced) and add-on premium features (Advanced Data, Vendors+, Ecommerce, Customer Tabs, Find My Biz, Manage My Reviews, AI Product Recommendations, SMS Receipts, Contact My Customers, etc.).
3. POS Hardware Sales: One-time hardware revenue from PAX card readers, NRS touchscreen terminals, Cheetah POS, Panther Tablet POS, Panther Workstation, Kiosks, cash drawers, barcode scanners, receipt printers, customer-facing screens, backup batteries, and EV charging; sold through nrsmarket.com storefront and via distributors.
4. EBT Unlimited! Subscription: Flat $49.95/month subscription for unlimited EBT/SNAP transactions with no per-swipe fees.
5. NRS Funding (Cash Advance): Origination/fee revenue from merchant cash advances ranging $2,500–$500K, with funding in hand within 24–48 hours.
6. NRS Purple Payroll Services: Recurring managed payroll service revenue targeting small businesses.
7. Tobacco Scan Data & Altria Tier 4 Program: Revenue share/commission from tobacco manufacturer scan data programs (Altria Tier 3/P+ and Tier 4) integrated across the POS network, including monthly buydowns and digital trade rebates.
8. Data Monetization (NRSInsights): Ancillary data/insights revenue from NRSInsights, which aggregates anonymized transaction data from ~34,100 independent retailers and ~39,300 active terminals to produce industry same-store sales reports.
9. Premium Feature Add-Ons and Value-Added Services: Recurring add-on subscriptions and one-time fees for Premium Features (Panic Alarm, LottoShield, Vendors+, AI Product Recommendations, Ecommerce, Loyalty, DoorDash/Grubhub integration, SMS Receipts), plus CCTV systems, ATM, EV Charging, and Custom Store Signage programs.
10. Referral Program Acquisition Costs: Structured Refer-a-Friend program offering $50–$200+ gift cards per converted merchant (POS, NRS Pay, NRS Petro, NRS Funding, EBT Unlimited, eWIC, Tobacco Scan Data, NRS Purple Payroll, Panther Tablet POS) to drive low-cost merchant acquisition.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

National Retail Solutions (NRS) provides a cloud-based point-of-sale (POS) platform integrated with payment processing, ecommerce, loyalty, payroll, and merchant cash advance services for independent retailers. The platform is delivered via proprietary NRS-branded hardware (Cheetah POS, Panther Tablet POS, Panther Workstation, Kiosk) and runs on PAX terminals, with a merchant web portal and the My NRS Store iOS/Android app. Vertically specialized modules include NRS Petro (EMV-compliant fuel dispenser integration), NRS Purple Payroll, NRS Funding (cash advances), BOSS Club/BOSS Local loyalty, EBT/eWIC acceptance, and Tobacco Scan Data programs.

Product overview

National Retail Solutions (NRS) sells a platform-plus-modules point-of-sale portfolio built around a core NRS POS system and a family of hardware SKUs (Cheetah POS, Panther Tablet POS, Panther Workstation, and Kiosk). The core POS is extended by vertically-oriented add-on modules — NRS Pay for credit-card processing, NRS Petro for fuel retailers, NRS Funding for cash advances, and NRS Purple for payroll — together with engagement modules (BOSS Local shopping app, BOSS Club loyalty, My NRS Store mobile app, SMS Receipts, Contact My Customers, Manage My Reviews, Find My Biz) and data/security modules (NRSInsights, Advanced Data, Inventory+, Vendors+, Tobacco Scan Data, LottoShield, Anti-Theft Alerts, Panic Alarm Button, Remote Manager Override, Security Camera Integration, License ID Scanning). Supplementary services such as ATM, EV Charging, CCTV Systems, Custom Store Signage, EBT Unlimited!, NRS eWIC, NRS Pay Simba, Cash Discount Program, Rapid Same Day Funding, the POS Trade-In Program, Refer a Business, Become a Distributor, and CampNRS support round out the offering.

Differentiator

Problem solved

Functional benefit

Brands

• NRS Pay: Credit card payment processing service for NRS merchants.
• NRS Petro
• NRS Purple
• Panther POS
• Panther Workstation
• Cheetah POS
• BOSS Club
• PACO Puma
• LottoShield
• NRSInsights
• CampNRS
• EBT Unlimited!

Products and services

• NRS POS
• NRS Pay
• NRS Petro
• NRS Funding
• NRS Purple Payroll
• Cheetah POS
• Panther Tablet POS
• Panther Workstation
• Kiosk
• NRS Pay Simba
• BOSS Club
• BOSS Local
• EBT Unlimited!
• Tobacco Scan Data Program
• ATM
• EV Charging
• CCTV Systems
• Custom Store Signage
• Grubhub POS Integration
• DoorDash POS Integration

Quantifiable outcome

• 35,000+ POS systems deployed nationwide
• +8 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature13 records

Partnerships

14 partnerships are on record, tiered flagship enterprise contract; chain-wide pos deployment, flagship distribution-and-tech alliance for northeast independent grocers, co-host of flagship retailer community events, major manufacturer integration across the entire pos network, strategic payments/health-plan integration, major delivery/marketplace integration, strategic discovery/local-search integration, specialized fuel-dispenser integration for nrs petro, specialty signage/print partnership, community-event co-host, community/cultural brand partner, parent organization of national retail solutions and high-profile brand ambassador.

• Krauszer's Food Storesflagship enterprise contract; chain-wide pos deploymentChannel Partner/ Reseller/ Distributor · 9 March 2026Appointed as official POS provider for Krauszer's Food Stores to standardize operations across 300+ Northeast stores, replacing a mix of legacy POS technologies. Includes integrated loyalty, inventory tracking, multistore management, and e-commerce features. Krauszer's plans nationwide expansion beyond New Jersey and Connecticut.
• Krasdale Foodsflagship distribution-and-tech alliance for northeast independent grocersStrategic or Co-development Partner · 25 February 2026Strategic partnership to deploy NRS POS technology across independent grocery and small-format stores served by Krasdale's distribution network in New York, New Jersey, Pennsylvania, Connecticut, Massachusetts, Rhode Island, New Hampshire, and expanding markets. Aims to improve operational efficiency, data insights, and profitability for bodegas and local merchants.
• Renascent Mediaco-host of flagship retailer community eventsGTM or Marketing Partner · 1 January 2026Co-hosts the annual Retailers Networking Meetup with NRS, returning for a second year after a 'massive success' first event.
• Altriamajor manufacturer integration across the entire pos networkTechnology or Integration · 29 December 2025Deployment of the Altria Tier 4 program across NRS's entire point-of-sale network, integrating advanced trade incentives including loyalty rewards, multi-pack discounts, and digital trade rebates. Merchants can enroll directly with Altria representatives — no additional hardware required.
• NationsBenefitsstrategic payments/health-plan integrationTechnology or Integration · 24 December 2025Strategic partnership enabling NRS independent retail merchants to accept the NationsBenefits Over-the-Counter Flex Card with a single tap on NRS's existing POS card reader. Automatically identifies eligible health and wellness products at checkout, eliminating manual sorting and additional hardware. NRS CEO Elie Y. Katz highlighted the integration as giving independent store owners a competitive advantage against national pharmacy and big-box retailers.
• Grubhubmajor delivery/marketplace integrationTechnology or Integration · 12 November 2025Integration of NRS POS with Grubhub to enable independent retailers (convenience stores and bodegas) to offer digital ordering and delivery. Features real-time menu and inventory updates, centralized management from POS/Merchant Portal/Merchant App, and improved analytics to drive retailer profitability.
• DoorDashmajor delivery/marketplace integrationTechnology or Integration · 1 January 2025DoorDash POS integration enabling NRS merchants to manage orders from the NRS POS, Merchant Portal, and Merchant App — increasing sales and simplifying order management.
• Googlestrategic discovery/local-search integrationTechnology or Integration · 1 January 2025Integration with Google to help local NRS retailers attract in-store shoppers via search and local surfaces.
• Fiscal Systemsspecialized fuel-dispenser integration for nrs petroTechnology or Integration · 1 January 2025Partnership with Fiscal Systems to deliver streamlined fuel dispenser integration for gas stations, powering NRS Petro's pump-integrated EMV-compliant POS.
• Source One Digitalspecialty signage/print partnershipGTM or Marketing Partner · 1 January 2025Joint offering of grand-format retail printing solutions for NRS merchants.
• Rainbow Heaven Distributorscommunity-event co-hostGTM or Marketing Partner · 1 January 2025Co-host of the first Retailers Networking Meetup with NRS and Renascent Media, drawing hundreds of attendees.
• El Especialitocommunity/cultural brand partnerGTM or Marketing Partner · 1 January 2025Co-launches the "Where's Paco?" contest with NRS (with $1,000 prize) and partners with NRS Cares on charity giving, including $3,000 donation to Apostle's House Family Fun Day and Giving Tuesday grocery-payment surprises at SOL Deli in Newark.
• IDT Corporationparent organization of national retail solutionsStrategic or Co-development Partner · 1 January 2025IDT Corporation's National Retail Solutions (NRS) segment launched the Grubhub integration as part of IDT's broader strategy to expand its fintech and communications solutions. NRS operates as a segment of IDT Corporation.
• Mariano Riverahigh-profile brand ambassadorGTM or Marketing Partner · 1 January 2023Former NY Yankees pitcher Mariano Rivera is featured as a brand ambassador for NRS Pay, calling the service 'an honest, clean credit card processing service.' His endorsement is highlighted on the homepage and nrspay.com.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Block (Square): Square provides integrated POS hardware, payment processing, capital, and ecommerce to SMBs — directly competing with NRS POS and NRS Pay across the same independent retailer TAM, though Square's reach is horizontal versus NRS's vertical specialization in bodegas and convenience stores.
• Clover (Fiserv): Clover, owned by Fiserv, is a POS + payments platform with an app marketplace serving SMB retail and restaurants — competing head-to-head with NRS in independent convenience and grocery, with significantly larger parent-company scale.
• PayPal Zettle: PayPal's Zettle division provides mobile POS hardware and payment processing to small retailers — competing with NRS Pay and NRS hardware SKUs, particularly for smaller-format and pop-up merchants.
• Heartland Payment Systems (Global Payments): Heartland, a Global Payments brand, provides payment processing and POS solutions to SMBs — competing with NRS Pay on payment processing economics and with NRS POS in independent retail segments.
• NCR Voyix (Aloha POS): NCR Voyix's Aloha and Counterpoint POS platforms serve convenience stores, fuel retailers, and grocers — directly comparable to NRS Petro for the fuel-retail vertical and to NRS POS for independent grocery.
• Verifone: Verifone is a payments hardware and integrated POS provider serving retail and fuel merchants globally — competing with NRS on payment terminals and POS hardware, including EMV-compliant fuel dispensers (Verifone's Ruby2 / Topaz overlap with NRS Petro).

Direct peers

• Toast: Toast provides vertically specialized POS + payments + payroll + capital to restaurants — a closely comparable vertical-SaaS-plus-payments model to NRS, though Toast focuses on full-service restaurants while NRS focuses on convenience/bodega retail.
• Lightspeed Commerce: Lightspeed offers cloud POS, payments, and ecommerce to retail and restaurant SMBs with a comparable subscription-plus-processing revenue model and comparable customer scale, making it a direct competitor in the independent retailer segment.
• Revel Systems: Revel provides iPad-based POS with integrated payments, inventory, and loyalty to retail and restaurant SMBs — a closely comparable POS-plus-payments platform competing with NRS in the same independent retailer segment.
• SpotOn: SpotOn delivers integrated POS, payments, marketing, and capital to restaurants and small retailers — directly competing with NRS's bundled POS + NRS Pay + BOSS loyalty + NRS Funding stack for the same SMB customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nrsplus
• Facebookfacebook.com/NationalRetailSolutions
• LinkedInlinkedin.com/company/national-retail-solutions-nrs-plus-
• Instagraminstagram.com/nationalretailsolutions
• YouTubeyoutube.com/channel/UCsBNRgTkE-3co5jNxskfW5g
• TikToktiktok.com/@nationalretailsolutions
• Pinterestpinterest.com/nrspaco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Retail Solutions