Salmon Health and Retirement

Name

Salmon Health and Retirement

Legal name

SALMON Health and Retirement

Website

https://salmonhealth.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Geriatric Rehabilitation Programs (HLADAJAL), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Senior living services
• Assisted living care
• Memory care programs
• Skilled nursing facilities
• Home health services

Headquarters

HQ city

Westborough

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Residential Living Fees: Monthly rental fees for independent living, assisted living, and memory care apartments. Fees include housing, utilities, maintenance, dining, and access to amenities.
2. Skilled Nursing and Rehabilitation Services: Round-the-clock clinical care and rehabilitation services billed separately or included in care packages for skilled nursing residents.
3. Home Health and Hospice Services: In-home senior care services including skilled nursing, therapy, personal care, companionship, and hospice care provided in client homes.
4. Entrance Deposits: Partially refundable entrance deposits required for independent living apartments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SALMON Health and Retirement operates a continuum of senior care services across five campuses in Massachusetts, offering independent living apartments (The Willows), assisted living and memory care (Whitney Place/Tapestry), rehabilitation and skilled nursing (Beaumont), home health/VNA, hospice, and private care options. The organization delivers housing, clinical care, therapy services, and early education directly to seniors and their families under a family-owned operating model.

Product overview

SALMON Health and Retirement is a family-owned senior living and healthcare organization offering a comprehensive continuum of care across multiple Massachusetts campuses. The portfolio consists of three main product lines: (1) Independent Living at The Willows communities offering maintenance-free lifestyles with amenities; (2) Assisted Living and Memory Care at Whitney Place with the Tapestry memory care program; and (3) Rehabilitation and Skilled Nursing at Beaumont centers. Additional services include Home Health/VNA, Hospice, Private Care Options, Level IV Rest Home care, and the free Advisory Center for care guidance. The company also operates a Center for Early Education at Natick and offers third-party management services through Continuing Care Management (CCM). Services span from independent living through skilled nursing and home-based care, enabling residents to move in once and stay supported for life within the SALMON family.

Differentiator

Problem solved

Functional benefit

Brands

• The Willows: Independent living communities offering maintenance-free apartments with amenities, dining, and social activities across Massachusetts campuses in Medway, Westborough, and Worcester.
• Whitney Place
• Beaumont
• Tapestry
• SALMON Advisory Center
• Continuing Care Management, LLC (CCM)

Products and services

• The Willows (Independent Living)

Named customers5 records

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Benchmark Senior Living: New England-based private senior living operator with independent living, assisted living, and memory care communities across the region. Closely comparable to SALMON in geography, continuum model, and private ownership structure.
• Genesis HealthCare: One of the largest skilled nursing and rehabilitation operators in the U.S. with significant Massachusetts presence. Closely comparable to SALMON's Beaumont skilled nursing and rehabilitation service line in clinical model and payer mix.
• Amedisys: Major home health and hospice operator with national footprint. Closely comparable to SALMON Home Health/VNA and Hospice services in care delivery model, clinical staffing, and Medicare reimbursement exposure.
• LHC Group: Home health, hospice, and facility-based care provider serving patients across the U.S., with comparable in-home skilled nursing, therapy, and hospice offerings to SALMON Home Care services.
• EPOCH Senior Living: Northeast-focused senior living operator with independent living, assisted living, and memory care communities. Closely comparable to SALMON in geography (New England), continuum model, and private ownership profile.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with a national portfolio including independent living, assisted living, memory care, and skilled nursing. Operates multiple communities in Massachusetts and represents the dominant incumbent competitor across the full continuum SALMON serves.
• Atria Senior Living: Major national senior living operator offering independent living, assisted living, and memory care across 200+ communities. Comparable to SALMON in continuum model and Massachusetts presence, with broader geographic footprint and institutional backing.
• Sunrise Senior Living: National senior living operator focused on assisted living and memory care with a strong East Coast presence. Comparable to SALMON's Whitney Place and Tapestry memory care service lines in customer base and care model.
• Five Star Senior Living: Senior living operator offering independent living, assisted living, memory care, and skilled nursing services across the U.S. Operates communities in the Northeast and competes with SALMON in the continuum-of-care segment.
• Encompass Health: National provider of inpatient rehabilitation and home health services, comparable to SALMON's Beaumont Rehab and SALMON Home Health/VNA offerings. Operates post-acute care at scale across multiple states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SALMONHealthandRetiremen-jv5xf
• Facebookfacebook.com/SalmonHealthAndRetirement
• LinkedInlinkedin.com/company/salmon-health-and-retirement
• Xx.com/SALMONHealth

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salmon Health and Retirement