Libertium EST

What Libertium EST does

Libertium is France's largest recreational vehicle (RV) dealership network, operating 67 concessions across metropolitan France with more than 1,000 employees and a heritage dating to approximately 1969. The company retails new and used camping-cars (motorhomes in profiled, integral, capucine, and poids-lourd configurations), converted vans (fourgons aménagés and vans aménagés), and caravans, sourced from over 50 European brands including Trigano group marques (Silver, Sterckeman, Rimor, Chausson), Hobby, Adria, Roller Team, Roadcar, Morelo, Concorde, Pilote, Rapido, Bavaria, Bürstner, Notin, and Wingamm. Libertium commercializes more than 7,000 vehicles per year and self-describes as the #1 RV distributor in France.

The business model is a multi-revenue, direct-to-consumer retail platform anchored on physical showrooms and complemented by an e-commerce website for browsing and inquiries. Beyond vehicle sales, Libertium operates an integrated services ecosystem: financing origination through four banking partners (Cetelem, Financo, Santander Loisir Finances, Sofinco) with terms up to 144 months; insurance brokerage with the COVEA group (MACIF, MAAF, GMF, MMA); certified after-sales workshops for Fiat Professional and Ford; the Libertium Assistance 24-month program bundled with every purchase; accessories retail through Libertium Accessoires and Narbonne Accessoires locations with a loyalty program; cash buyback (Rachat cash); van and fourgon conversion services including elevating roofs; and rental via short-term traditional rental, long-term rental (Camping-Quart), and peer-to-peer rental (Hapee).

Distribution is omnichannel: 67 physical concessions across France, an online storefront (libertium.fr), and event participation at major European RV salons (Caravan Salon Düsseldorf, Salon de Cholet, AVENTURE VAN Pau). Pricing ranges from approximately €10,000-€28,000 for caravans, €32,900 for used 5-seater camping-cars to over €400,000 for premium integral and heavy-truck motorhomes, with financing support and a 30-40% typical discount on used vehicles versus new equivalents. The company is privately held under the legal entity Libertium / Alliance Camper Team (RCS Paris B 751 139 197), with no disclosed external investors, and is not a technology company — its core operations are traditional retail and dealership services.

Name

Libertium EST

Legal name

Libertium / Alliance Camper Team

Website

https://libertium.fr

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Libertium is France's largest recreational vehicle dealership network, operating 67 concessions that sell new and used motorhomes, caravans, vans, and converted vans from 50+ brands, complemented by financing, insurance, maintenance, accessories, and rental services.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-dizier

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new and used recreational vehicles including motorhomes (camping-cars), caravans, vans, and converted vans (fourgons aménagés). Both new and pre-owned vehicles are available.
2. Financial Services: Partnership-based financing solutions offered through banking partners (Cetelem, Financo, Santander Loisir Finances, Sofinco) for vehicle purchases, with customizable repayment terms up to 144 months.
3. Insurance Services: Insurance products offered through partnerships with Covea, MACIF, MAAF, and GMF for vehicle protection.
4. Accessories Sales: Sale of recreational vehicle accessories through Libertium Accessoires and Narbonne Accessoires locations.
5. Maintenance and Repair Services: Workshop services for vehicle maintenance and repair, including bodywork and moisture control, provided through certified workshops (Fiat Professional, Ford).
6. Rental Services: Short-term and long-term rental services including Camping-Quart (long-term) and Hapee (peer-to-peer rental between individuals).
7. Van and Van Conversion Services: Custom conversion and fitting services for vans and converted vans including elevating roofs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Libertium operates France's largest recreational vehicle dealership network, selling new and used motorhomes (camping-cars), caravans, vans, and fourgons aménagés across 67 concessions. The offering extends beyond vehicle sales to a full service ecosystem including bank financing, insurance partnerships, certified workshops, accessories retail, short- and long-term rentals, custom van conversions, cash buyback, and a 24-month assistance program bundled with every vehicle purchase.

Product overview

Libertium is France's largest recreational vehicle dealership network with 67 concessions and over 1,000 employees. The company operates as a platform offering a comprehensive portfolio of leisure vehicles including camping cars (motorhomes) in four types: profilé (built-on chassis), intégral (premium cabless design), capucine (over-cab), and poids-lourd (heavy-duty luxury). Additionally, the portfolio includes converted vans (fourgons aménagés), converted vans (vans), and caravans. Major brands include Adria, Bavaria, Bürstner, Challenger, Chausson, Concorde, Morelo, Pilote, Rapido, Rimor, Roller Team, Roadcar, Wingamm, and Trigano sub-brands Silver and Sterckeman. The service ecosystem complements vehicle sales with Libertium Assistance (24-month included coverage), certified workshops (Fiat Professional, Ford), financing solutions through multiple banking partners, cash buyback programs, accessories sales, rental services (short/long-term and peer-to-peer), custom conversion services, and insurance partnerships with Covea and Macif.

Differentiator

Problem solved

Functional benefit

Products and services

• Camping-cars (Motorhomes) New and used motorhomes in four configurations: profilé (built-on chassis, compact and fuel-efficient for couples/small families), intégral (premium cabless with full living space), capucine (over-cab bed for families), and poids-lourd (heavy-duty, PTAC over 3.5 tonnes, premium luxury). Offered across 50+ European brands for individual consumers across France.
• Caravans New and used towed caravans providing additional living space behind a towing vehicle, offering more interior space than motorhomes at equivalent size. Includes brands such as Silver (Mini Freestyle, SilverTrend, Silver Evasion), Sterckeman (Easy, Sport Edition, Open Edition, Romance), Adria (Altea, Action, Adora), and Hobby. Prices range from approximately €10,000 to €28,000 depending on brand and condition.
• Vans and Fourgons Aménagés (Converted Vans) New and used converted vans offering compact design, maneuverability, and modular living space for solo travelers, couples, and adventure seekers. Includes Roller Team, Roadcar (R540, R600, R601, R640), Rimor, and Crosscamp models with sleeping area, kitchen, bathroom, and flexible configurations.
• RV Financing Service Vehicle financing solutions intermediated through banking partners Cetelem, Financo, Santander Loisir Finances, and Sofinco. Features adjustable monthly payments, repayment terms up to 144 months, payment pause options, and extended warranty during the financing period. Available to individual vehicle buyers at all 67 concessions.
• RV Insurance Service Recreational vehicle insurance intermediated through partnerships with the COVEA group (MAAF, MMA, GMF) and MACIF. Libertium dealerships act as approved agents enabling direct claims processing without advance payment from customers.
• Workshop and Maintenance Service Certified workshop services for mechanical repairs, bodywork, moisture control, and routine maintenance on recreational vehicles. Includes Fiat Professional and Ford certifications, with technicians trained specifically for RV service. Offered at concessions across the network.
• Libertium Assistance (24-Month Assistance Program) 24-month assistance program bundled with every new or used vehicle purchase at Libertium, providing remote diagnostics, appointments with approved repairers, and 24/7 advice to vehicle owners.
• RV Rental Service Three rental formats: short-term traditional rental, long-term rental via Camping-Quart, and peer-to-peer rental between individuals via Hapee. Enables customers to try vehicles before buying and provides flexible access for occasional users.
• Custom Van and Fourgon Conversion Service Custom conversion and fitting services for vans and converted vans including elevating roof installation, electrical systems, insulation, and glazing. Tailored to customer travel and lifestyle needs.
• Cash Buyback Service Cash buyback service for existing camping-cars, caravans, and vans, allowing customers to sell their current vehicle when purchasing a new one from Libertium.
• RV Accessories Retail Sale of thousands of accessories, parts, equipment, and outdoor activity products for recreational vehicles, offered through Libertium Accessoires and Narbonne Accessoires dedicated retail locations with promotions and a loyalty program.

Quantifiable outcome

• 67 concessions across metropolitan France providing nationwide coverage
• +2 more outcomes

Named customers3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and major.

• Fiat ProfessionalcoreImplementation/ SI/ Consulting PartnerLibertium has certified workshops approved by Fiat Professional for maintenance and repair of recreational vehicles. Technicians are specifically trained for recreational vehicle service including mechanical work and bodywork.
• FordcoreImplementation/ SI/ Consulting PartnerLibertium operates Ford-certified workshops for maintenance and repair services on recreational vehicles built on Ford chassis.
• COVEA (MACIF, MAAF, GMF, MMA)coreChannel Partner/ Reseller/ DistributorInsurance partnerships with the COVEA group including MACIF, MAAF, GMF, and MMA. Libertium dealerships are approved by these insurers for direct claims processing without advance payment from customers.
• TriganocoreOthersMajor European recreational vehicle manufacturer owning multiple brands including Silver (caravans). Libertium distributes Trigano brands across its network.
• AdriamajorChannel Partner/ Reseller/ DistributorSlovenian manufacturer of high-quality caravans and motorhomes. Libertium distributes Adria products, with presence in 4 concessions. Brands known for quality materials and durability.
• HobbymajorChannel Partner/ Reseller/ DistributorGerman manufacturer and Europe's leading caravan builder, producing over 20,000 units annually. Known for quality and durability since 1967.
• RimormajorChannel Partner/ Reseller/ DistributorItalian manufacturer since 1978, part of Trigano group. Produces quality motorhomes and converted vans at competitive prices. Rimor is a major European camping-car manufacturer.
• Roller TeammajorChannel Partner/ Reseller/ DistributorItalian manufacturer of motorhomes and converted vans known for quality Italian craftsmanship and functionality. Distributes across Libertium network.
• RoadcarmajorChannel Partner/ Reseller/ DistributorBrand distributed through Libertium for converted vans offering freedom and flexibility for adventurous travelers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bürstner: German RV and caravan manufacturer (Erwin Hymer Group) carrying the 'living well at home' positioning. Direct comparable on Libertium's brand portfolio and competes with Libertium-distributed Bürstner for buyers in the same price segment.
• Adria Mobil: Slovenian RV and caravan manufacturer actively distributed through Libertium (Adria Altea, Action, Adora). Operates its own dealer development strategy across Europe that competes with Libertium's network for end-customer share, especially in caravans.
• Erwin Hymer Group: German RV manufacturer and one of the largest European RV groups with multi-brand production and retail footprint (Hymer, Dethleffs, Sunlight, Carado, Bürstner — Bürstner also distributed through Libertium). Comparable breadth of brand portfolio and pan-European dealer economics.
• Hobby Wohnwagenwerk: Germany-based leading European caravan manufacturer producing over 20,000 units annually. Comparable because of Hobby's stated distribution through Libertium and the cross-channel competitive overlap in the caravan segment across France and Europe.
• Trigano: French-listed parent manufacturer of multiple RV and caravan brands that Libertium distributes (Silver, Sterckeman, Rimor, Chausson). Operates its own retail network and competes for end-customer spend via its dealer footprint while also supplying Libertium — making it both a key partner and an overlapping player in French RV distribution.
• Knaus Tabbert: Publicly listed German RV and leisure vehicle group (Knaus, Tabbert, Weinsberg, Morelo — Morelo also distributed through Libertium). Comparable vertically integrated manufacturer-dealer in the European RV market with overlapping brand portfolio and premium positioning.
• Groupe Rapido: Major French RV manufacturer (Rapido, Pilote, Dreamer, Campérêve, etc.) with associated retail distribution in France. Direct competitor-supplier to Libertium for the French profilé and intégral market, with overlapping dealerships in several regions.
• Pilote (manufacturer): French RV manufacturer of profilé and intégral models under Groupe Rapido, with dealer footprint overlapping Libertium's concessions. Comparable mid-premium segment overlap across the French market.

Emerging players

• Roller Team: Italian RV and converted van manufacturer (Trigano group) distributed by Libertium. Comparable on the converted van / fourgon segment where it competes for Libertium's volume and shapes what Libertium's showroom offers in Italy-built entry-to-mid range RVs.
• Westfalia Mobil: German converted van and small motorhome specialist known for premium compact leisure vehicles. Comparable to Libertium on the van/fourgon aménagé and small-RV segments, with growing demand overlap for younger and urban buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CLCLoisirs
• YouTubeyoutube.com/@libertium.france
• Facebookfacebook.com/LibertiumFrance
• LinkedInlinkedin.com/company/clc-loisirs
• Instagraminstagram.com/libertiumfrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Libertium EST