VOLKSBANK WIEN AG

What VOLKSBANK WIEN AG does

VOLKSBANK WIEN AG is an Austrian regional universal bank headquartered in Vienna, structured as a cooperative (Genossenschaftsbank) under the Schulze-Delitzsch system and operating as the Vienna member of the Volksbanken-Verbund national cooperative banking network. The bank serves private individuals, youth and young adults, small and medium enterprises, affluent and private banking clients, and real-estate borrowers with a full-service banking platform that spans deposit accounts (segmented across adult, youth, and business tiers), payment cards, consumer and housing credit, auto and commercial leasing, factoring, instant payments (Echtzeitüberweisung), securities custody, ETF and fund savings plans, wealth management and Private Banking. Insurance products are distributed through partnerships with ERGO Versicherung and D.A.S. Rechtsschutz, and the real estate loan journey is integrated with the IMMOcontract property platform.

The technology backbone centers on the proprietary "hausbanking" online banking platform supported by four mobile applications (hausbanking-App, ID-App for identity verification, Pay-App, Quick-App), all available on iOS and Android. The bank is integrated with the major mobile wallets (Apple Pay, Google Pay, Swatch Pay, LAKS PAY, Bluecode), adopts EU open-banking standards (PSD2, EBICS), and offers merchant payment acceptance through SumUp and Pay One to its SME base. Distribution is multi-channel: a Vienna-branch network combined with digital self-serve plus a customer-service center reachable at +43 50 4004-5050. Outreach also includes a social presence across Facebook, Instagram, LinkedIn, TikTok, and YouTube, plus a corporate blog at blog.volksbank.at. The bank holds regulatory licenses as a credit institution under the Austrian Bankwesengesetz, supervised by Finanzmarktaufsicht (FMA) and the European Central Bank, and is GDPR/DSGVO-compliant with documented adherence to the Austrian Barrierefreiheitsgesetz.

The revenue model is that of a traditional universal bank earning through net interest margin on deposits and loans, transaction and card fees, advisory fees on wealth management and Private Banking, commissions on distributed insurance and investment products, and merchant payment processing fees. Pricing is not publicly disclosed; banking service fee schedules are provided to customers on request. As a cooperative, the bank is owned by its members rather than external shareholders, and capital is sourced through retained earnings and the cooperative network rather than equity capital markets. Revenue, headcount trends, and capital metrics are not disclosed in the available input data.

Name

VOLKSBANK WIEN AG

Legal name

VOLKSBANK WIEN AG

Website

https://volksbankwien.at

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

VOLKSBANK WIEN AG is a Vienna-based Austrian cooperative universal bank, serving retail, youth, SME, and private banking customers through branch, online, and mobile channels within the Volksbanken-Verbund cooperative network.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Depository Credit Intermediation (5221)

SIC

Savings Institutions, Not Federally Chartered (6036)

akta.pro primary industry

Mutual Savings Banks & Mutual Thrifts (FSABAEAD)

akta.pro secondary industry

Digital Banking & Neobank Platforms (BPAMAFAD)

Keywords

• Retail banking services
• Cooperative regional banking
• Commercial banking SME
• Digital mobile banking
• Wealth management investments

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels6 records

Marketing channels8 records

Core offering

VOLKSBANK WIEN AG is an Austrian regional cooperative bank delivering a full range of retail and commercial banking services. Its core offering centers on the hausbanking digital banking ecosystem (web platform plus mobile apps) combined with personal and business current accounts, savings and youth accounts, cards, lending products (personal loans, housing mortgages, leasing), investment services (funds, ETFs, securities custody, wealth management, private banking), insurance distribution, and digital payment services including Echtzeitüberweisung and multiple wallet integrations.

Product overview

VOLKSBANK WIEN AG operates as a regional Austrian bank offering a comprehensive retail and commercial banking platform with multiple integrated product lines. The core offering centers on the hausbanking digital banking ecosystem (web platform, mobile apps including hausbanking-App, ID-App, Pay-App, and Quick-App) supported by a full range of deposit accounts spanning personal accounts (Exklusiv Konto, Komfort-Konto, Direkt-Konto, Klassik-Konto), youth accounts (Aktivkonto, Lehrlingskonto, Studentenkonto, KidsCard, TeensCard, StudyCard), and business accounts (Geschäftskonto). The product portfolio extends to payment services including instant transfers, multi-wallet mobile payments (Apple Pay, Google Pay, Swatch Pay, LAKS PAY, Bluecode), card products (business credit cards, debit cards), and lending products (personal loans, auto leasing, housing mortgages). Investment services include securities custody, ETF and fund savings plans, wealth management, and Private Banking. The bank also provides insurance products and business services such as factoring and commercial leasing, connected through open banking standards (PSD2, EBICS).

Differentiator

Problem solved

Functional benefit

Brands

• hausbanking: Online and mobile banking platform for customers
• Volksbank Eigentümerclub
• Volksbank Debit Mastercard
• LiveBANK

Products and services

• hausbanking Online Banking Platform The bank's primary web-based online banking platform providing account management, transfers, and access to financial services for private and business customers.
• hausbanking-App Mobile banking application for iOS and Android devices providing full banking functionality on smartphones and tablets to bank customers.
• ID-App Identity verification mobile application for secure authentication and digital identity management during banking operations.
• Pay-App Mobile payment application for contactless payments and transaction management, supporting mobile-based payment flows.
• Quick-App Quick-access mobile application enabling fast execution of common banking transactions.
• Private Current Accounts (Exklusiv, Komfort, Direkt, Klassik Konto) A tiered range of personal current accounts (Exklusiv Konto, Komfort-Konto, Direkt-Konto, Klassik-Konto) offering various combinations of exclusivity, self-service options, and value pricing for individual customers.
• Youth Accounts (Aktivkonto, Lehrlingskonto, Studentenkonto) Free and tailored youth current accounts for young adults up to age 27, including apprentices (Lehrlingskonto), students (Studentenkonto) and active youth (Aktivkonto), with bonus points rewards.
• KidsCard, TeensCard, StudyCard Card products for children up to 14 (KidsCard), teenagers aged 14 to 21 (TeensCard), and students (StudyCard) combining savings with account features for younger customers.
• Geschäftskonto (Business Current Account) Business current account for entrepreneurs and SMEs providing dedicated banking features for business operations and payments.
• Business Card Products (Business Gold Kreditkarte, Volksbank Debit Mastercard Business) Premium business credit card (Business Gold Kreditkarte) and business debit Mastercard (Volksbank Debit Mastercard Business) offered to commercial customers.
• Der faire Credit (Consumer Loan) Consumer/personal loan product with fair pricing terms, marketed as "Der faire Credit" for personal financing needs.
• Auto-Leasing (Private Vehicle Leasing) Vehicle leasing financing solution supporting consumer purchases of cars and other vehicles.
• Wohnbaukredit (Housing Loan) Housing loans and mortgage financing for purchasing, building, or renovating residential real estate, including sustainable financing offerings.
• Investitionsfondssparen (Fund Savings Product) Investment fund savings product enabling systematic, recurring investments in investment funds.
• ETF-Sparpläne (ETF Savings Plans) ETF savings plans for systematic, recurring investments in exchange-traded funds, offered via the bank's ETF-Helden partnership platform.
• Depotmodelle (Securities Custody Accounts) Securities custody account models providing clients with custody and management of stocks, bonds, funds and other investment instruments.
• Vermögensverwaltung (Wealth Management) Discretionary asset management services providing comprehensive wealth management for private clients.
• Private Banking Dedicated Private Banking service combining advisory, wealth management and tailored banking products for high-net-worth individuals.
• Echtzeitüberweisung (Instant Transfer Service) Instant payment service enabling immediate money transfers that settle in seconds rather than via standard batch processing.
• Kontowechselservice (Account Switching Service) Account switching service helping customers migrate direct debits, standing orders and other payment arrangements to a new Volksbank Wien account.
• Bonuspunkte (Youth Loyalty Program) Loyalty program associated with youth accounts, awarding bonus points that can be redeemed for vouchers and benefits.
• Versicherungsprodukte (Insurance Distribution) Distribution of insurance products (life, household, property, accident, health, legal protection, motor vehicle) to private and business customers through partner insurers ERGO Versicherung and D.A.S. Rechtsschutz.
• Factoring Factoring services enabling business customers to convert receivables into immediate cash, improving working capital and liquidity.
• Leasing (Business) Business leasing solutions for commercial equipment and vehicle financing aimed at SMEs.
• IMMOcontract Real Estate Platform Real estate platform provided via partnership with IMMOcontract, enabling bank customers to search properties and access real estate transaction services alongside mortgage financing.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Volksbanken-VerbundcoreStrategic or Co-development PartnerVOLKSBANK WIEN AG is part of the Austrian Volksbanken-Verbund (association of cooperative banks). The bank operates under the Schulze-Delitzsch cooperative banking system and is affiliated with other regional Volksbanks across Austria. The network provides shared services, capital market access, and brand association.
• ERGO VersicherungminorStrategic or Co-development PartnerInsurance product partnership offering life, household, property, accident, health, and legal protection insurance products through the bank.
• D.A.S. RechtsschutzminorStrategic or Co-development PartnerLegal protection insurance partnership offering D.A.S. Firmen-Rechtsschutz (business legal protection) for commercial customers.
• Apple PaycoreTechnology or IntegrationMobile payment integration allowing customers to pay with Apple Pay at contactless terminals and online.
• Google PaycoreTechnology or IntegrationMobile payment integration allowing customers to pay with Google Pay at contactless terminals and online.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UniCredit Bank Austria AG: Major Austrian universal bank (part of UniCredit) with full retail, SME, corporate, and private banking services headquartered in Vienna. A direct competitor on virtually every Volksbank Wien product line in the Vienna metropolitan area.
• Erste Group Bank AG: Largest Austrian banking group with retail, SME, and private banking presence across Austria and CEE. Directly comparable universal-banking competitor serving the same Vienna retail and SME customer base as Volksbank Wien, but with national and international scale.
• Raiffeisen Bank International AG: Headquartered in Vienna and operating a cooperative-style banking franchise through the Raiffeisen sector in Austria. Competes head-to-head with Volksbank Wien in retail, SME, and housing finance, with additional CEE exposure making it a direct functional and geographic competitor.

Direct peers

• Oberbank AG: Austrian regional universal bank competing across retail, SME, and corporate banking. Comparable size and regional universal-bank profile with similar product breadth and customer base.
• BAWAG Group AG: Listed Austrian retail and SME bank with a strong Vienna franchise. Offers comparable core products (current accounts, payments, consumer finance, SME lending, savings/investments) and competes directly with Volksbank Wien on price and digital experience in the same local market.
• Volksbank Steiermark AG: Another Volksbanken-Verbund cooperative member operating the same cooperative banking model with the same product suite under the LiveBANK/Volksbank brand family. Direct structural peer.
• Volksbank Niederösterreich AG: Sibling cooperative member of the Volksbanken-Verbund network that offers the same Schulze-Delitzsch-style regional banking products. Most comparable peer from an ownership model, product set, and customer segmentation perspective.

Emerging players

• Addiko Bank AG: Austrian-headquartered regional retail and SME bank that has pursued a digital-led, fee-light strategy in Austria and SEE. Comparable on product set and Austrian retail/SME orientation but differentiated by digital-first positioning.

Regional players

• HYPO NOE Landesbank für Niederösterreich und Wien AG: Vienna-based regional Landesbank focused on retail, housing finance, and SME banking. Overlaps directly with Volksbank Wien's housing-finance and SME-business in the Vienna/Niederösterreich corridor.
• Sparkasse Wien: Vienna's municipal savings bank serving retail, SME, and housing-finance customers in the same metropolitan area. Closest municipal/depository-bank comparable to Volksbank Wien's Vienna footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@volksbankat
• YouTubeyoutube.com/channel/UCzX8B7qLv9Zfv8C8I5zJ1Mg
• Facebookfacebook.com/vbwien
• LinkedInlinkedin.com/company/volksbank-wien
• Instagraminstagram.com/volksbankwien

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOLKSBANK WIEN AG