DP6

Name

DP6

Legal name

Digital Ink Tecnologia e Marketing Ltda

Website

https://dp6.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Marketing Analytics Consulting

NAICS

Custom Computer Programming Services (541511), Marketing Consulting Services (541613)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Marketing analytics consulting
• Data science services
• Marketing attribution modeling
• Data engineering services
• AI marketing optimization

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Analytics & Tracking Consulting: Data collection, structuring, and quality assurance services that feed AI-powered strategies. Combines governance, traceability, and automation to make data ready for decisions, activations, and intelligent models.
2. Data Engineering: Technology foundation services for AI to generate value with speed and security. Develops architectures, pipelines, and scalable integrations to support AI-driven marketing decisions across the full customer journey.
3. Insights & Optimization: Accelerates discovery and decision-making with intelligent agents and AI-driven analyses. Explores data with depth and speed to identify opportunities, test hypotheses, and scale what delivers results.
4. Activation & Personalization: AI-driven data activation across channels. Automates audience creation, content generation, and testing that connects strategy, personalization, and performance at scale.
5. Data Strategy: Orchestrates data-driven and AI-powered marketing operations. Defines governance guidelines, management practices, and strategic alignment so teams and decisions are connected to shared business objectives.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

DP6 is a data science and marketing analytics consultancy that delivers AI-powered marketing intelligence services to enterprise and mid-market brands across Latin America. Its five core consulting service lines are Analytics & Tracking (data collection and governance), Data Engineering (scalable architectures and pipelines), Insights & Optimization (AI-driven analysis with intelligent agents), Activation & Personalization (automated audience and content generation), and Data Strategy (data and AI operations orchestration), unified under a Gen AI for Marketing practice. The firm supplements these services with proprietary AI tools such as SmartTrack 360, Feed Optimizer, and SEO Agent.

Product overview

DP6 is a data consultancy offering AI-powered marketing intelligence services, not a single unified product. The core offerings are five interconnected consulting services: Analytics & Tracking (data collection and governance), Data Engineering (architecture and pipelines), Insights & Optimization (AI analysis and agents), Activation & Personalization (AI-driven audience and content), and Data Strategy (operations orchestration), unified under a Gen AI for Marketing practice. These services are delivered alongside proprietary internal tools including SmartTrack 360 (analytics auditing), Feed Optimizer (e-commerce personalization), SEO Agent, and open-source tools (Marketing Analytics Models, Analytics Watcher, Easy Collect) released on their GitHub. The company also implements RAG-based chatbots for enterprise clients using LangChain and OpenAI models.

Differentiator

Problem solved

Functional benefit

Products and services

• Analytics & Tracking Data collection, structuring, and quality assurance services combining governance, traceability, and automations to prepare data for AI-driven decisions, activations, and intelligent models.
• Data Engineering Technology foundation services developing scalable architectures, data pipelines, and integrations to support AI-driven marketing decisions across the full customer journey.
• Insights & Optimization AI-driven analysis services using intelligent agents to accelerate discovery, identify opportunities, test hypotheses, and scale what delivers marketing results.
• Activation & Personalization AI-powered data activation and personalization services that automate audience creation, content generation, and testing across channels to connect strategy, personalization, and performance at scale.
• Data Strategy Orchestration service defining governance guidelines, management practices, and strategic alignment to connect marketing and analytics teams to shared business objectives.
• Gen AI for Marketing Generative AI consulting service combining data science, technology, and creativity to help brands evolve marketing strategies with practical and measurable AI implementation.
• SmartTrack 360 Proprietary AI-powered data collection auditing tool with GTM X-Ray and GA X-Ray modules for auditing analytics implementations and strategic planning.
• DP6 Feed Optimizer Proprietary AI agent that transforms e-commerce product catalogs into more relevant, scalable, and personalized Shopping campaigns.
• SEO Agent Proprietary AI-driven tool that transforms technical SEO into scalable performance strategy for organic search results.
• NewsAlertBot Proprietary AI solution for automating news clipping and monitoring for internal communication and strategy teams.
• Geolift End-to-End Tool Automated Geolift solution developed for large Latin American financial institutions to measure the real incremental impact of marketing campaigns.

Quantifiable outcome

• Samsung exceeded its ROAS target by 38% in Latin America through Retail Media data centralization across 5 countries via Google Cloud
• +6 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature8 records

Partnerships

15 partnerships are on record, tiered core.

• Google (Google Cloud / GMP)coreTechnology or IntegrationDP6 is a Google Cloud Partner and GMP Sales Partner, working closely with Google on analytics, cloud infrastructure, and marketing technology implementations. DP6 co-organizes the 360 Marketing Morning event with Google, gathering 80+ professionals to discuss measurement and data in the Google ecosystem.
• SupermetricscoreTechnology or IntegrationSupermetrics is a technology partner that unifies marketing data from multiple sources. DP6 offers specialized support for Supermetrics implementations, helping clients eliminate data silos and improve reporting.
• MixpanelcoreTechnology or IntegrationDP6 partners with Mixpanel for product analytics and user behavior tracking implementations for clients.
• Treasure DatacoreTechnology or IntegrationTreasure Data provides a Customer Data Platform (CDP) that DP6 leverages for customer data management and integration services.
• ObservePointcoreTechnology or IntegrationObservePoint provides data governance and analytics validation tools that DP6 integrates into its data quality and governance practice.
• VWO (Wingify)coreTechnology or IntegrationVWO is a conversion rate optimization and A/B testing platform that DP6 uses to implement experimentation strategies for clients.
• Segment (Twilio)coreTechnology or IntegrationSegment provides customer data infrastructure that DP6 leverages for data collection and activation implementations.
• ContentsquarecoreTechnology or IntegrationContentsquare provides digital experience analytics that DP6 integrates for its clients' customer experience optimization.
• Adobe (AMC)coreTechnology or IntegrationAdobe Analytics Marketing Cloud (AMC) is a marketing analytics platform that DP6 works with for enterprise-level measurement and attribution.
• SalesforcecoreTechnology or IntegrationDP6 integrates with Salesforce for CRM data management, customer journey analysis, and marketing activation across Salesforce Marketing Cloud and Sales Cloud.
• Pencil (The Brandtech Group)coreGTM or Marketing PartnerPencil is an AI generative ad platform and part of The Brandtech Group (same group as DP6). DP6 offers planning and adoption roadmap support for Pencil, helping brands integrate AI-generated creative into their marketing strategies. Pencil was recognized by Fast Company as one of the most innovative companies in 2024.
• Amazon AdscoreTechnology or IntegrationDP6 works with Amazon Ads including Amazon Marketing Cloud (AMC) for retail media analytics, Amazon Ads campaigns, and e-commerce optimization for clients.
• OpenAIcoreTechnology or IntegrationDP6 utilizes OpenAI's GPT models (GPT-3.5-turbo) through LangChain for its proprietary AI implementations, including the RAG Chatbot tool published as open source on GitHub.
• LangChaincoreTechnology or IntegrationLangChain is the framework used by DP6 for building AI applications including RAG (Retrieval-Augmented Generation) chatbots and other AI agent implementations.
• MilvuscoreTechnology or IntegrationMilvus is the vector database used by DP6 for its RAG (Retrieval-Augmented Generation) chatbot implementation to store and retrieve embedded document data.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jellyfish: Global digital marketing agency and Brandtech Group sibling. Directly comparable as a platform-agnostic, data-driven digital marketing services firm with shared group ownership and cross-sell potential alongside DP6's Latin American footprint.
• CI&T: Brazilian-headquartered global digital and technology consultancy combining data engineering, AI, and marketing-tech delivery for enterprise clients. Comparable headcount tier and LatAm origin make it the closest domestic peer to DP6.
• Globant: Latin American-born global IT services firm with a large AI & Data Studios practice serving enterprise marketing and consumer engagement use cases. Comparable LatAm origin, enterprise client mix, and data/AI engineering capability.
• Artefact: Global data and AI consulting firm specializing in marketing transformation, attribution, and personalization for enterprise brands. Closely comparable offering set (data strategy, engineering, AI-driven activation) and similar client profile to DP6.
• Dept Agency: Global digital agency combining creative, engineering, and data/AI for enterprise brands. Comparable mix of marketing technology implementation, data engineering, and AI-driven campaign optimization.
• Annalect: Omnicom-owned data and analytics consultancy providing martech, advanced analytics, and platform implementation to enterprise marketers. Directly comparable on the data-driven marketing transformation value proposition.
• Merkle: Global performance marketing and customer experience analytics consultancy (Dentsu). Comparable in attribution modeling, identity resolution, and CRM/data-driven activation for enterprise marketing organizations.
• Neoris: Latin American digital transformation and IT services consultancy with data engineering and analytics capabilities for enterprise clients. Comparable regional origin, enterprise GTM, and focus on data-driven transformation.

Broad incumbents

• Accenture Song: Global consultancy's creative, marketing, and data services arm. Overlaps with DP6 on data-driven marketing transformation and AI-led personalization at large enterprise clients, but operates as part of a much broader portfolio.

Emerging players

• Tinuiti: Independent US digital marketing performance agency with strong analytics, retail media, and identity capabilities. Comparable on analytics-led paid media optimization and platform-agnostic implementation, though primarily North America-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/DP6
• Xx.com/_dp6
• Facebookfacebook.com/dp6.com.br

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DP6