DP6
- Company typePrivate
- Founded2007
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingServices
DP6 firmographics
Firmographics- Name
- DP6
- Legal name
- Digital Ink Tecnologia e Marketing Ltda
- Website
- https://dp6.com.br
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
DP6 industry classification
Industry- Product category
- Marketing Analytics Consulting
- NAICS
- Custom Computer Programming Services (541511), Marketing Consulting Services (541613)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
- akta.pro secondary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
Where DP6 is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
DP6 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Analytics & Tracking Consulting: Data collection, structuring, and quality assurance services that feed AI-powered strategies. Combines governance, traceability, and automation to make data ready for decisions, activations, and intelligent models.
- Data Engineering: Technology foundation services for AI to generate value with speed and security. Develops architectures, pipelines, and scalable integrations to support AI-driven marketing decisions across the full customer journey.
- Insights & Optimization: Accelerates discovery and decision-making with intelligent agents and AI-driven analyses. Explores data with depth and speed to identify opportunities, test hypotheses, and scale what delivers results.
- Activation & Personalization: AI-driven data activation across channels. Automates audience creation, content generation, and testing that connects strategy, personalization, and performance at scale.
- Data Strategy: Orchestrates data-driven and AI-powered marketing operations. Defines governance guidelines, management practices, and strategic alignment so teams and decisions are connected to shared business objectives.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
DP6 product offering
Product offeringCore offering
DP6 is a data science and marketing analytics consultancy that delivers AI-powered marketing intelligence services to enterprise and mid-market brands across Latin America. Its five core consulting service lines are Analytics & Tracking (data collection and governance), Data Engineering (scalable architectures and pipelines), Insights & Optimization (AI-driven analysis with intelligent agents), Activation & Personalization (automated audience and content generation), and Data Strategy (data and AI operations orchestration), unified under a Gen AI for Marketing practice. The firm supplements these services with proprietary AI tools such as SmartTrack 360, Feed Optimizer, and SEO Agent.
Product overview
DP6 is a data consultancy offering AI-powered marketing intelligence services, not a single unified product. The core offerings are five interconnected consulting services: Analytics & Tracking (data collection and governance), Data Engineering (architecture and pipelines), Insights & Optimization (AI analysis and agents), Activation & Personalization (AI-driven audience and content), and Data Strategy (operations orchestration), unified under a Gen AI for Marketing practice. These services are delivered alongside proprietary internal tools including SmartTrack 360 (analytics auditing), Feed Optimizer (e-commerce personalization), SEO Agent, and open-source tools (Marketing Analytics Models, Analytics Watcher, Easy Collect) released on their GitHub. The company also implements RAG-based chatbots for enterprise clients using LangChain and OpenAI models.
Differentiator
Problem solved
Functional benefit
Products and services
- Analytics & Tracking Data collection, structuring, and quality assurance services combining governance, traceability, and automations to prepare data for AI-driven decisions, activations, and intelligent models.
- Data Engineering Technology foundation services developing scalable architectures, data pipelines, and integrations to support AI-driven marketing decisions across the full customer journey.
- Insights & Optimization AI-driven analysis services using intelligent agents to accelerate discovery, identify opportunities, test hypotheses, and scale what delivers marketing results.
- Activation & Personalization AI-powered data activation and personalization services that automate audience creation, content generation, and testing across channels to connect strategy, personalization, and performance at scale.
- Data Strategy Orchestration service defining governance guidelines, management practices, and strategic alignment to connect marketing and analytics teams to shared business objectives.
- Gen AI for Marketing Generative AI consulting service combining data science, technology, and creativity to help brands evolve marketing strategies with practical and measurable AI implementation.
- SmartTrack 360 Proprietary AI-powered data collection auditing tool with GTM X-Ray and GA X-Ray modules for auditing analytics implementations and strategic planning.
- DP6 Feed Optimizer Proprietary AI agent that transforms e-commerce product catalogs into more relevant, scalable, and personalized Shopping campaigns.
- SEO Agent Proprietary AI-driven tool that transforms technical SEO into scalable performance strategy for organic search results.
- NewsAlertBot Proprietary AI solution for automating news clipping and monitoring for internal communication and strategy teams.
- Geolift End-to-End Tool Automated Geolift solution developed for large Latin American financial institutions to measure the real incremental impact of marketing campaigns.
Quantifiable outcome
- Samsung exceeded its ROAS target by 38% in Latin America through Retail Media data centralization across 5 countries via Google Cloud
- +6 more outcomes
Companies that use DP6
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
DP6 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability12 records
Feature8 records
DP6 partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- Google (Google Cloud / GMP)coreDP6 is a Google Cloud Partner and GMP Sales Partner, working closely with Google on analytics, cloud infrastructure, and marketing technology implementations. DP6 co-organizes the 360 Marketing Morning event with Google, gathering 80+ professionals to discuss measurement and data in the Google ecosystem.
- SupermetricscoreSupermetrics is a technology partner that unifies marketing data from multiple sources. DP6 offers specialized support for Supermetrics implementations, helping clients eliminate data silos and improve reporting.
- MixpanelcoreDP6 partners with Mixpanel for product analytics and user behavior tracking implementations for clients.
- Treasure DatacoreTreasure Data provides a Customer Data Platform (CDP) that DP6 leverages for customer data management and integration services.
- ObservePointcoreObservePoint provides data governance and analytics validation tools that DP6 integrates into its data quality and governance practice.
- VWO (Wingify)coreVWO is a conversion rate optimization and A/B testing platform that DP6 uses to implement experimentation strategies for clients.
- Segment (Twilio)coreSegment provides customer data infrastructure that DP6 leverages for data collection and activation implementations.
- ContentsquarecoreContentsquare provides digital experience analytics that DP6 integrates for its clients' customer experience optimization.
- Adobe (AMC)coreAdobe Analytics Marketing Cloud (AMC) is a marketing analytics platform that DP6 works with for enterprise-level measurement and attribution.
- SalesforcecoreDP6 integrates with Salesforce for CRM data management, customer journey analysis, and marketing activation across Salesforce Marketing Cloud and Sales Cloud.
- Pencil (The Brandtech Group)corePencil is an AI generative ad platform and part of The Brandtech Group (same group as DP6). DP6 offers planning and adoption roadmap support for Pencil, helping brands integrate AI-generated creative into their marketing strategies. Pencil was recognized by Fast Company as one of the most innovative companies in 2024.
- Amazon AdscoreDP6 works with Amazon Ads including Amazon Marketing Cloud (AMC) for retail media analytics, Amazon Ads campaigns, and e-commerce optimization for clients.
- OpenAIcoreDP6 utilizes OpenAI's GPT models (GPT-3.5-turbo) through LangChain for its proprietary AI implementations, including the RAG Chatbot tool published as open source on GitHub.
- LangChaincoreLangChain is the framework used by DP6 for building AI applications including RAG (Retrieval-Augmented Generation) chatbots and other AI agent implementations.
- MilvuscoreMilvus is the vector database used by DP6 for its RAG (Retrieval-Augmented Generation) chatbot implementation to store and retrieve embedded document data.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
DP6 competitors and assessment
Company assessmentDirect peers
- Jellyfish: Global digital marketing agency and Brandtech Group sibling. Directly comparable as a platform-agnostic, data-driven digital marketing services firm with shared group ownership and cross-sell potential alongside DP6's Latin American footprint.
- CI&T: Brazilian-headquartered global digital and technology consultancy combining data engineering, AI, and marketing-tech delivery for enterprise clients. Comparable headcount tier and LatAm origin make it the closest domestic peer to DP6.
- Globant: Latin American-born global IT services firm with a large AI & Data Studios practice serving enterprise marketing and consumer engagement use cases. Comparable LatAm origin, enterprise client mix, and data/AI engineering capability.
- Artefact: Global data and AI consulting firm specializing in marketing transformation, attribution, and personalization for enterprise brands. Closely comparable offering set (data strategy, engineering, AI-driven activation) and similar client profile to DP6.
- Dept Agency: Global digital agency combining creative, engineering, and data/AI for enterprise brands. Comparable mix of marketing technology implementation, data engineering, and AI-driven campaign optimization.
- Annalect: Omnicom-owned data and analytics consultancy providing martech, advanced analytics, and platform implementation to enterprise marketers. Directly comparable on the data-driven marketing transformation value proposition.
- Merkle: Global performance marketing and customer experience analytics consultancy (Dentsu). Comparable in attribution modeling, identity resolution, and CRM/data-driven activation for enterprise marketing organizations.
- Neoris: Latin American digital transformation and IT services consultancy with data engineering and analytics capabilities for enterprise clients. Comparable regional origin, enterprise GTM, and focus on data-driven transformation.
Broad incumbents
- Accenture Song: Global consultancy's creative, marketing, and data services arm. Overlaps with DP6 on data-driven marketing transformation and AI-led personalization at large enterprise clients, but operates as part of a much broader portfolio.
Emerging players
- Tinuiti: Independent US digital marketing performance agency with strong analytics, retail media, and identity capabilities. Comparable on analytics-led paid media optimization and platform-agnostic implementation, though primarily North America-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
DP6 social profiles
Digital presenceDP6 compliance and trust
Trust signalCompliance2 records
DP6 financial estimates
Financial estimateRevenue estimate
Valuation estimate
DP6 leadership team
Management profileNumber of profiles
Profiles7 records
DP6 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DP6 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DP6
What does DP6 do?
DP6 is a data science and marketing analytics consultancy that delivers AI-powered marketing intelligence services to enterprise and mid-market brands across Latin America. Its five core consulting service lines are Analytics & Tracking (data collection and governance), Data Engineering (scalable architectures and pipelines), Insights & Optimization (AI-driven analysis with intelligent agents), Activation & Personalization (automated audience and content generation), and Data Strategy (data and AI operations orchestration), unified under a Gen AI for Marketing practice. The firm supplements these services with proprietary AI tools such as SmartTrack 360, Feed Optimizer, and SEO Agent.
Is DP6 a public or private company?
DP6 is a private company. It is classified as corporate owned and is currently operating.
When was DP6 founded?
DP6 was founded in 2007. It employs 101 to 250 people.
Where is DP6 based?
DP6 is headquartered in São Paulo, Brazil, in the Latin America region.
How does DP6 make money?
Five revenue lines are on record. Analytics & Tracking Consulting is the primary driver. The others are data Engineering, insights & Optimization, activation & Personalization and data Strategy.
Who are DP6's main competitors?
Direct peers on record are Jellyfish, CI&T, Globant, Artefact, Dept Agency, Annalect, Merkle and Neoris. Accenture Song is listed as a broad incumbent. Tinuiti is listed as an emerging player.
Does DP6 have an API?
No public API is recorded for DP6.
What industry is DP6 in?
DP6's product category is Marketing Analytics Consulting. Its primary akta.pro industry code is BPAHAEAF, Data, Analytics & AI Consulting, with a secondary code of BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 541511 and its SIC code is 7370.