LIQVID
LIQVID is a Noida-based EdTech company founded in 2002 that provides AI-powered English language learning solutions for K-12 schools, educational publishers, governments, and individual learners, via its Language Lab, Scholar, Connected Textbook, and Jobedge product lines across India, the US, and Singapore.
- Company typePrivate
- Founded2002
- HeadquartersNoida, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What LIQVID does
LIQVID (legal entity: Liqvid English Edge Pvt. Ltd.) is a Noida-headquartered EdTech company founded in 2002 that builds AI-powered English language learning solutions. Its core platform, Language Lab, is a K-12 ecosystem combining Instructor-Led Training (ILT), Self-Paced Learning (SPL), and Coursebooks for Classes 1-8, augmented by AI capabilities including Personalized Learning Paths, Open Speech Technology for pronunciation and fluency analysis, AI-Powered Role Play Analysis, AI-Driven Writing Analysis, and AI-driven interactive games and quizzes. The company also offers the Scholar tiered program for schools (Essentials, Plus, Global), the Connected Textbook solution that links print books to digital content via QR codes and AR-lite experiences, the Jobedge sub-brand for employability-focused English training, and Digital Content & LMS services for educational publishers such as Pearson, Wiley, and Souvenir.
The business operates two distribution motions: a B2B enterprise sales channel targeting schools, universities, publishers, and government organizations through demos, WhatsApp/phone/email outreach, and downloadable case studies; and a direct-to-consumer e-commerce storefront selling coursebooks (₹100/class; ₹1,000 complete K-8 package) and English for Employability programs via Razorpay. Revenue is generated through a mix of annual Scholar subscriptions priced in INR, Professional-tier digital subscriptions at $64/month in USD, and project-based publisher transformation engagements. Headcount is 51-100 employees, with the company maintaining legal entities in India, the United States (Bellingham, WA), and Singapore, and citing 1 million+ learners, 320+ schools, 600+ hours of content, and a 4.8/5 customer satisfaction rating as scale indicators. Disclosed equity funding totals approximately $9.4 million across a 2010 Bedrock Venture Management round and a 2012 SBI Ven Capital round, with no subsequent rounds in the input data.
LIQVID firmographics
Firmographics- Name
- LIQVID
- Legal name
- Liqvid English Edge Pvt. Ltd.
- Website
- https://liqvid.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LIQVID is a Noida-based EdTech company founded in 2002 that provides AI-powered English language learning solutions for K-12 schools, educational publishers, governments, and individual learners, via its Language Lab, Scholar, Connected Textbook, and Jobedge product lines across India, the US, and Singapore.
- Ownership category
- akta.pro rank
LIQVID industry classification
Industry- Product category
- English Language Learning Software
- NAICS
- Educational Support Services (611710), Educational Support Services (61171), Software Publishers (5132), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Language Learning eLearning Modules (ESL/EFL) (EDAGAEAI)
- akta.pro secondary industries
- Project- & Inquiry-Based Digital Learning Modules (EDAFACAD), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), AI/ML Learning Platforms for Students (EDAFANAE), Learning Technology & LMS/LXP Implementation (BPACANAH), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI)
Keywords
Where LIQVID is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
LIQVID business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Plans: Monthly and yearly subscription plans for Language Lab and digital learning solutions. Professional tier at $64/month with standard submission, up to 10 websites, lifetime free support, 10GB hosting, and 24/7 support.
- Coursebook Sales: Physical and digital coursebooks for Classes 1-8, priced at ₹100 per class. Complete packages available for ₹1,000. Products include ILT (Instructor-Led Training) materials and Self-Paced Learning content.
- English for Employability Programs: Professional communication, interview preparation, workplace English, and career development modules sold as individual products or complete packages.
- Scholar Program Tiers: Three-tiered AI-powered English language program: Scholar Essentials (basic), Scholar Plus (advanced with mobile app and AI features), and Scholar Global (premium with global English and test prep).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional plan for digital solutions |
| Unit Pricing | One time/ perpetual license | Individual coursebook for single class |
| Subscription | Annual | Scholar Essentials - Foundational Package |
| Subscription | Annual | Scholar Plus - Enhanced Solution |
| Subscription | Annual | Scholar Global - Premium Package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
LIQVID product offering
Product offeringCore offering
LIQVID is an EdTech company that designs and delivers AI-powered English language learning solutions for educational institutions, publishers, government bodies, enterprises, and individual learners. Its core offering is the Language Lab ecosystem combining Instructor-Led Training (ILT), Self-Paced Learning (SPL), and Coursebooks, supplemented by the tiered Scholar program, employability-focused Jobedge/English for Employability products, and Connected Textbook technology that bridges print and digital learning through QR codes and AR-lite experiences.
Product overview
LIQVID operates as an EdTech company offering AI-powered English language learning solutions. The core product is Language Lab, a comprehensive ecosystem comprising three integrated components: Instructor-Led Training (ILT), Self-Paced Learning (SPL), and Coursebooks. The Scholar program provides tiered English language education for schools (Essentials, Plus, Global). LIQVID also serves publishers with Digital Content & LMS transformation services and Connected Textbook solutions using QR codes and AR-lite technology. Employability-focused products like Basic Communication Edge address professional English training needs.
Differentiator
Problem solved
Functional benefit
Brands
- Scholar: AI-powered English language program for schools offering enhanced communication skills, boosted confidence, personalized learning, and flexible learning options. Available in three tiers: Essentials, Plus, and Global.
- Language Lab
- Jobedge
- English Edge
Products and services
- Language Lab AI-powered English language learning ecosystem for K-12 schools combining Instructor-Led Training (ILT), Self-Paced Learning (SPL), and Coursebooks to deliver blended classroom and AI-driven practice with measurable outcomes.
- Scholar AI-powered English language program for schools offered in three annual subscription tiers (Essentials, Plus, Global) covering Classes 1-12, with curriculum-aligned content, Train-the-Trainer sessions, courseware, and AI features for role play, writing, and open speech feedback.
- Jobedge Employability-focused English language training solution that prepares students for career and workplace communication through targeted professional English content.
- Digital Content & LMS Digital transformation service for educational publishers to create AI-driven, interactive learning content and LMS experiences across web and mobile platforms.
- Connected Textbook Hybrid print-digital solution for publishers that connects physical textbook pages to video explainers, interactive assessments, AI-powered practice, simulations, and 3D AR-lite experiences via QR codes without requiring a standalone app.
- English for Employability Program of practical English communication training covering professional communication, interview preparation, workplace etiquette, business writing, presentations, pronunciation, and career development, sold as individual shop products or complete packages.
- A Complete Package (English for Employability) Comprehensive English for Employability bundle covering professional communication, interview preparation, workplace English, group discussions, presentations, professional writing, pronunciation, social English, career development, and grammar.
- Basic Communication Edge 1 Foundational everyday English communication course covering greetings, introductions, social interactions, and essential conversational skills through interactive activities, role plays, and guided practice.
- Basic Communication Edge 2 Advanced social and practical English communication course covering expressing opinions, describing experiences, handling real-life situations, and engaging in meaningful conversations.
Companies that use LIQVID
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
LIQVID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
LIQVID partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PearsoncorePearson is a case study client for Liqvid's digital transformation solutions. Liqvid helps Pearson transform print content into interactive digital learning experiences through AI-powered tools and connected textbook technology.
- WileycoreWiley case study showcases Liqvid's capabilities in helping educational publishers create dynamic, interactive learning experiences. Partnership focuses on digitizing Wiley's educational content catalogs.
- SouvenirminorSouvenir case study demonstrates Liqvid's work with educational publishers on digital content and LMS solutions. Represents smaller-scale publisher partnership for connected textbook implementation.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
LIQVID competitors and assessment
Company assessmentOthers
- Instructure (Canvas): Instructure is the developer of Canvas, a leading learning management system used by schools and universities. It is comparable to LIQVID in serving the K-12 and higher-ed digital learning infrastructure layer, though as an LMS platform rather than a content/AI provider.
Direct peers
- Babbel: Babbel is a subscription language-learning platform offering professionally developed courses in multiple languages with speech recognition. It competes with LIQVID in AI-assisted self-paced language acquisition and targets similar adult learner and pro-sumer segments.
- Duolingo: Duolingo is the leading consumer language-learning platform with AI-personalized lessons, speech recognition, and a freemium subscription model. It directly competes with LIQVID in AI-driven language learning, though Duolingo is multi-language while LIQVID is English-only and B2B-skewed.
- Rosetta Stone: Rosetta Stone is a long-established language-learning platform offering multi-language courses with speech recognition and structured curricula. It overlaps with LIQVID on AI-driven pronunciation feedback and structured progression, with stronger consumer brand recognition in Western markets.
Broad incumbents
- Cambridge English (Cambridge Assessment): Cambridge Assessment is a global incumbent in English-language assessment and learning with deep institutional penetration in schools, ministries, and testing (IELTS partnership). It overlaps with LIQVID's K-12 English and test-prep positioning but at significantly larger scale.
- British Council: The British Council is a global English-language teaching and assessment organization with courses, qualifications (Aptis), and school partnerships across 100+ countries. It competes with LIQVID in school English programs, teacher training, and government/enterprise contracts.
- Houghton Mifflin Harcourt (HMH): HMH is a major K-12 educational publisher with digital learning platforms and curriculum-aligned content across subjects. It is comparable to LIQVID in publisher digital transformation services and K-12 school sales motions, but at significantly larger scale.
- Pearson English: Pearson is both a named LIQVID customer and a broad incumbent in English-language learning and assessment, with products across K-12, higher education, and standardized testing (PTE). Pearson competes with LIQVID in school English programs but also partners with it for digital transformation.
Regional players
- upGrad: upGrad is a leading India-based EdTech platform offering professional upskilling, including English and communication programs, with strong B2C and B2B (university/enterprise) GTM. It is comparable to LIQVID in the Indian EdTech market, particularly for employability-focused English.
- Embibe: Embibe is an India-focused AI-driven EdTech platform leveraging data science for personalized learning outcomes across K-12 and competitive exams. It is comparable to LIQVID on AI personalization and Indian K-12 distribution, though focused more on STEM/test prep than English.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
LIQVID social profiles
Digital presenceLIQVID financial estimates
Financial estimateRevenue estimate
Valuation estimate
LIQVID leadership team
Management profileNumber of profiles
Profiles5 records
LIQVID funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LIQVID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LIQVID
What does LIQVID do?
LIQVID is an EdTech company that designs and delivers AI-powered English language learning solutions for educational institutions, publishers, government bodies, enterprises, and individual learners. Its core offering is the Language Lab ecosystem combining Instructor-Led Training (ILT), Self-Paced Learning (SPL), and Coursebooks, supplemented by the tiered Scholar program, employability-focused Jobedge/English for Employability products, and Connected Textbook technology that bridges print and digital learning through QR codes and AR-lite experiences.
Is LIQVID a public or private company?
LIQVID is a private company. It is classified as venture growth investor backed and is currently operating.
When was LIQVID founded?
LIQVID was founded in 2002. It employs 51 to 100 people.
Where is LIQVID based?
LIQVID is headquartered in Noida, India, in the Asia region.
How does LIQVID make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are coursebook Sales, english for Employability Programs and scholar Program Tiers.
Who are LIQVID's main competitors?
Instructure (Canvas) is listed as an others. Direct peers are Babbel, Duolingo and Rosetta Stone. Broad incumbents are Cambridge English (Cambridge Assessment), British Council, Houghton Mifflin Harcourt (HMH) and Pearson English. Regional players are upGrad and Embibe.
Does LIQVID have an API?
No public API is recorded for LIQVID.
What industry is LIQVID in?
LIQVID's product category is English Language Learning Software. Its primary akta.pro industry code is EDAGAEAI, Language Learning eLearning Modules (ESL/EFL), with a secondary code of EDAFACAD, Project- & Inquiry-Based Digital Learning Modules. Its NAICS code is 611710 and its SIC code is 8200.