The Lane Report
The Lane Report is a privately held Kentucky business news publication founded in 1985, serving business decision-makers statewide through a monthly magazine, daily Faster Lane email newsletter, special-interest publications, and a diversified advertising and job-board product suite, reaching 350,000+ monthly unique visitors.
- Company typePrivate
- Founded1985
- HeadquartersLexington, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What The Lane Report does
The Lane Report is a privately held regional business news publication headquartered in Lexington, Kentucky, founded in 1985. It serves as the primary business and economic news source for the state of Kentucky, covering verticals that include banking, education, legal, real estate, tourism, healthcare, manufacturing, economic development, and government. The company operates a multi-platform publishing model anchored by its monthly flagship magazine (print and digital flip-book) and supplemented by the daily "Faster Lane" email newsletter (Monday through Friday), the annual "Kentucky Market Review" regional publication, and the special-interest "Health Kentucky" publication. Under publisher Kevin O. Stinnett, it targets Kentucky's business decision-makers and professional audience through statewide print distribution, a website reaching 350,000+ monthly unique IPs, and email distribution exceeding 50,000 weekly recipients with a reported 42% open rate on Faster Lane.
The company's product surface extends well beyond journalism into a diversified advertising and audience-monetization suite. This includes digital display advertising (leaderboard, rectangle, pencil, skyscraper, and slider formats), premium executive announcement and profiling services (Big Moves at $250, Executive Profiles at $1,000), sponsored email blasts to 50,000+ decision-makers ($1,500), a Kentucky-focused job board ($150 per 30-day posting), event listings ($150-$250), and partner e-blasts with handcrafted content. Subscription tiers ($49 one-year through $199 lifetime) are bundled across the magazine and special-interest publications, with automatic renewal. Distribution spans Facebook, X, Instagram, LinkedIn, and TikTok, alongside the print magazine.
The Lane Report operates with 11-50 employees and is privately held with no disclosed parent company, institutional investors, or funding rounds. Its revenue model is a hybrid of recurring subscription revenue, display and programmatic-equivalent digital advertising, and a growing set of higher-value transaction-fee advertising products. The company's core technology is a conventional digital publishing platform with email marketing systems (apparently via Constant Contact) and digital flip-book publication; no proprietary technology, public API, or AI/ML capabilities are disclosed. Its competitive position rests on four decades of Kentucky-specific brand recognition, a deeply engaged regional audience, and an extensive content archive rather than on technology differentiation.
The Lane Report firmographics
Firmographics- Name
- The Lane Report
- Legal name
- The Lane Report
- Website
- https://lanereport.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Lane Report is a privately held Kentucky business news publication founded in 1985, serving business decision-makers statewide through a monthly magazine, daily Faster Lane email newsletter, special-interest publications, and a diversified advertising and job-board product suite, reaching 350,000+ monthly unique visitors.
- Ownership category
- akta.pro rank
The Lane Report industry classification
Industry- Product category
- Regional Business News Publishing
- NAICS
- Periodical Publishers (513120), Newspaper Publishers (513110)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Financial & Trade News Publishers (MPAJADAC)
- akta.pro secondary industry
- Newsletter Publishing Platforms (MPACAIAA)
Keywords
Where The Lane Report is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Lane Report business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions providing Kentucky business news along with special-interest publications including Health Kentucky and Kentucky Market Review. Subscriptions are sold on annual, biennial, triennial, and lifetime terms with automatic renewal.
- Print and Digital Advertising: Advertising space in print magazine and digital properties including leaderboard, rectangle, pencil, skyscraper, and slider ad formats. Advertisers can reach business decision-makers through multiple channels.
- Job Board: Decision Makers jobs board posting service targeting Kentucky's top public and private sector audience. Job postings are published online for minimum 30 days or until filled.
- Big Moves Announcements: Premium personnel announcements featuring photo and information published online and in print edition. Includes premium position in weekly Corporate Moves email sent to over 20,000 recipients.
- Executive Profile: Premium executive profiling service featuring photo and bio published online and in print edition, with exposure on all social media networks.
- Sponsored E-Blast: Company-branded email blast distributed to over 50,000 Kentucky decision-makers. Lane Report design professionals create the message content.
- Event Listings: Upcoming event promotion targeting Kentucky business influencers through website and social media platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 1 Year Subscription |
| Subscription | Multi-year contract | 2 Year Subscription |
| Subscription | Multi-year contract | 3 Year Subscription |
| Subscription | Multi-year contract | Lifetime Subscription |
| One time/ perpetual license | Pay-as-you-go | Job Board Posting |
| One time/ perpetual license | Pay-as-you-go | Big Moves Announcement |
| One time/ perpetual license | Pay-as-you-go | Executive Profile Premium Listing |
| One time/ perpetual license | Pay-as-you-go | Sponsored E-Blast |
| One time/ perpetual license | Pay-as-you-go | Event Listing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
The Lane Report product offering
Product offeringCore offering
The Lane Report publishes a monthly Kentucky business news magazine in print and digital flip-book format, a free daily email newsletter called Faster Lane, and special-interest publications including Health Kentucky and the annual Kentucky Market Review. The company also sells advertising products such as digital ad placements, sponsored e-blasts, executive announcements (Big Moves), Executive Profiles, event listings, and a decision-maker job board to Kentucky-based advertisers.
Product overview
The Lane Report is a Kentucky business news publication established in 1985, operating as a multi-platform media company. The core product is The Lane Report magazine (print and digital), which is supplemented by the daily Faster Lane email newsletter and special-interest publications including Health Kentucky and the annual Kentucky Market Review regional reports. The company operates several digital advertising and marketing products including Big Moves (executive announcements), Executive Profiles, Sponsored E-Blasts, a Job Board, and Upcoming Events listings. All products are distributed through a digital platform reaching over 350,000 monthly unique visitors and a subscriber base of over 50,000 Kentucky decision-makers.
Differentiator
Problem solved
Functional benefit
Brands
- Health Kentucky: A special-interest health publication distributed with The Lane Report subscription.
- Kentucky Market Review
- Faster Lane
Products and services
- The Lane Report Magazine The flagship monthly business magazine covering Kentucky business and economic news, distributed in print and digital flip-book format and bundled with subscriptions that also include Health Kentucky and Kentucky Market Review.
- Faster Lane Newsletter
Quantifiable outcome
- 350,000+ unique website visitors monthly
- +2 more outcomes
Companies that use The Lane Report
Customer profileSegments1 record
Ideal customer profiles2 records
The Lane Report technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Lane Report partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
The Lane Report competitors and assessment
Company assessmentBroad incumbents
- The Wall Street Journal: Premier national business newspaper; competes for the same executive subscription and advertising budgets at a national scale and sets the quality benchmark for business news content Lane Report must match locally.
- IndustryWeek: National trade publication covering manufacturing and industry; relevant peer for Lane Report's manufacturing, economic development, and workforce coverage verticals, with a similar B2B media model.
- American City Business Journals (Bizjournals): The largest U.S. network of regional business journals (40+ cities), operating the same weekly business journal + digital + events model across multiple markets; the closest scaled analog and the dominant competitive force in the regional B2B news category.
- Bloomberg: Global business news and data platform; captures attention of the same Kentucky C-suite executives Lane Report targets and represents the dominant digital business information subscription benchmark.
- Forbes: Major national business news brand with a regional/local partner program that competes for the same Kentucky executive advertising dollars; represents the national-tier competitive ceiling for branded business content.
Regional players
- Nashville Business Journal: Tennessee's regional business journal covering a Southeast/mid-South business market; highly comparable subscription-driven B2B publication with similar audience targeting and advertising products.
- Cincinnati Business Courier: Greater Cincinnati/Northern Kentucky business journal covering a market that overlaps with Lane Report's Northern Kentucky coverage; same subscription + advertising business model and B2B executive audience.
- Lexington Herald-Leader: Lexington-based general regional newspaper covering Central Kentucky, including significant business and economic content; competes for the same local advertising dollars and reader attention, though it is a general-interest outlet rather than a dedicated B2B publication.
Emerging players
- The Bourbon Flight: Kentucky-focused digital media brand covering bourbon, tourism, and hospitality industries — verticals explicitly listed in Lane Report's coverage — and an example of a niche digital media property that competes for Kentucky tourism/hospitality advertising spend.
Direct peers
- Business First of Louisville: Louisville, Kentucky's regional business journal, operating the same subscription + advertising model targeting in-state executives; most direct in-state peer competing for the same Kentucky business audience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Lane Report social profiles
Digital presenceThe Lane Report financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lane Report leadership team
Management profileNumber of profiles
Profiles1 record
The Lane Report funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lane Report M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lane Report
What does The Lane Report do?
The Lane Report publishes a monthly Kentucky business news magazine in print and digital flip-book format, a free daily email newsletter called Faster Lane, and special-interest publications including Health Kentucky and the annual Kentucky Market Review. The company also sells advertising products such as digital ad placements, sponsored e-blasts, executive announcements (Big Moves), Executive Profiles, event listings, and a decision-maker job board to Kentucky-based advertisers.
Is The Lane Report a public or private company?
The Lane Report is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Lane Report founded?
The Lane Report was founded in 1985. It employs 11 to 50 people.
Where is The Lane Report based?
The Lane Report is headquartered in Lexington, United States, in the North America region.
How does The Lane Report make money?
Seven revenue lines are on record. Magazine Subscriptions are the primary driver. The others are print and Digital Advertising, job Board, big Moves Announcements, executive Profile, sponsored E-Blast and event Listings.
Who are The Lane Report's main competitors?
Broad incumbents on record are The Wall Street Journal, IndustryWeek, American City Business Journals (Bizjournals), Bloomberg and Forbes. Regional players are Nashville Business Journal, Cincinnati Business Courier and Lexington Herald-Leader. The Bourbon Flight is listed as an emerging player. Business First of Louisville is listed as a direct peer.
Does The Lane Report have an API?
No public API is recorded for The Lane Report.
What industry is The Lane Report in?
The Lane Report's product category is Regional Business News Publishing. Its primary akta.pro industry code is MPAJADAC, Business, Financial & Trade News Publishers, with a secondary code of MPACAIAA, Newsletter Publishing Platforms. Its NAICS code is 513120 and its SIC code is 2721.